EXECUTIVE SUMMARY Rexona is recognized as largest deodorant in the Philippines.

The tropical weather in the Philippines creates demand for consumer who is aware of their personal hygiene and it becomes an important factor to Filipinos to stay clean and smell good. With the expert and development of Rexona scientist, they are able to improve the uality of the product to meet the expectation of every individual needs at the same time build a trusted brand towards consumer. Rexona can also handle both sweat from hot weather and sweat from emotional stress or pressure and provides maximum protection too by !eeping your underarm dry. The target mar!et of Rexona men is male with age of "# to $% years old& 'lasses (, ) and ' are also their target mar!et. Rexona also continues to provide events, advertise Rexona and promoting their product as part of their mar!eting strategies and it never lets consumer down. The concept of Rexona is to penetrate the mar!et and create a good image about their product in all levels of income earners.

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CHAPTER 1: CURRENT MARKETING SITUATION ANALYSIS I. Industry Study A. Co !os"t"on# S"$%# M&r'%t S%( %nts 'osmetic care and personal care industry are becoming more favorable to consumers. The industry had expanded beyond the mar!et which covers up all users from women to men and men to children. *any import this product from 'hina, Taiwan, +ong ,ong, etc. has also entered to the Philippine mar!et and these products are created for consumers who see! for sanitation, beautiful loo!s and health performance. The difference between cosmetic care and personal care is that cosmetic care focus on enhancing the loo!s or reduce the dourness in the body while personal care focus on daily use of product. -./ of the cosmetic care is under the category of personal care which includes deodorant, sunscreen, toothpaste and other personal care product. 0,ondapalli 1andu. 2ctober -, -%".3 4eodorant industry are becoming a trend in the Philippines and it continues to expand in -%"-. 'onsumer weigh hygeine and grooming as important factor since Philippines is a tropical country which ma!es deodorant a need for protection against bad odor. 05uromonitor 6nternational, 7une, -%".3 4eodorant8(ntiperspirant is used to control body odor by !illing bacteria and reduce underarm wetness. The wax, oil and silicon are mix together with an active ingredient and shape into paste form. 9weats on underarm are odorless in the beginning until the bacteria on the s!in interact with lipids which release the bad odor. 0(nalysis of 4eodorant 6ndustry. 9tudymode.com. (pril $, -%%:3
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). Us%rs*"! P&tt%rns# S"(n"+",&nt )uy"n( H&-"ts 1owadays, many consumers are aware about their appearance, how they dress or smell at school, wor!, malls, or even at home. 6n a hot tropical weather li!e Philippines, Filipino consumers wants to be clean and cool, not sweat especially with bad odor. 6n order to stay fresh, consumer see!s deodorant as need for protection against bad odors. The trend that consumer see!s for sanitation has increase the demand since consumer are more conscious about their personal hygiene. 04oris 4umlao, Philippine 4aily 6n uirer, +ealth, hygiene concerns drive Ph consumption, 9eptember #, -%".3

Rexona has become a daily use of product for consumer in the Philippines since it create confident and cool for up to -$ hours after use. Rexona has also become popular as part of deodorant user whenever they finish ta!ing a bath, before playing sport games or going on an adventure. 6t also comes to the minds of consumer whenever they use Rexona since it is advertise a lot.

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Page | 4

There are many brands in the category but only fewer competitors in deodorant in the category of personal care product are found which ma!e ;nilever Philippines stands as largest player of deodorant in the Philippines. Rexona, part of ;nilever becomes a trusted brand as deodorant in the mar!et of the Philippines and it continues to advertise and expand to decrease switching brand of consumer& users of deodorant also expected to grow compare to the past with current values sale growing by ./ 0P#.< billion in -%"-3 after economy recovery for the past period of time. 05uromonitor, 7une -%".3

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C. Gro.t* &nd /%,0"n% P&tt%rn

4eodorant prices are expected to have a constant value of '(=R of "/ for -%"to -%">. With strong entrance of these products in the mar!et, deodorants are purchase in all age group income with the same range of price points. *ost of the products are offering many variations ?ust to appeal consumer through smell and also add benefits li!e @whitening and moisturizingA to be competitive in the industry. 05uromonitor, 7une, -%".3

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/. Ot*%r M&r'%t C*&r&,t%r"st",

The demand for deodorant increase each year since consumer finds deodorant effective. *ost income earners and age group in demographic areas find it affordable and purchase as part of daily basis even lower income group also purchase for personal hygiene. 05uromonitor, 7une -%".3

II. Curr%nt Produ,t#)r&nd S"tu&t"on

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A. )r"%+ H"story o+ t*% !rodu,t#)r&nd ;nilever Philippines or formerly !nown as Philippine Refining 'ompany 0PR'3 started out as an oil milling businessB refined oil, vegetable lard, margarine and laundry soaps, in which they produced "%%,%%% tons of oil annually. They were !nown to be one of the few companies in the industry that has succeeded in maintaining its manufacturing base in the Philippines. Their factory and operations withstood in World War 66, but the business continued to expand further into foods, mar!et and increased their investment in Research and 4evelopment. They introduced 9unsil!, 'reamsil! and Rexona to the mar!et. (nd they created a state of the art sulphonation technology and cogeneration power plant. They focused on improving the environment front that introduced the first "%%/ biodegradable detergent bar in the Philippines. Rexona was established in "C%:, by a local pharmacist and her husband, the founder of (ustraliaDs 9heldon 4rug 'ompany. Their first products were simple shaving razors, soaps and medicated ointments. 6n order to expand its drug mar!et, the company created their first advertising campaign around "C-%Ds. (fter Eever )rothers bought Rexona, the company remained stable and continued in ma!ing industryF leading products through technological innovation. (fter many years, the world met Rexona antiperspirant, it was first introduced in Finland and then rolled out to the rest the world, it has become the largest mar!et in the ;nited 9tates of (merica and 'anada in "C#%Ds. 6n the following years, Rexona gained endorsements from celebrity athletes to more recent superstars and established itself as the top antiperspirant in the world. Recently, Rexona boasts over ten product ranges for both men and women, and all of them developed the latest hygiene technology, ensuring the brand continues to deliver
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its promise thatB Rexona wonDt let you down. ). R%0%1&nt M&r'%t# M&r'%t S%( %nt%d T&r(%t# M&r'%t /%+"n"t"on The primary target of Rexona is male with age of "# to $% years old whether they are single, married or newlywed. 6n the commercial, they use celebrities to attract teenagers because they believe that focusing on teenager can help them develop customer loyalty even when the teenager becomes adults. 9ocioeconomic 'lass of () 0+igh income earners3 and 'lass ' 0*iddleFincome earner3 are also their target mar!et since they can afford to purchase the product. Rexona tries to expand the range of secondary mar!et so that even lowFincome earner can buy the product such as miniFroll on, sachet, and miniFstic!. Rexona also focus on people who loves sport, dynamic or energetic on activities and wants to be on the style or trends. C. M&r'%t Pos"t"on"n( 1s. Produ,t Pos"t"on"n( ;nilever has been recognized as the largest manufacturer and best selling of deodorant8 antiFperspirant in the world. The company held .C / shares in deodorant in -%"- and one of deodorant product of ;nilever is Rexona. 05uromonitor 7une, -%".3 Rexona is affordable in price at the same time !eeping your underarm dry and it is important for teenagers to 4ue to further development, Rexona does not only fight underarm odor but also eliminates the white mar! that stic! on the dar! clothes when use. Rexona boost your confidence by providing maximum protection for up to -$ hours which gives you fresh and cool for the whole day. /. P&st &nd Curr%nt M&r'%t"n( Str&t%("%s
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Rexona was design to meet the different demands of every consumer using uni ue technology created by ;nilever scientist. The sweat comes from hot weather and pressure can both be solved by Rexona and it eventually becomes the best defense for bad odor. Rexona has launched Rexona (ctivreserve which stops sweat from producing in underarm. RexonaDs slogan of @6t never lets you downG and @4o moreG remains the same and it still continue to prove that Rexona is safe and effective for consumers. The new advertisement made this year for Rexona Run will going to be explosive than last year with the theme song of @ Run to the )eatHG. 07eff Eo. Rexona Run, (ugust --, -%".3 III. Co !%t"t"1% S"tu&t"on Ad"d&s Price (didas Fresh 4eodorant 9pray for *en "<% ml. P"C%. (didas Fresh 4eodorant RollF2n for *en <% ml. P:.. Product (didas deodorant has a green woody fragrance and was developed to complement athletes. (didas deodorant also has a cooling technology and a innovative and convenient cap free actuator. Place (didas deodorant can be bought in Watson stores. (didas can also be seen at local supermar!ets.
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Promotions (didas deodorant promotes itself be shelf boo!ing and being displayed at various department stores. 9ourcesB 0(didas deodorantFPrices and Review. nd3 httpB88www.priceme.com.ph8(didasF4eodorants8pIcF-:C$,mF"":%#C.aspx N"1%& Price 16J5( *en 4eodorant 6nvisible for )lac! K White Power 9pray "<%ml Php ">%.%% 16J5( *en 4eodorant 6nvisible for )lac! K White Power RollFon -<ml& <%ml Php <%.%%& Php :C.%% 16J5( 4eodorant 6nvisible for )lac! K White 'lear 9pray Php ">%.%% 16J5( 4eodorant 6nvisible for )lac! K White RollFon -<ml& <%ml Php <%.%%& Php :C.%% Product This innovative deodorant with textile protection technology exclusive to 16J5( has been proven to prevent not ?ust white staining on dar! colored clothes, but also yellow staining on light colored clothes which tend to appear over time. (ll this while providing reliable $:+ antiFper spirant protection. With 16J5( F blac! stays blac!, and white stays
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whiteH Place 1ivea deodorant is one of the biggest competitors for Rexona men that can be bought in various local supermar!ets. 1ivea can also be seen in WatsonDs stores and +)'. *ercury 4rugs also have 1ivea deodorant and other products of 1ivea in their shelf. Promotion 1ivea deodorant was introduced with TJ commercials. People can also see there promotions with bill boards. 9ourcesB 06nto the )lush, 1ivea 4eodorant 6nvisible for )lac! K White, 9eptember --, -%".3 M"0,u Product *ilcu is a deodorant for underarm and footFdeo. *ilcu has a technology that will not give a stic!y feeling, unli!e any deodorant. Place *ilcu can be bought at +)' and Watsons. *ilcu also penetrated the shelves of mercury drugs. Price $%gms <% pesos
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Promotions 9ourceB 0(pple, *ilcu -FinFone ;nderarm and Foot 4eodorant Powder, 9eptember -<, -%""3

httpB88ph.ma!eupandbeauty.com8milcuF-FinFoneFunderarmFandFfootFdeodorantFpowder8 CHAPTER 2: S3OT ANALYSIS Str%n(t*s 1umber " deodorant in the Philippines Rexona men have been established and are wellF!nown in the Philippines. Rexona men are trusted in the field of deodorant and have loyal customers. 5vents and advertisements They are engaged in different events. For example, this year and last year Rexona men conducted fun runs. Rexona men also now have their own show.

Penetrating mar!ets 6n local supermar!ets, drug stores, and malls, Rexona men have penetrated and has established as a trusted brand. )rand personality

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Rexona men has the personality to change a personsD attitude. People gain confidence from using Rexona men. 3%&'n%ss ;nreached provinces Rexona men have not yet succeed in penetrating the unreached provinces. ;nreached provinces have not yet discovered the greatness of the product. (ffordability Rexona menDs products are above the range of classes 4 and 5. Rexona men lac! the strategy to penetrate these classes. 9taining in white clothes Rexona men have yet to solve the problem of stains in white clothes. Rexona men have made a product which would not stain in dar! clothes. Rexona men have to create a new formula for the staining.

*ar!eting myopia Rexona men offer too many products and still it does not meet the consumerDs demands. O!!ortun"t"%s
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 ;nreached mar!ets There is still target mar!et Rexona men has yet to reach. There are the classes 4 and 5 and the unreached provinces. 6ncrease product line Rexona men have the ability to create new product to meet consumerDs needs. Rexona men have already established a trusted name and will not have a hard time introducing new products. =lobal warming 2ur earth gets hotter and hotter day by day. 4eodorants are beginning to be one of the basic needs in present. Personal hygiene Filipinos, ma?ority of them, are aware of their personal hygiene. Filipinos are caught up in being clean with their body and deodorant is one of the solution for body odor.

T*r%&ts )rand loyalty People are switching to competitors due to flashy advertisements. They get attracted easily to the new advertisements and try it.
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 'ompetitors 4eodorants are very easy to sell that new competitors are coming in. not only new competitors, but indirect competitors are coming in the mar!et. Recession When financial crisis will occur li!e the past, consumption of deodorant product may lesser to save money since it will not affect their lives even they do not use deodorant a day. (ccess of information 'onsumer can get a lot of information from the internet which some competitors may give false information to consumer in order to destroy the image of other brands or ma!e their brand more superior than other.

CHAPTER 4: GOALS AN/ O)5ECTIVES A. St&t% %nt o+ Go&0s o+ t*% 6"r +or t*% N%. Produ,t

Rexona wants to reach classes 4 and 5 as new consumers. Rexona does not only want to reach classes 4 and 5, but also to reach provinces. Rexona also
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wants to be of convenience to the mar!et and to be able to position Rexona men as L" in deodorant.

). S*ort T%r

O-7%,t"1%s

To introduce a cheaper deodorant to attract classes 4 and 5 To increase sales by $/ To increase popularity by </

C. M%d"u

T%r

O-7%,t"1%s

To reach </ of the unreached provinces To give a better positioning in the class 4 and 5 To ma!e the new product gain popularity in provinces

/. Lon( T%r

O-7%,t"1%s

To ma!e Rexona men dominate class 4 and 5 To ma!e Rexona reach higher mar!et share 6ncrease mar!et share by "%/
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CHAPTER 8: MARKETING MIX STRATEGIES AN/ PROGRAMS I. T&r(%t M&r'%t

(. 9ize of the 1ew *ar!et Rexona menDs plan is to reach classes 4 and 5 as its consumers. The new target mar!et is for the hard wor!ers who still have extra activities. (lso Rexona men want to target the unreached provinces and educate them of its use. For example, the ethnic groups in Jisayas region. ). 4emographic 'haracteristics 6n the aspects of the demographics, Rexona men have already targeted teen, wor!ing, and young adults. The new demographic segment Rexona men are going to target the older generation. For example, the retirees and elderly person that still engages in sports li!e tennis, bas!etball or badminton. '. Psychographic 'haracteristics Rexona men want to attract consumers with high involvement not only in sports but consumers who spends more than "<hours of wor!ing. They are out for most of their time and needed -$ hours protection. 4. )ehavioral 'haracteristics 4eodorant is a product which needs loyal customers and we want to gain more consumers. Rexona men are targeting consumers with no satisfaction in
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?ust protection but also we are targeting for convenience. 6f consumers see our product as protection and convenience, consumers would switch to our product.

II.

PRO/UCT /EVELOPMENT# INNOVATION PROGRAM (. ;ni ue 9elling Proposition The new product miniature rexona is very handy. 6t can be brought anywhere without consuming a lot of space. 5ven though the pac!aging itself is small it still gives the same benefits to the consumer. ). Product Positioning Rexona aim to provide uality product that protects underarms -$ hours and it also allows consumer to buy with cheap price. This new product can give convenience to consumers and with its new loo! it can give consumer something uni ue to remember. '. Product Features 2ur group wanted to provide convenience to consumers and to be able to reach classes 4 and 5. 'lasses 4 and 5 cannot afford the original sized rexona so we came up with the rexona wax that gives the same benefits as the original product provides. We do not only want to reach classes 4 and 5 but also we want to provide a product that will help consumers save more
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money.

4. Pac!aging Or"("n&0 P&,'&(% N%. P&,'&(%

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III.

PRICING PROGRAM

(. Product costing 6n the new product, we propose to provide mar!etFpenetration pricing strategy in order for classes 4 and 5 to en?oy the benefits of rexona. (lso in peopleDs reference of price of deodorant, consumers will see the value of the new product.

). 'omputation of selling price

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Rexona *en *iniature .%g

'ost

Raw *aterial

9elling Price

P..%%8container

P"%.%%8content

P"<.%%8product

'. Pricing ob?ectives and 9trategies To be able to earn profit even though providing a cheap price. To get the attention of consumers despite many competitors. To attract consumers because of its affordable price and uni ue pac!aging. To give uni ue proposition for consumers

IV.SALES AN/ /ISTRI)UTION PROGRAM (. Policies 5very "%%%pcs is a discount of "%/ 4elivery must always be on time 4efects on product must be thoroughly chec!ed 6nventory must be chec!ed every wee! Rules and regulations are to be followed
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). 9ales Target Target of the new product is to ma!e classes 4 and 5 buy a deodorant that will !eep them protected from body odor and sweat. (lso to target the provinces that has no buying power. '. 5xtent8 Terms of 4istribution Rexona men distribute to local supermar!ets, drug stores, and convenience stores. Rexona men are going to expand and distribute to sariFsari stores in rural and local places. The distribution for the new product will also be discount where mass orders will have discount. V. M&r'%t"n( Co un",&t"on Pro(r& uantity

(. (dvertising Program O-7%,t"1%s To introduce the new product To inform classes 4 and 5 about the new product To remind consumers that Rexona is still continuing to promote their product To prevent consumers from switching brands

5%%! Ad1%rt"s% %nt

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 Cr%&t"1% A!!ro&,* *ost of the citizens usually use ?eepneys as their mode of transportation, when going to wor!, going to school and other activities. People prefer riding ?eepneys for its cheaper fare price than other land transportations. M&t%r"&0 R%9u"r% %nt 5%%! Ad1%rt"s% %nt Re uirements )oard

*onthB *arch to *ay -%"$ M%d"& P0&nn"n( 5%%!n%y Ad1%rt"s% %nt Rout% 'ubao to 4ivisoria S"$% via -ft0h3 x Cft0h3 Tot&0 Cost P $,:%% per month x

(urora (ve.

.monthsM P "$,$%%

). 9ales Promotion Program O-7%,t"1%s To increase .%/ of customer buying the product. To help customer build confidence when using Rexona. To help company achieve ./ to </ of sales a year.
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S!%,"+y .*%t*%r +or ,onsu %r or tr&d% :6or ,onsu %r; The company set up an active promotion which ma!es consumers to participate with the involvement of Rexona brand. There should be a pair 0guy and girl3 in order to participate. The male will ta!e RexonaDs product for women and hold it up with one hand and run around the circular trac!, then pass to female participant. Then the female will ta!e RexonaDs product for men and hold it up with one hand and run around the same circular trac!, then pass to the male participant. The pair who finished the trac! first will have a dozen supply of Rexona for men and women with the prize of P<, %%%.%%. 6r%9u%n,"%s Co1%r&(% The promotion will be held near *2( The Promo will start on *ay -<, -%"$.

Pro o S,*%du0% Registration will start from *arch "$, -%"$ and will end on *ay -%, -%"$

Pro o ,&st"n(
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The company will inform consumers through commercial and radio.

:6or tr&d%; The retailer or reseller that sold RexonaDs product most between the month of (ugust to 4ecember will receive a <%/ discount for the first "%%% product purchase. The reseller or retailer should show their receipt as evidence. 6r%9u%n,y Co1%r&(% 5very retailer and reseller is encourage to participate. The promo will start on (ugust -%"$.

Pro o S,*%du0% The promo will start on (ugust and will end on 2ctober -%"$.

Pro o C&st"n( The company will inform the retailer or reseller through phone and poster.

C. Pu-0", R%0&t"ons Pro(r& O-7%,t"1%s To increase positive wordFofFmouth for Rexona To establish energetic personality of consumers. To maintain Rexona as mar!et leader To increase nationality among Filipinos
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To promote athleticism among citizens in and outside of metro manila To inform the public about the positivity of using Rexona

Str&t%(y 2ur group recommends to conduct a whole day sports activity day at 0any province3, which includes basic sports li!e bas!etball, volleyball, FunRun, and etc. The said event has a registration fee of <<% pesos per person. (ll proceeds will go to the citizens of Namboanga that is greatly damaged by war to help them rebuilt their homes. (t Namboanga there will be a seminar conducted to increase the nationalism of the people of Namboanga also a seminar about personal hygiene and the proper use of Rexona. The 4o more for a cause will be held on 2ctober -<, -%". while the Namboanga rebuilding of house will happen by 2ctober ->, -%".. The seminar in Namboanga will be held at Namboanga 'ity 'oliseum. PR &t%r"&0s to -% us%d &nd ,ost"n( The cost of the Rexona 4o more for a cause souvenir TFshirt is amounting up to C#,%%% pesos for :%% persons. The cost of e uipmentDs is around C,$%% pesos. The event place will cost -%%,%%% pesos. )as!etball ballF ",%%% pesos each, <pcs will be used for the event. Jolleyball ballF :%% pesos each, <pcs will be used. 9huttle coc!F -% pesos each, -%pcs will be used.
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S,*%du0% Onares 9tadium, (ntipolo <am F FunRun :am F Registration for other events :B.%am P 2pening Remar!s and (ssembly Cam F Tal! about personal hygiene "%am F )adminton event ""am P Jolleyball event "-nn P )rea!8Eunch "pm P Tal! about the importance of nationalism .pmF#pm P )as!etball 5vent #pm F 'losing Remar!s

Nambaonga 'ity 'oliseum #am P 4eparture at Nambaonga (irport Cam P (ssembly at CB%%F"%B.% P 9eminar about nationalism "%B.%F"-B%% P Tal! about personal hygiene and advantages of using Rexona "pmF2nwards P=iving the proceeds at the city council and will supervise the house rebuilding at Nambaonga from Rexona.

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CHAPTER <: INVESTMENT PLANS 'ost (dvertising 7eep )oards 0-ft x Cft3 P $,:%% per month 09ulit.com, x .months x .% TR(196T 'ubao to 4ivisoria via (urora (ve. unitsM 07eepney (49 Top 9ource

(ds3,9eptember P $.-,%%% 9ales Promotion For trade P "<8pc x "%%%pcs 'ompany x "%/ Proposal -$, -%".3

P <%%% Q -$pcs of For consumer rexona

P.,#%%,%%%QP#,:$:0-$ pcs of rexona and price P<%%%3MP.,#%#,:$:

Radio
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P #%,%%% x -days x .%days

P#%,%%%times - radios ads a day times .% days M.#%%%%%

Public Relation 9ouvenir shirt P C#,%%% 'ompany Proposal Place P-%%,%%%

)as!etball ball

P"%%%ea x <

Jolleyball ball

P:%%ea x <

9huttle coc!

P:%8tube x -%

Total 'ost

P $,.$%,"%%

CHAPTER =: EVALUATION O6 RESULTS Rexona menDs company will hire people that are capable of promoting the product. With the help of public relations the new product of Rexona will be introduced to the consumers. They will be informed and encourage buying the new product with the
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help of the programs that will be conducted. The new pac!aging of the product is not only convenient but also more eye catching.

R%+%r%n,%s: httpB88www.sgs.ph8en8'hemical8FinishedFProductF9ervices8'onsumerF 'hemicals8'osmeticsFandFPersonalF'are.aspx (nalysis of 4eodorant 6ndustry. 9tudymode.com. retrieved (pril $, -%%: from httpB88www.studymode.com8essays8(nalysisF2fF4eodorantF6ndustryF"$$#"C.html httpB88www.unilever.com.ph8ourFbrands8detail8Rexona8..$%:"8 ,ondapalli 1andu. retrieved 2ctober -, -%". from httpB88www.slideshare.net8!ondapallinandu8globalFanalysisFofFpersonalFcareFindustry httpB88www.advertolog.com8rexona8radio8dumbFmenF>%---%<8 )en 4e Jera. (t least > out of "% Pinoys buy a product if you dangle a freebie, 1ielsen says. Retrieved 7uly %-, -%". from httpB88www.intera!syon.com8business8#<$":8atFleastF>FoutFofF"%FpinoysFbuyFaFproductF ifFyouFdangleFaFfreebieFnielsenFsays 5uromonitor 6nternational. retrieved 7une, -%". from
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httpB88www.euromonitor.com8deodorantsFinFtheFphilippines8report httpB88www.rexona.com.ph8en8 4oris 4umlao, Philippine 4aily 6n uirer, +ealth, hygiene concerns drive Ph consumption. Retrieved 9eptember #, -%". from httpB88business.in uirer.net8"$">%>8healthFhygieneFconcernsFdriveFphFconsumption httpB88www.rexona.com.ph8en8about8ourFhistory.aspx httpB88www.philstar.com8youngFstar8-%".8%C8-%8"--:C<"8teenFtal!FbiancaFgonzalez httpB88www.slideshare.net8!aye%:8v<.FrexonaF"%FstepFmar!etingFplanrolivar httpB88www.pinoymoneytal!.com8secFabcdeFpercentageFpopulation8 httpB88www.philstar.com8psnFshowbiz8-%".8%C8"$8"-%:":"8rexonaFrunFmayFpartyFnaF naghihintayFsaFfinishFline 7eff Eo. Rexona Run, Retrieved (ugust --, -%". from httpB88www.pinoyfitness.com8-%".8%:8rexonaFrunFoctoberF-%F-%".8 httpB88www.inc.com8encyclopedia8salesFpromotion.html8. ,ate *cFarlin. 5xamples of Public Relations 'ampaigns retrieved from httpB88smallbusiness.chron.com8examplesFpublicFrelationsFcampaignsF"%""%.html httpB88www.philstar.com8opinion8-%".8%$8-C8C.#">#8grayFareas

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