Anjan Bajaj

Consumer attitude towards Bajaj Pulsar 150CC DTS-i
CHAPTER I I TR!D"CTI! I TR!D"CTI! In the modern world the two wheeler have become very popular and it is very necessity in the modern world. People wants to be comfort and perfect motor cycle which gives a better fuel consumption, mileage, economical and safety. The two wheeler is very demand in the few years. Englishmen Edward butter built first motor cycle in 1884 but the first motor cycle to appear publicity was one built by !ottlieb "aimer# of can start worth Emburg of !ermany in 188$. In India the two wheeler is used for a variety of purposes. Particularly in urban area commuting to wor%, visiting people, carrying loads, out door &obs li%e selling and the li%e. In rural areas as it enables people to travel more fre'uently to near by towns for their daily needs. The year 1(() was a difficult period for the automobile sector with the ma&or players hit by recession. *owever, two wheeler came through unscathed with a modest three percent growth. +ne of the primary reasons for this has been the robust growth of the rural mar%et. , series of good of monsoons and high prices for agricultural commodities have increased the purchasing power of rural customers. To day, the rural mar%et of over si- la%h villages contributes .$/ to total two wheelers sales. The pro&ect report on Consumer Attitude Towards Bajaj Pulsar 150## DTS-i# 1hitradurga city.
Sai Sanjee$a Institute !% &ana'ement( C)itradur'a 1
is an effort to bring out the details regarding the
mar%eting and consumers attitude towards 0a&a& pulsar bi%es in
!B*ECTI+ES !, ST"DThere are certain ob&ectives that researcher have fi-ed while preparing the pro&ect report for the 0a&a& pulsar "T23i 1$4 bi%es. They are as fallow5 1. To study the buyers attitude and e-pectation. 6. To %now the efficiency of sales promotion in 1hitradurga city. .. To %now the reason for the4 purchase of 0a&a& pulsar bi%e. 4. To %now the performance and services given by the &airam motors private ltd., in 1hitradurga city $. To analy7e the mar%eting strategy adopted by &airam motors. 8. To %now any modification, that can be made in the bi%es. ). To %now the relationship between wor%ers and managers. SC!PE !, THE ST"DThe scope of the study is restricted to the consumers attitudes and behavior, li%e and response towards 0a&a& pulsar 1$4 cc "T23I bi%e in 1hitradurga city. This report includes the efforts that have been made by &airam motors 1hitradurga to improve the 'uality and push up the sales of 0a&a& bi%es and survey includes the post purchases few prospective consumers of product and their behavior towards the 0a&a& pulsar 1$411 "T23i. This proportion of consumers in selecting particular of vehicle has dragged me to study the features of consumer9s behavior regarding the 0a&a& pulsar bi%e. &ETH!D!.!/Sai Sanjee$a Institute !% &ana'ement( C)itradur'a 2
:or the preparation of this pro&ect report, both primary and secondary data has been collected. Primary data have been collected through the personal interview from the respondents. The survey had been made on the basis of random sampling method. ;uestionnaires had been passed to the respondents. The survey had been made in between businessmen, professionals, students, employed persons and agriculturists. It has been conducted with middle class, high class and lower class of people. The secondary data has been collected for various published literatures. The information regarding has been collected through report or records provided by the dealer of 0a&a& bi%es.
Sai Sanjee$a Institute !% &ana'ement( C)itradur'a
.I&ITATI! S !, ST"D1. The survey is conducted only on limited respondents. 6. The data and opinion collected are assumed to be ob&ective. .. This study was done only in restricted area. 4. The survey is conducted only on opinions of the respondents. $. Inade'uate secondary data. 8. 2mall si7e of the sampling plan. CHAPTER SCHE&E CHAPTER 1 In this chapter e-plain about the introduction, ob&ectives and scope of the study, methodology of the study and limitations of the study. This chapter will give brief information about the pro&ect bac%ground. CHAPTER 0 In this chapter e-plain about the history of two wheelers, which contains introduction of two wheelers, development and manufacturing of two wheelers in India. :eatures of Indian two wheelers industry and importance of two wheelers in the country. CHAPTER 1 In this chapter e-plain about the 0a&a& company it includes introduction of the company, management profile, board of directors, milestones ,%ey policies, group companies, infrastructure, ,wards, code of conduct for affirmative action. CHAPTER 2 In this chapter e-plain about the introduction of a product, product value, technical specification, special feature, facts and figure.
CHAPTER 5 In this chapter e-plain about the introduction about 1hitradurga city, history of 1hitradurga city, other information. CHAPTER 3 In this chapter e-plain about the introduction of &airam 0a&a&, ob&ectives of &airam 0a&a&, organi7ation structure of &airam 0a&a& , sales analysis, mar%eting mi- strategy of &airam 0a&a&, distribution of a product, accounting system, stoc% maintenance, competitors, service provided by the customer after sales. CHAPTER 4 In this chapter e-plain about behavior of consumer and environment of the consumers to buy and also describe about the types of customers. CHAPTER 5 In this chapter e-plain about survey analysis which is ta%en in 1hitradurga city. CHAPTER 6 In this chapter e-plain about findings, suggestions which is collects from the survey in 1hitradurga city.
CHAPTER - II HIST!R- !, T7! 7HEE.ERS I TR!D"CTI! The real revolution in personal transport automobile history came with the development of the internal combustion engine developed by the !erman inventor !attle "aimler. *e was the first person to design a motor cycle on <ovember 14th 188$, which was e'uipped with air3cooled 0en7ene Engine. 0y 1(44 these motorcycles were produced and sold in :rance. In the evaluation of the design of the motorcycle positioning of the engine was crucial aspects. =ichel and :ugene >arner, two ?ussian e-iles, living in pan9s were the fist to determine the present low positioning of the engine. It was the main stage in development of "ovile machine in matching of the engine in the centre of the :rance. DE+E.!P&E T !, T7! 7HEE.ERS I I DIA 1655-1635 @aA Enfield India limited B.C ?oyal Enfield3.$4cc motorcycle. @bA 0a&a& auto limited. Despa3scooter. @cA Escorts limited EPolandF ?a&dooth31)$ cc motorcycle 1640-1650 1. Cinetic energy limited. Guna3=oped
6. 2cooter India limited E2IGF Di&ai32cooter. .. =aharashtra 2cooter limitedE=2GF Priya H2cooter.
1651-1660 1. TD2 2BIBCI J,P,< Ind 2u7u%i 3144cc motorcycle. 6. 0a&a& auto limited E0,GF Cawasa%i C03144cc motorcycle. .. Escorts limited 4. Kamaha3?- 144cc motorcycle $. *ero ma&estic limited. *onda Japan motorcycle3 *ero *onda cd1443144cc motorcycle 8. Cinetic Engineering limited *onda Japan <*32cooter 144cc ). Gohie machinery limited EG=GF Pavaggio, Italy vespa LE H2cooter 0001-0003 1. *onda motorcycle scooter India private limited *onda ,ctive Hscooter 6. 0a&a& ,uto limited E0,GF Pulsar dts3i 1$4 cc motorcycle &A ",ACT"RI / !, T7! 7HEE.ERS I I DIA =ost of the to wheeler industries don9t manufacture all the parts usually orders are placed out of the best industries, which have capacity
to manufacture the right 'uality in specified time. 1ertain industries purchased spare parts from small3scale industries as per the instructions given by the government to develop the small scale industries. The two wheelers industries manufactures only the main parts li%e engine, gear units, wheel drum etc, whereas they purchase combustion from worlds best manufactures li%e space# , micarbo# , orbitace#
0ecause this is the part which helps for better mileage. +ther parts li%e tires, tubes, bearings, speedometer, shoc% absorbers, bulbs, horns, cables etc are purchased from other recogni7ed industries, certain other things li%e wiring , plastic, fibre, other pars and seats are purchased from small scale industries. In the foreign section steel sheets are converted into his needs li%e body cover, chassis an other welded by electrolysis process it is then painted. The parts are then assembled into the assembled section. The vehicles are then ta%en into test ride on the test trac%s. If the vehicles perform well to standards the vehicles are ready for the dispatch.
,EAT"RES !, I DIA T7! 7HEE.ERS I D"STRTwo wheelers in India is a growing mar%et, which no doubt by the turn of century will become the latest mar%et in the world. The Indian two wheelers users loo% forward to an era of choice, as they have an option from several. *igh 'uality product that are priced and available t reasonable cost 1(849s faced a tremendous growth of two wheeler over four fold &umping.
It from, 4.6 lac% in the year 1(84 to 1).64 lac% in 1(8(. 0ut the 1((49s hold out greater challenger ahead. If 1(849s was the decades for 'uality, 1((49s could be a decade for 'uality engines with higher fuel efficiency low maintenance cost e-cellent after sales service penetration into semi urban and rural areas are the important factors for survival customers is a aware of the latest technology features of the products he buys. 2o naturally, it is obviously that if the manufacturer doesn9t specify the customer, he faces the prospect of elimination and one who fulfills his demand remains the leader forever. India is the second largest manufacturer of two wheelers in the world. It stands ne-t only to Japan and 1hina terms of the number of the India is one of the very few countries manufacturing three wheelers in the world. It is the world9s largest manufacturer and sellers of the three wheelers. The two wheeler industry can be broadly classified in three ma&or segments i.e., scooters, motorcycles and mopeds. ...4/ . motorcycles were 4).)/ in the year 1(((. The demand for scooters is on the wane and witnessed at 14/ fall the year 6444 with the gradual shift on demand, sales in the scooter segments are e-pected record continued growth in the future. This will translate into a demand fall of .4/ in scooter while sales of scooters will rise by .4/ in the year 6446 with the ongoing e-pansion from 0a&a& ,uto limited, G=G and TD2, 2u7u%i. The capacity in the sector will increase from 6 million in the year 6444 to ..$ in the year 6446, leading to a surplus situation. The domestic two wheeler sales of ..))8 million and for the year 6444, scooter sales of
I&P!RTA CE !, T7! 7HEE.ERS T! THE C!" TR18 Em9lo:ment It provides an employment opportunity to the people. It helps to reduce the unemployment in the country. 08 Internal trade It increases the trade and commerce of our economy, which improves the economic development of the country contribution to sales ta- to state !overnment. It helps to increase the income of the state government 18 ,orei'n e;#)an'e It provides e-change facilities, which ma%es easy to import and e-port goods and services 28 E;#ise Dut: o% t)e #entral 'o$ernment It contributes revenue to the central government in the form of e-cise duty.
C! C."SI! In this chapter pro&ect wor%er has described how the evolution in the automobile and brief note with regard to the development, manufacturing, feature and importance of two wheelers in India.
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CHAPTER III C!&PA - PR!,I.E I TR!D"CTI! The 0a&a& !roup is amongst the top 14 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles @two3wheelers and three3wheelersA, home appliances, lighting, iron and steel, insurance, travel and finance.
The group9s flagship company, 0a&a& ,uto, is ran%ed as the world9s fourth largest two3 and three3 wheeler manufacturer and the 0a&a& brand is well3%nown in over a do7en countries in Europe, Gatin ,merica, the B2 and ,sia. :ounded in 1(68, at the height of IndiaMs movement for independence from the 0ritish, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced bac% to its birth during those days of relentless devotion to a common cause. Jamnalal 0a&a&, founder of the group, was a close confidant and disciple of =ahatma !andhi. In fact, !andhi&i had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal 0a&a& with much time to spend on his newly launched business venture. *is son, Camalnayan 0a&a&, then 6), too% over the reins of business in 1(46. *e too was close to !andhi&i and it was only after Independence in 1(4), that he was able to give his full attention to the
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business. Camalnayan 0a&a& not only consolidated the group, but also diversified into various manufacturing activities. &A A/E&E T PR!,I.E ?ahul 0a&a& =adhur 0a&a& ?a&iv 0a&a& 2an&iv 0a&a& ,braham Joseph Pradeep 2hrivastava 2 2ridhar ? 1 =aheshwari ?a%esh 2harma 1 P Tripathi < * *ingorani Cevin P "Msa 2 ?avi%umar C 2rinivas J. 2ridhar 1hairman Dice 1hairman =anaging "irector E-ecutive "irector Dice President @?esearch N "evelopmentA President @EngineeringA 1E+ @6>*A 1E+ @1ommercial DehiclesA 1E+ @International 0usinessA Dice President @1orporateA Dice President @1ommercialA Dice President @:inanceA Dice President @0usiness "evelopmentA Dice President @*uman ?esourcesA 1ompany 2ecretary
Ra)ul Bajaj C)airman ?ahul 0a&a& is an *onours !raduate in Economics and Gaw and a 0usiness !raduate from the *arvard 0usiness 2chool. *e was appointed 1hief E-ecutive +fficer of 0a&a& ,uto in 1(88 and too% over later as *ead of the 0a&a& !roup of companies.
&ad)ur Bajaj +i#e C)airman ,fter graduating in 1ommerce, =r 0a&a& did his =0, from Gausanne, 2wit7erland. Joined as "!= in =arch
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1(8., too% over as !eneral =anager 3 ,urangabad "ivision in June 1(88, as its 1hief E-ecutive in +ctober 1(88, became President of 0a&a& ,uto in 2eptember 1((4, E-ecutive "irector in =ay 6444 and is Dice 1hairman since July 6441. Raji$ Bajaj &ana'in' Dire#tor ?a&iv 0a&a&, who too% charge as =anaging "irector on 1 st ,pril 644$, is a =echanical Engineer from Pune Bniversity. *e later did his =asters in =anufacturing 2ystems Engineering from the Bniversity of >arwic%. *e Joined as +fficer on 2pecial "uty in 1((4, too% over as !eneral =anager @ProductsA in :ebruary 1((., Dice President @ProductsA in June 1(($, President in =ay 6444, President N >hole Time "irector in =arch 6446 and as Joint =anaging "irector in =arch 644..
Sanji$ Bajaj E;e#uti$e Dire#tor =r. 2an&iv 0a&a&, who too% charge as the E-ecutive "irector in ,pril 6444, is a =echanical Engineer from Pune Bniversity. *e obtained a =asters "egree in =anufacturing 2ystems from the Bniversity of >arwic% and an =0, degree from *arvard 0usiness 2chool. =r. 2an&iv 0a&a& &oined as an +fficer on 2pecial "uty in 1((4, too% over as the !eneral =anager @1:A in 1(() and Dice President @:inanceA in ,pril 6441. A<ra)am *ose9) +i#e President =Resear#) > De$elo9ment? =r. Joseph started his tenure in 0a&a& in July 1(8( as a !raduate Trainee Engineer, too% over as !eneral =anager @?N"A in ,pril 644$ and is currently the Dice President @?N"A since ,pril 644). *e is a =echanical Engineer from the <ational Institute of Technology, 0hopal.
Pradee9 S)ri$asta$a President =En'ineerin'?

=r. Pradeep 2hrivastava &oined 0a&a& in ,pril 1(88. *e too% over as Dice President @EngineeringA in ,pril 644$ and is currently the President @EngineeringA since July 644). ,fter receiving a degree in =echanical Engineering from IIT 3 "elhi, =r. 2hrivastava obtained a graduate diploma in Production and :inance from II= H 0angalore in 1(88. S Srid)ar CE! =0 7)? =r. 2ridhar &oined 0a&a& in =arch 6441 as != @2alesA for two wheelers, too% over as Dice President @=ar%eting N 2ales H 6>A in ,pril 644$ and is currently the 1E+ @6>*A since July 644). *e holds an Engineering !raduate degree in ,griculture. R C &a)es)wari CE! =Commer#ial +e)i#les? =r. =aheshwari &oined 0a&a& in July 644) as 1E+ @1DA. *e is a gold medallist =echanical engineer from 0IT2, Pilani. Ra@es) S)arma CE! =International Business? =r. 2harma &oined 0a&a& in +ctober 644) as 1E+ @I0A. *e holds a Post !raduate "iploma in =anagement from II= 3 ,hmedabad C P Tri9at)i +i#e President =Cor9orateA =r. 1.P. Tripathi started in 0a&a& in January 1((8 as the Dice President @>alu& Plant A, too% over as Dice President @+perationsA in ,pril 6441 and is Dice President @1orporateA since July 644). , 2cience !raduate from ,gra Bniversity, =r. Tripathi also holds a degree in =echanical Engineering from the Indian Institute of Technology, Charagpur. H Hin'orani +i#e President =Commer#ial?
=r. <.*. *ingorani &oined 0a&a& in 1(() as the !eneral =anager @=aterialsA, too% over as the Dice President @PurchaseA in 1((8 and is Dice President @1ommercialA since :ebruary 6448. =r. *ingorani holds a degree in =echanical Engineering from the =alaviya ?egional Engineering 1ollege, Jaipur. Ae$in P DBSa +i#e President =,inan#e? =r. Cevin "9sa began his career with 0a&a& in 2eptember 1()8 and is presently the Dice President @:inanceA. ,fter ac'uiring a 0achelor9s degree in 1ommerce, he completed his 1, in 1()8 and I1>, in 1(81. S Ra$i@umar +i#e President =Business De$elo9ment? =r. ?avi%umar &oined 0a&a& in June 1(84 as an ,ccounts +fficer and is now the Dice President @0usiness "evelopmentA. *e is an active member of the Institute of 1hartered ,ccountants of India. A Srini$as +i#e President =Human Resour#es? =r. 2rinivas &oined 0a&a& in January 6444 as the "!= @*?"A and is now the Dice President @*?A. *e holds a 0achelors "egree in Electrical Engineering from DJTI, =umbai. *8 Srid)ar Com9an: Se#retar: =r. J 2ridhar is the 1ompany 2ecretary since July 6441. , graduate in 1ommerce and Gaw, =r. 2ridhar also did his :1,, :12 and ==2. Prior to &oining 0a&a&, he was the 1ontroller of :inance and 1ompany 2ecretary, =aharashtra 2cooters Gtd., a 0a&a& ,uto &oint venture.
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B!ARD !, DIRECT!RS ?ahul 0a&a& =adhur 0a&a& ?a&iv 0a&a& 2an&iv 0a&a& ".2. =ehta Canti%umar ?. Podar 2he%har 0a&a& ".J. 0ala&i ?ao J.<. !odre& 2.*. Chan =rs. 2uman Cirlos%ar <aresh 1handra <anoo Pamnani =anish Ce&riwal P =urari <ira& 0a&a& 1hairman Dice 1hairman =anaging "irector E-ecutive "irector "irector "irector "irector "irector "irector "irector "irector "irector "irector "irector "irector "irector
The present 1hairman of the group, ?ahul 0a&a&, too% charge of the business in 1(8$. Bnder his leadership, the turnover of the 0a&a& ,uto the flagship company has gone up from ?s.)6 million to ?s.144.)8 billion
@B2" 6.. billionA, its product portfolio has e-panded from one to and the brand has found a global mar%et. *e is one of India9s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. &I.EST! ES 0004 2eptember June ,pril :ebruary January 0003 ,pril 0005 "ecember June :ebruary 0002 +ctober ,ugust =ay January and brandline 0001 +ctober +ctober July :ebruary e-ecutive motorcycle segment. 0001 <ovember 0a&a& ,uto launches its latest offering in the premium bi%e
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Gaunch of L1" "T232i <ational Gaunch of 664 cc Pulsar "T23:i. 0a&a& ,uto 1ommissions <ew Plant at Pantnagar, Bttara%hand 644 cc Pulsar "T23i launched 0a&a& Cristal "T23i launched 0a&a& Platina launched 0a&a& "iscover launched 0a&a& ,venger "T23i launched 0a&a& >ave "T23i launched 0a&a& "iscover "T23i launched <ew 0a&a& 1heta% 4 stro%e with >onder !ear launched 0a&a& 1T144 Gaunched 0a&a& unveils new brand identity, dons new symbol, logo
Pulsar "T23i is launched. 14),11$ =otorcycles sold in a month. 0a&a& >ind 16$,The >orld 0i%e, is launched in India. 0a&a& ,uto launched its 1aliber11$ O*oodibabaaPO in the
January 0000 1666
segment QPulsar9. The Eliminator is launched. The 0a&a& 2affire is introduced. 1aliber motorcycle notches up 144,444 sales in record time of 16 months. Production commences at 1ha%an plant.
1665 June )th July 6$th +ctober 1664
Cawasa%i 0a&a& 1aliber rolls out of >alu&. Gegend, India9s first four3stro%e scooter rolls out of ,%urdi. 2pirit launched. The Cawasa%i 0a&a& 0o-er and the ?E diesel ,utoric%shaw are introduced.
1665 <ovember 0a&a& ,uto is $4. 6( ,greements signed with Cubota of Japan for the development of diesel engines for three3wheelers and with To%yo ?N" for ungeared 2cooter and moped development. The 0a&a& 2uper E-cel is introduced while 0a&a& celebrates its ten millionth vehicle. +ne million vehicles were produced and sold in this financial year. 1662 The 0a&a& 1lassic is introduced. 1661 The Cawasa%i 0a&a& 42 1hampion is introduced. 1660 The 0a&a& 2unny is introduced. 1653 The 0a&a& =384 and the Cawasa%i 0a&a& C0144 motorcycles are introduced. $44,444 vehicles produced and sold in a single financial
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year. 1655 <ovember $ The >alu& plant inaugurated by the erstwhile President of India, 2hri !iani Iail 2ingh. Production commences at >alu&, ,urangabad in a record time of 18 months. :oundation stone laid for the new Plant at >alu&, January 1( ,urangabad. 1651 The 0a&a& =3$4 is introduced. 1644 The ?ear Engine ,utoric%shaw is introduced. 0a&a& ,uto achieves production and sales of 144,444 vehicles in a single financial year. 1643 The 0a&a& 2uper is introduced. 1645 0,G N =aharashtra 2cooters Gtd. &oint venture. 1640 The 0a&a& 1heta% is introduced. 1641 The three3wheeler goods carrier is introduced. 1640 0a&a& ,uto rolls out its 144,444th vehicle. 1630 0a&a& ,uto becomes a public limited company. 0hoomi Poo&an of ,%urdi Plant. 1656 0a&a& ,uto obtains licence from the !overnment of India to manufacture two3 and three3wheelers. 1625 2ales in India commence by importing two3 and three3 wheelers. 1625
1652
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<ovember 6(
0a&a& ,uto comes into e-istence as =Rs 0achra& Trading 1orporation Private Gimited.
/R!"P C!&PA IES 0a&a& ,uto is the flagship of the 0a&a& group of companies. The group comprises of .$ companies and was founded in the year 1(68. The companies in the group are5
Bajaj Auto .td8 &u@and .td8 Bajaj Ele#tri#als .td8 Bajaj Hindustan .td8 &a)aras)tra S#ooters .td8 Bajaj Auto ,inan#e .td8 Her#ules Hoists .td8 Bajaj Se$as)ram P$t .td8 Hind .am9s .td8 Bajaj +entures .td8 Bajaj International P$t .td8 Hind &usa%ir A'en#: P$t .td8
&u@and International .td8 &u@and En'ineers .td8 &u@and /lo<al ,inan#e .td8 Ba#))raj ,a#tories P$t8 .td8 Bajaj Consumer Care .td8 Bajaj Auto Holdin's .td8 *amnalal Sons P$t8 .td8 Ba#))raj > Com9an: P$t8 .td8 *ee$an .td8 T)e Hindustan Housin' Co .td8 Baroda Industries P$t .td8 Stainless India .td8
Bajaj AllianC /eneral Insuran#e Bom<a: ,or'in's .td8 Com9an: .td8 Bajaj AllianC Com9an: .td8 .i%e Insuran#e Bajaj Holdin's .imited > In$estment
Bajaj ,inser$ .imited
Bajaj ,inan#ial Solutions .imited
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Bajaj ,inan#ial Solutions .td8
Bajaj AllianC ,inan#ial Distri<utors .td8
Sanraj a:an In$estments P$t8 .td8 P T Bajaj Auto Indonesia =PTBAI? Bajaj Auto International Holdin's B+( et)erlands =BAIBH+?8
AE- P!.ICIES
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A7ARDS Produ#t Award 0a&a& Pulsar "T23:i 3 0i%e of the -ear 644) B: 1<013TD18 ,utocar ,uto
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Kear 0a&a& Platina 144cc 3 0i%e of the Kear =r. ?a&iv 0a&a& 3 =an of the year 644$ =r. ?a&iv 0a&a& 3 ,utomotive =an of the year 644$ 0a&a& 1T 144 3 =otorcycle Total 1ustomer 2atisfaction 2tudy 644$ 0a&a& "iscover "T23i 3 0i%e of the Kear 644$ 0a&a& "iscover "T23i 3 Indigenous "esign of the Kear 644$ 0,J,J ,BT+ 3 0i%e =a%er of the Kear 6444 "T23i Technology 3 ,uto Tech of the Kear 6444 0a&a& Pulsar "T23i 0i%e of the Kear 6444 >ind 16$ Two >heeler of the Kear
,wards 644) 644$ 644$ 644$ 644$ 644$ 6444 6444 6444 <"TD Profit 0i%e India ,utocar Professional 0i%e India N <"TD India T<2 ,utomotive +DE?"?IDE ,wards 644$ +DE?"?IDE ,wards 644$ I1I1I 0an% +DE?"?IDE ,wards 6444 I1I1I 0an% +DE?"?IDE ,wards 6444 I1I1I 0an% +DE?"?IDE ,wards 6444 1<01 ,BT+1,? ,wards
6444 6444 6444 >ind 16$ 0i%e of the Kear 6444 6444 0usiness 2tandard =otoring 0a&a& Pulsar 184 "T23i 001 >orld 001 >orld >heels ,ward >heels Diewers 1hoice Two 644. 644. >heeler of Kear 644. 0a&a& Pulsar 184 "T23i 001 >orld >heels ,ward for 0est Two >heeler between ?s $$,444 to ?s 644. 001 >orld >heels ,ward 644. 001 >orld >heels ,ward 644.
)4,444 0a&a& Pulsar 1$4 "T23i 001 >orld 644. >heels ,ward for 0est Two >heeler between ?s 4$,444 to ?s
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$$,444 0a&a& 0o-er ,T CTE1 001 >orld >heels ,ward for 0est Two >heeler under ?s .4,444 0a&a& Pulsar 3 =otorcycle Total 1ustomer 2atisfaction 2tudy 0a&a& Pulsar 3 0i%e of the year 0a&a& Pulsar 3 =ost e-citing bi%e of the year 0a&a& Eliminator 3 0i%e of the year 0a&a& Eliminator 3 =ost e-citing bi%e of the year 644.
001 >orld >heels ,ward 644. <:+ ,utomotive I1I1I 0an% +DE?"?IDE ,wards 644. +DE?"?IDE ,wards +DE?"?IDE ,wards +DE?"?IDE ,wards
644. 644. 6446 6446 6441
C!DE !, C! D"CT ,!R A,,IR&ATI+E ACTI! 0a&a& ,uto Gimited @herein after referred to as the 1ompany#A hereby adopts the following 1ode of 1onduct for ,ffirmative ,ction. This will be effective from 1st "ecember 6448. 1. The 1ompany affirms that its competitiveness is interlin%ed with the well being of all sections of the Indian society. 6. The 1ompany believes that e'ual opportunity in employment for all sections of the society is a component of its growth and competitiveness. It further believes that inclusive growth is a component of growth and development of the country.
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.. The 1ompany affirms the recognition that diversity to reflect socially disadvantages sections of the society in the wor%place has a positive impact on business. 4. The 1ompany will not practice nor support conscious discrimination in any form. $. The 1ompany does not bias employment away from applicants belonging to disadvantaged sections of society if such applicants possess competitive s%ills and &ob credentials. 8. The 1ompany9s selection of business partners is not based on any considerations other than normal business parameters. In case of e'ual business offers, the 1ompany will select a business partner belonging to a socially disadvantaged section of society. ). This 1ode of 1onduct for ,ffirmative ,ction will be put up on the company web3site to encourage applications from socially disadvantaged sections of society. 8. The 1ompany ma%es all efforts for ups%illing and continual training of all its employees in order to enhance their capabilities and competitive s%ills. <o discrimination of any type will be shown in this process. (. The 1ompany may have a partnership programme with educational institutionRs to support and aid students from socially disadvantaged sections of society. 14.The 1ompany will maintain records of ,ffirmative ,ction. 11.The 1ompany has nominated =r. C 2rinivas, Dice President @*?A, to oversee and promote the ,ffirmative ,ction policies and programmes. *e will be accountable to the 1hairman.
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The 1ompany will ma%e available its learning and e-periences as a good corporate citi7en in ,ffirmative ,ction to other companies desiring to incorporate such policies in their own business. RAH". BA*A* C)airman
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CHAPTER I+ PR!D"CT PR!,I.E I TR!D"CTI! +ur product is the visual e-pression of our thoughts and actions. It conveys to everyone our intention to constantly inspire confidence. 1ustomers are the primary audience for 0a&a& vehicle. Indeed, our brand identity is happed as much by their belief in 0a&a& as it is by our own vision. Everything use to must always reinforce the distinctiveness and the power of our brand. 0a&a& strives to aspire confidence through e-citement engineering. 0lending together youthful creativity and competitive technology to e-ceed the spo%en and the implicit e-pectations of over customers.
PR!D"CT +A."E
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Topper of the 1$4cc category sales charts this is the smallest in the pulsar range from 0a&a&, revamped body with wheels is a arguably the best in class. 1omfortable riding position and good mileage swing buying decisions in the pulsar9s favor. +verall an awesome pac%age at a competitive rice sadly overshadowed by its more powerful stalemates. TECH ICA. SPECI,ICATI! S BA*A* P".SAR 150 CC DTS-I E /I E TKPE H 4stro%e, "T23I air cooled "I2PG,1E=E<T3 14(.41cc =,L P+>E? H 1..) %w @14.4(psA =,L T+?;BE H 16.)8 S"SPE SI! :?+<T H Telescopic for%s 1.$ mm stro%e. ?E,? 3 absorbers. BREAA :?+<T H 644 mm hydraulically operated disc bra%e ?E,?3 =echanically e-panding 1.4 mm drum type T-RES :?+<T H 6.)$S1) ?E,? H 144R(4S1) ,"E. TA A :KEC H 1$liters @..6 %utres if reserve, 6liter usableA E.ECTRICA.S 2K2TE= H 16 D,1T "1 *E," G,=P H .$R.$> clear lens type with 6 pilot lams
Triple fated spring H $way ad&ustable nitro-
shoc%
DI&E SI! >*EEG 0,2E H 1.64 mm >EI!*T H 14. %gs SPECIA. ,EAT"RES
This winter, 0a&a& will melt the roads and ma%e all other bi%es sweet. That9s the promise of the new pulsar "T23I. It will hypnoti7e you with its alloy wheels, bolt you away on nitro- shoc% absorbers, and rev up your pulser with its e-haust TE1 system. Test3ride the new pulsar "T23i once. It will ma%e its first impression feel li%e an impact. 1? En)an#ed Per%orman#e 2ome are born to lead. The legendary "T23i engine leads the pursuit of technology e-cellence. 0ringing together the uni'ue trinity of twin spar plugs, digital 1"I and T?I12, the re3tuned power plant delicurs crisper throttle response for consistent output. Even in varying load conditions and at different levels of acceleration, completely new can timing leads to broader spectrum of the tor'ue effect thus ensuring a phenomenal ride even at low speed and high gear combinations. The new engine thus propels you to the pole position whenever you desire.
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0? En)an#ed Ride ,uel 0elow the silencer of the engine hides a miracle named e-haust TE1. This gem of a device allows you to revup when your heart feels li%e and the engine pic%s up instantaneously irrespective of the gear you are in. it improves engine tor'ue at low rpms and is optimi7ed to get ma-imum performance from the engine. It gives a feeling of abundant latent power at any stage of riding to ensure effortless pulling for any load conditions. 1? En)an#ed .oo@s !et astride the new pulsar and be an absolute sight to behold. The aerodynamic shape now sports high performance light weight alloy wheels which is a visual treat. :orget turning heads, they can turn the roads into ramps. 2? En)an#ed Sta<ilit: 2mashing loo%s apart, lighter yet stronger wheels help you tac%le the thic%est of traffic &ams, the e-tended swing arm. >hich results in a longer wheel H base @1..4mmA, coupled with smaller radius wheels @1)inA enables the nimblest of handling ma%ing the bi%e more agile and in control. 5? En)an#ed Com%ort +rdinary bi%es may be happy with ordinary shoc% absorbers. 0ut the new pulsar "T23I settle for nothing less than nitro3- unli%e conventional oil filled absorbers, the gas H filled nitro3- virtually cancels out the delay in reacting to the road below. It provides immediate damping whenever re'uired and doesn9t even let you %now what hit you. It really ma%es riding as smooth as possible even bad road conditions.
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,ACTS A D ,I/"RES BA*A* P".SAR 150 CC DTS- I Price Insurance premium "isplacement Power Tor'ue <o of gearsRfinal drive :uel capacity 2eat height >heel base Cerb weight Top speed %mRh Efficiency cityR highway 86,81$ 1,14) 14(.41 1..$4R8$44 1..(4R8$44 $ 1$.4 )8$ 1..4 1.) 11..84 $6.4R84.4
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CHAPTER + CHITRAD"R/A DISTRICT PR!,I.E Introdu#tion D 1hitradurga "istrict, covering an e-panse of 8,444 s'. %m derives its nomenclature from 1hitra%aldurga, which is an etymological representation of an umbrella3shaped lofty hill located in the district. The district lies in the heart of the Dedavati ?iver vally and finds mention in the chronicles of the epic ?amayana and the =ahabharata. Tum%ur, 1hi%magalur, "avanagere and 0ellary "istrict of Carnata%a and ,nantapur "istrict of ,ndhra Pradesh state form 1hitradurgaMs geographic barriers. >ith a population si7e of 1,$1),8(8, 1hitradurga has a distinctly agrarian economy complemented by a strong industrial owing to its rich mineral deposits. bac%bone
The district opens up a PandoraMs bo- of panoramic rhapsodies, cultural legacies and historic landmar%s. Tourism is a core revenue3generating sector in 1hitradurga with tourists floc%ing to5 1hitradurga Cote 0rahmagiri village 1handravalli Jogimatti *ill 2tation
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<eerthadi Dani Dilas 2agar Thamata%allu "oddahottrangappa *ill *alu ?ameshwara
Chitradurga District C)itradur'a distri#t Gocation of 1hitradurga district in Carnata%a and India Countr: India State Carnata%a 1hitradurga, *iriyur, *osdurga, Su<distri#t =ola%almuru, 1halla%ere, *olal%ere HeadEuarters 1hitradurga De9ut: ,mlan 0iswas I,2 Predecessor ,mar Commissioner Po9ulation 1,$1),8(8 Time Cone I2T @BT1T$5.4A CodesEshowF U Pincode U $)) V U U TT (1 @81(4A Telephone U Dehicle U C,318
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T)e ,amous C)itradur'a ,ort D C)itradur'a distri#t is an administrative district of Carnata%a state in southern India. The city of 1hitradurga is the district head'uarters. 1hitradurga gets its name from 1hitra%aldurga, lofty an hill umbrella3shaped
found there. Tradition dates 1hitradurga "istrict to the period of the ?amayana and =ahabharata. The whole district lies in the valley of the Dedavati ?iver, with the Tungabhadra ?iver flowing in the northwest. "uring the 0ritish times it was named 1hitaldrug. The district was practically ruled by all the well %nown dynasties that ruled Carnata%a. Demo'ra9)i#s D The population was 1,$1),8(8, of which 18.4)/ were urban as of 6441 comprising Cunchitiga Do%%aligas, <aya%as, !ollas @KadavsA, Curubas, =adiga, Gingayats, and several other communities. =a&ority of the people in 1hitradurga are *indus with =uslims comprising about (/ of the population. Cannada is the most widely spo%en language but Brdu and Telugu is also spo%en near areas bordering ,ndhra Pradesh. /eo'ra9): D The district is hilly, with lots of forts and villages. The district is bounded by Tum%ur "istrict to the southeast and south, 1hi%magalur "istrict to the southwest, "avanagere "istrict to the west, 0ellary "istrict to the north, and ,nantapur "istrict of ,ndhra Pradesh state to
the east. "avanagere "istrict was formerly part of 1hitradurga. The district is divided into talu%s, namely 1hitradurga, *iriyur, *osadurga, *olal%ere, 1halla%ere and =ola%almuru. It is rich in mineral deposits, including gold prospecting at *ale%al, Cotemardi or 0edimaradi, etc., and open cast copper mines at Ingaldhal. Histor: and .e'ends D 1hitradurga features bold roc% hills and pictures'ue valleys, huge towering boulders in unimaginable shapes. It is %nown as the Ostone fortressO @Callina CoteA. The landscape loo%s much li%e a mischievous giantMs playground, with boulders thrown around, forming silhouettes against the s%y. ,ccording to a story in the Epic =ahabharatha, a man3 eating giant named *idimbasura lived on the 1hitradurga hill and was a source of terror to everyone around. >hen the Pandavas came with their mother Cunti in the course of their e-ile, 0hima had a duel with *idimba. *idimba was slain by 0hima and peace returned to the area. Gegend has it the boulders were part of the arsenal used during that duel. In fact, the boulders on which ma&or part of the city rests belong to the oldest roc% formation in the country. Timmana <aya%a a chieften under the Di&ayanagar empire rose to the ran% of governor of 1hitradurga as a reward for his e-cellence in military achievements, from the Di&ayanagara ruler. This was the beginning of the rule of the <aya%as of 1hitradurga. *is son +bana <aya%a is %nown by the name =ada%ari <aya%a 1$88 1E. =ada%ari <aya%aMs son Casturi ?angappa 1846 succeeded him and consolidated the %ingdom to rule peacefully. ,s he had no heirs to succeed him, his adopted son, the apparent heir was enthroned but was %illed in few months by the "alavayis.
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1hi%%anna <aya%a 18)8, the brother of =ada%ari <aya%a II sat on the throne, and his brother succeeded him with the title =ada%ari <aya%a III in 1888. The unwillingness of "alawayis to accept =ada%ari <aya%a IIIMs rule gave an opportunity to one of their distant relatives, 0haramappa <aya%a to ascend the throne in 188(. *e is %nown as dthe greatest of the <aya%a rulers. 2omehow, the sub&ects of 1hitradurga did not e-perience a good reign of the successive rulers as they ruled on the throne for very brief periods. The *iri =ada%ari <aya%a ID 1)61, Casturi ?angappa <aya%a II 1)48, =ada%ari <aya%a D 1)$8 ruled this area but there is not much to mention of their rule. !<a$$ana Aindi =T)e #ra#@?( C)itradur'a ,ort D "uring the reign of =ada%ari <aya%a, the city of 1hitradurga was besieged by the troops of *yder ,li. , chance sighting of a woman entering the 1hitradurga fort through an opening in the roc%s led to a clever plan by *yder ,li to send his soldiers through the hole. The guard on duty near that hole had gone home for lunch and as%ed his wife to be on guard until he was bac%. The wife of that guard, +bavva while in her temporary seat, noticed soldiers emerging out of this opening. +bavva was not perturbed. 2he was carrying with her an +na%e @a long wooden club meant for pounding paddy grainsA. 2he %illed *yder ,liMs soldiers one by one as they attempted to enter the fort through the opening and 'uietly moved the dead. +ver a short period of time hundreds of soldiers entered and fell, without raising any suspicion. +bavvaMs husband, upon his return from his lunch was shoc%ed to see +bavva standing with a blood stained +na%e and hundreds of dead bodies of the enemy around her. The opening in the roc%s still remains as a historical witness for the story, beside the Tanniru doni a small water source which holds cold water all round the year. Though her sincere and brave attempt saved the
fort on that occasion, =ada%ari <aya%a could not repel *yder ,liMs attac% in 1))(. In the ensuing battle, the fort of 1hitradurga was lost to *yder ,li. !<a$$a, li%e Cittur ?ani 1hennamma remains a legend, especially to the woman of Carnata%a. T)e ,ort D 1hitradurga :ort is renowned for its Aallina Aote R "@inna @ote R Elu Suttina @ote which was built in parts by the Palegar <aya%as, *yder ,li and Tipu 2ultan. It comprises a series of seven enclosure walls in Cannada. Eighteen ancient temples can be found inside the fort. This seemingly impregnable fort has 1( gateways, .8 posterior entrances, a palace, a mos'ue, granaries, oil pits, four secret entrances and water tan%s. The rulers of this fort built 6444 watch towers to guard and have a better loo% at enimies movement all the time. Location: ,ccessible by road, this fortress lies on the outs%irts of what is 1hitradurga today. 1ity of 1hitradurga is located at the &unction of <*34 @0angalore3Pune <ational *ighwayA and <*31. @2ollapur3=angalore <ational *ighwayA. 1hitradurga is also accessible by train. There is a daily service to 0angalore and wee%ly services to =umbai. Proposed lin% between 1hitradurga and Tum%ur can reduce the travel time to 0angalore by half. Pla#es to +isit D Tarala<alu &ata Siri'ere 2irigere place from towards
1hitradurga to "avanagere. 2irigere is situated on the Poona3 0angalore <ational *ighway @<*4A. It is at distance of 66) C= from
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0angalore and is located between 1hitradurga @6) C=A, the "istrict *ead ;uarters, and "avangere @$4 C=A. It can be easily recogni7ed while travelling on the <ational *igway <o.4 by the presence of an attractive arch on the western side. 2irigere is &ust 8 C= from this ,rch. C)itradur'a Aote is a fort that is one of a %ind, as it is built on top of hill with stones. 1hitra3durg gets its name because of this fort. O1hitra durgaO means Opicture perfectO. As)o@a Sidda9ura is an important archaeological site where emperor ,sho%aMs edits were found. <earby is ?amagiri, a hilloc% that has mythical associations with the epic ?amayana. , temple dedicated to ?ameshwara built in (68 1E. e-ists here. Bra)ma'iri village is the ancient site of Ishila, one of emperor ,sho%aMs provincial capitals. *is earliest roc% edicts in 0rahmi script and Pra%rit language @.rd c. 01A containing Cannada words were discovered here. C)andra$alli is an ancient archaeological site where painted pottery and coins from the 2hatavahana empire and prehistoric times were discovered. The roc% inscription of %ing =ayurasharma dated 4$41E. discovered here gave historians much information %ingdom. *iriyur situated on the right ban% of Dedavathi river is famous for its Therumalleshawara temple. The temple has impressive lofty gopura and the ceiling of the main hall is painted with scenes from the 2hivapurana and ?amayana.
about
Carnata%aMs
first
Cannada
*o'imatti *ill 2tation. &ola@almuru fortified town of the Cadambas. eert)adi is famous for its ?anganathaswamy temple built in Di&ayanagar style. +ani +ilas Sa'ar@also %nown as =ari CaniveAan artificial la%e built by the =ysore =ahara&a across the river Dedavathi. The reservoir has two mantapas built in saracenic style. T)amate@allu has ancient roc% inscription and the oldest virgallu or hero stone inscription in Carnata%a. *olal%ere is well %nown for its 14th century Jain settlement and ( ft. tall statue of 0ala !anapathi, a child form of *indu god !anapathi. Dodda)ottran'a99a Hill has a ?anganathaswamy temple on top of a hilloc% which is a tre%%ers paradise. *alu ?ameshwara near *osadurga is well %nown for the temple N wells, the well has white coloured water @loo%s li%e mil%A in it thatMs why the name M*aluM ?ameshwara. &ar@etin' In%rastru#ture D :ollowing are institution under 0oards 1orporation and development with ade'uate infrastructure facilities for mar%eting products of both artisan and real enterprises 5 1. Carnata%a 2tate Chadi and Dillage Industries board through its . sales outlets in 1hitradurga.
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6. Carnata%a *andloom "evelopment 1orporation through its . sales outlets in 1hitradurga. .. Carnata%a leather Industries "evelopment 1orporation through is one sales outlet. 4. Carnata%a 2mall Industries =ar%eting 1orporation. "istrict supply and =ar%eting society E"2=2F with one show room for sales outlets.
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CHAPTER +I DEA.ER PR!,I.E I T!D"CTI! !, *AIRA& BA*A* jairam Bajaj ais)war:a %ort Road ear R8T8! 9laCa C)itradur'a Jairam 0a&a& is a well %nown form in the chitradurga city that deals into two wheelers, three wheeler , commercial vehicle of 0a&a& company @Jairam 0a&a& auto dealers private ltd., A. It was established in the year 1(8(. This Jairam 0a&a& started in Carnata%a it was started by Jairam. It is situated in ,ishwarya fort ?oad in 1hitradurga. It is one of best dealers in chitradurga Jairam 0a&a& is well %nown company in the Carnata%a. It covers entire chitradurga city and all micro integers in 1hitradurga city and other districts and other cities also. !B*ECTI+ES !, *AIRA& BA*A* The primary ob&ectives of any business is to earn profit achieve good will and customer satisfaction other ob&ectives areW 1. The ob&ectives of the dealer to e-plore new creativity in the new fields. 6. To create goodwill in the minds of the customers. .. To create pramote and sell 0a&a& co., vehicle.
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4. To enter into huge business field in the economy $. To provide good services to the customers. 8. To ma%e the customers satisfied after the vehicle purchased.
!R/A ISATI! STR"CT"RE !, *AIRA& BA*A*
Service Department
Manager
Manager
Sales Executives
!as"ier
Supervis r
#ssistant $r %ess r
Recepti nist
Recepti nist
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BA*A* P".SAR 150 DTS-I BIAE The below table shows classification on the basis reason for buying 0a&a& pulsar 1$4 "T23I bi%e, which help the researcher to find out the influencing factor for buying 0a&a& pulsar 1$4 "T23I bi%e
Parti#ulars Price ;uality 1omfort =ileage "urability ,ppearance 2afety driving Gow maintenance Total
o8 o% Res9ondents 8 14 8 4 14 4 8 6 50
Per#enta' e 18 64 16 8 64 8 16 4 100
Percentage 20 18 16 14 12 10 8 6 4 2 0
Price Quality Comfort Mileage Durability Appearance Safety driving o! maintenance
Percentage
Sour#eD Primar: data
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:rom the above table, it is clear the out of total respondents, 18/ of respondents were influenced by the factor of price, 64 / of respondents were influenced by the factor of 'uail, 16/ of respondents were influenced by the factor of comfort, 8/ of respondents influenced by the factor of mileage ,64/ of respondents were influenced by the factor of durability, 8/ of respondents were influenced by the factor of appearance, 16/ of the respondents were influenced by the factor of safety driving, 4/ of respondents were influenced by the factor of low maintenance cost. TAB.E 5 C.ASSI,ICATI! ! THE BASIS !, A7AR ESS !, BA*A* P".SAR 150 DTS-I BIAE The below table, which help the researcher to find out the awareness of 0a&a& bi%e Parti#ulars <ewspaper Television ,dvertisement :riends +thers &e#)ani# Total o8 o% Res9ondents 8 1$ 8 14 1 10 50 Per#enta' e 16 .4 .8 64 6 100
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Percentage
40 #" #0 2" 20 1" 10 " 0 $e!%paper &elevi%ion Adverti%ement 'riend% (t)er% Percentage
Sour#eD Primar: Data :rom the above table it is clear that out of total respondents 16/ of respondents are %now about 0a&a& pulsar 1$4 "T23I through newspaper, .4/ of respondents through television, .8/ of respondent through advertisements, 64/ of respondents through :riends, 6/ of respondents are %now about others.
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TAB.E 6 C.ASSI,ICATI! ! THE BASIS !, STATIS,ACTI! 7ITH DEA.ER SER+ICES The below table shows classification on the basis of satisfaction with dealer and their services which are given to their customers, which help the researcher to find out weather their customers are satisfied with the dealer or not.
Parti#ulars 2atisfied <either 2atisfied dissatisfied <ot satisfied Total
o8 o% Res9ondent s .$ 1. 6 50
Per#enta' e )4 68 4 100
Percentage 80 *0 60 "0 40 #0 20 10 0 Sati%fied $eit)er+Sati%fied di%+%ati%fied $ot+%ati%fied Percentage
Sour#esD Primar: data
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The above table shows that out of total respondents )4/ of respondents are given response that they are satisfied with dealer and their service, 68/ of respondents are given their opinion about dealer is neither satisfied nor dissatisfied, 4/ of respondents said they are not satisfied with dealer and their service. TAB.E 10 C.ASSI,ICATI! ! THE BASIS !, C!.!"RS !, BA*A* P".SAR 150 DTS-I BIAE The below table shows the classification on the basis of colours of 0a&a& pulsar 1$4 "T23I bi%e, which helps researcher to find out which co lour of 0a&a& pulsar 1$4 "T23I bi%e respondents have.
9arti#ulars 0lac% 0lue ?ed Total
o8 o% Res9ondents 68 14 14 50
Per#enta' e $6 68 64 100
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Percentage
60 "0 40 #0 20 10 0 ,lac,lue .ed Percentage
Sour#eD Primar: data :rom the above table, it is clear that out of the total respondents, $6/ of the respondents have 0lac% colour, 68/ of respondents are have 0lue colour , 64/ of respondents have ?ed colour 0a&a& Pulsar 1$4 "T23i bi%e.
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CHAPTER IF ,I DI /S( S"//ESTI! S A D C! C."SI! ,I DI /S :allowing were the information, which were gathered or received by conducting survey5 1. It is revealed by survey that the ma&ority of the respondents are male who drive the 0a&a& pulsar 1$4 "T23I 0i%e. 6. :rom the survey, it is found that the ma&ority of respondents are students who use the 0a&a& pulsar 1$4 "T23I bi%e. .. It is observed from the survey that the ma&ority of respondents income group is above .$,444. 4. It is revealed by survey that the ma&ority of the respondents are graduates. $. It is observed from the survey that the ma&ority of the respondents have awareness regarding the 0a&a& pulsar 1$4 "T23I through the advertisement. 8. It is revealed by the survey that the ma&ority of respondents are said that the price of 0a&a& pulsar 1$4 "T23I bi%e is high and also some respondents said the price is reasonable. ). It is observed from the survey that the ma&ority of respondents have purchased on the basis of 'uality, durability, price, safety, driving and comfort.
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S"/ESSISTI! S The fallowing suggestions are offered in the interest of the company and the users. 18 E,,ECTI+E AD+ERTISE&E T ,dvertisement is considered as the tool of the product promotion. In order to increase the sales, advertisement should be given in newspapers, maga7ines, such advertisement will increase the sales. 08 CHA /E I &!DE. =odel of bi%e is to be changed because people want something different in the same product and it also attracts the customers. 18 RED"CE THE PRICE Price of the 0a&a& pulsar "T23i 1$4 bi%e is to be reduced, because the middle class people cannot by the product. 28 E,,ECTI+E SER+ICE The company has to improve the service facility in order to fulfill the needs o the customer. 58 DEA.ER /I+E &"CH I&P!RTA CE T! THE C"ST!&ER "ealer give more importance to the customer these customer attract by the dealers from attractive service offers. It helps to increase the sale volume in the product.
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C! C."SI! , variety of two wheelers have entered into the two wheeler mar%et. This has increased the competition. 0ecause of competition, sales of two wheelers might have decrease. Therefore 0a&a& company has to %eep in mind the latest competition prevailing in the mar%et while fi-ing the price of its two wheels particularly 0a&a& pulsar 1$4 "T23i. :urther, a mass advertisement programme has to be underta%en in different mar%et segments with a view to create sufficient awareness among the different customers. The authori7ed dealers should also provide efficient pre and post sales services, at a low cost and at the right time. These measures would improve the sales of the two wheelers, it satisfy the customer needs.
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C! S"&ER G"ESTI! Dear Res9ondent,
AIRE
I am a student of final year 0.0.=. studying in 2ri 2ai 2an&eeva institute of management as a part of studies I have underta%en a pro&ect wor% entitles HC! S"&ERATTIT"DE T!7ARDS BA*A* P".SAR 150 CC DTS-iI with special reference to *A-ARA& BA*A*I, a case study in 1hitradurga city. I %indly re'uest you to spare your few minutes to fill up the following 'uestion with as accurate information as possible. .T)an@in' :ou =CHETA A"&AR8T? 1A <ame 6A ,ddress XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX. XXXXXXXXXXXXXXXXX. .A 2e-5 =ale @ A :emale @ A
4A ;ualification5 aA 2.2.G.1 eA +thers $A +ccupation5 aA 2tudent @ A cA 0usinessRProfession @ A dA ,ny other, specify @ A @ A bA Employees @ A @ A bA P.B.1 @ A cA !raduate @ A dA Post !raduate @ A
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8A ,nnual income5 aA 0elow 64,444 cA 6$,4443.$,444 aAKes @ A @ A bA 64,44436$,444 @ A @ A dA ,bove .$,444 bA<o @ A @ A
)A "o you have 0a&a& pulsar 1$4 "T23I of 0a&a& companyV
8A ,re you satisfied with the model of 0a&a& Pulsar 1$4 "T23i bi%eV aA Kes @ A bA <o @ A
(A "oes the vehicle sub&ect to repairV aA Kes @ A bA no @ A
14A If yes, how often and which partsV JJJJJJJJJJJJJJJJJJJJJJJJJJJJ JJJJJJJJJJJJJJJJJJJJJJJJJJJJ JJJJJJJJJJ 11A >hich colour of vehicle you haveV aA 0lac% 16A @ A bA ?ed @ A cA 0lue @ A
"o you get necessary spare parts for repairs of your vehicle aA Kes @ A bA no @ A
at reasonable rate in desired 'uality at right time and placeV
1.A
"o you get efficient mechanics for repairingV aA Kes @ A bA no @ A
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14A
*ow is the repair and service facility given in the show a. 2atisfied b. <either satisfied nor unsatisfied c. <ot satisfied @ A @ A @ A
roomV
1$A
The price of 0a&a& pulsar 1$4 "T23iV a. ?easonable @ A bA 1ostly @ A
18A 0ICEV
>hat is the reason for buying 0a&a& pulsar 1$4 "T23i @ A @ A @ A bA ,ppearance @ A cA 2afety driving eA ;uality @ A fA 1omfort @ A hA Gow maintenance cost @ A @ A
aA =ileage dA "urability gA Price cost 1)A
*ow you %now about 0a&a& pulsar 1$4cc "T23iV a. <ewspaper cA ,dvertisement eA =echanic and +ther @ A @ A @ A bA Television dA :riends @ A @ A
18A "o you about the financial facility given at &airam 0a&a&V aA Kes @ A bA no @ A
1(A >hether financial facilities made available at right time such as installments, loan facilities etc are helpful to youV aA Kes @ A bA no @ A
54
64A The show room is easily accessible to youV aA Kes @ A bA no @ A
61A "o you get vehicle at your right timeV aA Kes @ A bA no @ A
66A ,ny suggestions from you about the vehicle and dealersV XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXX. Pla#eD DateD Si'nature
55
BIB.I!/RAPHBoo@ %or Re%eren#e =ar%eting =anagement H Philip Cotler, 2herle%ar, 2.< 2onta%i 2ervice management H 2rinivas P.0. 7e<site www.google.com
www.ba&a&auto.com
!t)ers Information from dealers ,dvertisement
56

Anjan Bajaj

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is an effort to bring out the details regarding the

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Sai Sanjee$a Institute !% &ana'ement( C)itradur'a

Consumer attitude towards Bajaj Pulsar 150CC DTS-i

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Consumer attitude towards Bajaj Pulsar 150CC DTS-i

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Consumer attitude towards Bajaj Pulsar 150CC DTS-i

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