MARKETING

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GHANA SCHOOL OF

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GHANA SCHOOL GHANA SCHOOL GHANA SCHOOL GHANA SCHOOL GHANA SCHOOL GHANA SCHOOL GHANA SCHOOL OF OF OF OF OF OF OF

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Ghana School Of Marketing

COURSE AND INFORMATION ON GHANA SCHOOL OF MARKETING (GSM)

BACKGROUND The Ghana School of Marketing accredited by the National Accreditation Board and the Chartered Institute of Marketing, UK was established in October 1991 by the Chartered Institute of Marketing, Ghana. GSM offers tuition to students intending to take the London Chamber of Commerce and Industry, UK (LCCI) and the Chartered Institute of Marketing (CIM, UK) examinations, comprising the Professional Certificate, Professional Diploma and Chartered Post Graduate Diploma Courses. GSM is run on full-time and part-time bases. GSM affords the convenience to individuals who work during the day, SSS graduates and other non-workers who would want to pursue a professional career. Students who enrol for courses at the school are motivated by the institute's highly trained resource persons and the singular effort by the Institute in helping graduates with job placement on completion of their studies/courses. The vision of the Ghana School of Marketing is to become a model marketing professional institute, providing top class marketing education.

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COURSES
LONDON CHAMBER OF COMMERCE & INDUSTRY EXAMINATION ENTRY REQUIREMENTS Prospective candidates must have at least one of the ff: 5 'O' LEVEL PASSES WITH Credit in English and Mathematics 3 SSSCE/WASSCE Passes in Core subject including English and Mathematics plus two elective subjects. Any other equivalent qualifications WHO IS IT FOR? The LCCI is for any one over the age of 17 wishing to gain the basic skills in Marketing. It is not necessary to have any previous experience or knowledge of marketing to join this course. The programme consists of four modules for the award of Group Diploma in marketing for a duration of 6 months.

MODULES > > > > ADVERTISING MARKETING PUBLIC RELATIONS SELLING AND SALES MGT.

EXTERNAL FEES (LCCI) Examination fees (External) 135

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CHARTERED INSTITUTE OF MARKETING, UK

(PROFESSIONAL CERTIFICATE IN MARKETING EXAMINATION)
ENTRY REQUIREMENTS: To register for this qualification, you must meet at least one of the following criteria.

ENTRY CRITERIA
PROFESSIONAL CERTIFICATE IN MARKETING: i. ii. A levels passes in at least two subjects Group Diploma in Marketing (LCCI) or Advanced Business Certificate

iii. Any General Bachelors or Masters Degree NB: The Executive Director has the mandate to determine the Level of Entry This programme consists of four subjects with a duration of 10 months (2 papers per each session) intensive course. > Marketing Essentials (Written exams) > Assessing the Marketing Environment (Written exams) > Marketing Information and Research (Assignment) > Stakeholder Marketing (Assignment)

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CHARTERED INSTITUTE OF MARKETING (PROFESSIONAL DIPLOMA IN MARKETING)

This course is intended for CIM Professional Certificate in Marketing holders, and Business or Marketing Bachelors Degree or an equivalent qualification who wish to improve their personal effectiveness in Marketing. ENTRY CRITERIA PROFESSIONAL DIPLOMA IN MARKETING: i. CIM Professional Certificate in Marketing (2002 or 2008 syllabus).

ii. Any Business or Marketing Bachelors Degree (or an equivalent qualification) with a minimum of one-third of credits from Marketing (ie 120 credits in Bachelors Degree or 60 credits in Masters Degree).

FOCUS > Marketing Planning Process (assignment) > Delivering Customer Value through Marketing (exams) > Managing Marketing (assignment) > Project Management in Marketing (assignment)

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CHARTERED PROFESSIONAL POSTGRADUATE DIPLOMA IN MARKETING To enable Senior Managers and Directors build upon their existing skills and broaden their strategic perspective in a way that is beneficial both to them and the organizations they work for ENTRY CRITERIA CHARTERED POST GRADUATE DIPLOMA IN MARKETING: i. CIM Professional Diploma in Marketing (2003 or 2009 syllabus)

ii. CIM Advanced Certificate in Marketing. iii. A Business or Marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of half of the credits come from Marketing (ie 180 credits in Bachelors Degree or 90 credit in Masters Degree Stage I > > > > Emerging Themes (Assignment) Analysis and Evaluation (Written exams) Marketing Leadership and Planning (Assignment) Managing Corporate Reputation (Assignment)

Stage II > Leading Marketing (Assignment)

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ADMISSIONS Admissions and semester programmes are structured to enable students write the UK examination in either June or December each year. DECEMBER CANDIDATES RD LECTURES START 3 MONDAY IN JULY JUNE CANDIDATES ST LECTURES START 1 MONDAY IN FEB SALE OF APPLICATION FORM Admissions are advertised in June and November each year to enable prospective applicants purchase forms for the July and January admissions respectively SUMMARY OF FEES DETAILS OF FEES FOR ALL LEVELS (FULL-TIME /PART-TIME AND WEEKEND) TUITION FEE
I. ii. iii. iv. : Gh 200.00 per subject : Gh 250.00 per subject : Gh 300.00 per subject Chartered Post. Grad. Dip. : Gh 350.00 per subject LCCI Professional Certificate Professional Diploma

The external examination fees are payable in July for December Candidates while June Candidates are to pay their examination fees in March. ALL COMPLETED APPLICATIONS FORMS MUST BE SUBMITTED WITH THE FOLLOWING: > TWO STAMPED-SIZED PHOTOGRAPHS > PHOTOCOPIES OF ACADEMIC QUALIFICATIONS

Ghana School Of Marketing

STUDENTS REGISTRATION/EXAMINATION FEES The school handles student's registration and examination with UK on behalf of students The current fees are as follows: > Professional Certificate in Marketing 85.00 for membership registration and 55.00 per subject Two modules in the Professional Certificate in Marketing (Marketing Information and Research and Stakeholder Marketing) will attract examination fees of 70.00 each < Professional Diploma in Marketing 125.00, 75.00 per subject Chartered Postgraduate Diploma in Marketing 165.00 90.00per subject

>

NB: Students seeking exemptions with any other qualification must first seek clearance from CIMG or write to the UK body for approval.

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CONTACT ADDRESSES
The Students Registration Officer, Chartered Institute of Marketing, Moorhall, Cookham, Maidenhead, Berkshire SL6 9QH, UK. Tel: 01628427500 Fax: 01628427499 E-mail: education@cim.co.uk, Website: http//www.cim.co.uk OR The Chartered Institute of Marketing, Ghana. P . O. Box GP 18235, Accra., Tel: 024. 422 0427020. 817 7752024. 458 5208 E-mail: info@cimghana.org Website: www.cimghana.org