INTRODUCTION

The Information technology industry in India has gained a brand identity as a knowledge economy due to its IT and ITES sector. The ITITES industry has two major components: IT Services and business process outsourcing ( !"#. The growth in the service sector in India has been led by the ITITES sector$ contributing substantially to increase in %&!$ employment$ and e'ports. The sector has increased its contribution to India(s %&! )rom *.+, in -.*//0 to 1.2, in -.+3*+. 4*5 6ccording to 76SS8"9$ the IT !" sector in India aggregated revenues o) :S;*33 billion in -.+3*+$ where e'port and domestic revenue stood at :S;</.* billion and :S;=*.1 billion respectively$ growing by over /,. The major cities that account )or about nearly /3, o) this sectors e'ports are angalore$ 8hennai$ >yderabad$ &elhi$ 9umbai and ?olkata. angalore is considered to be the Silicon Valley of India because it is the leading IT e'porter. E'port dominate the ITITES industry$ and constitute about 11, o) the total industry revenue. Though the ITITES sector is e'port driven$ the domestic market is also signi)icant with a robust revenue growth. The industry@s share o) total Indian e'ports (merchandise plus services# increased )rom less than A, in -.*//0 to about +2, in -.+3*+. 6ccording to %artner$ the BTop -ive Indian IT Services !rovidersB are Tata 8onsultancy Services$ In)osys$ 8ogniCant$ Dipro and >8E Technologies. This sector has also led to massive employment generation. The industry continues to be a net employment generator F e'pected to add +=3$333 jobs in -.+3*+$ thus providing direct employment to about +.0 million$ and indirectly employing 0./ million people. %enerally dominant player in the global outsourcing sector. >owever$ the sector continues to )ace challenges o) competitiveness in the globaliCed and modern world$ particularly )rom countries like 8hina and !hilippines.

MAJOR COMPANIES
(A)INDIA 1)TCS Beyond the Obvious
Tata Consultancy Services Limited (TCS# ( SE: 2=+2A3$ 7SE: T8S# is an Indian multinational in)ormation technology (IT# services$ business solutions and consulting company headGuartered in 9umbai$ 9aharashtra. 7atarajan 8handrasekaran (H8handraI# is the 8hie) E'ecutive "))icer (8E"# and 9anaging &irector o) Tata 8onsultancy Services.T8S operates in AA countries and has more than *// branches across the world. It is a subsidiary o) the Tata %roup and is listed on the ombay Stock E'change and the 7ational Stock E'change o) India. It is one o) India(s most valuable companies4=5 and is the largest IndiaFbased IT services company by +3*+ revenues.

2)INFOSYS Powered By Intellect,Driven By Values; Improve Your Odds With Infosys Predictability
Infosys ()ormerly In)osys Technologies# is an Indian multinational provider o) business consulting$ in)ormation technology$ so)tware engineering and outsourcing services. It is headGuartered in angalore$ ?arnataka. S. &. Shibulal$ better known as Shibulal$ is an Indian business e'ecutive. >e is the chie) E'ecutive "))icer and 9anaging &irector o) In)osys$ and one o) its seven )ounding members.In)osys is the thirdFlargest IndiaFbased IT services company by +3*+ revenues$ and the second largest employer o) >F* visa pro)essionals in the :nited States$ as o) +3*+. "n +0 9arch +3*=$ its market capitalisation was ;=3.0 billion$ making it India(s si'th largest publicly traded company.

3) Wipro-Applying Thought
Wipro Limited ()ormerly Western India Products Limited# (7.SE: DIT$ SE: 231<02# is an Indian multinational in)ormation technology (IT# consulting and outsourcing service company located in angalore$ ?arnataka in India. T ? ?urien is an Indian chartered accountant. >e is the 8hie) E'ecutive "))icer and E'ecutive &irector$ Dipro Eimited. T? is also a member o) the Dipro 8orporate E'ecutive 8ouncil. 6s o) 9arch +3*=$ the company has *A2$333 employees with a presence in 2A countries. Dipro is the third largest IT services company in India. Its subsidiary$ Dipro Enterprises Etd.$ o))ers consumer care$ lighting$ healthcare$ and in)rastructure engineering.

4)HCL TechnologiesFHTechnology that touches EivesI

HCL Technologies Limited (HCL# is an Indian provider o) In)ormation technology (IT# services and consulting company headGuartered in 7oida$ :ttar !radesh$ India. 6nant %upta is the !resident J 8hie) E'ecutive "))icer o) >8E Technologies .It is primarily engaged in providing a range o) outsourcing services$ business process outsourcing and in)rastructure services. >8E Technologies is the )i)th largest IT company in India and is ranked A0 in the global list o) IT services providers. The company acGuired 8apital stream$ a :S -SI product company )or :S;A3 million in -ebruary +330. 8apital stream(s -inance 8enter product is an obligation to >8E(s current product addressing the -SI market F !en stock$ the product that >8E has launched in +331. >8E sold its product 8apital steam to -rench applications so)tware provider Eine data )or a consideration o) ;A2 million in -eb +3*=."n *2 &ecember +330$ >8ET acGuired the :? based 6K"7 %roup )or :S;<20 million$ which was renamed >8E 6'on.

5)Tech Mahindra-Create the next wave

Tech Mahindra Limited is an Indian provider o) in)ormation technology (IT#$ networking technology solutions and business support services ( !"# to the telecommunications industry. Tech 9ahindra is a part o) 9ahindra %roup conglomerate with headGuartered at !une$ India.Tech 9ahindra is ranked L2 in India(s so)tware services )irms and overall L*<* in -ortune India 233 list )or +3**. Its e'ecutive management team consists o) 6nand 9ahindra as 8hairman$ Mineet 7ayyar( Mice 8hairman#$ 8. !. %urnani(8E" and 9&#$ 9anoj 8hugh( %lobal >ead sales#$ Sujit aksi (!resident 8orporate 6))airs J usiness Services %roup#$ 9ilind ?ulkarni(8hie) -inancial "))icer#$ E. Navichandran (!resident F IT Services#$ 6mitava Noy (8hie) "perating "))icer#$ Sujitha ?arnad (Senior Mice !resident F >N J O9% )or IT Services#. Tech 9ahindra on Pune +2$ +3*= announced the completion o) 9ahindra Satyam@s merger with itsel). !ostFmerger$ the new entity will become the )i)th largest IT company in the country with revenues o) ;+.1 billion. 9ilind ?ulkarni would be the 8-" o) the combined entity which would have a team o) 0A$333 pro)essionals$ servicing 2A3 customers across A< countries. It will have *2 overseas o))ices )or !" (business process outsourcing# operations and so)tware development.Its revenue )or +3*+F*= was put at ;+.1 billion(Ns *<$333 crore#.

(B)INTERNATIONAL 1)MICROSOFT-Where Do You Want To Go Today ; Your

Potential Our Passion Microsoft Corporation is an 6merican multinational so)tware corporation headGuartered in Nedmond$ Dashington that develops$ manu)actures$ licenses$ and supports a wide range o) products and services related to computing. Steven 6nthony BSteveB allmer is an 6merican businessman who currently serves as the 8E" o) 9icroso)t$ having held that post since Panuary +333. 6s o) +3*=$ his personal wealth is estimated at ;*2.+ billion$ ranking number */ on the -orbes A33 .The company was )ounded by ill %ates and !aul 6llen on 6pril A$ */12. 9icroso)t is the world(s largest so)tware maker measured by revenues. It is also one o) the world(s most valuable companies.

2)UST GLOBALF
UST Glo al$ headGuartered in 6liso Miejo$ 8ali)ornia$ is a provider o) IT services. The company has o))ices in :S6$ India$ 9e'ico$ :?$ 9alaysia$ !hilippines$ and Singapore.:ST %lobal specialiCes in >ealthcare$ Netail J 8onsumer %oods$ anking J -inancial Services$ 9edia J Entertainment$ Insurance$ Transportation J Eogistics and 9anu)acturing J :tilities.:ST %lobal partners with "racle 8orporation$ I 9$ 9icroso)t$ S6!$ 8isco$ Midyo$ ?ony and others.Stephen P. Noss in *//0 )ounded :ST %lobal in Eaguna >ills. Sajan !illai is the 8hie) E'ecutive "))icer o) :ST %lobal and a member o) the company@s board o) directors. In early +330$ 8ali)ornia arbitrators ruled that :S Technology Nesources$ EE8 must pay Stephen P. Noss :S ;1.2 million )or his )ounding interest in the company. The company had disputed the e'tent o) Noss(s actual

contributions. The arbitration award was then con)irmed by the Eos 6ngeles Superior 8ourt and judgment entered in Noss( )avor.

4)IBM-ON DEMAND
The International !usiness Machines Corporation (commonly re)erred as I!M# is an 6merican multinational technology and consulting corporation$ with headGuarters in 6rmonk$ 7ew .ork$ :nited States. I 9 manu)actures and markets computer hardware and so)tware$ and o))ers in)rastructure$ hosting and consulting services in areas ranging )rom main)rame computers to nanotechnology. The company was )ounded in */** as the 8omputing Tabulating Necording 8ompany (8TN# through a merger o) three companies: the Tabulating 9achine 8ompany$ the International Time Necording 8ompany$ and the 8omputing Scale 8ompany. 8TN adopted the name International usiness 9achines in */+A$ using a name previously designated to 8TN(s subsidiary in 8anada and later South 6merica. Securities analysts nicknamed I 9 Big Blue in recognition o) I 9(s common use o) blue in products$ packaging$ and logo. In +3*+$ Fortune ranked I 9 the 7o. + largest :.S. )irm in terms o) number o) employees (A==$=<+#$ the 7o. A largest in terms o) market capitaliCation$ the 7o. / most pro)itable$ and the 7o. */ largest )irm in terms o) revenue. %lobally$ the company was ranked the 7o. =* largest in terms o) revenue by Forbes )or +3**. "ther rankings )or +3**Q+3*+ include 7o. * company )or leaders (Fortune#$ 7o. * green company worldwide (Newsweek#$ 7o. + best global brand (Interbrand#$ 7o. + most respected company (Barron's#$ 7o. 2 most admired company (Fortune#$ and 7o. *0 most innovative company (Fast Company#. I 9 has *+ research laboratories worldwide and$ as o) +3*=$ has held the record )or most patents generated by a company )or +3 consecutive years. Its employees have garnered )ive 7obel !riCes$ si' Turing 6wards$ ten 7ational 9edals o) Technology$ and )ive 7ational 9edals o) Science. 7otable inventions by I 9 include the automated teller machine (6T9#$ the )loppy disk$ the hard disk drive$ the magnetic stripe card$ the relational

database$ the :niversal !roduct 8ode (:!8#$ the )inancial swap$ S6 NE airline reservation system$ &N69$ and Datson arti)icial intelligence.

5)ORACLE CORPORATION-The worlds most popular open source database

"racle is an 6merican multinational computer technology corporation headGuartered in Nedwood 8ity$ 8ali)ornia$ :nited States. The company specialiCes in developing and marketing computer hardware systems and enterprise so)tware products particularly its own brands o) database management systems. "racle is the thirdFlargest so)tware maker by revenue$ a)ter 9icroso)t and I 9. The company also builds tools )or database development and systems o) middleFtier so)tware$ enterprise resource planning so)tware (EN!#$ customer relationship management so)tware (8N9# and supply chain management (S89# so)tware. Earry Ellison$ a coF)ounder o) "racle$ has served as "racle(s 8E" throughout its history. >e also served as the 8hairman o) the oard until his replacement by Pe))rey ". >enley in +33A. "n 6ugust ++$ +330$ the 6ssociated !ress ranked Ellison as the topFpaid chie) e'ecutive in the world.

FUTURE OF IT INDUSTRY
The current scenario in the IT industry o) India and the tremendous growth registered in recent years has generated much optimism about the )uture o) the Indian In)ormation technology industry. 6nalysts are upbeat about the huge potential o) growth in the In)ormation Technology industry in India. The major areas o) bene)it that the )uture growth in the IT industry can generate )or the Indian economy are #$ports F The IT industry accounts )or a major share in the e'ports )rom India. This is e'pected to grow )urther in coming years. The in)ormation technology industry is one o) the major sources o) )oreign currency or India.

#mployment F The biggest bene)it o) the IT industry is the huge employment it generates. -or a developing country like India$ with a huge population$ the high rate o) employment in the IT sector is a big advantage. The IT industry is e'pected to generate employment o) +.+ million by the end o) +330 which is e'pected to increase signi)icantly in coming years. %&I (-oreign &irect Investment# F >igh in)low o) -&I in the IT sector is e'pected to continue in coming years. The in)low o) huge volumes o) -&I in the IT industry o) India has not only boosted the industry but the entire Indian economy in recent years. The 'asscomF 9c?insey report on the IT industry o) India projects that the Indian IT industry will reach 01 billion :S &ollars by the end o) +330. +.+ million Employment is e'pected to be created in the IT industry according to this report. The report also projects 23 billion :S &ollars o) IT e'ports )rom India by the end o) +330.

So)tware e'ports )rom India are e'pected to grow in coming years. 7ew markets )or so)tware e'ports )rom India have opened up in the 9iddle East$ South and Southeast 6sia$ 6)rica$ and Eastern Europe. The reputation that India has earned as a major destination )or IT outsourcing has opened )urther possibilities. 9any developing countries are now using the Indian model )or growth in the IT sector. 6nother important area o) )uture growth )or the IT industry o) India is the domestic market. Dhile e'ports dominate the IT industry at present$ there is huge scope o) growth in the domestic market which can be tapped in the )uture. The :S recession has had its share o) negative impacts on the Indian IT industry. >owever$ the industry has )aced the challenges posed by the global market and is sustaining its rate o) growth. The )ocus )or the )uture is to ensure that the bene)its o) the IT industry percolate to the grassroot levels.

SWOT ANALYSIS

Strengths Indian seems to have comprehensive understanding that so)tware is treasure in knowledge economy Era. India government plays an important role during so)tware industry growing up promptly. In */03$ India government established longFrange strategic planning )or developing so)twareR in */0<$India government made policies to encourage so)tware e'port$ so)tware development and trainingR in*//*$ India government made set a plan to build ST!IR in *//0$ India government made *30 pieces o) measures to develop so)tware industry. This plan asked the government to make policy environment )or an aim o) ;23.3 billion in +330$ becoming one o) the biggest countries o) so)tware product and e'port.&etail measures include CeroFtari)) policy$ Cero circulation ta' and Cero service ta'$ and immunity bank loan and risk investment. 9oreover$ government@s adverting to in)ormation technology leads public passion in India. 7ew so)tware parks and )und )or investment. In Pune *//*$ India government established the )irst so)tware park in angalore and tookpre)erential policiesFF e'emption )rom import and e'port ta' to encourage overseas and domestic companies$ regulated limitation )or small and mediumFsiCed enterprises to introduce computer technology$ and allowed )oreign enterprises to control 12 percent to *33 percent o) shares$ so)tware businessmen whose product is aboardForiented could be e'empted )rom income ta'. !re)erential policies mentioned above stimulate both here and abroad investment and Hbrain drainI disappears. Thus$ many )amous IT companies establish research centers and production base in India$ such as 9icroso)t$ Inter$6pple and I 9. Some companies even divert more than hal) o) so)tware and development project to India. 6long with coming into India$ these )amous companies bring about not only precious )und but also advanced supervise and technology. 6t present$ India has *0 so)tware parks and 1$233 listed companies$ government also plan to establish new so)tware park in undeveloped areas.

These positive policies basically become great power )or India so)tware development. E'ploiting overseas so)tware markets success)ully India government gave special )und to So)tware Evolution ureau o) Electron 9inistry )or e'ploiting overseas so)tware markets and utiliCed lots o) overseas intellectuals. India Electron 9inistry o)ten opened India So)tware 8on)erence in Silicon Malley and oston with so)tware enterprise )ederation halted in 6merica and 6merica Electron 6ssociation$ and held di))erent kinds o) workshop and e'hibition at home and abroad )or so)tware e'port. They provided precious materials and important market in)ormation )or e'port enterprises. -or e'ample$ under the support o) India 8ommercial &epartment$ 76SS8"9 set a plan named 7IES6$ which )orms a mass o) IndiaFEuro so)tware joint venture and strategic alliance and e'ploit European so)tware markets success)ully. Eegislation to protect intellectual property So)tware piracy prevails in India at one time$ and India government takes e))orts to protect intellectual property. In Pune *//A$ India government made amendment and supplement )or copyright law and prescribed that owner o) copyright have right to lease so)tware$ copy so)tware and punish the pirated. -or e'ample$ that copy and distribute registered so)tware without license is prohibitedR anyone can not sell and lease so)tware without owners@ authoriCationR it is banned that di))erent users in a unit copy or use the same so)twareR it is banned to duplicate and present pirate so)tware to others. 01= %overnment punishes delinGuents according to civil law and criminal law$ the ma'imum sum o) penalty is +33$333 rupee$ or 1 days to = year@s detainment$ or both penalty and detainment. These actions taken by government promote inland and international so)tware market and stimulate so)tware industry.

6dvantage o) cost

India is a developing country with large population and undeveloped economy$ the price o) human resource is low. So)tware industry is human power and knowledge concentrated industry$ labor cost occupies more than A3 per cent o) overall cost. It is 2 times to 0 times cheaper to employ Indian technologist than other technologists )rom developed countries. There)ore$ low cost is the )irst piece o) brick )or knock door to open international so)tware market.Napid development o) India so)tware industry pro)its )rom multitudinous Guali)ied personnel. In turn$ training o) Guali)ied personnel promotes so)tware industry. India government treats so)tware industry as star industry and the whole nation concerns so)tware industry with great enthusiasm. 6t present$ over +$233 high schools set up computer class all over the country$ about A33 academicals establish calculator and computer so)tware major. Television station set a volume )or children@s 6SI8. 6ccording to statistics$ monthly earnings o) a highFlevel so)tware engineer is ;A33 to ;<33$ it is an occupation with great allure in India because national income per capita is ;only ==3. 6dvantage o) talent India government has special understanding about introduction and utiliCation o) talent. India government show liberal on brain drain. Dhen India talent o) so)tware comes back )rom European and 6merican countries$ they bring about not only a huge sum o) treasure but also reputation enhanced$ even spirit o) innovation. They have intimate relation with overseas )ellows and each o) them has a huge overseas connection network$ which plays a nonFreplaceable role on so)tware e'port. 9eanwhile$ they also recogniCe that intelligence resource consists in human brain$ which can not be controlled by nationaliCation and administrative order. The key point is to make )ull use o) enthusiasm and creativity o) talent. India so)tware enterprises adopt the method o) employee holding share to call )ull play o) enthusiasm o) so)tware development personnel. Indian education pays much attention on abilities o) communication and mathematics ideation o) so)tware talent. It is believed that communication is a key to hold clients and comprehend demand.EnglishFspeaking technical talent colony in India rank the second

in the world$ the talent possesses not only ability to listen$ speak$ read$ write and interpret$ but also thinking in EnglishR with e'cellent mathematics skill$ the talent can write good so)tware because writing so)tware is accordance with mathematics )rom de)inition$ theorem and solution o) theme. It is no wonder that general manager o) worldwide so)tware 9inistry o) 9otorola said$ HThe reason coming to India is )ull o) talent here$ and advantage o) cost can only bring about short term bene)it.I Strict Guality assurance system 8ompetition o) so)tware is )urious world wildly$ and India so)tware enterprises are satis)ied that Guality is the li)e o) an enterprise. There is a Guality control department in each so)tware company in India. -rom the starting o) item to alteration o) speci)ication$ to the )inal test$ all steps are supervised by standard )ile. The )irst thing )or India so)tware companies is to obtain IS"/333 authentication. 7early all o) India so)tware companies take 899 o) So)tware Engineering Institute (SEI# o) 8arnegie 9ellon :niversity as the benchmark o) Guality management. Their )inal aims are to reach the supreme levelSlevel 2$ whereas IS" /333 is corresponding to level +.2 o) 899. :p to the )irst hal) year o) +333$ there are *+ so)tware companies passing level 2 authentication o) 899$ 2 companies are )rom IndiaR 13 so)tware companies pass level A$ A+ )rom IndiaR and more than +33 so)tware companies pass the level +. There)ore$ so)tware companies )rom India enjoy a dependable impression. India government takes 899 as a magic weapon to tap the market$ even as a manager o) a so)tware company said$ HIt is di))icult to get business i) you don not identi)y your level o) 899. Taking 899 can reduce HbugI in program and make delivery on time. In the past$ only =3 percent o) so)tware can be completed on time$ but now 13 percent under 899. Wea(nesses

&epending on so)tware outsourcing and less domestic demand 01A "verseas markets occupy /2 percent o) India so)tware industry$ mainly so)tware outsourcing. The development o) so)tware industry is dependent on economic background o) the country$ because so)tware industry can not e'ist without environment. 6ccording to statistics )rom 8ulture &evelopment Neport o) :7$ culture development inde' o) India is up to 3.AA< in *//2$ but only ranks the *=/th in *1A countries. India is an agriculture country with over * billion population$ about =3 million people live in povertyR imper)ect eGuipment manu)acturing system$ uncompleted department and small scale cannot e'tend domestic market and provide value added service. There)ore$ India so)tware industry is lacko) domestic market as )irm supporter. "pportunities Instant development o) world so)tware industry So)tware as product o) knowledge is the core o) in)ormation industry. So)tware industry has become one o) backbone industries o) national economy. 6ccording to )orecast )rom I&%$ so)tware service industry will be the biggest part o) computer in)ormation market in +*st century and increase with high speed o) 1 percent growth rate. 9oreover$ achievement obtained by 9icroso)t in human economic history has witnessed the power ") so)tware.6s the matter o) )act$ owing to abundant industrial base and investment o) an immense amount o))und$ developed countries are advantageous at hardware. >owever$ so)tware industries is based on headwork o) talent and reGuire less )und and capacity )or producing$ which provide an opportunity to develop at )ast speed )or developing countries with poor industry and economic base. India just holds the chance and gains ;= billion by solving the problem o) millennia bug. >istory and cultural conte't and geographic position Each country has its cultural tradition and inside in)ormation o) culture is di))icult to be understood and merged. 6)ter +33 years@ colonial rule by ritain$ India gets a heritageSEnglish$ which are the o))icial language in

India and the generalFpurpose language o) intelligentsia and business circles. In these days$ India makes a )ault on the right side and English become a tool )or so)tware developing. Eong term colonial rule makes the middle and upper people accept western ideas easily$ and Indian have little handicap to e'ploit so)tware according to the mode o) western development country. 6t the same time$ India has special predominance with western countries because o) India belonging to 8ommonwealth o) 7ations and western trusting in Indian. -or e'ample$ 6merican employs Indian to investigate 8hinese market. In addition$ the time di))erence between India and 6merica is *+ hours$ it appears the )amous Heconomy o) +A hour a dayI by communication eGuipment. InternationaliCation and pluraliCaton o) so)tware service market 6long with decrease o) tari)) wall year a)ter year$ so)tware service becomes internationaliCed and 012 not only restricted to mainland. "n the other hand$ so)tware industry e'plore to other industries$ such as consultancy industry. 6ccording to statistical report )rom I&8$ the scale o) aggregate market o) global IT service reached ;133 billion$ hal) o) which occupied by consultancy service. Eong established relations make service continuous. 6t this aspect$ India has lots o) opportunities. Threats Instability o) political environments !olitics and war contradiction between India and !akistan is severe and internal contradiction o) race and religion brings about instability o) politics and economy. Instable )actors make some people )rom international investment and so)tware outsourcing region hesitated. India is obsessed by internal race problem since its independence and largeFscale collision and society violence events emerge in endlessly. >oriContal competition

The value o) e'ports o) so)tware industry o) Israel is ;+.2 billion in +333R Ireland is ;0.2 billionR and the sum o) population o) these two countries is less than *3 million. 9oreover$ so)tware industry o) ?orea$ Taiwan$ !hilippine challenges India. Environment o) science and technology Technology o) so)tware industry change )ast$ so)tware e'port o) India is not e'port o) product and intellectual property but e'port o) labor service. India so)tware companies primarily process )or 6merican so)tware companies and intellectual property o) most so)tware products still belongs to 6merican companies. 6cademician 7i %uangnan thought that there is distinct weakness in India 9ode. -irstly$ output value per capital o) so)tware industry is low. Secondly$ the market is instable and pro)it )ells with severe competition. Thirdly$ it is di))icult to establish complete independence so)tware system. 6s the matter o) )act$ the e'pense o) so)tware service is ;+3 to ;+2 per hour now declining )rom ;+2 To ;=3 per hour two years be)ore in angalore.

CONCLUTION

%lobalisation has a pro)ound impact in shaping the Indian IT industry over the years with India capturing a siCeable chunk o) the global market )or technology sourcing and business services. "ver the years the growth drivers )or this sector have been the verticals o) manu)acturing$ telecommunication$ insurance$ banking$ )inance and o) late the )ledgling retail revolution. 6s the new scenario un)olds it is getting clear that the )uture growth o) IT and ITeS will be )uelled by the verticals o) climate change$ mobile applications$ healthcare$ energy e))iciency and sustainable energy. Traditional business strongholds would make way )or new geographies$ there would be new customers and more and more o) S9Es will go )or IT application and services. &emand )rom emerging countries is e'pected to show strong growth going )orward. Ta' holidays are also e'tended to IT sector )or ST!I and SETs. -urther$ the country is providing procedural ease and single window clearance )or setting up )acilities. %rowth in o))shoring is e'pected to outclass the growth in overall IT spend across the various verticals. "))shoring as a per cent o) total spend is also e'pected to rise across the various verticals. India has the opportunity to tap the growing o))shoring market with its cost advantage$ e'pertise and huge talent pool.