!"##$ &#'()**+,-. / 0+(12! 34+5! *# &#'()**+,- !

"##$6

Copyiight (c) 2u12 by Touu Wilson anu Eiic Reiss

ISBN: 978-u982-1179-4-1

Bistiibuteu via Exponential Resouices

Exponential is a giowing movement of leaueis committeu to the multiplication of healthy new
chuiches. Exponential Resouices spotlights and spreads actionable principles, ideas and solutions for the
accelerated multiplication of healthy, reproducing faith communities. Foi moie infoimation, visit exponential.oig.

All iights ieseiveu. No pait of this book may be iepiouuceu in any mannei whatsoevei without piioi wiitten
peimission fiom the publishei, except wheie noteu in the text anu in the case of biief quotations embouieu in
ciitical aiticles anu ieviews.

Microsoft Word is a registered trademark of the Microsoft Corporation. Pages is a registered trademark of the
Apple Corporation. Amazon.com, Kindle, KDP, etc are registered trademarks of Amazon.com. SIGIL is a cross-
platform, open source application for the creation of ePub format eBooks and is distributed under the GNU GPL
license. This book is not written, published or endorsed by SIGIL, Amazon.com, Microsoft, Apple or their affiliates,
or any other party mentioned or used.

This book is manufactuieu in the 0niteu States.

Other Resources on eBooks Publishing by these authors
eBook Authoring: A Simple Guide to Authoring eBooks
eBook Distributing: A Simple Guide to Distributing eBooks

!"#$%&'
Covei anu Inteiioi Besign: Kaien Pheasant
Euiteu by Linuy Lowiy

Special Thanks

Wed like to thank the numerous authors and leaders whove encouraged us to move forward
in championing eBook authoring.

Wed also like to thank Exponential for its relentless commitment to spotlighting and
spreading actionable principles, ideas and solutions for the accelerated multiplication of healthy,
reproducing faith communities.

eBook Formatting Guide

This eBook was initially created for authors seeking to distribute their resources through
Exponential. The scope of the book was expanded to serve any author considering self-
publishing via eBooks. This eBook is a supplemental resource to our resource titled: eBook
Authoring: A Simple Guide to Authoring eBooks.

Formatting content for eBook distribution is a confusing process for most people. This guide
aims to painlessly cut through the confusion and help you create a manuscript that is easily
converted to the most popular eBook formats. By following the roadmap in this guide, you will
produce an eBook in three of the most popular formats with a relatively consistent look
regardless of the eReader used:

ePub (iPhone, iPad, Nook and other Android Tablets)

pdf (readable on eReaders and on computer screens)

mobi (Kindle)

This roadmap follows three basic steps:


Before We Start

Why is eBook formatting confusing?

Numerous eReaders - There are a growing number of different eBook readers for PCs, Macs,
iPads, Nooks, Androids, etc The same eBook can look differently on different readers.
Unfortunately, what looks good on one reader may look horrible on another. For example, the
bullets in one reader may be completely chaotic and unorganized in another reader.

Numerous Source Formats - There is not a single universal file format that works on all
readers. Unlike web pages that have a universal standard of programming so they can be
displayed the same in different web browsers, there is no similar standard for eBooks. As a
result, numerous different source file types have emerged. To produce an eBook that can be read
by at least 50% of readers requires at least three different eBook formats: pdf, ePub and mobi.

eBook Editing Software - There is not yet an affordable, simple to use software product that
allows the author to write the manuscript and then export or save into the various eBook formats.
Currently, at least two different applications must be used to produce the standard eBook
formats. Most authors will need to use an application like Calibre or SIGIL for the first time (and
using new things, regardless of simplicity, can be overwhelming).

Trial and Error in Testing - Unlike a simple word processor (e.g., Microsoft Word) that uses
"what you see is what you get (WYSIWYG)", you will make a change to your manuscript in
your word processor, save it to the appropriate format, check it in several readers, then make
adjustments back in your word processor. You will likely need to repeat this cycle numerous
times which is both clumsy and time consuming.

Manuscript Styles - It is human nature for an author to format their manuscript as they write.
Unfortunately, the hidden code associated with the styles in most word processors wreaks havoc
when exporting to eBook formats. As hard as it can be, authors must avoid detailed styling /
formatting when writing their manuscripts. Styling / formatting comes subsequent to the
manuscript creation. Simply think of the manuscript as free flowing text with little (or no)
formatting as you type.

No One Right Way

The process highlighted in this eBook is not the only way to produce high-quality eBooks. We
have tried to define a simple approach within the skill set of most people. When followed, this
approach produces a relatively consistent look regardless of the eReader.

Required Software

To follow the process outlined in this eBook, you will need:

Microsoft Word (or equivalent word processor such as OpenOffice) for writing the manuscript

Calibre (free downloadable conversion application for MAC and PC) for converting to eBook
format

Access to various eReaders for checking formatting
Part 1a. Manuscript:
Organize Your Content

Consider adding the following sections to your manuscript (several are optional):

Title page

Copyright and Credits

Endorsements

Acknowledgments

Sponsor ads

Foreword

Prologue

Introduction

Book content

Epilogue

Note from Publisher or Sponsor (if needed)

About the Author page

Obtain an ISBN number to include on the cover and on the copyright page. You can purchase
these online
Part 1b. Manuscript:
Create Manuscript

Use Microsoft Word (or optionally OpenOffice) as your source file. Do not convert other
formats to Word

Envision your manuscript as free flowing text with only the essential formatting. Restrict your
formatting to Normal paragraph style for the bulk of your book, one paragraph return at the end
of each paragraph, proper first line paragraph indents (see tips below on how to create), italics,
bolds, a Heading style only for your chapter headings, and very few if any additional paragraph
styles beyond that

A Word document template with custom Styles already created is available for free download
at: http://exponential.org/files/ebookstylestemplate.doc. Authors are strongly encouraged to use
this template (or an equivalent one) to make subsequent formatting steps much easier. Simply
download the template, rename it for your manuscript and then use it to type your manuscript

Focus on the content and use only minimal formatting in the initial manuscript. Formatting will
happen in subsequent steps. If you cant resist the temptation to format, jump ahead to
subsequent steps to learn the dos and donts of formatting
Part 1c. Manuscript:
Formatting Tips

The following are tips for use in subsequent formatting steps. Pay close attention to these
guidelines to save yourself frustration later. You will ultimately end up following these tips
either proactively in applying your formatting or later as corrective actions in fixing your
formatting problems. Most of these tips are already incorporated into the style template available
for download at http://exponential.org/files/ebookstylestemplate.doc.

Do use

Free flowing text with only the essential formatting. Restrict your formatting to Normal
paragraph style for the bulk of your book, one paragraph return at the end of each paragraph,
proper first line paragraph indents (see tips below on how to create), italics, bolds, a Heading
style only for your chapter headings, and very few if any additional paragraph styles beyond that

A Word document template with custom Styles already created is available for free download
at: http://exponential.org/files/ebookstylestemplate.doc. Authors are strongly encouraged to use
this template (or an equivalent one) to make subsequent formatting steps much easier. Simply
download the template, rename it for your manuscript and then use it to type your manuscript

Simplicity. Keep it simple, simple and simple (hopefully you are getting that message)

12pt font throughout. 14pt should be your maximum. Consider 12pt for body text and 14pt for
headers

Standard fonts like Times New Roman and Courier

<Alt> 8 to create bullet points and keep spacing to a minimum

Left Justified text where possible. Do not use Justified option

Underline, italic and strikethrough are ok to use

Cover image set at 500x800px (72dpi as a .jpg) and must be in RGB and not CMYK

Format all content using the Style function in Microsoft Word. To apply a style, highlight
selected text and select the appropriate Style from the Format > Style menu

Page breaks to help define chapter separation. Immediately at the end of chapter content, insert
a page break. Immediately after the page break add your chapter heading using a style (header 1
in Word, you can alter the formatting of header 1 in the Styles dialogue)

Use the word Chapter, Part or Section in your chapter titles. These will make it easier for the
dynamically created table of contents to create a TOC in your eBook

Do not use

Page numbers. Page numbers are irrelevant (each reader displays differently so page numbers
dont mean anything) and which actually confuse your reader since the page numbers you add
probably will not match the page they are on. SO do not use auto page numbering

Fancy layouts and graphic designs. Focus on simple text that flows nicely. The fancier you try
to get the more inconsistent the actual display will be in some readers. SIMPLE will give you the
most consistent result

Tables, columns and text boxes for now. They introduce inconsistencies

Tabs

Automatic bullets or numbers. Instead create these as text using <ALT >8 and minimize
spacing

Automatic footnotes

Text floating around images. Instead: Format Picture: Advanced: In Line with Text, then use
Words center button to center the image

Symbols (from Insert Symbols)

Words field codes

NEVER NEVER NEVER use the At: feature for setting line spacing in Word. Set line
spacing at either single or no greater than 1.5

Exercise caution with

Images and page breaks as they will not always show up where you want them

Paragraph returns and avoid them where possible. Use the standard paragraph style of word and
make changes to the style. Control as much as possible through the paragraph style of MS Word

Blank Lines Between Paragraphs Do not use paragraph return. Instead modify the paragraph
style to include a 6 to 12pt space before and after the paragraph

Different paragraph styles. Try to use one style throughout. Paragraph Styles (e.g., Normal
Style) in Word are VITALLY important to what actually gets submitted to various translation
programs and effects what the reader ultimately sees. Exception is the header on new paragraph

With Centered Text create a new custom style using the Normal Style as the basis. Then
apply the style to get the centered text. You can also use the centered style with images

With Headers. Only apply Heading styles to a single sentence. You can create custom Header
Styles using the Normal style or Heading Styles as a template
Part 1d. Manuscript:
Apply Formatting

Do not convert other formats to Word. This introduces errors. If things get out of hand, convert
everything to a single style and start over. To do this, select or highlight everything in your
document, then select the menu option Format > Style and select your normal paragraph style.
From there, you would go through the document and re-apply the correct styles to your eBook. It
normally takes about 2 hours to format most eBooks via Microsoft Word. Most eReaders allow
users to change font, font size and line spacing so text will look different on all readers. You
should have no problem converting your word file to other eReader formats in subsequent steps
if you adhere to the following instructions:

Using Styles:

Styles are a way of applying pre-defined formatting to a block of text. Basically you define the
styles you need (or open a document with pre-defined styles and add them to your document)
and apply them to your text as appropriate.

To apply a style to text, highlight the existing text, and then select the style you want to use from
the Format-->Style menu.








The most common styles will be your normal paragraph text (spaced at 1.5 in line spacing), your
chapter titles (heading 1) and basic other formatting needs (bold, italics, centered, etc). An
easy way to access the pre-defined styles is to open a Word document with styles defined and
youll be asked if you want to add them. This is the template provided by Exponential.
Download it, open it and say yes to the dialogue and those styles will be available in your Word
program going forward.

Final Formatting Steps:

Make a backup of your content and work on continued formatting from a copy

After you have applied Styles to all content, go through it one last time page by page. This will
allow you to catch any unwanted spaces or blank lines, which you can manually remove. Also
pay attention to bullets, tabs, etc. Turn on the formatting view in Word to see all the different
formats you are using

Save your Word document in .doc and as .htm (File --> Save As --> html (or web page). The
html will be used in subsequent steps

The html format will get you close to what the eReader will be presenting. Remember that
pages are dynamically generated based on the size of the device and the selected font size, etc
so chapters are essentially long pages that will present correctly on the reader end

When you have a clean html format, youre ready for the next steps in translation
Part 1e. Manuscript:
ISBN & Copyright

ISBN

ISBN stands for International Standard Book Number. It is a unique 13-digit number to
identify each specific book. Different formats and versions of a book typically carry different
ISBN numbers to uniquely identify them.

The ISBN also identifies the publisher of a book and is used by booksellers, libraries,
wholesalers and distributors for ordering, listing and stock control. For self-published books, the
author can serve as the publisher in obtaining an ISBN number.

If you plan to sell your book via bookstores and through online retailers like Amazon.com, you
will need an ISBN. If you will offer your book for free, you do not need an ISBN, but you may
still opt to have one to uniquely identify the resource.

There is no legal requirement to have an ISBN. Also, an ISBN does not provide any form of
legal or copyright protection to your work. Copyright is administered by the Library of Congress
and is an extension of intellectual property law.

ISBNs serve as an administrative control and are issued to publishers (including self-publishing
authors), who then assign them to individual books. This can be done at any time, including
before the book is written. Go to myidentifiers.com, the ISBN website run by Bowker, to
purchase ISBN.

It is more cost effective to buy 10 or 100 ISBN numbers rather than one. Authors who
anticipate doing additional books should consider buying a block of ISBN numbers.

The ISBN number is included on the copyright page and on the back cover as part of the bar
code.

Copyright

The original author of a work owns the copyright to their work, unless they assign those rights
to a third party. Copyright protection arises automatically, without any action taken by the
author, the moment the work is tangible and perceptible.

No copyright notice need be placed on the work in order for full copyright protection to apply.
However, from a practical standpoint an author should always place the copyright notice on their
work: "Copyright 2012 by Author's Name. All Rights Reserved."

Even though an author owns the copyright for their work the moment the work is fixed in a
tangible form, it is prudent to file a copyright registration for your work through the US
Copyright Office. Use their online system at http://www.copyright.gov/eco/
Part 1f. Manuscript:
Cover Design


Generate Cover Design with recommended size of 500x800 pixels, in .jpg format at 72 dpi. Use
RGB colors, not CMYK

We recommend using a graphic designer as the cover will be your first impression for readers.
Make it a good one

Include the Exponential Resources Series imprint logo on the front cover (upper right) if this
is an eBook in the Exponential Resources Series

Your back cover will simply be a .jpg at the end of your document, create it in the same format
as your front cover

Include the ISBN number (barcode) on the back cover

See the front and back covers of this book as examples
Part 2. Save as PDF:
Moving from
Word to PDF

Portable Document Format (PDF) is a file format that can be read in numerous different
software applications, on different hardware (e.g., Mac, PC, iPad, etc.) and on different operating
systems. It is a universal format accessible to a large number of readers. Chances are good that
anyone reading your eBook on a Mac or PC will use the pdf format. All eBooks should be made
available in at least the pdf format.

To save your eBook as a pdf document, do the following:

Add your front cover design from section 1f to the first page of the word document that you
saved in section 1d

Add your back cover design to the last page of the document

In current versions of Word, simply Save As a PDF file and check the PDF to make sure all
is well

In older versions of Word (on PC) you can download a plug in to save as a PDF. Google
word to pdf for options

In older versions of Word (on a Mac), select File > Print > PDF (located in the bottom left hand
corner of the print window)



Part 3a. Translate to
eReader Formats:
Creating the eBook

Using your html Word document, youre ready to create an epub version (used by iPad, Sony,
Nook and Android readers) and a mobi version (used by Kindle and Kindle apps on other
readers).

Convert the HTML as follows:

One: Setup Calibre and prepare your source files:

Save a copy of your html file to indicate the specific version you are working on (example:
mybooktitle_epub.html)

Use Calibre (free software at http://calibre-ebook.com/) for the translation. Calibre is free e-
book software that organizes, saves and manages e-books, supporting a variety of formats. It also
supports converting eBooks between different formats

Two: Add Books - Start Calibre and select the Add Books function from the Main Menu
Page:



Navigate to the .html file of your book as saved previously and select it. Calibre will pull it into
the software



Three: Metadata - Select the Edit Metadata Function from the Main Menu Page:



Add title, authors, and series (if applicable)

Click the arrow next to the data fields to make the title sort and author sort green

If your book is part of a series, add the series title



Select the change cover > browse and add your cover art to the metadata section

Click OK to save your additions



Four: Convert Books - Select Convert Books from the Main Menu Page:



Recheck your title / author data

Select your output format (ePub as an example) for iPad in the upper right hand corner



Under Page Setup select the device output profile the content is going to (iPad as an
example)



When ready, hit OK to begin the conversion process

The files will be saved in your Calibre Library under the user section of your PC or Mac





In the next section, you will email the .epub file to yourself and check it on your tablet or
eReader. Once you have a properly formatted ePub file via sections 3a and 3b, repeat these steps
for the mobi (Kindle) format.
Part 3b. Translate to
eReader Formats:
Testing / Final Edits

When you have an ePub or mobi format, you can email the file to yourself and read the mail in
your eReader

Using your eReader as a test platform, go through the book page by page. For adjustments, go
back into your Word doc and make corrections and needed adjustments to the source file. Then
repeat the process starting with exporting an HTML version for use in Calibre

Repeat the conversion process and eReader test with source file adjustments until you are
satisfied with the formatting

When you have a clean source file that has converted correctly, rename that file to your next
format i.e., mybooktitle_epub.html > Save As > mybooktitle_mobi.html

Repeat the conversion process and eReader test for the new format. You will probably have to
make minor changes to your source file from ePub to mobi to get it to view correctly

Important: Remember to change the output format in Calibre, in the upper right hand
corner, to mobi. In the Page Setup section, set the output profile to Kindle

The most common anomaly youll see will be blank pages or extra spaces with epub compared
to mobi. Hitting <CTRL> 8 on a PC or <Apple Key> 8 on a Mac will allow you to see
formatting. Find any additional paragraph returns and delete them to remove the excess blank
space

Check ePub file for validation at:
http://threepress.org/document/epubvalidate

Repeat sections 3a and 3b for each file type you need (e.g., ePub, mobi)
Final Thoughts

Here are a few things to be aware of:

You can use OpenOffice instead of Word to do your initial formatting and translation to PDF.
It is a free and trusted program, compatible with the Microsoft Office Suite, and downloadable at
openoffice.org. It will work for both Mac and PC

As a Mac user, you can use Pages to create a PDF and an EPUB version of your content,
directly from Pages. There are two things to be aware of if you go this route. First, the cover
design will need to be 8.5 x 11 and you will need to add the cover design to the first page of your
document. Make the initial image a floating image and expand it to cover the margins, if you
dont, youll have white space from the margins around your book cover icon. Second, getting a
clean mobi file from Pages can be challenging. We recommend you save your Pages document
as a Word document (then save as html) and follow the Word document path through Calibre to
Kindle

If you have html expertise in house or as part of your team, you might consider using a free
eBook program called Sigil, downloadable at:
http://code.google.com/p/sigil/

Sigil is an html code program built for use with eBooks and can be an excellent tool for more
advanced control and formatting with CSS and html code related to eBooks. If formatting and
content require tables, or similar higher level formatting layouts, Sigil may a good solution. It is
extremely technical, so prior knowledge of html / CSS programming are a plus

Two additional options for translating epub formats into Kindle are Kindlepreviewer,
downloadable for free (click the link on Kindlepreviewer) and KindleGen, also downloadable for
free by clicking the name of the program. Kindle Previewer is a simpler program, KindleGen
requires the use of a Terminal window and can be more technical to use

Good luck with your eBook!
About the Authors

()$$ +%,')-
&4*4'+6* 7#' 891#,!,*+)2

Touu is a Kinguom entiepieneui. Be spenus the majoiity of his time staiting anu
woiking with oiganizations committeu to Kinguom impact anu multiplication.
Touu is a founuing membei of Exponential, the cooiuinating oiganization of the
Exponential Confeience, anu is pait of the Exponential leaueiship team pioviuing
vision anu stiategic uiiection to the oiganization. Touu lives in Nanassas, va.,
with his wife, Anna, anu theii two boys, Ben anu Chiis.

. /."%0 1#%''2
:'+,;+12! 7#' <=4';= >)'$!*+,- 0#24*+#,6 ),5 ?+,-(), )* @=! 04'-! <#((4,+*A
<=4';=

The life of a ioueo clown is a life of uangei. Foitunately, E navigates the safei
wateis of helping chuiches anu non-piofits uo uesign anu piint piojects all ovei
the 0niteu States. Be also seives as the executive pastoi foi a iecent chuich plant
just outsiue of Washington B.C. (thesuige.cc). Be is a songwiitei anu iecoiuing
aitist with a quiiky sense of humoi, anu is veiy much in love with his wife, Kaien,
anu theii well-above-aveiage uaughtei, Evangeline, in Buike, va.

Other Resources by Todd and E
available for free at exponential.org:
eBook Authoring: A Simple Guide to Authoring eBooks
eBook Distributing: A Simple Guide to Distributing eBooks
Stories of Sifted: Increased Surrender During Times of Trouble