February 10 12, 2014 New York Marriott Marquis New York City Main Conference Day One: Tuesday,

, February 11, 2014 7:30 8:30 Registration & Morning Coffee Location: South Pre-Function ePharma Summit Chairmans Opening Remarks Location: Salons 1/2 Paul Ivans, President, Evolution Road Consulting, 10 Year Event Chair @eroadpaul 10th Annual Thought Leader Panel: How Will Marketing Innovation Help Pharma Adapt to the Massive Changes in Healthcare? Moderator: Paul Ivans, President, Evolution Road Consulting, Event Chair @eroadpaul Panelists: Craig A. DeLarge, Global Leader, Multichannel Marketing Strategy & Innovation, Merck & Co. Inc. @cadelarge Nancy Phelan, Vice President, Customer Engagement Center, Bristol-Myers Squibb Badri Rengarajan, MD, Vice President, Medical Affairs and Strategic Consulting, Evidera (formerly Archimedes) Monique Levy, Vice President of Research, Manhattan Research @monlevy Jim Peters, Senior Vice President, Strategic Corporate Development & Negotiations, Geisinger Health System; Chief Executive Officer, Geisinger Medical Management Company Keynote: Innovating at the Speed of Change Jeff Conklin, Senior Vice President, Global Commercial Operations, Bristol-Myers Squibb Networking Break Location: Salons 3/4 Keynote: Roadmap for Pharma to Thrive in the New World of Healthcare Location: Salons 1/2 Jonathan Bush, CEO, athenahealth @Jonathan_Bush and @athenahealth Game Changer! Innovation in Change Management Joe Shields, Digital Marketing Leader, AstraZeneca @Joeshields1000 Keynote: Kill the Company: End the Status Quo and Start an Innovation Revolution Introduction: Charlotte O. McKines, Vice President, Global Marketing Communications & Channel Strategies, Merck Keynote: Lisa Bodell, Author, Kill the Company; CEO, futurethink @lisabodell and @futurethinktank Thought Leader Panel: Hello, Your Customers Have Changed: Do You Know Who They Are, What They Need and How to Get Their Attention? Moderator: Sanjay Pingle, President, Physicians Interactive Panelists: Jordan G. Safirstein, FACC, FSCAL, Interventional Cardiologist @CardiacConsult Sumit Dutta, MD, MBA, Senior Vice President and Chief Medical Officer, Catamaran Randy Krakauer, MD, National Medical Director - Medicare, Aetna Adam Pellegrini, Divisional Vice President, eHealth, Walgreen Co. Alexander Grunewald, Corporate Strategy and Business Development, McKesson Corporation Networking Luncheon Location: Salons 3/4 Track A Track B Track C HCP Engagement Consumer Engagement Integration Across Channels & Customers Track Chair: Jeffrey Kaminski, Track Chair: Terri Young, Director, New Commercial Channels, Executive Director, Multichannel Track Chair: Peter Justason, Director, Novartis Pharmaceuticals Management, Bristol-Myers Squibb eMarketing, Purdue Pharma Corporation Location: Salons 1/2 The Doctor Will See You: Bridging the Gap Between Doctors and Pharma Andrew Watson, Associate Vice President of Sales & Marketing, Wockhardt USA @AJWatson1971 Location: Julliard Complex Create Open Dialogue with Patient Advocates and Bloggers William J. Tunno, Director, Global Patient Advocacy & Professional Relations, Boehringer Ingelheim Pharmaceuticals, Inc. Location: Lyceum Complex Healthcare and the Digital Collision Course to Change Ryan Olohan, National Industry Director, Healthcare, Google, Inc.

9:00

9:45 10:15 10:45 11:15 11:30

12:15

1:00

2:00

@epharma

#epharma

February 10 12, 2014 New York Marriott Marquis New York City Track A HCP Engagement Track Chair: Jeffrey Kaminski, Director, New Commercial Channels, Novartis Pharmaceuticals Corporation Location: Salons 1/2 Emerging Marketing Trends & How to Harness Technology for Physician Engagement Mike Marett, Senior Vice President, Head of Global Business Development, WorldOne Interactive @mikemarett Track B Consumer Engagement Track Chair: Terri Young, Executive Director, Multichannel Management, Bristol-Myers Squibb Location: Julliard Complex Distributing Relevant Content via Social Media Trish Nettleship, Director, Social Media & Influence, UCB, Inc. @trishnet Track C Integration Across Channels & Customers Track Chair: Peter Justason, Director, eMarketing, Purdue Pharma

2:30

3:00

3:30 4:15

4:45

5:30 5:45

Location: Lyceum Complex Innovative Customer Engagement: The Challenges of Developing Shared Services & Organizational Talent David J. Ryan, Global Strategy Lead, Enterprise Multi Channel Marketing, Global Commercial Operations, Pfizer Inc. @dryan1998 Natalie Wu, Customer Engagement and Marketing Innovation Emerging Markets Business Unit, Eli Lilly and Company Creating a Resourceful App that Examine Patients Control in the I am David, I am Cheryl PatientProvides Value AND Delivers Your Decision-Making Process Centric Digital Video Message Zoe Dunn, Principal, Hale Advisors, Amir N. Roizman, Sales and Justin Rauschkolb, Manager, Inc. @zdunnhealth and Marketing, Merz Pharma Canada Product Promotions, Reproductive @haleadvice Stefan Wiemann, PhD, Senior Global Health, Ferring Pharmaceuticals Michael Daly, Group Product Brand Manager, Merz Inc. @JTRauschkolb Director, HIV, Janssen Pharmaceuticals Germany Therapeutics @StefanWiemann Networking Break; sponsored by Lifescript Location: Salons 3/4 The Evolution of the Online Patient and How Good Ideas Turn Into Successful Online Campaigns Location: Salons 1/2 John Mangano, Vice President, comScore @john_mangano Thought Leader Panel: Pharmas New Value Proposition and How Marketing Innovators Need to Evolve to Drive Value in this New Paradigm Moderator: Brad Graner, President, HealthGrades Panelists: Brian Sweet, BS Pharm, MBA, Executive Director, U.S. Payer & Real World Evidence, Astra Zeneca LP Dave Moore, Chief Commercial Officer, Cempra Jeffrey Farber, MD, MBA, Chief Medical Officer, Mount Sinai Care, LLC, the Accountable Care Organization of the Mount Sinai Medical Center Catherine Price, Journalist, Patient Advocate @catherine_price Think Backwards (from 2020) Location: Salons 1/2 Bill Drummy, CEO, Heartbeat Ideas & Heartbeat West @drumbeat Networking Reception; sponsored by Epsilon Location: Salons 3/4

@epharma

#epharma