Module Title Module Code

1.

Module Information Creativity and Systematic Innovation PDN2520

MODULE SUMMARY

Aims and Summary This module is intended to prepare students to follow creative and systematic innovation approaches for problem solving. Students will be trained in approaches such as lateral thinking, six thinking hats, brainstorming, mind mapping, story boarding, TRIZ, analogy, morphological analysis and 6-3-5 techniques. Students will use Creax and mind mapping software for creating innovative ideas.

Module Size and Credits Module size CATS points ECTS credits Open / restricted Availability on/off campus Total student study hours Number of weeks Department responsible Academic Year Single 10 N/A Restricted On Campus/Off campus 100 5 weeks Full-time or 8 weeks Part-time. Department of Design 2012

Entry Requirements (pre-requisites and co-requisites) Normally to be qualified for entry to the Postgraduate Engineering Programme Excluded Combinations None Composition of Module Mark (including weighting of components) Full-time / Part-time : 50% Written Examination and 50 % Assignment Pass Requirements A minimum of 40 % marks in the written examination and a minimum of 40% marks in the assignment and overall 40% marks are required for a pass Special Features 80% attendance in theory and 80% attendance in laboratory are required. It is likely that considerable time will be spent in School facilities outside of normal timetabled class time. Courses for which this module is mandatory M.Sc. [Engg] in Product Design M.Sc. [Engg] in Strategic Product Design Management M.Sc. [Engg] in Commercial and Retail Design Courses for which this module is a core option M.Sc. [Engg] in Technology and Engineering Management

Ver: 4

November 2011

MI PDN2520

Page 1 of 5

2.

TEACHING, LEARNING AND ASSESSMENT After undergoing this module, students will be able to: 1. Explain creativity and systematic innovation approaches 2. Apply creative techniques to generate ideas 3. Implement systematic innovation principles for problem solving 4. Proficiently use Creax and mind mapping software

Intended Module Learning Outcomes

Indicative Content Class Room Lectures 1. Creativity and Creative Thinking - Overview, Creative Thinking, Barriers to Creativity (Personal and Organisational), Creative process, Determinants of creativity, Various creative techniques (Brainstorming, Fuzzy Logic, Lateral Thinking vs. Vertical Thinking, Six Thinking Hats, Problem Reversing, Mind Mapping, Analogies, Story Boarding, 6-3-5 techniques, Morphological Analysis). Innovation - Innovation as a Core competency, Sources of Innovation, Types of Innovations such as Process innovation, Product innovation and market innovation, Goals of innovation. Systematic Innovation - TRIZ: a. Overview of TRIZ and method of usage - TRIZ map, Advantages of TRIZ, Prism of TRIZ, 5 Levels of invention, History, Application philosophy - '4 Pillars' Teaching and learning methods b. Problem Definition - Effective TRIZ-based problem definition process and application in real problem-solving environment. Developing model sets for the problem, Constraints and constraint management, IFR, Zone of conflict/'sore-point, Functionality and Function/Attribute analysis. Ideality and problem definition, Ideal final result, Technical systems and hierarchy, Functionality and Main useful function, Ideality exercise. c. Resources - Identification and maximal use of resources in and around the system. Strategies for identifying resources. d. Trends of Evolution - Working knowledge of the TRIZ trends of evolution, and application in both problem solving and intellectual property strengthening situations. Predicting the Technological future, Introduction to TRIZ trends, Trends of evolution Exercise, Stages of evolution and S-Curves, Limiting contradictions and trends, Trends and intellectual property, Trends and IPR exercise. e. Contradictions/40 Principles - Working knowledge on the contradictions part of the TRIZ toolkit. Contradiction Matrix, Psychological inertia, Trade offs and compromise, Finding contradictions exercise, Principles, Exercise, Two kinds of contradiction, Thinking in time and space, Physical contradictions. f. Practical Problem Solving - Solving real problems using TRIZ facilitator.

2. 3.

Laboratory Practice 1. 2. Exercises using CREAX Innovation suite Exercises using mind mapping software.

Ver: 4

November 2011

MI PDN2520

Page 2 of 5

Teaching and Learning Methods 1. Theoretical Knowledge a. Face to face lectures 30 hours 2. 3. Laboratory Practice (Skills) 30 hours Application Orientation and Problem Solving a. Reading b. Research c. Written Examination d. Assignment Solving and Documentation 40 hours

Method of Assessment Part-A Examination [50% Weightage] 1. 2. 3. Part B Assignment [50% Weightage] Students are required to submit a word processed assignment report. Assessment Learning Outcomes Part A Part B 1 X X 2 X X 3 X X 4 X X Viva/Presentation on a specified topic............................................... (10%) Student performance on classroom tests............................................. (10%) Written examination........................................................................... (30%)

Both written examination scripts and assignment reports will be double marked. Re-assessment A minimum of 40 % marks in the written examination and a minimum of 40% marks in the assignment are required for a pass in the module. A student failing in any one of the components or both is considered as FAIL in the module. A failed student is required to retake the module at the next opportunity. A maximum of 3 attempts including the original are allowed. Date of Last Amendment November 2011 3. MODULE RESOURCES

Essential Reading 1. Module Notes

Ver: 4

November 2011

MI PDN2520

Page 3 of 5

Recommended Reading Books 1. 2. 3. 4. 5. 6. 7. Vinck, D. (2007) Everyday Engineering: An Ethnography of Design and Innovation. The MIT Press Kelley, T. (2007) The Ten Faces of Innovation. Profile Business Altshuller, G. (2006) And Suddenly The Inventor Appeared TRIZ, The Theory of Inventive Problem Solving, Technical Innovation Center Hippel, E. V. (2006) Democratizing Innovation. The MIT Press Mann, D. (2004) Hands On Systematic Innovation. Edward Gaskell Publishers Kelley, T. (2002) The Art of Innovation. Broadway Business Bono, E. , D. (1999) Serious Creativity: Using the Power of Lateral Thinking to Create New Idea. HarperBusiness

Journals 1. 2. 3. Journal of Product Innovation Management, Publisher: Product Development and Management Association. International Journal of Innovation and Sustainable Development, Inderscience Publishers The Journal of the International TRIZ Association, International TRIZ Association

Magazines 1. 2. 1. 2. 3. 4. Innovation IDSA http://www.systematic-innovation.com/ (accessed on 18th January 2012) http://www.creax.net/ (accessed on 18th January 2012) www.triz-journal.com/ (accessed on 18th January 2012) www.innovation-triz.com (accessed on 18th January 2012)

Internet Sites

Laboratory Hardware: Lab Workstations Software: CREAX Innovation suite, mind mapping software Software Manual: Creax, mind mapping software

4.

MODULE ORGANISATION

Module Leader Name Room Telephone number E-mail Date and Time of Examination As per time table Prof. Prakash Unakal B401-01 080-4906 5555- (Ext. 2328) prakashunakal@msrsas.org

Ver: 4

November 2011

MI PDN2520

Page 4 of 5

Subject Quality and Approval Information Subject Quality Group / Subject Board Subject Assessment Board Shortened title Date of approval by MARP Department of Design Postgraduate Engineering and Management Programmes CSI November 2011

Ver: 4

November 2011

MI PDN2520

Page 5 of 5