PREFACE

Marketing as a subject of study, has received wide-spread support from both academic and business segment people. The topic Study of customer satisfaction & perception towards ICICI Prudential Life Insurance Products was selected as to understand the financial need and importance with special reference to ICICI Prudential Life Insurance Pvt Ltd. Samrala. As the cost control refers to the administration of all the analysis of cost control ratios and sources and application of funds and the company by studying, interpreting various financial statements using various techniques such as comparative statements analysis etc. Even efforts have been made to collect the relevant information about the topic. The present study about Study of customer satisfaction & perception towards ICICI Prudential Life Insurance Products in ICICI Prudential Life Insurance Pvt Ltd. Samrala. It based on my six months project study in Sales and Marketing Department in ICICI Prudential Life Insurance Pvt Ltd. This training gives me an opportunity to make a study and analysis the system adopted by the organization. It enables me to build the practical knowledge acquired during the class study with practical training received during my project.

ACKNOWLEDGEMENT
Acknowledgement is not only a ritual, but also an expression of indebtedness to all those who have helped in the completion process of the project. One of the most pleasant aspects in collecting the necessary and vital information and compiling it is the opportunity to thank all those who have actively contributed to it.

I express my deepest and sincerest gratitude and thanks to my guide Prof. Kiranjit Kaur (Asst. Prof. Management) of Cordia Institute of Business Management for the invaluable guidance and constant encouragement which he extended to me throughout my research project.

I would also like to express my sincere thanks to the authors whose works I have had the privilege to consult and quote in my research project and to the Director R.K.Sharma of Cordia College Sanghol for their constant support.

RAMANDEEP KAUR

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EXECUTIVE SUMMARY
ICICI Prudential Life Insurance is one of the largest Insurance networks in the country, and 2nd Life Insurance Company in India. The ICICI Group has been in existence since 1955 when ICICI Ltd., was created. ICICI Prudential started in 2000 as subsidiary of ICICI Ltd., Today ICICI Life Insurance has a customer base of 4 million with total assets exceeding Rs.1, 00,000 Cr. making it the 2nd largest life insurance company in the country, next only to LIC. The Insurance sector, after the opening up, provides greater opportunities. Several global players have emerged and the market has changed significantly. In the changed scenario, the expectation is that the low Insurance premium as a percentage of GDP prevailing in India will improve and will offer better opportunities to the insurance players. Life Insurance sector is one of the key areas where enormous business potential exists. In India currently the life insurance premium as a percentage of GDP is 1.3 per cent against 5.2 per cent in the US, but in the liberalized scenario, the life insurance premiums were projected to grow at around 18% to 20% from Rs 215 billion in 1998- 99to Rs 592 billion in 2004-05 and to Rs 1450 billion by 2009-10. Corporate non-life premium was projected to grow from Rs 84 billion in 1998-99 to Rs 386 billion in 2009-10 and personal line non-life from Rs 4 billion to Rs 51 billion. In the life Insurance segment the Life Insurance Corporation of India (LIC) is the major player. The LIC has 2050 branches. It is constituted in to seven Zones. Currently there are 5, 60,000 LIC agents in India. General Insurance is another segment, which has been growing at a faster pace.

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CONTENTS
S. No.
1.

Particulars
Industry Profile

Page No.
1-16

2.

Company Profile

17-42

3.

Introduction to the Topic

43-51

4.

Objectives & Research Methodology

52-56

5.

Data Analysis & Interpretation

57-72

6.

Findings & Recommendations

73-76

7.

Limitations to the Study

77-78

8.

Conclusion

79-80

9.

Bibliography

81-82

10.

Annexure

83-87

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