Drinking Milk Products in Indonesia

DRINKING MILK PRODUCTS IN INDONESIA
Euromonitor International January 2013
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LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 4 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Sales of Drinking Milk Products by Category: Volume 2007-2012 ............... 4 Sales of Drinking Milk Products by Category: Value 2007-2012 .................. 5 Sales of Drinking Milk Products by Category: % Volume Growth 20072012 ............................................................................................................. 5 Sales of Drinking Milk Products by Category: % Value Growth 20072012 ............................................................................................................. 5 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 20072012 ............................................................................................................. 6 Milk by Type: % Value Breakdown 2007-2012 ............................................. 6 Drinking Milk Products Company Shares 2008-2012 ................................... 6 Drinking Milk Products Brand Shares 2009-2012 ......................................... 7 Sales of Drinking Milk Products by Distribution Format: % Analysis 2007-2012 .................................................................................................... 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2012-2017 ....................................................................................... 8 Forecast Sales of Drinking Milk Products Products by Category: Value 2012-2017 .......................................................................................... 9 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2012-2017 .......................................................................... 9 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2012-2017 ........................................................................... 10
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HEADLINES
Drinking milk products has more than 14% current value growth to reach Rp15.8 trillion in 2012 A flurry of new launches with value-added benefits from leading players help to sustain growth Dairy only flavoured milk drinks has the highest current value growth of 19% in 2012 Drinking milk products is subject to a moderate price increase in 2012 Nestl Indonesia PT continues to lead drinking milk products with a 24% value share in 2012 Drinking milk products is expected to grow with a 7% constant value CAGR over the forecast period
TRENDS
Drinking milk consumption is mainly driven by demand from children. The largest contributors in the drinking milk category are flavoured powder milk drinks and powder milk which are expected to account for 43% and 29% respectively of retail value sales in 2012. Generally, flavoured powder milk drinks and powder milk products are cheaper than liquid drinking milk and the majority of Indonesian consumers continue to prioritise affordability. The preference towards powder milk is also driven by mothers who are accustomed to prepare powder milk for their children. Drinking milk products is expected to register a current value growth of 14% in 2012, accelerating slightly from the previous year. In addition to rising health consciousness amongst consumers, drinking milk products also benefits from a flurry of new launches with value-added benefits from leading players. For example, Nestl Indonesia PT has introduced Dancow Calcium Plus (powder milk), Nestl Mom and Me (flavoured powder milk drinks) and Dancow UHT (dairy only flavoured milk drinks). The trend towards an urban lifestyle is leading to increasing affluence and a growing number of working women, which increases demand for liquid milk which is more convenient to serve. Liquid milk, especially fresh milk, is also perceived to have undergone a lesser manufacturing process, which leads to a fresher and more natural consumption of ingredients, and the higher price tag supports the perception. Flavoured milk drinks is expected to register almost 11% volume growth in 2012, outperforming flavoured powder milk drinks with almost 7% volume growth. However, this development is stunted to some extent by the limited manufacturing capacity of liquid milk in Indonesia, which leads to some products being out of stock for certain periods. In 2012 rising prices of milk globally are the key factor directly responsible for the price increases of drinking milk products at the retail level in Indonesia. In Indonesia, whose milk supplies are partly obtained from exporting countries such as Australia and New Zealand, the drinking milk prices have risen with the increase of global dairy prices. To compensate for this, more manufacturers are opting to absorb significant cost increases with small-sized packaging of drinking milk products in the form of small HDPE bottles and brick liquid cartons with bright colours and attractive designs to appeal to price-sensitive consumers.
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Some children dislike the regular consumption of milk and parents have a hard time convincing them to drink milk regularly. This development leads to manufacturers responding by developing milk products which are relevant to children with attractive marketing and communication through television and other media targeting children. Some new product developments in different segments are taking advantage of this fact by positioning their products as the fun way to drink milk such as Milkuat yoghurt and Walls Moo ice cream which are marketed as containing the same goodness as milk. In 2012, due to significant price rises in full-fat fresh milk, price-sensitive Indonesian consumers are opting for long-life/UHT milk which is slightly cheaper and lasts longer. Manufacturers which understand this deem chilled flavoured milk drinks as less appealing and since not many Indonesians appreciate fresh chilled milk drinks, dairy companies have yet to further develop the category. Ambient flavoured milk drinks are expected to have a dominant 95% value share in 2012 against the 5% share of chilled milk drinks. This is due to the low penetration of hypermarket outlets in second- and third-tier cities. Chilled fresh milk is still not available in most convenience store outlets and traditional grocery retailers, which has led to the continued high popularity of long-life/UHT variants. The majority of soy milk in Indonesia is unbranded, and unpackaged products are sold in single-serve transparent plastic bags in wet markets and by travelling pushcarts. These sales are not covered by Euromonitor International. Soy drinks on the other hand are available in modern retailer outlets in the ambient format under brands such as ABC, Joy Soy, Yeos and Soylicious. The consumption of soy milk and soy drinks in Indonesia is mainly by the Chinese and Japanese ethnic groups. Soy milk and soy drinks are generally consumed by adults due to the health benefits such as plant-based/vegan protein and isoflavones instead of health conditions such as lactose intolerance or allergy.
COMPETITIVE LANDSCAPE
Drinking milk is led by five companies, namely Nestl Indonesia PT, Frisian Flag Indonesia PT, Indolakto PT, Ultrajaya Milk Industry & Trading Co Tbk PT and Fonterra Brands Indonesia PT. In addition to drinking milk, the aforementioned companies are also present in other dairyrelated categories such as baby food, ice cream and cheese. These five companies are expected to make up 74% total value share in 2012. Kalbe Farma Tbk PT and Nutrifood Indonesia PT present a challenge to the leading five in powder milk products whilst Greenfields Indonesia PT challenges the top five companies in liquid milk products, most notably with its line of fresh/pasteurised milk. Nestl Indonesia PT continues to lead drinking milk with a 24% expected corporate value share in 2012. The company is expected to lead powder milk, the largest category, with its Dancow brand. The companys Ideal brand economy powder milk has received a warm response from consumers who had been hit with the effects of the global economic downturn. The Dancow brand is aggressively marketed and targets specific new product launches. In 2012, the company has introduced Dancow Calcium Plus (powder milk), Nestl Mom and Me (flavoured powder milk drinks) and Dancow UHT (dairy only flavoured milk drinks). Manufacturers of drinking milk actively promote the benefits of regular milk consumption for the healthy growth of children. Some of the messages communicated include healthier growth of the brain which leads to smarter children, strong and healthy bones which makes children taller or prevents stunted growth and healthier children due to the benefits of milk in terms of fortifying the bodys immune system and providing functional benefits for the digestive system.
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Multinational companies will continue to dominate sales of drinking milk in 2012. The big multinational companies such as Frisian Flag Indonesia PT, Nestl Indonesia PT and Fonterra Brand Indonesia PT are expected to be amongst the top five drinking milk companies in 2012. Frisian Flag Indonesia PT and Nestl Indonesia PT especially already boast of long-standing relationships with Indonesian consumers with their flagship brands Frisian Flag and Dancow respectively, as well as well-established distribution networks and frequent promotional efforts. Domestic companies such as Indomilk PT, Ultrajaya Milk Industry & Trading Co Tbk PT and Greenfields Indonesia PT in comparison were less aggressive in term of promotion in the review period. Milkuat Plus by Danone Dairy Indonesia PT is one of the notable new launches in 2012. The dairy only flavoured milk drinks come in chocolate and strawberry flavours. In addition to various vitamins and minerals, it contains higher amounts of zinc and iron, which are essential for body growth. It also comes in an appealing packaging design, a plastic bottle with tiger head shape, which is attractive for children. The Dancow Parenting Centre programme is receiving above-the-line television coverage in 2012, which includes a website providing information regarding parenting, a consumer forum, seminars, radio talk shows, an ask-the-expert helpline and a toll-free telephone hotline. With low consumer trust towards private label products, the potential for private label food products remains low. This is especially true since economy brands of drinking milk are available carrying strong brand names such as Nestl Ideal powder milk and Real Good longlife/UHT milk. Nestl Ideal performed strongly in the review period due to the decline in purchasing power caused by the global economic downturn. With expectations of a return to higher disposable income, the forecast period may see strong performance of premium and value-added products.
PROSPECTS
Over the forecast period drinking milk products in Indonesia is likely to see rising demand given that per capita milk consumption is still extremely low compared to other emerging countries. At the same time, milk producers will continue to work together with manufacturers to improve milk production to fulfil increased volume sales every year. Long-standing drinking milk players such as Ultrajaya and Frisian Flag Indonesia are expected to step up their efforts to educate consumers, especially women and new mothers, on the importance of drinking milk regularly. Drinking milk products is expected to register a 7% constant value CAGR over the forecast period. Milk consumption per capita is expected to grow along with increasing affluence and successful consumer education regarding the benefits of consuming milk, especially for the growth of children. Besides driving milk consumption for children, calcium-fortified adult milk is also expected to gain significance as health awareness increases and consumers are blessed with a higher level of disposable income. There will be some shift from powder milk towards liquid milk from the health-conscious consumers, and this is likely to draw some attention from manufacturers to invest in new product developments for liquid milk. However, powder milk and flavoured powder milk drinks are still expected to dominate over the overall forecast period with a combined 72% value share of drinking milk in 2012 and expectations of 70% share by 2017. Flavoured milk drinks is expected to register a category-leading 10% volume CAGR over the forecast period. Due to rising health awareness, certain products such as full-fat fresh/pasteurised milk are expected to benefit from consumers trading up. The volume CAGR of this category is
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expected to outperform value CAGR over the forecast period due to rising demand and the economies of scale achieved. The marketing campaigns for drinking milk products are expected to diverge into products offering specific benefits for a specific consumer group. Examples include calcium-fortified adult milk which is beneficial to prevent the dangers of osteoporosis amongst adults, milk products for children targeting a specific age group and niche products such as milk for pregnant mothers and nursing mothers and for weight and cholesterol reduction. Specific products offer a very high relevance amongst target consumers, allowing the brand to render a strong association towards a specific function. The popularity of fresh/pasteurised milk increased in the review period due to increased interest towards more natural products. However, due to the challenges in distribution, this category is only able to play in hypermarket outlets. The strong performance of convenience store outlets where fresh milk is not available is expected to sustain healthy growth of longlife/UHT milk and stunt the penetration of fresh/pasteurised milk. Susi Murni Nasional PT with the Nasional brand is able to work around this problem by marketing its products through tricycle vendors patrolling residential areas. A similar strategy is employed by Cisarua Mountain Dairy PT with Cimory Dairy Shop which offers fresh/pasteurised milk near residential and commercial areas. Relatively new players such as Greenfields are not likely to take significant share away from the leading players anytime soon. Greater differentiation is needed to lure consumers away from established products that have been available in the marketplace for decades. However, the company is expected to improve its efforts in the forecast period by tapping into the growing health awareness and brand loyalty to Greenfields other products.
CATEGORY DATA
Table 1 '000 tonnes 2007 Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Cow's Milk - Goat Milk Powder Milk Soy Beverages - Soy Drinks - Soy Milk Drinking Milk Products
Source:
Sales of Drinking Milk Products by Category: Volume 2007-2012
2008 112.2 112.2 61.3 31.9 14.7 14.8 62.5 62.5 48.4 1.4 1.4 285.9
2009 125.2 125.2 65.1 33.4 15.9 15.7 65.6 65.6 50.5 1.4 1.4 307.7
2010 138.9 138.9 69.4 35.2 17.4 16.8 68.5 68.5 53.0 1.4 1.4 331.3
2011 152.8 152.8 74.3 37.3 18.8 18.1 71.4 71.4 55.5 1.5 1.5 355.5
2012 168.9 168.9 79.3 39.6 20.4 19.4 74.2 74.2 58.0 1.5 1.5 381.8
100.2 100.2 60.9 32.5 13.5 14.9 59.3 59.3 50.2 1.3 1.3 271.9
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
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Table 2 Rp billion
Sales of Drinking Milk Products by Category: Value 2007-2012
2007 Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Cow's Milk - Goat Milk Powder Milk Soy Beverages - Soy Drinks - Soy Milk Drinking Milk Products
Source:
2008 1,588.0 1,588.0 4,139.4 2,415.2 837.1 887.0 762.6 762.6 3,038.4 13.5 13.5 9,541.9
2009 1,889.7 1,889.7 4,676.0 2,727.7 946.0 1,002.4 852.0 852.0 3,342.2 14.3 14.3 10,774.3
2010 2,229.9 2,229.9 5,236.3 3,025.0 1,073.7 1,137.7 946.2 946.2 3,693.2 15.3 15.3 12,120.8
2011 2,642.4 2,642.4 5,976.1 3,412.2 1,266.9 1,297.0 1,056.3 1,056.3 4,099.4 16.5 16.5 13,790.6
2012 3,144.5 3,144.5 6,843.0 3,870.0 1,475.9 1,497.1 1,181.1 1,181.1 4,570.8 17.6 17.6 15,757.0
1,351.5 1,351.5 3,276.1 1,739.0 734.3 802.8 671.9 671.9 2,826.4 12.9 12.9 8,138.8
Table 3 % volume growth
Sales of Drinking Milk Products by Category: % Volume Growth 2007-2012
2011/12 Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Cow's Milk - Goat Milk Powder Milk Soy Beverages - Soy Drinks - Soy Milk Drinking Milk Products
Source:
2007-12 CAGR 11.0 11.0 5.4 4.0 8.6 5.3 4.6 4.6 2.9 2.5 2.5 7.0
2007/12 Total 68.5 68.5 30.1 21.6 51.1 29.8 25.2 25.2 15.6 13.1 13.1 40.4
10.5 10.5 6.7 5.9 8.0 7.0 3.9 3.9 4.5 1.5 1.5 7.4
Table 4
Sales of Drinking Milk Products by Category: % Value Growth 2007-2012
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% current value growth 2011/12 Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Cow's Milk - Goat Milk Powder Milk Soy Beverages - Soy Drinks - Soy Milk Drinking Milk Products
Source:
2007-12 CAGR 18.4 18.4 15.9 17.3 15.0 13.3 11.9 11.9 10.1 6.5 6.5 14.1
2007/12 Total 132.7 132.7 108.9 122.5 101.0 86.5 75.8 75.8 61.7 37.0 37.0 93.6
19.0 19.0 14.5 13.4 16.5 15.4 11.8 11.8 11.5 7.0 7.0 14.3
Table 5 % retail volume
Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2012
2007 Ambient Chilled Total

Source:
2008 96.5 3.5 100.0
2009 96.0 4.0 100.0
2010 96.0 4.0 100.0
2011 95.5 4.5 100.0
2012 95.0 5.0 100.0
97.0 3.0 100.0
Official statistics, trade associations, trade press, company research, store checks, trade interviews, Euromonitor International estimates
Table 6 % retail value rsp
Milk by Type: % Value Breakdown 2007-2012
2007 Adult Children Total

Source:
2008 96.0 4.0 100.0
2009 96.5 3.5 100.0
2010 96.7 3.3 100.0
2011 97.0 3.0 100.0
2012 97.5 2.5 100.0
95.5 4.5 100.0
Table 7 % retail value rsp Company
Drinking Milk Products Company Shares 2008-2012
2008 23.8 17.2 13.7 9.5
2009 23.6 16.8 14.1 10.1
2010 23.6 17.4 13.6 10.6
2011 23.6 17.8 13.3 11.0
2012 23.6 18.0 13.0 11.4
Nestl Indonesia PT Frisian Flag Indonesia PT Indolakto PT Ultrajaya Milk Industry
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& Trading Co Tbk PT Fonterra Brands Indonesia PT Kalbe Farma Tbk PT Greenfields Indonesia PT Nutrifood Indonesia PT Sari Husada Tbk PT Tigaraksa Satria Tbk PT Diamond Cold Storage PT Cisarua Mountain Dairy PT Susu Murni Nasional PT Smart Naco Indonesia PT Nestl (M) Bhd Associated British Foods Plc (ABF) Foremost Indonesia PT Gabungan Koperasi Susu Indonesia GKSI Indomilk PT Southern Island Dairy Farming New Zealand Milk Indonesia PT Others Total
Source:
7.9 3.4 2.4 2.1 1.9 1.5 0.8 0.2 0.1 0.6 14.9 100.0
8.2 3.4 2.5 2.2 1.9 1.5 0.8 0.2 0.1 0.3 14.4 100.0
8.5 3.5 2.5 2.2 2.0 1.5 0.8 0.2 0.1 0.2 13.3 100.0
8.4 3.4 2.6 2.5 2.0 1.5 0.7 0.2 0.1 13.0 100.0
8.4 3.4 2.7 2.6 2.0 1.4 0.7 0.2 0.1 12.4 100.0
Table 8 % retail value rsp Brand Frisian Flag Indomilk Dancow Ultra Milo Anlene Prenagen Hilo Lactamil Real Good Ovaltine Produgen Anchor Boneeto Greenfields Anchor Diamond Anmum Nesvita Cimory Tropicana Slim Nasional
Drinking Milk Products Brand Shares 2009-2012
Company Frisian Flag Indonesia PT Indolakto PT Nestl Indonesia PT Ultrajaya Milk Industry & Trading Co Tbk PT Nestl Indonesia PT Fonterra Brands Indonesia PT Kalbe Farma Tbk PT Nutrifood Indonesia PT Sari Husada Tbk PT Greenfields Indonesia PT Frisian Flag Indonesia PT Tigaraksa Satria Tbk PT Fonterra Brands Indonesia PT Greenfields Indonesia PT Fonterra Brands Indonesia PT Diamond Cold Storage PT Fonterra Brands Indonesia PT Nestl Indonesia PT Cisarua Mountain Dairy PT Nutrifood Indonesia PT Susu Murni Nasional PT
2009 15.4 14.1 12.5 10.1 7.0 5.5 3.2 2.0 1.9 1.4 1.4 1.5 1.3 1.1 0.8 0.8 0.6 0.3 0.2 0.1 0.1
2010 16.0 13.6 12.6 10.6 7.1 5.6 3.3 2.1 2.0 1.4 1.4 1.5 1.3 1.1 0.8 0.8 0.7 0.3 0.2 0.1 0.1
2011 16.2 13.3 12.7 11.0 7.3 5.7 3.2 2.3 2.0 1.4 1.5 1.5 1.3 1.1 0.8 0.7 0.6 0.2 0.2 0.1 0.1
2012 16.5 13.0 12.7 11.4 7.5 5.7 3.2 2.4 2.0 1.6 1.5 1.4 1.3 1.1 0.8 0.7 0.6 0.2 0.2 0.1 0.1
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Naco Andec Frisian Flag Calcimex Alam Murni Indomilk Andec Anlene Anmum Others Total
Source:
Smart Naco Indonesia PT Fonterra Brands Indonesia PT Foremost Indonesia PT Frisian Flag Indonesia PT Gabungan Koperasi Susu Indonesia GKSI Indomilk PT New Zealand Milk Indonesia PT New Zealand Milk Indonesia PT New Zealand Milk Indonesia PT
0.3 18.4 100.0
0.2 17.1 100.0
16.6 100.0
15.8 100.0
Table 9 % retail value rsp
Sales of Drinking Milk Products by Distribution Format: % Analysis 2007-2012
2007 Store-Based Retailing - Grocery Retailers -- Supermarkets -- Hypermarkets -- Discounters -- Small Grocery Retailers --- Convenience Stores --- Independent Small Grocers --- Forecourt Retailers -- Other Grocery Retailers - Non-Grocery Retailers -- Health and Beauty Retailers -- Other Non-Grocery Retailers Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total
Source:
2008 100.0 100.0 15.5 13.5 62.5 11.5 51.0 8.5 0.0 100.0
2009 100.0 100.0 15.4 13.8 62.8 12.3 50.5 8.0 0.0 100.0
2010 100.0 100.0 14.7 14.8 62.8 12.6 50.2 7.7 0.0 100.0
2011 100.0 100.0 14.1 15.6 63.3 13.3 50.0 7.0 0.0 100.0
2012 100.0 100.0 14.0 16.0 63.0 13.5 49.5 7.0 0.0 100.0
100.0 100.0 17.6 11.1 62.9 10.9 52.0 8.4 0.0 100.0
Table 10
Forecast Sales of Drinking Milk Products Products by Category: Volume 2012-2017
'000 tonnes 2012 2013 2014 2015 2016 2017
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Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Cow's Milk - Goat Milk Powder Milk Soy Beverages - Soy Drinks - Soy Milk Drinking Milk Products
Source:
168.9 168.9 79.3 39.6 20.4 19.4 74.2 74.2 58.0 1.5 1.5 381.8
187.4 187.4 84.3 41.8 21.9 20.6 77.0 77.0 60.5 1.5 1.5 410.7
206.2 206.2 89.5 44.2 23.4 21.9 79.6 79.6 62.9 1.5 1.5 439.7
225.8 225.8 94.7 46.7 24.9 23.1 82.3 82.3 65.2 1.5 1.5 469.5
246.1 246.1 99.9 49.3 26.4 24.2 84.7 84.7 67.5 1.5 1.5 499.8
267.0 267.0 105.4 52.0 28.0 25.4 87.1 87.1 69.7 1.5 1.5 530.8
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 11
Forecast Sales of Drinking Milk Products Products by Category: Value 20122017
Rp billion 2012 Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Cow's Milk - Goat Milk Powder Milk Soy Beverages - Soy Drinks - Soy Milk Drinking Milk Products
Source:
2013 3,553.2 3,553.2 7,393.0 4,152.5 1,616.1 1,624.3 1,230.8 1,230.8 4,785.7 17.9 17.9 16,980.6
2014 3,961.9 3,961.9 7,975.6 4,459.8 1,761.5 1,754.3 1,279.9 1,279.9 5,001.0 18.2 18.2 18,236.7
2015 4,358.1 4,358.1 8,591.4 4,794.3 1,911.3 1,885.9 1,327.4 1,327.4 5,211.1 18.4 18.4 19,506.4
2016 4,772.1 4,772.1 9,240.7 5,158.7 2,064.2 2,017.9 1,369.7 1,369.7 5,419.5 18.6 18.6 20,820.6
2017 5,201.6 5,201.6 9,939.1 5,550.7 2,229.3 2,159.1 1,410.4 1,410.4 5,625.5 18.8 18.8 22,195.3
3,144.5 3,144.5 6,843.0 3,870.0 1,475.9 1,497.1 1,181.1 1,181.1 4,570.8 17.6 17.6 15,757.0
Table 12
Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2012-2017
% volume growth 2016/17 2012-17 CAGR 2012/17 Total
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10
Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Cow's Milk - Goat Milk Powder Milk Soy Beverages - Soy Drinks - Soy Milk Drinking Milk Products
Source:
8.5 8.5 5.5 5.5 6.0 5.0 2.8 2.8 3.3 0.3 0.3 6.2
9.6 9.6 5.9 5.6 6.6 5.6 3.3 3.3 3.7 0.7 0.7 6.8
58.1 58.1 33.0 31.4 37.6 31.3 17.5 17.5 20.1 3.8 3.8 39.0
Table 13
Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2012-2017
% constant value growth 2012-17 CAGR Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Cow's Milk - Goat Milk Powder Milk Soy Beverages - Soy Drinks - Soy Milk Drinking Milk Products
Source:
2012/17 TOTAL 65.4 65.4 45.2 43.4 51.0 44.2 19.4 19.4 23.1 6.5 6.5 40.9
10.6 10.6 7.8 7.5 8.6 7.6 3.6 3.6 4.2 1.3 1.3 7.1

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DRINKING MILK PRODUCTS IN INDONESIA

Euromonitor International January 2013