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Citrus Payment Solutions Private Limited

Office Add: 302, 3rd floor, Swati Building, Behind Mahindra Kotak Bank, Linking Road, Santacruz (West). Mumbai: 400054

CITRUS STRATEGY LEADERSHIP CONTEST


Citrus: Citrus was founded in 2011 by Satyen Kothari & Jitendra Gupta who saw space for simplification and innovation in the world of payments in Asia. With Mohit Bhatnagar, Managing Partner, Sequoia Capital on the board of Directors, Citrus Pay is backed by Sequoia Capital. The company has raised USD 8 million so far including recent funding of $5.5 in Nov 2013. With over 10 successful product launches in two years, Citrus today processes more than 1 lakh daily transactions. Over half a million users use Citrus Checkout across a network of 1000+ merchants, it is poised to become next PayPal from India. Some of its early adopter clients are Indigo, PVR Cinemas, Meru Cabs, Delhi Metro, Airtel, Sun DTH, Tata AIA insurance, Pepperfry etc

Citrus Strategy Leadership Contest Work with Indias most innovative payment solutions company, Citrus Pay. Apply your thinking, strategy, and marketing skills to create a plan for one of 2014s most exciting consumer product launches in India. What we expect from you: How creative are you? Use your point of view to your advantage: Create a unique & innovative marketing strategy within your own campus. Can you execute as well? Get to execute your go to market plan for the product in your campus with the help of all necessary collaterals and spends, we sponsor all your costs Can you drive mass like a leader? Take charge, handle, guide and motivate teams participating during the series of events leading to a Grand Finale, hosted across the nation. What you get on winning:
Citrus/Sequoia 2014 Strategy Leader Award (1 winner) 1:1 interaction with Sequoia partners and Citrus founders for aspiring entrepreneurs (top 3) Direct shortlisting for an internship or full-time employment in the Citrus team (top 5)

Become the Citrus Strategy Leader. Get recognized. Jumpstart your career.

Citrus Payment Solutions Private Limited


Office Add: 302, 3rd floor, Swati Building, Behind Mahindra Kotak Bank, Linking Road, Santacruz (West). Mumbai: 400054

CASE STUDY
Background of the Problem: One of the biggest problems among students of campuses is the issue of cash and change. (CHUTTA NAHI HAI). Citrus-Pay, one of the fastest growing payment solution innovators, is set to address this problem with a mobile app + web service that enables the user to transfer small amounts of cash (for Rs 1-5000). Problem Statement As a Citrus Strategy Leader, you have to design the marketing plan for the launch of this service across your entire campus and extended ecosystem. This can include individuals as well as small businesses that you interact with daily for small cash transactions. Design your Strategy Plan: 1. 2. 3. 4. 5. 6. 7. Problem Analysis Use cases for cash and chutta than can be replaced for by this service Types of users that may benefit from this service Awareness marketing Enrollment and engagement strategy Secret sauce that will differentiate you from the rest (Bonus marks) Return on Investment (ROI) of each mode.

Deliverable Format: Your final submission will be in the form of a 7 page ppt 1 page for each point mentioned above. Bonus points if the ppt is accompanied by creative content videos, slogans, photos. Criteria for judging:
Clarity Feasibility Scalability Creativity

Just like a startup pitch, a good business plan needs to look good on paper but more importantly; its the execution capability that matters. What comes next : You will get the opportunity to execute your plan with hands on access with the Citrus product in the coming weeks. This will be in the format of a game with mega prizes such as an iPad Air and a destination holiday.

Citrus Payment Solutions Private Limited


Office Add: 302, 3rd floor, Swati Building, Behind Mahindra Kotak Bank, Linking Road, Santacruz (West). Mumbai: 400054

EVENT DETAILS
Jan 24-30 Contest Announcement
Application for Citrus Strategy Leader (CSL) Program Jan 24-30 Feb 1 - Briefing of Applicants by Citrus Strategy Team over Google hangout Feb 8 Deadline for Submission of Strategy Feb 10 Announcement of winners Strategy feedback with the winning CSLs from Sequoia + Citrus. Pre-Launch Activities: Creating awareness of mega contest via Offline and Online. Mega Contest Sign up Winners announced Mega-contest winners and Super CSL invited to the Citrus office in Mumbai to meet with Citrus and Sequoia Advisors Hangout On Air with Satyen Kothari and Sequoia Advisor - (10TL selected based on strategy to interact, others can join and attend the hangout) Visiting Citrus Office for interaction on TL's interest arena

Start of Contest

Feb 1-10

Game On!

Feb 2nd week onward.

Executing Strategy in Campus

2 Days 1 Week

Interactions

3-4 Week

Mega Contest

An mobile+ web game, that requires social, entrepreneurial, and creative skills from the contestants. Teams of 4 to participate, multiple team from same colleges are allowed. Theme: Death of Chutta. Rewards, Event details, URL will announced at the right time. Super CSL: The one entrepreneurial champion that lead their entire campus to victory. Judging will be via the aggregated success of all teams from the campus. Certificate/award from Citrus/Sequoia + a coveted Apple device.

Rewards

Mega Contest Winning Team: Mini contests that lead to qualification towards a grand finale. Each mini-contest will have specific criteria to achieve qualification points. Grand finale winning team gets flights + spending money to a fabulous destination holiday.

Citrus Payment Solutions Private Limited


Office Add: 302, 3rd floor, Swati Building, Behind Mahindra Kotak Bank, Linking Road, Santacruz (West). Mumbai: 400054

How to Participate in Citrus Thought Leadership Program


Go through the problem statement carefully and register using the attached registration form.

Timelines All entries/queries must be mailed to events@citruspay.com. The subject line of your email needs to be CollegeName_Name_Registration/Strategy.
Eg. IIT Roorkee_Abhishek_Registration/ IIT Roorkee_Abhishek_Strategy.