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GSBS6002 Foundations of Business Analysis

Name. Assessment criteria Data Analysis Report:


Marking Criteria Max Fail (<50) marks Some attempt at introduction. Lack of overriding topic sentence or otherwise incomplete. Introduction does not cover all of report. Demonstrates an adequate ability to develop hypotheses. In 3 4 instances, either the null or alternate hypotheses are not stated and/or are inappropriate. Improvement in the wording of hypotheses needed. Pass (50-64)

Student ID. Word-Count 3000


Credit (65-74) D (75-84) Introduction uses clear topic sentence first which covers most of the report. Other sentences cover most elements of the report. Demonstrates a sound ability to develop hypotheses. In 1 - 2 instances either the null or alternate hypotheses are not stated and/or are inappropriate. In most instances hypotheses are clearly articulated. Demonstrates a sound ability to identify and accurately summarise the main findings of the report. Multiple issues identified. Draws appropriate conclusions and clearly reiterates the main issues. The conclusions are accurate, logical, and consistent with the analysis. The Uses clear topic sentence that covers report adequately. Other sentences cover all aspects of report. Demonstrates clear competence in developing appropriate hypotheses. In all instances both the null and alternate hypotheses are stated. In most instances hypotheses are clearly articulated. HD (85-100) Clear evidence of summary topic sentence. All other sentences clearly outline each aspect of the report.

Introduction

Not attempted

Inclusion of required components (e.g. Hypotheses testing)

10

Summary and Discussion

25

Demonstrates little or no ability to develop hypotheses. In 5 or more instances either the null or alternate hypotheses are not stated or are inappropriate. Hypotheses are not clearly stated Demonstrates little or no ability to identify and accurately summarise the main findings of the report. Either draws no conclusion or draws an inappropriate conclusion with a lack of alignment to the preceding information. .

Demonstrates excellence in developing hypotheses. In all instances both the null and alternate hypotheses are stated. All hypotheses are appropriate and clearly articulated.

Demonstrates an adequate ability to identify and summarise the main findings of the report and/or some findings not identified. Draws appropriate conclusion, reiterating the main issues. There is consistency with the analysis but could be improved. The conclusion attempts to unify the report.

Demonstrates clear competence in identifying and accurately summarising the main findings of the report. Multiple issues identified. Draws appropriate conclusions and clearly reiterates the main issues. The conclusions are accurate, logical, and consistent with the analysis. The conclusion unifies the

Demonstrates excellence in identifying and accurately summarising the main findings of the report. Multiple issues identified. Draws appropriate strong conclusions and clearly reiterates the main issues. The conclusions are accurate, logical, and consistent with the analysis. The conclusion draws the report into a fully

GSBS6002 Foundations of Business Analysis


conclusion brings unity to the report. Demonstrates sound knowledge of statistical methods. In most instances an explanation of analysis strategies adopted provided. Multiple, relevant secondary sources used to support explanation. Demonstrates sound knowledge of statistical analysis. Evidence of analysis for most hypotheses stated. In most instances analysis is appropriate and complete. Explanation of results provided. Further clarification needed in either the statistical interpretation or the managerial explanation A few minor mistakes are evident which in no way detract from the reports content or ease of comprehension. Findings reflect a consistent structure. Information is organised and sequenced to convey the intended report successfully. Demonstrates competent knowledge of statistical methods. Explanation of analysis strategies adopted provided in all instances. Deep discussion in most instances. Multiple, relevant secondary sources used to support explanation Demonstrates clear competence in statistical analysis. Evidence of appropriate and complete analysis for all hypotheses stated. A clear explanation of the statistical results provided and clearly explained for managers. constructive analysis Demonstrates excellent knowledge of statistical methods. Deep explanation of analysis strategies adopted provided in all instances. Multiple, relevant secondary sources used to support explanation Demonstrates excellent knowledge of statistical analysis utilising the most appropriate statistical methods flawlessly. All relevant statistics reported and correctly interpreted. A clear and engaging explanation of the results provided for the manager

Justification of statistical analyses (basic and advanced)

40

Demonstrates little or no knowledge of statistical methods. No explanation of the analysis strategies adopted. No use of secondary materials

Demonstrates adequate knowledge of statistical methods. Limited explanation of analysis strategies adopted and/or explanation is appropriate. Limited use of appropriate secondary sources

Evidence of skills associated with EXCEL (Preliminary Analysis)

10

Demonstrates little or no knowledge of statistical analysis and/or reporting of results. No results presented and/or are inappropriate. No statistical interpretation or managerial explanation provided or is inadequate. A large number of grammar, punctuation, and spelling errors impede the readers comprehension of the report. No consistent style or structure within findings. No graphics used to reinforce findings.

Demonstrates adequate knowledge of statistical analysis. Limited analysis reported. In a number of instances, analysis is inappropriate and/or incomplete. Explanation of results provided, further clarification needed in both the statistical interpretation and managerial explanation

Report structure and presentation

10

Several spelling, grammar, and punctuation errors are apparent in the report. These mistakes do not interfere with the reports content, comprehension or ease of reading. Findings reflect minimal structural flaws with information organised to convey meaning to the reader. Limited or no attempt to use

All sentences are complete with grammar and punctuation correctly applied. Findings are well structured. Findings are logically organised and sequenced to convey the intended meaning to the reader allowing ease of

All sentences are complete and grammatically correct with punctuation correctly applied. Findings are very well structured. Findings are very well organised and easily accessible. Appropriate and engaging graphics used to reinforce findings.

GSBS6002 Foundations of Business Analysis


Limited evidence of appropriate referencing in-text and/or no reference list. Inadequate grasp and limited use of course terminology graphics to reinforce findings. Some in-text referencing errors evident. A reference list provided, some references omitted. APA referencing style followed. Limited use of course terminology and/or minor inaccuracies. meaning to the reader. Graphics used to reinforce findings. Appropriate and consisting referencing provided with minimal errors. Both in-text referencing and reference list follow APA style. The extent and use of course terminology is adequate. reading. Appropriate graphics used to reinforce findings. Appropriate and consistent referencing provided with no errors (APA style). Use of course terminology is extensive and largely correct. Appropriate and consistent referencing provided with no errors (APA style). Extensive use of course terminology and is correct in all instances.

Total

100 marks

Final Mark : _______________/20

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