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CONTENT S
CERTIFICATE OF COMPANY . .. i
...iii1.EXEC UTIVE SUMMERY2 INTRODUCTIO N3. RESEARCH OBJECTIVE & METHODOLOG Y4. INTRODUC
TION OF THE COMPANY 5. PRODUCT OF LIC6. GROWTH OF PVT. LIFE INSURANCE COMPANIES IN THE LAST
5YEARS7. CURRENT STANDING OF PVT. LIFE INSURANCE COMPANIES INURBAN SECTOR 8. ROLE
DATIONS13. BIBLIOGRAPH Y
CERTIFI CATE
This is to certify that project entitled
ACKNOW LEDGEME NT
Co-operation and building up of moral are
the essence of success. Theseare two factors that go a long way in achieving it. It is a Herculean
task,which lacks these two determinants of success. Summer training was anexposure to
Mr. Rahul Dutt Mudgal (Development officer,LIC Karol Bagh branch) who provided me
the opportunity for doing mysummer training at LIC, and would like to thank him for their
guidanceand help which had made it possible for me to complete my project work successfu
, my project g uide at the inst itute, for their enlig htening and m eticulousguida
nce for the consummation and evaluating of this project.I also wish to pay my sincere regards to all
Someone ha s greatly sai d that practi cal knowled ge is far bet ter thanclass
Insurance sector
to know ab out the cons umers wan ts and comp etitorsactivit ies in the
INTROD UCTION
Insurance is a social device where
monopolize d by two PSU's in their respe ctive fields of life and Genera
opportuniti es. There are still some issues their need to be sorted out,
general public.
DOLOG Y
To conduct the market research first of all it is
h 2.Determin ing the types of data nee ded.3 . L o c a t ing the source of data.4.Choo
RESEAR CH DESIGN
Basically there are 3 types of
describe therelationship s between the marketing problem and the available information.
Both primary and secondary data is used in the research. Data Collection Methods
SECONDAR Y DATA Secondary data is one which already exists and is collected from
Internet
PRIMARY DATA The primary sources of data refer to the first hand i
nformation Primary data iscollected during the survey with the help of
Questionnaires .
OF INDIA (LIC)
Life Insurance Corporation of India (LIC) was formed in
Act, 1956, with capital contributionfr om the Government of India. The then Finance
Minister, Shri C.D. Deshmukh,wh ile piloting the bill, outlined the objectives of LIC thus to
conduct the businesswith the utmost economy, and a spirit of trusteeship; to charge
premium no higher than warranted by strict actuarial considerations ; to invest the funds for
obtainingmaxi mum yield for the' policy holders consistent with safety of the capital; to
render prompt and efficient service to policy holders, thereby making insurance
widely popular . Since nationalization , LIC has built up a vast network of 2,048
branches, 100divisions and 7 zonal offices spread over the country. The Life Insurance
Corporationof India also' transacts business abroad and has offices in Fiji, Mauritius and
Off-shore Limited has also been set up in 2001 to tap the African insurance market.
General Insurance:
General insurance business in the
country was nationalized with effect from 1stJanuary, 1973 by the General
National Insurance Company Ltd., The New IndiaAssuranc e Company Ltd., The
Oriental Insurance Company Ltd., and The UnitedIndia Insurance Company Ltd.
General Insurance Corporation (GIC) which was the holdingcompa ny of the four
public sector general insurance companies has since beendelinked from the later
November 2000. The share capital of GIC and that of the four companies are held bythe
Government of India. All the five entities are Government companies registeredunde
r the Companies Act, 1956. The general insurance business has grown in
spreadand volume after nationalization . The four companies have 2699 branch offices,
1360divisional offices and 92 regional offices spread all over the country. GIC and
International P vt.Ltd. is operating in Singapore and there is a joint venture company, viz.
PRODUC TS OF LIC
Whole Life with Profits Plan 002
Features: This plan is mainly devised to create an estate for the heirs of the
policyholder as the plan basically provides for payment of sum assured plus bonuses
on the death of the policyhold er. However, considering the increased longevity of the Indian
population,the Corporation has amended the above provision, thereby proving for
payment of sum assured plus bonuses in the form of maturity claim on completion of age 80
whichever is later.The premiums under the policy are payable up to age 80 years
premium ceases after 3years, a paidup policy for such reduced sum assured will be
automatically secured provid ed the reduced sum assured exclusive of any attached bonus is not
less thanRs.250/-. Such reduced paid-up policy is not entitled to participate in the
bonusdeclared thereafter but the bonuses already declared on the policy will remain
attach, provide d the policy is converted in to a paid-up policy after the premiums
are paid for 5 years. Suitable For: This policy is suitable for people of all ages who wish
to protect their families fromfinancial crises that may occur owing to the policyholder's
premature death.
BENEFIT S
SURVIVAL BENEFIT: Sum assured plus accrued
bonuses and the terminal bonuses, if any; on the policyhold er attaining age 80 years
or on expiry of term of 40 years from the date of commence ment of the policy
whichever is later. DEATH BENEFIT: Sum assured plus accrued bonuses and
the terminal bonuses, if any, on the death of the policyholder are paid to his/her
Features:
This is the best form of life assurance for family
provision since it enables the LifeAssured to pay all the premiums during the
ordinarily vigorous and most productiveyear s of life. He need not pay any premium
in the later stages of life if and when hisconditions might become adverse.With Profits
on of the premium paying period but continue to share in the periodicalBon us Distribution
until the death of the Life Assured.The Without-Profit option is available under Table
no. 3. If the policyholder pays atleast 3 years' premiums and then discontinues
paying any more premiums, a reduced paidup assurance policy comes into force.
Such a reduced paidup Policy will not beentitled to participate in the profits declared.
Thereafter, but such Bonus as hasalready been declared on the Policy will remain attached
thereto. The premium paying term under this plan is five years minimum and
55 years maximum.
premium paying period and the policy continues infull force, provided all premiums
Death Benefits:
Sum Assured plus Bonuses accrued and vested in the
policy.Plan Parameters: M i n i m u m M a x i m u m E n t r y a
g e 1 2 ( n e a r e r b i r t h d a y ) 6 0 S u m a s s u r e d ( R s . ) 5
0 0 O I T m a r 5 5 a x
0 L T ( s
0 N I M e r y e ) 5 ( M . P
monthly premi um paying ter m from the, s alary saving date of co mmencemen t
Moderate Premiums
High bonus
High liquidity
Savings orientedThis
policy not only makes provisions for the family of the Life Assured in event of his
early death but also assures a lump sum at a desired age. The lump sum can bereinvested to
provide an annuity during the remainder of his life or in any other wayconsidered suitable at that
time.Premiums are usually payable for the selected term of years or until death if it
occursduring the term period. Suitable For: Being an endowment assurance policy, this plan
is apt for people of all ages andsocial groups who wish to protect their families from a financial
setback that mayoccur owing to their demise.The amount assured if not paid by reason of his
death earlier will payable at the endof the endowment term where it can be invested in an annuity
provision for the rest of the policyholder's life or in any other way he may think most
BENEFITS
Disability Benefit: In case policy holder becomes totally and permanently
disabled due to an accident before reaching the age of 70 and the policy is in full force, he
will not be required to pay further premiums, (the Disability Benefit is available in
respect of the firstRs.20000 sum assured on anyone life) and the policy will continue to be in force.
Accident Benefit: By paying a small extra premium of Rs. l per Rs. 1000/sum assured per
year he or his family are entitled to the following benefits on death or permanent
disabilitycaused by accident. Even students above the age of 18 years can avail of this benefit.
premiums have been paid , a free paid-up policy for a reduced sum assured will be automatically
secured provide d the reduced sum assured, exclusive of any attached bonus, is not
stipulated inthe policy. Bonus: Is there anything extra payable besides the sum assured
at the time of claimsettlement ? Yes, but only if it is a 'with profits' policy. Every year the Life
InsuranceCorpo ration distributes its surplus among policyholder to 'with profits' polices in
theform of bonuses. Substantial bonuses have been declared in the past after eachvaluation
of policy liabilities.
BENEFITS
Survival benefits: Payment of full Sum' Assured + Vested Bonus + Final
Additional bonus, if any. Death Benefits: Payment of full sum assured + Vested Bonus.
ANMOL JEEVAN I (WITHOUT PROFITS)BEN EFITS On Death during the Term of the Policy:
Sum AssuredO n M a t u r i t y : N i l
s. Five La k h (G) Maxi mum Sum As sured: Rs. Th ree Crore (In clusive of all
term Assurance plans) Note: The policy would be issued in multiples of Rs. one lakh for Sum
Assured above Rs. five lakh. (H)Mode of Premium Payment: Yearly, HalfYearly and
NIL in case of regular premium policies and Re. lSum Assured for policies of Rs.25 lakh and
The plan is available to Standard and Sub-standard lives (upto Class VI EMR). This plan is
also available to female lives (category I and II lives only) and to physicallyhandi capped persons
GRACE PERIOD FOR NONFORFEITURE PROVISIONS: A grace period of 15 days will be allowed for
payment of yearly or halfyearly premium s. If death occurs within this period and before the
payment of the premiumthen due, the policy will still be valid and the Sum Assured paid after
deduction of thesaid premium as also unpaid premiums falling due before the next
policy anniversaryof the Policy. If the premium is not paid before the expiry of the days of
REVIVAL If the Policy has lapsed, it may be revived during the life time of the Life Assured,
but before the date of expiry of policy term, on submission of proof of continuedinsura bility to the
satisfaction of the Corporation and the payment of all the arrears of premium together with
interest at such rate as may be prevailing at the time of the payment. The corporation reserves the
right to accept or decline the revival of discontinued policy. The revival of the discontinued
policy shall take effect only after the same is approved by the Corporation and is specifically
Special Reports, if any, requiredfor the purposes of revival of the policy, should
be applicable to this Policy. BACKDATING INTEREST The policy can be back dated
within the financial year. No dating back interest shall be charged. BENEFITSSur vival benefits:
If one or both the lives survive to the maturity date, the sum assured, along with
Death Benefits: In case either of the couple dies during the policy's term, two things happen. One,
LIC pays to the surviving spouse the full sum assured. And, two, the policy continues onthe
life of the surviving partner without him/her having to pay any further premiums,i.e.
the life cover on the survivor continues free of cost.The sum assured is again be payable on the death of the
other partner in case both thehusband and wife were to die during the term of the policy. Vested bonus
would also be paid along with the sum assured on the second death. NEW INSURANCE
members of the family, death cover due to anaccident for Rs.25000 to the earning head of the family and
compensation due to lossof earning head of the family @ Rs.50/- per day upto a maximum of 15
days, after awaiting period of three days, when the earning head of the family is hospitalized.
The premium under the policy is Rs.1! - Per day (Le. Rs.365/-per annum) for anindividual,
Rs. 1.50 per day for a family of five limited to spouse and children (i.e.Rs.548 per annum), and
Rs.2/- per day (i.e. Rs. 730 per annum) for coveringdepend ent parents within the overall family
size of seven. A subsidy of Rs. 100 per year towards annual premium for "Below Poverty Life" families is
registered with the local authorities and under thesupervision of a registered and qualified
Medical practitioner.
Enlisted hospitals run by NGOs/ Trusts/ selected private hospitals with fixedschedule of charges.
Hospitalization should be for a minimum period of 24 hours.However, this time limit is not applied to
some specific treatments and also where dueto technological advancement hospitalization
Cost of spectacles,
This policy covers people between the age of 3 months to 65 years. Floater Basis:
The benefit of family' will operate on floater basis i.e. the total reimbursement of Rs.30,000/-
Insurance plans: As individuals it is inherent to differ. Each individuals insurance needs andrequirements are different
from that of the others. LICs Insurance Plans are a policythat talk to you individually and gives the most suitable options
that can fit onesrequirement .Jeevan AnuragKomal JeevanCDA Endowment Vesting At 21 Marriage Endowment
Or Educational Annuity PlanCDA Endowment Vesting At 18Jeevan KishoreJeevan ChhayaChild Career PlanChild Future PlanJeevan
PaymentJeevan Mitra(Double Cover Endowment Plan)Je evan Mitra(Triple Cover Endowment Plan)Jeevan Anand New
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Unit plans: Unit plans are investment plans for those who realize the worth of hardearnedmoney. These plans help
you see your savings yield rich benefits and help you savetax even if you dont have consistent income.
Jeevan plus
Future plus
Bima plus
Market plus
Money plus
Profit plus
Fortune plus
Fortune plus:
It is a unit linked assurance plan where premium payment term
(PPT) is 5 years andthe premium payable in the first year will be 50% of total premium payable under the policy. The level of
cover will depend on the level of premium you agree to pay.Four types of investment funds are offered. Premiums paid
after allocation charge will purchase units of the Fund type chosen. The Unit Fund is subject to various
chargesand value of the units may increase or decrease, depending on the Net Asset Value(NAV). The plan
therefore serves the purpose of insurance-cuminvestment. 1. Payment of Premiums: You may pay premiums
regularly at yearly, halfyearly,quarterly or monthly (ECS) intervals for 5 years. The minimum First year
premiumwill be Rs.20,000/- and you may pay any amount exceeding it. From second year onwards each years
premium will be 25% of the first year premium. Other Features:i) Partial Withdra wals: You may encash the units partially
after the third policyanniversar y subject to the following:i) In case of minors, partial withdrawals shall be allowed from
the policy anniversarycoinc iding with or next following the date on which the life assured attains majority(i.e. on
or after18th birthday).ii) Partial withdrawals may be in the form of fixed amount or in the form of fixednumber of
units.iii) For 2 years period from the date of withdrawal, the Sum Assured under the Basic plan shall be reduced to the
extent of the amount of partial withdrawals made.iv) Under policies where less than 3 years premiums have been paid and
further premium s are not paid, the partial withdrawals shall not be allowed.v) Under policies where atleast 3 years premiums
have been paid, partial withdrawalwill be allowed subject to Policyholders Fund Value
being atleast Rs. 10,000/-. ii) Switching: You can switch between any fund types for the entire Fund Value26
during the policy term subject to switching charges, if any. iii) Discontinuance of premiums:
If premiums are payable either yearly, halfyearly,quarterly or monthly (ECS) and the same have not been duly paid
within the days of grace under the Policy, the Policy will lapse. A lapsed policy can be revived duringthe period of two years
from the due date of first unpaid premium.I) Where atleast 3 years premiums have been paid, the Life Cover and
AccidentBenefit rider, if any, shall continue during the revival period.During this period, the charges for
Mortality and Accident Benefit cover, if any, shall be taken, in addition to other charges, by canceling an appropriate
number of units outof the Policyholders Fund Value every month. This will continue to provide
relevantrisk covers for:i. two years from the due date of first unpaid premium, or ii. Till the date of maturity, or iii. Till such
period that the Policyholders Fund Value reduces to Rs. 5,000/,whichever is earlier.The benefits payable
In case of Death: Higher of Sum assured under the Basic Plan or the PolicyholdersFu nd Value. The Sum Assured shall be subject
to provisions of Partial Withdrawalsmad e, if any. B. In case of Death due to accident: Accident Benefit
Sum Assured in addition to theamount under A above, if Accident Benefit is opted for. C.
Compulsory Surrender): The Policyholders FundValue. The Surrender value, however, shall be paid only after
the completion of 3 policy years. E. In case of Partial Withdrawals: For 2 years period from the date of withdrawal,
thesum assured under the basic plan shall be reduced to the extent of the amount of partial
withdrawals made. II) Where the policy lapses without payment of at least 3 years premiums, the
LifeCover and Accident Benefit rider cover, if any, shall cease and no charges for these benefits shall be deducted.
However, deduction of all the other charges shall continue.The benefits under such a lapsed policy shall be
payable as under:27
F. In case of Death: The Policyholders Fund Value.
as the case may be, shall be payable after the completion of the third policy anniversary. No amount shall be
payable within 3 years from the dateof commencement of policy. I. In case of Partial withdrawal:
Partial Withdrawals shall not be allowed under such a policy even after completion of 3 years period.
iv) Revival: If due premium is not paid within the days of grace, the policy lapses. Alapsed policy can be revived
during the period of two years from the due date of firstunpaid premium or before maturity, whichever is earlier. The
period during which the policy can be revived will be called Period of revival or revival period.If
premiums have not been paid for at least 3 full years, the policy may be revivedwithin two years from the due date of
first unpaid premium. The revival shall be madeon submission of proof of continued insurability to
the satisfaction of the Corporationand the payment of all the arrears of premium without interest.If at least 3 full years
premiums have been paid and subsequent premiums are not paid, the policy may be revived within two years from
the due date of first unpaid premium but before the date of maturity. No proof of continued insurability shall
berequired but all arrears of premium without interest shall be required to be paid.The Corporation reserves the right
to accept the revival at its own terms or decline therevival of a lapsed policy. The revival of a lapsed policy shall take effect
only after the same is approved by the Corporation and is specifically communicated in writingto the Proposer / Life
Assured.Irrespect ive of what is stated above, if less than 3 years premiums have been paid andthe Policyholders Fund Value is
not sufficient to recover the charges, the policy shall be terminated and thereafter revival will not be entertained. If 3
years or more than 3years premiums have been paid and the Policyholders Fund Value reduces to Rs.5000/-, the
policy shall terminate and Policyholders Fund Value as on such date shall be refunded to the Life Assured and
thereafter revival will not be allowed. v) Settlement Option: When the policy comes for maturity, you
may exerciseSettlem ent Option and may receive the policy money in instalments spread over a period of not
more than five years from the date of maturity. There shall not be anylife cover during this period. The value of installment
payable on the date specifiedshall be subject to investment risk i.e. the NAV may go up or down depending
Risks borne by the Policyholder: i) LICs Fortune Plus is a Unit Linked Life Insurance product which is
different fromthe traditional insurance products and are subject to the risk factors.ii) The premium paid in Unit
Linked Life Insurance policies are subject to investmentrisks associated with capital markets and the NAVs of
the units may go up or down based on the performance of fund and factors influencing the capital market
and theinsured is responsible for his/her decisions.iii) Life Insurance Corporation of India is only the name of the
Insurance Companyand LICs Fortune Plus is only the name of the unit linked life insurance contract anddoes
not in any way indicate the quality of the contract, its future prospects or returns.iv) Please know the associated risks
and the applicable charges, from your Insuranceagent or the Intermediary or policy document
of the insurer.v) The various funds offered under this contract are the names of the funds and do notin any way
indicate the quality of these plans, their future prospects and returns.vi) All benefits under the policy are also subject
to the Tax Laws and other financialenactme nts as they exist from time to time. Cooling off period:
If you are not satisfied with the Terms and Conditions of the policy, you may returnthe policy to us within 15 days.
Loan: No loan will be available under this plan. Assignment: Assignment will be allowed under this plan.
Exclusions: any amount exceeding it. From second year onwards each years premium will be 25% of
the first year premium.In case the Life Assured commits suicide at any time within one year, the Corporationwill
not entertain any claim by virtue of the policy except to the extent of thePolicyholder s Fund Value on death.
MARKET PLUS
IN THIS POLICY, THE INVESTMENT RISK IN
This is a unit linked deferred pension plan. You can take the plan with or without risk cover. You can also choose
the level of cover within the limits, which will depend onwhether the policy is a Single premium or Regular premium
contract and on the levelof premium you agree to pay.The allocated premiums will be applied to purchase units as
per the Fund type chosen.Your Unit Account will be subject to deduction of charges as specified in the PolicyConditions
. The value of the units in the Unit Fund may increase or decrease,dependi ng on the investment return of the assets
representing the chosen Fund.i. Payment of Premiums: You may pay premiums regularly at yearly, half-
yearly or quarterly intervals over the term of the policy. The minimum annual premium will be Rs.5,
000/- increasing thereafter in multiples of Rs.1, 000/.Alternatively, a Single premium can be paid subject to a
A) Death Benefit: If the Life cover is opted for, the Sum Assured under the Basic Plan together with the
Fund Value of units either as a lump sum or as pension. In case the policy is taken without life cover, then the Fund Value
of the units held in thePolicyholder s Unit Account shall be payable either as a lump sum or as a pension.The
amount of pension will depend on the then prevailing immediate annuityrates under the annuity option chosen.
B) Benefit on Vesting: 30
the Fund Value of the units held inyour Unit Account will compulsorily be utilized to provide a pension based
onthe then prevailing immediate annuity rates under the relevant annuity option.However, you may opt to
commute up to one-third of the Benefit to be paid asa lump sum. Further, you may choose to purchase pension from
LIC or other life insurance company. Accident Benefit Option: If you have opted for life cover, you may opt
for Accident Benefit equal to life cover subject to minimum Rs. 25,000 andmaximum Rs. 50 lakh (taken all
policies with LIC of India and other insurers).In case of death by Accident, an additional sum equal to