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DANANG UNIVERSITY OF ECONOMICS BTEC HND IN BUSINESS (MANAGEMENT)

ASSIGNMENT COVER SHEET


NAME OF STUDENT REGISTRATION NO. UNIT TITLE ASSIGNMENT TITLE ASSIGNMENT NO NAME OF ASSESSOR ASSIGNMENT ISSUE DATE SUBMISSION DEADLINE

Unit 16: Managing Communications, Knowledge and Information MobiFone Communication Processes

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I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.

________________________________ Signature

_________________________ Date

---------------------------------------------------------------------------------------------------------------FOR OFFICIAL USE (Course Administrator) Assignment Received By:


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Date:
1

Unit Outcomes
Outcome Evidence for the criteria Feedback Assessors decision
First attempt Rework

Internal Verification

Report on existing processes of communication in an organisation

3.1

Be able to develop communication processes LO3

Design ways to improve appropriateness

3.2

Implement improvements to ensure greater integration of systems of communication in that organisation

3.3

Create a personal plan to improve own communication skills

3.4

Be able to improve systems relating to information and knowledge LO4

Report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge Carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge Implement a strategy to improve access to systems of information and knowledge

4.1

4.2

4.3

Merit grades awarded Distinction grades awarded

M1 D1

M2 D2

M3 D3

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Outcome

Evidence for the criteria

Feedback

Assessors decision

Internal Verification

Assignment
( ) Well-structured; Reference is done properly / should be done (if any) Overall, youve

Areas for improvement:

ASSESSOR SIGNATURE

DATE

NAME: ..........................................................................................

(Oral feedback was also provided) STUDENT SIGNATURE NAME : ..............................................................................


FOR INTERNAL USE ONLY VERIFIED YES NO DATE : ...........................................................................

DATE

VERIFIED BY : ........................................................................... NAME : ...........................................................................

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SCENARIO - MOBIFONE Assuming that you are the intern of a local mobile retailer i.e. MobiFone (You should to refer to your assignment 1 case study and relate what you have done on the information, knowledge and decisions gathered.). You are to write accordingly to the tasks assigned below: Growth opportunities in the Vietnamese telecoms sector appear to be diminishing due to market saturation and the dominance of state-owned entities in a highly competitive landscape. Business Monitor Internationals believes that operators should re-evaluate their strategy and focus on trying to leverage on their existing base of subscribers to generate strong revenues. Meanwhile, the government should increase its efforts to promote a level playing field and boost ailing foreign investor confidence. Data from the General Statistics Office (GSO) indicate that the Vietnamese mobile industry has been experiencing weak growth. We believe that the phenomenon will persist given the high mobile penetration rate. By end-2016, we envisage 132.373mn subscribers, representing a penetration rate of 141.9%. Meanwhile, we believe that the slow growth in the mobile sector could explain the stability experienced by Vietnams fixed-line market. We forecast the number of fixed-line subscribers to gradually decline to 13.035mn in 2016, down from 14.725mn in 2012. Lastly, we predict that there will be 5.938mn fixed broadband subscribers in Vietnam at the end of 2016. The sector is expected to experience significant threat from mobile broadband solutions. Managers use MIS operations for all phases of management, including Planning, Organizing, Directing and Controlling. MIS personnel must be technically qualified to work with computer hardware, software, and computer information system. Earlier these personnel were working as technicians, as the advancements in technology led these technicians to develop the skills of system managers who manage other peoples technical work, solve the business problems of the user and not just of the data processing department. Thus with the help of MIS the functioning of an organization became easier, flexible and systematic. Globalization, in essence entails free trade (or free market) which implies free flow of goods, services, capital and intellectual work force among different countries. In effect, this implies there is a free flow of knowledge, skills, competences etc. The large scale introduction and use of ICTs will enable MobiFone to expand the market base and also help in building their competitive strength. The ICTs not only enables the service providers to improve the quality of their service but also at the same time service seekers will be benefited with the improved quality of services, lower prices, faster delivery of service etc.

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The information or the progressive application of ICTs to the input, storage, processing, distribution and presentation of information is the obvious tool to build not only their competitive advantage but also their abilities to satisfy the customers. The ICTs have also become very powerful management tools to face the intensively competitive environment in the services market.

Tasks Report on existing processes of communication within the department you intern for (you may assume the department with foot-notes or in attached appendixes) and design ways to improve appropriateness (3.1, 3.2)

Implement improvement to ensure greater integration communication with at least two other departments

of

systems of (3.3)

Create a personal plan to improve own communication skills within the department (3.4)

Report on existing approaches to the collection, formatting, storage and disseminating information and knowledge at least between three other departments (4.1)

Carry out appropriate changes to improve the collection, formatting, storage, and disseminating information and knowledge. (4.2)

Implement a strategy to improve access to the current system of information and knowledge to others in your department (4.3)

Note: Please use, memo, e-mail, forms and report (at least one, for each task above) in your communication process. Each task should start with suitable headings. Each task should be between 500 to 750 words.

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GRADING Pass is achieved by meeting all the requirements defined in the assessment criteria. (Refer page 2 of the assignment brief) Select and apply appropriate techniques/methods (M2)

Merit

Characteristics / Possible Evidence ability to show and justify a range of methods, techniques as well as sources of information related to communication processes. This can cover organisational structure, work-process flow, the various alternatives communication processes (such as email, conferences, formal, informal) and used of systems (hard, soft, style). Present and communicate appropriate findings (M3)

Characteristic / Possible Evidence The used of appropriate structure with logical and coherent arguments have been presented. Distinction Use critical reflection to evaluate own work and justify valid conclusions (D1) Characteristic / Possible Evidence - Synthesis has been used to generate and justify valid conclusions including realistic improvements have been proposed. Take responsibility for managing and organising activities (D2)

Characteristic / Possible Evidence - The ability to show substantial activities investigations had been planned, managed and organised. There is evidence that shows development of new approaches to current flow of communication, information and knowledge. Demonstrate convergent, lateral and creative thinking (D3)

Characteristic / Possible Evidence - The generation of ideas with systematic approach and decisions taken including self evaluation and problems solved. There are relevant unfamiliar contexts applied. There is evidence in the ability to apply new and innovative approach to improve flow of communication and knowledge.

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PRESENTATION 1. The assignment should have a cover page that includes the assignment title, assignment number, course title, module title, Lecturer/tutor name and students name. Attach all the pages of assignment brief/cover sheet with your report and leave them blank for official use. 2. Ensure that authenticity declaration has been signed. 3. This is an individual assignment. 4. Content sheet with a list of all headings and page numbers. 5. A fully typed up professionally presented report document. Use 12 point Arial or Times New Roman script. 6. Your assignment should be word-processed should not exceed 3,000 words with accompanying presentation materials as an appendix. 7. Your assignment should not exceed from 3,000 words in length. A CD should be included with references and accompanying notes. 8. Use the Harvard referencing system. 9. Exhibits/appendices are outside this limit. 10. The assignment should contain a list of any references used in the report. NOTES TO STUDENTS FOR SUMMISSION Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. Ensure that you give yourself enough time to complete the assignment by the due date. Do not leave things such as printing to the last minute excuses of this nature will not be accepted for failure to hand-in the work on time. You must take responsibility for managing your own time effectively. If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. Failure to achieve a PASS grade will results in a REFERRAL grade being given. Take great care that if you use other peoples work or ideas in your assignment, you properly reference them in your text and any bibliography. NOTE: If you are caught plagiarizing, the University policies and procedures will apply.

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