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The exchange rates in FOREX are set then by the market and not by
governments (Ball et al., 2006), thus referred to as the floating
currency exchange rate. Other approaches to determining the
exchange rate like the purchasing power parity (PPP) theory which
states that exchange rates in the long run will adjust to equalize the
purchasing power of differing currencies (Ball et al., 2006).
Therefore, products in competitive markets will sell for identical
prices when valued in the same currency (Cross, 1998). The PPP
relies on a portion of another approach in determining exchange
rates, balance of payments (BOP). BOP approach relies on assessing
foreign exchange flows and evaluating balance of payments on
current and capital accounts (Cross, 1998). Even with these
determinations, the biggest player in defining the exchange rates rely
on supply and demand of American goods and currency.