Escolar Documentos
Profissional Documentos
Cultura Documentos
CAMP TO BANGLADESH
TAHSIN UR RAHMAN
061-486-030
Concentration: Finance & Marketing
North South University
HASIB MAHMUD
053-336-030
Concentration: Finance & Marketing
North South University
2. COMPANY OVERVIEW
Camp To Bangladesh (CTB) is a private company formed by six individuals having 25% of
the company share each. Each of the partners of the company will be ascending a managerial
role in the organization and will be working as a team to take any sorts of decision regarding
the execution and development of the company.
CTB is basically going to provide its target customers with camp ground along with other
camping related facilities and equipments. Campers will be just coming with the mental
preparation for spending time under the open sky in tents and do different sports, recreational
and educational activities that they will be planning to do while camping. This planning and
all other relevant facilitation will be done by the CTB camping program and site - facilities
staffs. There will also be a side Flower Business where flower gardening will be done and
flower will be sold to potential customers.
“The mission of Camp To Bangladesh is to enrich the lives of children, youth and adults
by developing a camping culture that would enable everyone to have a recreation where
they can also share their responsibility for the environment through the camp experience”.
“We believe that each of us plays an important role in the stewardship of our environment
—both natural and man-made. Through camping we can help children grow into
committed, responsible citizens by teaching them to appreciate, respect, and care for the
world in which they live. Staying in the midst of a bustling urban life, an exciting and
adventurous stay in a campground with family, friends or colleagues can be a great
recreation that can also enrich our knowledge and thus contribute for the positive change
in the world”.
The key product of Camp To Bangladesh is providing with camping facilities. Apart from
this there will also be a side business of Flower plantation and selling in the camp ground.
The camping business will be having four types of camping program initially;
• FAMILY CAMPING:
Family camping will assist in spending the quality time with young ones and spouse
and with all those accompanying a person in her/his family camping tour.
Family camping can be a great adventure activity at a home away from home. Some
of the adventure activities that a family can be indulged at the campsite are - fishing,
cycling, boating, plantation, hiking, etc.
This will give an opportunity to enjoy some of the precious moments at family camp
site like dinner of mouth watering roasted chicken, loud laughing sounds of kid's
playing and the bash of fresh morning air on face. Camping with kids and with family
members is great family pleasure.
• WEEKEND CAMPING:
CTB will also provide the weekend camping package that can work as a good option
for those who just want to break free from their usual work schedule of daily life.
Camping gives a chance to relax and recharge to worn out batteries by indulging in
some past time activities such as angling, fishing, and nature walks and boating. This
sort of camping will basically comprise of a day long program and overnight stay in
tents.
• SUMMER CAMPING:
Summer Camping activity is an extreme adventure which is full of wonderment and
prudence and provides adventure- enthusiast a brimming gratification. On a summer
camping tour, one has to plan a little more cautiously since the weather is
unpredictable and volatile in Bangladesh. One must not underrate the whimsicality of
the summer weather; anticipate the worst so you will not have any repellent
stupefaction. But this is the most exciting particularly because of the weather. The
• WINTER CAMPING:
The weather is favorable at this time as the volatility is relatively lower than summer
time. Also the winter season is rather a congenial time period for the people of
different age group to go for Camping. Hiking will be an encouraging activity at this
season along with bird watching. This camping will emphasize more on outdoor
games and entertainment activities.
The flowers that will be planted and sold from the camp ground will be mainly Rose,
Orchid, Gerberra, Heliconia, Anthorium, Gladiolus, Leather leaf fern and
Philodendron. The variety will increase in course of time and in accordance to
demand.
There will be a public understanding of and support for the value of the camp
experience. If people are attracted in spending their recreational time by going for
camping that is close to nature and that entails positive learning for their children or
provides refreshing and adventurous time for them then they will continue taking this
service. Thus the quest to create a culture for camping will emerge.
An increasing number of children, youth, and adults of feasible social, cultural, and
economic groups, will have a camp experience. CTB will provide products suitable for
different age. Everyone will be able to find relevance and the need to go for a camping
trip. This will also supplement in building the culture for camping.
Any experience without quality cannot be sustained. Thus the service provided to the target
market to go for camping must entail service that would be regarded as value for money and
time spend in the camp ground is imperative to attract customers and retain them so that they
keep on coming for more camping and contribute in increasing market share and improving
services of CTB.
Whoever will come to camp in CTB will be experiencing many activities that are environmental
friendly and socially responsible in nature. CTB will also have a flower plantation business.
Apart from generating cash for the financial support for the whole venture, this flower business
will also work in enhancing the overall beauty of the campground. Most importantly, CTB
staffs will be providing useful information about how to plant and nurture them to all the
visitors of the campground with the vision of enhancing the as general knowledge CTB visitors
of all ages. With the feasibility and opportunity, CTB will also incorporate fishery and firming
in the campground to augment the same vision.
Trade License: CTB will have to acquire a trade license from the City Corporation. A
certified copy of the Articles and Memorandum of Association of the Company, a copy
of the certificate of incorporation, statement of bank solvency of the company, and a
TIN (taxpayer’s identification number) Certificate of the company are the other
documents needed in this regard.
Tax authority: Registration with the concerned taxation authority (Deputy Commission
of Taxes of Company Circle, Zonal Taxation Department) under the National Board of
Revenue (NBR) and procure a TIN (Tax Information Number) for the new company is
required.
Register for VAT: Separate registration for the Value Added Tax should be obtained
from the Customs, Exercise and VAT Commission under NBR. The various Value
Added Taxes (VAT) incurred while operating will be regulated by the zonal “Customs,
Exercise and VAT Commission”.
Availability of suitable land and Leasing: Suitable land for making camp ground is
available in different parts of the country. Along with this the government is also
supportive in providing with government lands for ventures that have positive social
and environmental implication within it. Land leasing and buying can be easily possible
through this kind of presentation. Adding to that if the top management or owners of
any business venture possess strong political liaison with ruling part, then land
acquisition can be done with a very insignificant financial involvement. Land related
issues for flower business will be not significant as the land to be used in the flower
business will be a part of the campsite.
• ECONOMIC FORCES:
Income growth and GDP: The GDP growth has been calculated to grow by 5% in the
recent future. The income level of the middle to upper class population of the country is
also in the growing trend. Thus standard of living is going to be improved in these
social strata as well.
• SOCIAL FORCES:
Attitude on Recreation and tours: People are growing an attitude towards experiencing
with new products and servicing. Both in entertainment and tourism business, it is clear
that people are growing the trend of spending a considerable amount of their time and
Recreation & Tours in group: people prefer to travel and tour in groups mostly with
their families. Now-a-days, people most specifically college and university students and
corporate people prefer to go to tours and recreational activities with their friends and
colleagues as well. Staying in the midst of a bustling urban life, an exciting and
adventurous stay in a campground that is close to the nature will also be taken
overwhelmingly by the educated class of the country.
As for the Flower Business, there is large demand for flowers amongst people but the
supply of flower is not as adequate to meet the demand. A lot of good flower vendors
are existing and also many big hotels and other such organizations are in need of daily
flower supply.
• TECHNOLOGICAL FORCES:
Use of Internet: The use of internet has been increasing exponentially in Bangladesh.
Moreover, with the emergent of optical fiber, this usage and other related facilities will
grow potentially. The internet will help in promotional activities, booking and other
related activities as well. The networking and follow-up with the customers will also be
done within favorable cost via internet.
Telecommunication: People are growing the habit of using cell phone and they are also
responding to the various promotional activities that are being done via this mode. the
increased use of cell phone users and the existence of dynamic and corporate friendly
telecommunication service providers can be used to promote the business’s products
and offering via cell phone lines to potential customers.
At present, the threat of new entrants is relatively low in this industry or strategic group;
although many fragmented industries are characterized by low entry barriers.
High Capital Requirement: The capital requirement in this project is quite high, which
requires any new company to make a heavy investment to setup plant. Because of large
amount of land and other fixed assets like buildings, pick-up vans, generators etc;
initially any kind of set up in this industry would require high initial cost. Therefore, it
would discourage new entrants as any loss in the new business would mean the loss of
the whole initial investment.
Switching Costs: The switching cost in this industry is low, which could encourage
some firms to enter in the market and take away our customers by providing better
service at a lower cost. This might indicate that threat of new entrants is high in tourism
industry. However, it must be understood that this kind of service industry also needs
some expertise and experience, which can be developed over the years. In this industry,
Economies of Scale: As the first mover, we will have relative cost advantage in future
associated with increasing customer base that will lower our cost structure. Because of
initial high investment and first mover’s advantages, our company will be able to attract
and deal with more clients at a time. Also, we will be able to serve customers better at
low cost because of specialization. Thus, we will be able to achieve economies of scale
in the long run. However, those firms who would start at a small scale would not be
able to achieve economies of scale and thereby would not be able to attract customers to
that extent or to maintain high profit margin.
Brand Loyalty: As the first mover, we may be able to establish significant brand
loyalty, which might be quite expensive and difficult for later entrants to break down.
The threat of new entries in flower business is relatively high. The flower production
and selling industry has not been established commercially as yet. Most of the flower
gardens from the rural segment is being managed and lead by some NGOs. Other than
that, there is some small number of flower producers in the country. However, the
potential and demand for flower business is very high. Switching cost to new flower
suppliers is low and there is no need for brand loyalty in this industry. Gaining
economies of scale is also quite easy for the new entrants at this stage of the industry.
Industry Demand: The tour and travel industry normally attracts a very small segment
of population in our country and therefore, high intensity of rivalry is there between
competitors. The major rivals of our camping project are picnic spots, package tours
and resorts. As this is a fragmented industry, price is set according to the demand and
Growth of the Industry: The growth of the industry is slow as income level of general
people in the country is low; therefore, spending on recreational activities is quite low.
That also results in intense competition as competitor is competing to sustain their profit
and to have a significant market in such small market. Foreign competition is high too
as many would like to spend abroad at different tour and travel projects. Therefore the
firms in this economy face a significant amount of pressure to attract customer to come
to their and have some nice time. As volume of buyer is quite low comparing to tour
and travel firm competition is really intense in this economy. However, the trend
towards local tours and travel is increasing favorableness.
High Fixed Cost: Maintaining a camping project might require high fixed cost, which
results stronger rivalry.
Exit Barriers: Exit barrier is quite high for our project because of the fact that
investments in assets such as camping equipments and operating facilities are difficult
to be sold off. It might be difficult to get fare value of equipments after selling off. This
indicates a high cost of exit.
The intensity of rivalry amongst the existing flower production business is very low.
The whole industry is not yet commercialized. Growth of the industry is also not very
rapid. At the same time exit barrier is not significant along with the low involvement of
fixed cost.
Lower Switching Cost: As it costs less time, money and energy for a customer to
switch from the services offered by one company to the services offered by another
company in tourism industry; bargaining power of buyers is high.
Substitute Products: Tourism industry has substitutes, so that customers can switch to
that. Televisions and movies are big recreations for general people. There are also
theme parks close to city, where people could go and enjoy; instead of going to
camping. Therefore, bargaining power of buyers is high and they can put pressure on
our company to lower cost and to provide better services.
In the flower business, the bargaining power is basically in the hands of the suppliers.
This is because there are very few suppliers and the demand exceeds the supply. Along
with that a perishable goods like flower needs constant supply as well. Thus the power
is more towards the suppliers in this industry.
V. THREAT OF SUBSTITUTES:
Threat of substitute is quite high in this industry. As there are so many things to do for
recreation, so that customers could easily switch their recreation mode it they are not
satisfied with tourism industry. Television and movies could take away our customers.
Also, people could go to theme parks rather than go for camping. As these substitute
companies also provide their services at low cost, customer can easily switch to other
modes of recreation. Thereby, it is important to always come up with new concepts to
serve the customers at low price with the superior quality.
Flower business does not have any threats from substitutes as natural live flower cannot
be replaced by anything.
Governm
Factors
ent
Endowmen
t
Demand Related
Conditions Industries
Intensity
of Rivalry
Chance
I. FACTOR ENDOWMENTS:
Factors of production of our camping project in the home country include Basic factors
like labor, raw materials, capital, and Advanced factors such as physical infrastructure
( at present, we have much improved roads and transportation system) and utilities. To
explore the role of factors in the competitive advantage of a nation, the concept must be
made more meaningful to industry competition. This concept is also relevant for the
flower business. Factors of production are often described in very broad terms such as
land, labor, and capital, which are too general to bear on competitive advantage in
strategically distinct industries. Factors can be grouped into number of broad categories:
Capital: The capital requirement in this project is quite high. The stock market in
Bangladesh is not very developed yet to generate equity and capital for local
companies. However, the banking industry is quite structured and there are quite a
number of banks in Bangladesh from where debt capital can be obtained through term
loans for a fixed tenure. Here, the only problem is that the interest rate in Bangladesh is
quite high compared to other companies. As for the flower business the capital
Infrastructure: Bangladesh has good prospects for starting a camping business along
with the flower production facility, because of its supporting infrastructure. Our project
can be constructed feasibly in the Southern region of Bangladesh, especially in
Chittagong hill track area initially, where proper spaces are available for camping.
These areas will also support the proper development of our flower business. The
eventual expansion in Khulna and Sylhet is also feasible due to land availability that is
suitable for camping.
Number of independent buyers: Bangladesh is the eighth largest country in the world
by population and there should be a good number of independent buyers in this
business. Though the market size with suitable income level for CTB is relatively low,
still it is growing and increasing in number in many diverse market segments. Along
with that the independent flower buyer in the business level is sufficiently big in
number. The growing number of hotels, convention halls, wedding halls and office
building are the independent buyers of flower apart from the usual flower vendors.
The availability of pesticides, fertilizers and also flower seeds are in good state under
the prudence of different local NGOs and nurseries. The hard box needed to perverse
and deliver the flowers are also available in the country at a reasonable price. Thus the
related and supporting industries for the flower business have favorable position in the
industry.
Strategy, structure and rivalry of companies within Bangladesh are moderately high.
Although we are the first movers in the camping business; businesses like resorts,
The role of chance and the role of government are significant for our camping business.
In a market of frequently changing customer demands, the role of chance plays a crucial
role in determining competitive success or failure. Although this is an unconvincing
explanation for persistent success of any company, it depends a lot on chances whether
or not the products/services offered would click in the market.
• STRENGTHS
• WEAKNESSES
i. Initial investment and setup cost are quite high in this project because of
possessing a greater number of fixed assets, especially land.
ii. We will be the new entrepreneurs in the market. Thus, we are more prone to make
mistakes because there are significant uncertainties in the new market. Thus, lack
of experience might be a significant weakness.
iii. We have to bear significant pioneering costs that later entrants do not. Later
entrants might be able to free-ride on our investment in pioneering the market and
customer education.
• OPPORTUNITIES
• THREATS
Different SMEs are coming up with packages and modern equipment and sports vehicle for
people to enjoy their recreation by traveling locally. However, due to lack of security, natural
calamity, and socio-economical factor; the industry potential is volatile and is subject to
unforeseen development.
The number of competitors both direct and indirect to CTB are large in number is very
fragmented. They are unstable in number. Purchasing pattern of customers shows that they
are price sensitive and are not willing to spend large amount in local tourism. Moreover,
loyalty with certain company can be seen amongst few of the potential customers. However,
segments like university students, families and fresher of the corporate world are prone to
repeat or add-on purchases.
With the above discussion in regard, the tourism industry is currently in its growth stage as
depicted below.
Dema Growth
nd
Time
Peoples buying interest for flower have grown in recent years more significantly.
There are also many commercial organizations coming up with the daily need of
flower in their workplace. That is why; the demand for flower exceeds the supply.
Entry in the flower business is also relatively easy. However, production of flowers
and its supply has started long before. However, the industry holds high potential for
new ventures to take the business into commercial level and execute it in a large scale.
Taking all these into regards, it can be said that the flower business is in its early
growth stage.
CTB is going to be emphatic about the marketing, service quality and expansion plan in
particular. The initial financial investment of the company is huge and the recovery period of
the financial investment will take two to three years at least. Though CTB will be offering
low price that is in balance with the overall industry, still this would be a relatively a low
strength for the company. However, this will help in attracting large number of customers and
thus try to avail economies of scale.
The existing enterprises in this industry are relatively practicing low level of marketing
activities. Additionally there are valid complaints from the customers about the service
quality of the existing companies in this industry. Moreover, these companies are already
providing package tours to most of the locations where other supporting facility exists and
where traveling are possible. Camping is such an activity under the tourism industry that does
4. MARKET OVERVIEW
RESEARCH ANALYSIS:
We have conducted a survey research to assess the potential demand for camping.
Additionally, a preliminary understanding of demographics of the target market profile and
their preferred duration for camping are two main focus of this research. The exploratory
research had a sample size of our survey was 75 which were divided equally between four
segments; each segment holding respondents. Our segments were;
□ School & College students and authority of Viqarunnisa Noon School and College,
Scholastica and BIT.
Note: The sample questionnaire that was given to this target sample is affixed in
the appendix of this document.
□ People from the age 18 – 27 (75% of the segment) and from the age 34 – 45 (60% of the
segment) showed the highest level of positive response to the idea of going for camping.
□ As for the average camping day out, most of the people preferred it to be between 2-3 days
maximum which in numeric was 69.8% of the total respondents.
□ 87.3% Respondents who showed interest towards camping has a monthly household
income of at least Taka 50,000 and above.
□ On an average about 90% spend around Taka 500-1000 in their local recreation for one
day. Thus they are ready to spend in this range for their camping trip as well.
□ All of the respondents said that they would repeat going for camping if their first
experience is of quality and is perceived a good value for money.
□ All the school and college authorities have shown positive response to the idea of camping
with a flavor of educational aspects in the whole trip for the students.
□ However, one big challenge was that many of the respondents were not totally aware of the
way how camping is done. This would initially require building strong awareness and
eventual culture for camping. Nevertheless, as the first mover, CTB will get the opportunity
to manipulate in building such culture and trend that would be suitable for the organization
and its business.
PROFESSIONALS: The new entrants or young professionals, who belong to the age group of 26 –
31 years, are mostly bachelor or newly married individuals. They have a preference for
spending their weekend with friends or do activities that are refreshing and enjoyable. A
small and enjoyable Weekend camping will be attractive to them where they can spend time
as couples or a group of friends/peers. The minimum monthly income of this age group is
taka 30,000 - 50,000.
Another group of the corporate segment can be from the age group of 32 – 45 (or more)
years. These people are more family oriented and would want to go to places where the
whole family can have fun and enjoyment together. This group of people will prefer to go for
Family Camping which is flexible in terms of duration that is convenient for the customers.
The minimum monthly income of this age group is taka 70,000 – 1, 50,000 with an average
family member of five.
SCHOOL/COLLEGE STUDENTS: students of different schools and college will be provided with
the service of going for camping which will be arranged from their schools or colleges.
Because our cultural norms prefer people of this age i.e. 12 – 18 years, to be reliant on their
parents and teachers that is why it would be encouraged for the teachers along with the
parents to accompany them in their camping trip. This would help the company to deal with
the possible resistance regarding this particular age group. Thus both Summer Camping and
Winter Camping will be appropriate for them. The minimum monthly income of this age
group is taka 50,000 – 80,000 with an average family member of five.
UNIVERSITY STUDENTS: University students have a high tendency to go for trips during their
semester break. The age group for this segment is 19- 25 years. One recent trend of this
segment is going in groups to Shundarban, Cox’s Bazar and other places in Bangladesh with
their friends and classmates. Thus camping will be an attractive option for them to pick. This
segment can be served with Weekend Camping, Summer Camping, Winter Camping and even
in some cases with Family Camping as well. The minimum monthly income of this age group
is taka 70,000 – 1, 50,000 with an average family member of five.
For the Flower Business there will be mainly two types of segments.
CORPORATE CLIENTS AND FLOWER VENDORS: the corporate clients are those who buys flower in
bulk regularly. These clients range from big organizations like hotels to the flower vendors in
the cities. They would be basically bidding for the price of the flower and will give price
quotes. Based on that the client will be selected and thus flowers will be transported and sold
to those clients. This is the way the flower marketing is done in Bangladesh.
CAMP GROUND VISITORS: a significant portion of the flower will also be sold in the camp
ground amongst the visitors or campers. Thus they will be holding a potential market for the
flower business besides the camping business. The camping target market all age group can
be attracted towards buying flowers from the camp ground as flower is loved by all.
The age structure depicts that the largest portion of the population of Bangladesh is between
15-64 years. Also a significant portion comes from the 0-14 years of age portion. CTB’s
target market comes from these two target market.
The enrollment in all levels of education is increasing gradually. With the stable and
increased number of educational institutions in all level of the education, the opportunity for
getting higher education is increasing. The percentage of increase is about 1.2% on an
average in all the levels of the education in Bangladesh. With this the eventual growth
potential of CTB’s market is seen to be positive. A significant portion of the education level,
which is potential for CTB, is the tertiary education. The statistical depiction clearly shows
that the increasing number of enrollment in the tertiary education level is significant. With
the increased number of students getting enrolled in private universities around the country,
Low
Cost
Local
Tours &
Travel Camp To
Agenci Banglade
es sh
Differentiatio
n
The existing tours and travel companies in Bangladesh are providing with package tours that
are generic and low cost. Differentiations in terms of products of these companies are not
available. They are more or less providing the same package and without much distinction
from each other.
CTB will be following a mix of differentiation and low cost strategy. From the environmental
analysis, it is evident that people in Bangladesh are growing the attitude to go for newer
models in terms of traveling and recreational activities. However, the part of their income
which they would be willing to spend on these activities will not be differing amongst
different services and options that they would have in their hands. That is why; CTB has to be
price sensitive as well. At the same time, CTB will be having a large initial investment which
would be spent as the setup cost. However, in the eventual years, the cost will be mostly
spent on marketing and administrative activities, which will be significantly less than the
initial costs. Thus CTB will be able to lower its costs eventually. However, the idea of
camping itself will be different than all the existing tours and travel companies products.
Apart from that, the CTB will be giving different products (i.e. camping programs) using the
same resources. Along with that, CTB will be constantly coming up with newer programs and
diversified campsites in the eventual years. That is how; CTB will be following
differentiation strategy as well.
Retail
Selling
All the existing tours and travel companies are basically following direct selling techniques.
CTB will also be going for rigorous direct selling approach as it is the most suitable form of
selling the idea to the potential market. Also to make the culture or trend towards going for
camping, people need to be aware of the whole idea and process with precision and with
positive reinforcement. The direct selling force will be the most appropriate mode for this
initially.
Customer
Responsivene Camp To
Banglade
ss
sh
Local
Tours &
Travel
Agencies
Innovatio
n/Creativi
ty
In a research conducted by Katalyst Bangladesh, it was found that the tours and travel
companies in Bangladesh are not significantly utilizing customer feedback for improving the
quality of their work and service. Additionally, though the employees are sharing ideas they
are not being strongly implemented to follow the strategic mode of innovation.
The sales force and the camp guides will be basically working in teams and constantly
coming up with newer programs for the customers. Additionally the eventual expansion in
different parts of Bangladesh will enable them to come up with newer and creative programs
for camping. Thus a culture for constant innovation and creativity will exist.
5. OVERALL STRATEGY
Strategic Alliance:
CTB will be forming strategic alliance with holiday resorts and picnic spots, especially
which needs turnaround in their business. This would make CTB to use fixed assets like
land, building, infrastructure other resource of the allied company. In relation to that,
CTB would be giving the allied company with strategic plans, trained human resources,
dynamic sales forces selling the allied companies services etc.
The advantage for CTB will be this that an easy way of acquiring land that needs less
investment for modification will be possible. Thus, investment for newer campgrounds
will be less. Also a significant portion of the market share gained by the resort picnic spot
will add digits to the market share of CTB.
Expansion:
CTB will also go for expansion mainly in Khulna and Sylhet by leasing more lands in
those areas of the country. Expansion in those areas will help in creating distinctly new
programs that would be supported by these locations. Thus more differentiation for the
company and options for the customers to choose from will be available. Also in this way
CTB will be able to retain its loyal customers who would be interested to go to the new
camp grounds of CTB after their satisfactory experience in the first site.
Like the flower business as our side venture, CTB will also eventually go for fisheries and
firming. This is because CTB will be maintaining fishes in its ponds and lakes for the
fishing activity in the camping program. Thus eventually commercially doing fishery
would be possible with many of the existing resources. Same would be possible for
firming. Moreover, this would also give ways to add newer agenda in the educational
aspects of our camping business.
Low Cost:
CTB will be having large initial setup cost. However, in the eventual years the cost of
operating the venture will not be so significant in comparison to the starting year.
Moreover, through experience curve the company will be able to lower its costs in
multiple aspects like training, program design, recruitment, maintenance activities etc.
Thus, CTB will be able to continue lowering costs gradually. Thus, with the lowering of
costs CTB will also become able to lower its price for the customers to avail the service.
As for the flower business low cost and thus low price will be both the short term and
long term business level strategy. This will be possible through the synergy in land
utilization and maintenance cost reduction through doing it by the project team strategy
that is briefed in the short-term functional level strategy.
Differentiation:
Broadened Market Segmentation:: CTB will be eventually trying to tap more niche
market and broaden its market segment. For instance, CTB will be selling its products to
MNCs which employs children in the workforce. These MNCs are allowed to use
children in jobs provided they support these children by giving them their basic rights and
good way of living. CTB will be positioning camping as an educational recreation for
children in these organizations which would enable them to be close to the nature and get
learning about the environment and social activities that would make them grow up to be
good citizens of Bangladesh. The MNCs will be bearing the cost of the camping activities
of these children. Thus a niche will be tapped. CTB can get affiliated with many NGOs in
this way to provide educational camping for underprivileged children sponsored by big
companies on a regular basis.
Crossing Chasm:: With precise identification of customer needs, which would be done
by strategies in the functional level, CTB will be changing its programs and competencies
in such way that would best suit customers’ style and preference towards camping. Also
by identifying and tapping newer segments, CTB will be basically practicing
All the functional level strategies practiced in the short-run will also continue in the long-
run with the assessment of their effectiveness and also with necessary amendment and
development.
The idea of camping itself is new in Bangladesh. With that the business starts to
differentiate itself. However, analyzing the industry and customer trend towards spending
in such kinds of activities, the company will be providing relatively low price and will try
to attract large number of customers from different segments. This would help of recover
the initial high investment and will also enable the venture to achieve economies of scale.
Rigorous Advertisement and Selling: CTB will be going for rigorous marketing
activities. There will be well equipped and efficient sales representatives doing direct
selling. Moreover, CTB will go for large scale advertising activities in different medium.
Market Segmentation: CTB has a very clear market segmentation for which they have
suitable camping programs to attract customers. The sales team will be working
according the specific target segments taste and style to promote and sell the camping
service of CTB. The market segmentation with their profile is described in the market
overview part of this business plan.
The efficiency of CTB largely depends on its employee’s expertise in delivering the
services to the customer. For this reason, to increase employees efficiency, they needs to
be trained meticulously so that they are clear about how to deliver their service properly
and with minimal error. As our employee base is expected to have no experience
The camp ground along with the flower business will have to periodically do different
kinds of tests for maintaining the ecological, environmental balance of the whole site. The
agronomist, as a counselor will be conducting the whole task with a team of employees
periodically. This team will be formed with employees from different level and different
divisions of the company. In the first such activity with the counselor, the team will be
learning how to do these tests on-the-job and thus they will get trained to do the job
regularly. Eventually, for doing the same task regularly, the project team will reshuffle
itself where 25% of the team members will be from the first group/ those who have
already done the job before and the rest will be employees who haven’t done the task
before. In this way, most of the employees will be experienced in terms of maintenance of
the camp ground along with the flower business. Thus they will automatically work on
maintaining the environmental and ecological activities crucial for the camp ground in
their day to day tasks and maintenance cost will get lowered.
As employees will start providing camping services and also participate in the
environmental maintenance work along with other activities, they will gain experience
and thus more efficiency will be achieved. With the support from training and project
team activities the experience curve will be better able to reduce costs and gain
economies of scale.
On-site feedback:: Every customer will be provided with evaluation and feedback form
before they leave the campground after their camping experience. The form would
For the flower business, the employee working to keep the liaison with the flower vendor
or clients will be taking feedback from the clients for specific flower demand and new
flower introduction need as well.
Customers who would be coming to the camp site will be participating in constructing
their camp trips agenda with the guidance of the site and facility staffs. Thus in this way,
customers preferences towards camping style can be realized.
Employees may also have inputs to give to make the service better. Top management
should facilitate in organizing discussion seminars where employees will be sharing their
experiences and challenges or constraints they faced while doing their job. In this way,
employees will be aware of probable problem and will be better able to solve them or be
ready to confront them thus quality will be assured.
Teams will be also formed to come up with newer ideas on how to create better and
innovation camping programs. In the long-run when the expansion and strategic alliance
will be formed, the innovation will also escalate and teams will be working in creating
camping services and programs that are innovative and attractive to the customers.
• Competitive pricing: The products and services are priced in such a way so that it
matches with the income level of our prospective customers, and also, compared to
that of various package tours and theme parks, it is quite competitive.
• Brand Loyalty: We can establish brand loyalty before our rivals arise; and we will be
able to develop a stronger brand image as we become more experienced through
learning effect and customer’s feedback,
• Specialization: We hold the specialization in providing camping services. Our side
business of flowers also adds value to our business
• Optimum utilization of Resources:
Resources: We are making maximum utilization of available
resources, as CTB is offering camping facility throughout the year, and also is
conducting a flower business.
• Environmental friendly image: One of the key core competencies of our camping
project is the environmental friendly image.
• Economies of Scale:
Scale: We will hold the ability to serve a large number of variety
customers to achieve greater division of labor and specialization according to our
expansion plan. Specialization among employees will lead us to provide better
quality services to our customers.
• Learning Effects:
Effects: Learning by doing will help us to attain a lower cost structure;
and, over time, there will be further cost saving as we learn the most efficient
ways to operate our business. Also in future, we will be able to develop a more
trained and efficient labor force. Hence, operating cost would decline because of
increasing labor productivity.
• Experience Curve:
Curve: We will be the holder of large market share if our company
can pass some good years at the beginning in terms of revenue, customer number,
customer satisfaction etc. We will be able to serve a large number of customers
and to hold a larger market share by expanding our business, which will lead to
organized lowering of our cost structure compared to opponents.
• Strategic Alliances and Expansion: Future expansion plans of our camping
business to different places like Sundanbans, Cox’s Bazar, Rangamati, and Saint
Martin’s Island and opportunities with various resorts will give us the opportunity
to distinguish our services and to charge a premium price.
Providing camping facilities to the potential campers of our country will definitely be the key
product of CTB. Our company will also possess a side business of flower plantation and
selling in the campground other than this.
Apart from these our flower business where there will be various type of flowers, that will be
planted and sold from the camp ground. These flowers might include Rose, Anthorium,
Gerberra, Orchid, Heliconia, Golden Duranta, Gladiolus, Leather leaf fern, Philodendron
etc. The variety will increase in course of time and according to demand.
6.4 FACILITIES
• OFFICE BUILDING, CAFETERIA & PHARMACY:
There will be office building where different supplies will be stored. There will be a small
pharmacy placed in the ground floor to treat anyone who becomes injured due to the
activities in camping. The necessary medicine will be found in this pharmacy. There will be
pharmacy assistants to serve the person and to advice which medicine to use. The building
would help to operate the supporting activities and all kind of paper work can be done.
Managers can work together to find a way to better serve the customers. Adjacent to the
pharmacy will be a cafeteria where the daily food for employees will be cooked by the cook
and his assistants. Also the customers who will come to CTB for camping will get their
uncooked or cooked food from this cafeteria.
• FLOWER GARDEN:
It is there to increase the visual value of the company and also to generate profit to support
the camping business. The way the garden would be designed and variety of flowers and
would attract many people to come from all around the country to camping ground
There will be a lake will be made so that the majority camp ground can be visited. The
picturesque beauty from boating would be great to watch which would attract customers.
There will be open space and sports gear and equipment so that people can play sports and
have fun. There will be small rides for people to enjoy. They can play cricket or soccer and
can even play badminton or basketball in that place. Cultural programs will take place at
night where there will be singing, dancing and even more games.
• HIKING:
People would love to see our camp ground and its scenic beauty, flowers, trees birds. Since
hiking is the most enjoyable thing in camping, many people would spend more of the day
hiking. Children would also learn from hiking as this can be an educational program for
them.
• TENTS:
Tents will be decorated so that the customer would feel at home and be satisfied with our
service and would love the nature more. It must be made comfortable with all kinds of utility
services and any needs of the customer should be handled in emergency. People would love
to live in such decorated and well set up tent and would like to come repeatedly.
Computers, printers and Internet connection: We will have two computers in our
office at the campground, one with internet connection. There will be the same
arrangement in the Dhaka office. As we expand our operation we might need more
computers. To print important documents we will also have two printers in both the
Dhaka office and Campground office.
Pickup Van: On the campground, for internal transportation and to bring both
camping supplies and office supplies from outside the campground, we will have a Pick
Van.
Generators: In order to provide temporary power supply during the load shedding
period, we will have two five KVA generators on the campground.
Tents: Primarily, we will have fifty tents; each can contain three people, for our
business. Twenty of these tents will be colorful to attract the young people.
□ One brush/small hand held broom for sweeping out tent will be there for each tent.
□ Two portable chairs, one tool, one small portable table and one ground cloth will
be provided for each tent.
□ A big water jar and a trash bag will also be there in every tent.
Sleeping Materials: For each tent we will have fifty sets of sleeping materials. Each
set will contain three pillows, one bed sheet, and three blankets. For cushioning from
stones and twigs as well as for insulation from the ground, a sleeping pad or air mattress
will be often placed underneath the sleeping bag. In the office,twenty sleeping bags will
also be available for rent.
Cooking Equipments: Each tent will be provided with one set of cooking materials for
cooking purposes. This set will include:
□ A portable stove to prepare hot meals and/or drinks.
□ Required fuel, firewood and Kindling
□ Matches in waterproof container
□ A cooking pot and a pan
□ One can/ bottle opener
□ Dining kit for each camper(Plates, cups, bowls ,forks, knives, spoons)
□ A large water jug
□ Three towels and a dish towel
□ Dish detergent and soaps
□ A plastic bucket
□ A trash bag
Other Important equipments: Other important equipments available for the campers will
be toiletries, recreational equipments and first aid boxes.
□ Toiletries: There will be six toilets in the main office building for the campers.
Required toiletries will be available there for sale.
□ First aid boxes: First aid boxes will be available from the security guards in
emergency on the campground.
EQUIPMENTS
Therefore to offer the customer a level of value that exceeds the cost of the activities is the
goal of the activities, thereby resulting in a profit margin.
Company Human
Materials Resource
Infrastructure Management Management
Supporting activities
PRIMARY ACTIVITIES: The activity has to do with the design creation and delivery of the
product, its marketing and its support. These are the basic operation which helps to serve the
customer and satisfy the need of their clients
1. Inbound Logistics: Inbound logistic is about receiving and storing of raw materials and
their distribution to manufacturing as they are required. Different kind of supplies which are
related with our service business is bought and made sure it is provide during the operation
on time. According to the need, materials like plantation, fertilizer, pesticide, medicine and
materials for cooking is bought on daily, weekly or monthly basis. Direct communication
2. Operations: The operation in the camping ground is to provide the best service efficiently
and on time. There are different feature in the camping ground which will catch the attention
of the customers. Different feature or type of operation is listed below:
Ticket sales: In Dhaka, one office will be rented and the office in the camp ground will be
used to sell tickets. The people who will be in charge for selling ticket will also know
everything about the different features of camping. They would be helpful and would be able
to answer the questions of the camping clients. The tickets will be given to the clients to
enjoy all of the features in the camp ground like fishing, boating, sports, rides, hiking and
also three meals a day. Brochures of our service will be found at ticket selling place where all
kinds of information about the camping ground will be available. Also our associated
transport company and its fare and how to reach camp location would be mentioned.
Tent Setup and Maintenance: Operations are informed when a client buys a ticket. They
take essential ‘safety measure by setting up the tent and preventive measures for bad weather
can be taken by setting more bamboos to make the tent foundation stronger. Even if the tent
is well in order, it will be monitored and if any fault is found, repairing work will be done.
Table, bed and other small furniture will be arranged after setting up the tent. This will be
done to give them the feeling that they are at home. They will be also provided with plates
and other kitchen equipments so that they can prepare their meal. The site & facility staffs
will be helping them to ensure safety and comfort even though campers will be doing most of
the tasks of setting up camps on their own. A person will be always on round the whole to
make sure that the tents and different things in the tent are doing well and if anything goes
wrong, inform the office to take action accordingly and immediately. It will also be made
sure that electric line is given so that lighting and other kitchen equipment which will run by
Food Management: Another important operation in camping is food management. Three big
meals will be provided with some snacks according to the tickets. However food will still be
demanded as people will be hiking, playing sports, etc. Therefore there will be food centre at
different places like the lake, sports centre, and other location where people will meet at night
for cultural program. Therefore snacks like chips, sandwich and other kinds of food will be
sold directly in the food centre. These foods will be outsourced from a local restaurant with
being careful in ensuring quality. However one head chef with some assistants will be
responsible for the camp kitchen. They will prepare meal according to the customer’s order
and they will ordered for cooking materials beforehand according to the number of clients in
the camp ground. The food will be served to the tents or in the office dining place according
to the customer’s choice. According to the needs, cooking material will be bought weekly or
monthly and all kinds of purchasing and ordering must be in an order so that monitoring of
finance department becomes easier and the work process also is decentralized. At night Bar-
B-Q party will be arranged regularly and chefs will prepared for that therefore, so that food is
prepared on time and people can have last meal on time and go to sleep early. The main chef
will supervise the menu and guide the assistants who will do the main function. He will make
sure cooking quality is maintained and versatility of food is offered. And food should be
offered in a way so that customer could relate it to nature. The food quality will be improved
more when fresh fishes, vegetable can be offered from camping spot. Lastly food is very
important because if food quality is maintained customers will be happy about the service,
therefore strict quality monitoring should be encouraged.
Hiking & Educational Trip: The variety of hiking trails in the camping ground will let
visitors to choose from trails that take less than an hour to walk to those requiring all day
excursions. Scenic beauty and wildlife will be plentiful on all hiking trails. Additional
information and advice about trails can be obtained from the guide. The campers can do
hiking alone or with the whole team or family. Moreover once the campers reach the top of
the mountains they will have a great view o the whole campground and its surrounding. CTB
is on the famed location of Chittagong where migrating butterflies, songbirds, ducks fly
through the place by the millions each fall and spring. Moreover, the location will suit many
birds to stay and make nest during the season in our camping location.
Educational trip will be well instructive for children as they will learn about plants, flowers
and will know about environment better. A guide will be there with them or teacher of their
school who will help them to classify the different variety of plant and their usefulness. This
service will make the customers enjoy the day as a whole and able to move around the camp
and see feature of the camp will attract them to come repeatedly. Also the responsibility of
keeping the environment clean, how to contribute in maintaining the ecological balance all
these things will be addressed to all the campers. Hence, people of different age, especially
children will learn how to be socially and environmentally responsible.
Cultural Program & Sports: A cultural program is planned to be arranged at night. Before
dinner everyone who will camp that day would come to attend the Cultural program.
Performer hired or among the work force of camp group will sing or dance and it clients will
be encouraged to participate as well. There are sports equipments and other gears and
children or elder person can all play the game. People from camp ground like in the lake and
flower would also be here so that everyone can have enjoyable time and so that each person
can have chance to play and participate in the cultural program. The equipments in sports
must be made sure to be in order and if any problem arises repair work must be done. Camp
fire would be set up at night and around that people can sit in circle and sing and dance and
have a great time.
Campground Funs at Night: In camping, people choose a place to stay for the night. There
is a wealth of traditional activities in camping to keep the new campers of Bangladesh busy
and exercise their creative muscles during times when it’s too early to go to bed or too late
for strolling around. There are some games and creative activities that will be done at night in
CTB campground.
Breakfast
Lunch
Cultural
Program
Night time
Snacks Break
games
Dinner
3. Outbound Logistic: this is mainly for the flower business. Flower should be warehoused
in cool environment for the flowers business in the camping office and later transfer it to a
specific place from where our clients will pick their flowers. The transportation will take
place by our alliance transport company.
4. Marketing & Sales: An new marketing campaign will be a key determinant of our
success. Given the fact our campaign will not only have to create awareness about camping
among but also focus on facilitating consumer learning about the environment better. This
would help to create love for the nature and urban children would get the opportunity to come
close to nature. Marketing would do research to know about the trends and the different type
of taste for their potential customer. Then it is possible for them to come up with niche
marketing to attract families, school children and again corporate clients. Again product
differentiation strategy and pricing strategy is taken to attract customers and high price to
cover the initial cost of the project. However for flower business penetration strategy to take
opportunity in the market is followed.
The right media mix that is supplemented by strong sales force in promoting CTB will be
playing crucial role in the business. Also special offering discounts and other promotional
facilities are planned for the customers. The detail of the marketing plan is provided in the
following section of this business plan.
5. Customer Service: One of the key values of our business is customer value. As a
result ensuring customer service beyond their expectation will be the essential determinant of
our distinction from other existing competitors. We will ensure satisfaction beyond
expectations through providing helpful and efficient service with maximum professionalism
and courtesy. For developing a strong relationship with our valued patrons CTB’s employees
will heartily greet them immediately upon their entrance in the Dhaka office and in the camp
ground, design creative and exciting camping schedule with the customers, provide them with
professional service, and guarantee satisfactory experience and make them realize how much
they are really valued.
SUPPORTING ACTIVITIES: The primary activities are supported by activities, which are called
supporting activities. The supporting activities of the value chain provide inputs that allow
the primary activities to take place. These activities are broken down into four functions:
material management, human resources, information system, and company infrastructure.
• Maintaining a healthy water system and sanitation system is very important for our
camping project. Constant consultation with experts is required in this area.
• R&D function should be implemented so that our company can achieve a lower cost
structure by pioneering process innovations. This term indicates innovation in a way
that our operating procedure can be more efficient.
• Research and development should also help us to bring customers in the service
development process. We can improve our service quality with the help of direct
customer feedbacks.
• Identifying customer needs and fulfilling them promptly should be one of our major
strengths in assuring quality.
• To offer a family atmosphere is very important for the quality assurance of our
camping project. Offering family fun and adventures would create value of our
business in the eyes of the customers and it should be beneficial for our camping
project for future expansions.
• Quite and secure environment is very important for any campground. Our
management should play a vital role in maintaining a disciplined atmosphere in the
camping area. Factors related to noise control and privacy also required to be given
proper attention.
• Cleanliness and providing proper campground facilities like hot showers in winter
season, flush toilets, laundry, stores etc are also important concerns in sustaining
quality in our camping business.
• Maintaining healthy water system is crucial for our business. Drinking water quality is
critically important to good health. Ideally, drinking water should be wholesome,
physically attractive, and free from all harmful organisms and have a chemical
content, which will promote the health of the consumer. Also, water of the lake
should also be safe from all kinds of danger. Thus, providing safe water, both in the
lake and for drinking purposes, is essential for the health of not only our customers,
but also for our employees.
• Fair pricing of goods and services provided on the campground is also a major source
of quality assurance in our business.
7. MARKETING PLAN
• FIRST IN STRATEGY:
CTB will be the first to take the initiative to take camping in Bangladesh to a broader
scale. The concept of camping itself is new in Bangladesh. There are a lot of picnic spots,
resorts and package tours in Bangladesh, but the concept of camping itself is new in
Bangladesh .The idea of living under the open sky in a tent and doing adventurous
activities with friends, family and colleagues is a new way of enjoying the vacation in our
country. CTB will be the first in the market with such a product.
FLOWER BUSINESS:
Laggard Entry Strategy: There already exists some small number of established flower
plantation and nurseries in Bangladesh. However, they have started their business long
time back. For this stance, this side business of the camp ground will be following a
Laggard-entry strategy. It will be relatively easy to capture market as per supply by the
camp ground as this industry does not have brand loyal customers for them.
• PRODUCT POSITIONING:
• PRICING STRATEGY:
CTB will be striving to attract a large number of customers at the staring proceedings of
its business. So, CTB will be implementing Penetration pricing initially. This is Because
of the high initial investment in promotions and fixed asset acquisition establishing a
relatively high initial price in needed. By providing low price in a large number of
customers will be attracted and thus the investment recovery will be achieved in this way.
However, with the eventual doubling in the experience curve and standardization of the
products, the price will be lowered after recovering at least 60% of the initial set-up cost
of the business.
As for the flower business, the Penetration pricing will be followed. The synergistic
approach in terms of land usage and delivery of the flowers to the suppliers, the flower
business will be going for a relatively low price than the other competitors are engaged in
currently.
• PROMOTIONAL STRATEGY:
CTB would be trying to implement strategies to create enough initial awareness among
customers about its services to start of business successfully. Initially at the first year, the
promotional activities will be focused on creating awareness about the camping activities
provided by CTB. There will be mainly direct selling by the help of sales representatives
and online booking/reservation.
Given our financial resource limitations, we will seek to maximize the utility from our
marketing budget, undertaking strategies that will position CTB as the pioneer in the camping
trend and improving the total style of tours and travel in Bangladesh.
Different potential corporate clients and the flower vendors will be instructed to come in the
Dhaka office of CTB. They will be shown the flower samples and will be provided with the
necessary information on how the delivery will take place along with the regular timing of
delivery. The potential clients and vendors will be giving pricing quotes. These different
quotes will be assessed and the most lucrative and feasible quote will be accepted by the CTB
authority and thus a business-to-business flower business relationship will be established and
sustained.
7.2 DISTRIBUTION
There will be an office in Dhaka were customers can go for booking and other information.
But the distribution/reservation work for CTB will be basically done online. Additionally,
the sales representatives will be given the authority to facilitate the booking tasks via cellular
phone call or via internet.
CAMP TO
Target
BANGLADES
H Customers
Reservation through
online web
Reservation through
Dhaka Office
Reservation through Sales
Representatives
CTB will be having a strategic alliance with Shohag Paribahan to incorporate its
transportation facilities for the convenience of its customers. This bus service provider
will be affiliated with CTB for the transportation of customers from Dhaka and
Chittagong to the camp ground. The delivery of the flowers will also be taking place
through this bus services on a monthly basis.
The means to inform CTB target market of offers and opportunities promotional activities
has to be planned in a manner that it can by itself influence and persuade a purchase
decision. These promotional activities if run properly will in the end communicate trend
of camping resulting in the demand building. Keeping this objective in mind the
promotional activities of CTB is arranged in the following manner.
Co personnel
The media habit of the target market of CTB demonstrates a similar pattern of
characteristics that have been matched with medium that suits best with a particular
characteristic.
Sl Characteristics Media
2 Main purchase group involves family Mass leaflets in apartments and universities,
and students of different education school and college.
stage
4 For overall attention large visibility is Promotion through magazines and billboards
needed in the busy places of the capital
Corporate purchase
Yearly Media Plan for TVC, Web & Billboards (PLAN # ONE)
A yearly media plan will be an integral part for the promotional campaign of CTB
and is demonstrated below:
Yearly Media Plan for lifestyle magazines, Newspaper & Events (PLAN # TWO)
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Group Business Plan Project
CAMP TO BANGLADESH
3 insertions
It will be imperative to have a direct sales force for CTB selling primarily the idea of
camping and eventually the specific products to institutions (school, colleges,
universities) / corporate bodies and secondly to high end customers in households. It
is primarily because the culture of directly selling is the only means to sell to high end
clientele. To achieve this direct sales force CTB needs the followings overleaf:
• MARKETING DIRECTOR
The whole sales team will be under the marketing directors’ supervision. The director
will be setting a monthly target in the director level and will be dispersing the whole
target amongst individual sales representatives and paired sales representative teams.
• SALES REPRESENTATIVE
CTB needs to hire direct sales force for corporate selling on commission basis to
promote in door-to-door selling concept. These sales forces will de divided in
accordance to the target market profile of CTB and will be given necessary
promotional materials such as posters, brochures and discount cards for using during
their sales activities.
• C O-PERSONNEL
The following promotional activities will take place in the second year of the business:
• DISCOUNT COUPONS:
Discount coupons for family, students and corporate clients will be provided. This
will mainly stimulate repeat purchase to the clients who have already taken the
service before. The sales representatives will mainly carry this coupons and this will
also be available in the camp ground.
CTB will form strategic alliance with the telecommunication service provider
Grameen Phone and Banglalink and will promote the camping packages to the GP
and Blink subscribers by sms.
E-mails with the information on the seasonal offering of the camping packages and
the special offers provided for festivals will be sent to the existing clients and the
potential customers.
CTB is mainly a service business and the success of a service business greatly depends on the
way the human resources of the company deliver the service to the customers. The human
resource base of CTB will have to be enlightened with the enthusiasm for adventure and will
have to possess the strong motive for helping the customers to get the best experience filled
with thrills with CTB. Being one of the most important investment aspects of the business,
the human resource base of CTB will have to be the distinct competitive advantage of the
company.
Employees at CTB should be enjoying their work and should be given the opportunity to
contribute in the creative side of the business aspect. They will be given the flexibility to plan
on the camping program with the customers and also in the ways to attract and retain the
• OBJECTIVES
With these points of emphasis in mind, the human resource objective of CTB will be;
• Having the right kind of people in the right place at the right time.
• LEADERSHIP:
The adventurous attitude and passion towards camping should infiltrate from the top of the
organization. Employees will be reinforced towards the liveliness and energetic form of
camping only when the leaders will demonstrate such traits. That is why; the first task of the
management team would be to believe in their quest for setting up a camp ground with other
relevant facilities. As a team of four partners, the management needs to demonstrate top-of-
the-line team sense, trust, integrity and reliability amongst them. The flexible attitude in
terms of communication, opinion generation etc. amongst them and with their employees will
• COMMUNICATION:
All the partners will be ascending specific managerial area in accordance to their areas of
expertise and all will be demonstrating a flexible work attitude that allows employees to
communicate unhesitant. The human resource planning process will be having a very
informal organizational communication mode where employees of all level will be given the
platform to contribute in generating idea and improving the performance of the organization
as a whole. Employees can communicate any sorts of grievances or feedback strait to the
management team or any member of the management team. Thus the possible susceptibility
of grievances will be handled empathetically and employees will be regarding their
management as compassionate about the employees’ well-being. This communication mode
will be top-down, bottom-up and even cross-functional.
• TEAM-BASED WORK:
Employees of different department will be working in teams for their core responsibilities.
Any sorts of improvement or creative brainstorming will be generated, designed and
implemented by the employees as teams. For example, the management group will be
randomly forming teams of employees periodically. These teams will be given task to solve a
particular problem or generate creative ideas for a development or improvement for certain
aspect of CTB. Their projects will be eventually evaluated by the management team and
according to their feasibility ad potential will be implemented in the CTB program. This is
how, CTB will be continually striving to come up with newer programs for it target
customers.
The teams will be made dynamic by comprising employees from all the division existing in
CTB. This will help the team to be fully capable of dealing with all the aspects of the project
• TRAINING:
Plumber
Group Business Plan Project
CAMP TO BANGLADESH
• TOP MANAGEMENT
The top management of CTB will comprise of four of the partners who will be separately
responsible to the activities of particular functions of the organization. They are all qualified
and experienced individuals in their own fields and also are experienced campers.
• COUNSELOR
Job Description The counselor will be an external person who will be periodically visiting
the campsite. This person will be then examining the natural or
environmental aspects of the whole campsite. The flower business
maintenance and soil, fossil, insects, hazardous elements etc will be
evaluated by him to ensure the camp ground is in safe state and thus he
would recommend inputs for improvement.
Job Requirements This person will have to have at least five to seven years of experience in
the field of environmental science and agronomy. It is preferred that he is
currently a consultant in any environmental development related NGO
from which CTB can get technical, human resource and logistical support
Job Description forthe
As environmental examination
four functional divisions’iftitle
required byfour
refers, the counselor.
of the chief officers will
Pay Structure Asperforming
be this persontheir
willtasks
be separately
an educated and renowned
in accordance person
to their in the
respective
environmental, forestry and agronomy field, his salary will
function. However, as a team they will also constantly work together be done on the
to
number of consultancy he would be providing and in based on
bring coordination and integrate their functional tasks with each other sohis regular
consultancy fee. The estimated fee can thus be Taka 5,000/= per
the alignment is ensured and synergy is created.
consultancy.
Chief Finance He will Direct the overall financial plans and accounting practices. Oversee
Officer treasury, accounting, budget, tax and audit activities of the organization
and subsidiaries. Oversee financial and accounting system controls and
standards and ensures timely financial and statistical reports for
management use.
Chief HR Officer This person will be in charge of recruitment, hiring training and firing etc.
She would be the one under whose supervision, the performance evaluation
and recognitions will be controlled. The maintenance, food and health and
divisions will be also under him.
Chief Marketing He will be responsible for the overall marketing and sales of both the camp
Officer and flower business where he would be delegating tasks to his sales force.
He will be planning and executing all the promotional activities with the
management and sales manager. Develop marketing strategies, evaluates
market conditions and recommends policy changes to encourage maximum
sales activity.
Chief Operations The whole camping program execution and facilities will be under this
Officer person. The service provided to the customers, services provided by the
site and facility staffs and overall camping related activities will be under
his discretion.
Pay Structure All the partners will hold 25% share of the organization. They will be
deciding on their salary structure and compensation package based on the
initial financial result of the whole venture.
• MARKETING MANAGER
Job Description This people will be facilitators to the customers who will come to camp. They
will provide all the necessary assistance and will guide customers throughout
the camping trip. They will plan the camp trip with the customers and give
them proper knowledge, information and quick training on how to go about
camping. Each camping team will have one or a group of site-facility staff
depending on the size of the customer group.
Job Requirement Candidates applying for this position must have at least H.S.C passed
certificate. They should be physically fit, energetic and to some extent athletic.
These people will be thoroughly trained to become camp guides. They must
demonstrate good interpersonal, courage and planning skills as well.
Pay Structure The salary structure would be monthly taka. 12,000. Bonuses will be awarded
twice a year in the amount of taka. 4000.
Compensation Medical care for individual will be free. Employees will also be awarded with
Package salary increments based on performance evaluation done by the customers.
There will be a 20 days yearly holiday.
Packages to make the Opportunity to meet different people and guide them to spend fruitful and
post attractive exciting time. Diverse training and skill development and improved inter-
personal skill.
Job Marketing manager will organize motivate and lead sales teams.
Description Responsible for the combined performance of the team and for
ensuring sure that everyone within his team reaches the targets.
He will plan the target with the CMO. He will also plan
promotional and other marketing related activities with the CMO
and also the sales force
Job This person will require a master degree in Marketing and 7-8
Requirements years relevant experience, or equivalent.
Pay Structure The monthly Salary will be Taka 50,000/=. Bonus of Taka
& 25,000/= will be given on achieving sales target. Personal
Compensation medical care will be free. Gas, electricity, cellular phone,
Package separate office space, telephone facilities will be provided. An
additional festival bonus of taka 7,000 will be paid twice.
Packages to A great opportunity to earn a significantly higher salary with
make the post other compensation packages. A position that commands
attractive respect as well as responsibility and opportunity to earn extra
through increased sales. With the performance evaluation,
possibilities of annual increment on his salary. Be the leader or
smart and dynamic sales force and experience the true.
Job Description This person will be having the core responsibility to administer and
manage all the activities relating to the flower business. Thus he will be
planning on the seed, fertilizer, pesticides, and bundling, boxing, storing
schedules regarding the flower business. He will be in contact with the
transportation officer for flower delivery. The gardeners will also be
under his supervision.
Job Requirement Candidate with bachelor’s degree in management and 2-3 years of
experience preferably in the environmental side will be preferred.
Pay Structure The salary structure would be monthly taka. 30,000. Bonuses will be
awarded twice a year in the amount of taka. 3000.
Compensation Medical care for individual will be free. Employees will also be awarded
Package with salary increments based on performance evaluation done by the
customers. There will be a 20 days yearly holiday.
Job Description This person will be having the core responsibility to administer and
manage all the activities relating to the flower business. Thus he will be
planning on the seed, fertilizer, pesticides, and bundling, boxing, storing
schedules regarding the flower business. He will be in contact with the
transportation officer for flower delivery. The gardeners will also be
under his supervision.
Job Requirement Candidate with bachelor’s degree in management and 2-3 years of
experience preferably in the environmental side will be preferred.
Pay Structure The salary structure would be monthly taka. 30,000. Bonuses will be
awarded twice a year in the amount of taka. 3000.
Compensation Medical care for individual will be free. Employees will also be awarded
Package with salary increments based on performance evaluation done by the
customers. There will be a 20 days yearly holiday.
8.4 EXPECTATIONS
The expectation between the management and the employees will be established and
balanced in a planned flow. This flow will start with the management’s providing employees
with training which will be eventually evaluated and given feedback upon. Based on the
evolution employees will be rewarded and eventually they will be included in the program
improvement and activity developmental works. The whole flow can be as follows:
□ Behavior Management
The evaluation will be done of 3600 performance evaluation. This is most appropriate
because customers’ feedback on a site and facility staff will show how the service given
by him has been accepted or rejected by customers. Thus further improvement to be
customer responsive will be addressed. A peer will be better able to scrutinize each
other’s flaw as they will better know how genuinely they task has been delivered and thus
how better it can be done. Supervisors are the one on whom employees at different level
will be accountable thus it is imperative in any sorts of evaluation process. Also
subordinates will be able to become flexible to work in a flat organizational culture if
they are given the platform to criticize or appreciate their supervisors. In this way team
building and group based work will also emerge. Subordinates will also get a chance to
do service better b learning from the flaws and successes of their boss.
Reward will be given to those who will get better result in their evolution. For sales
representatives, the one who would bring the highest number of customers will get
rewarded and recognized.
There will be teams formed with different level and different departments of employees
who will be working together to create newer camping programs to deliver to customers.
There will be also teams of sales force who will be basically working to improve and plan
on the marketing aspects of CTB. Thus they will get more chance to contribute their
learning and experience in the workplace apart from their core work. Eventually with the
9. RISK ANALYSIS
9.1 FORSEEABLE BARRIERS AND UNFORCEABLE
BARRIERS
High financial investment and fixed assets acquisition can be recovered by a good and
sustainable number of customer inflows. If this is not achieved then the whole venture will
face tremendous loss.
• The power and energy scenario poses another potential threat as the site will be in a
relatively remote area quick support may become a bit challenging.
• Security issue is a big factor in going for such camping business. The area “mustans”
and other related people who can create disturbance in the camp ground needs to be
dealt astutely. Political influence in this case is very crucial.
• Natural calamity and weather volatility holds a grave risk for both the camping and
flower business.
As CTB is going to be the pioneer in providing camping services, we have to bear significant
pioneering costs that later entrants do not. Later entrants might be able to free-ride on our
investment in pioneering the market and customer education. Also, we are more prone to
make mistakes as new entrepreneurs and run the risk of building the wrong resources and
capabilities.
10.1 ASSUMPTIONS
After conducting all the required research, forecasting and analysis, we have found that the
initial investment or project cost of our business would be 53,500,000 Taka. We have studied
our market and made some financial assumptions which would help us to invest this total
investment effectively and would give us the maximum return. We are expecting to recover
the initial investment in 3.75 years.
CTB’s investment is divided into two major categories, namely the ‘core business of camping
site’, and the ‘side-by-side seasonal flower business’. The assumptions we have made during
estimating our balance sheet for the first five years of the business are:
One 5 MVA generator for flower garden would cost taka 2, 50, 000 and would
depreciate at 5% each year.
Irrigation equipments would cost tk.2, 00, 000 and this would also depreciate at 5%
per year.
Long term business loan of Taka 10,104,847 would be taken from the bank at 12.5 %
interest rate.
25% of the total salary and wages has been taken into account as the part of the initial
investment. The rest of the yearly salary and wages will be paid from the second
quarter as the cash inflow improves with generation of revenue.
• OTHER ASSUMPTIONS:
Market Interest rate is taken to be 12.50% per annum. It is used for discounting our
Free Cash Flows of first 10 years’ expected values.
Business life has been set to be 10 years.
Free Cash Flow grows at 33.59% in first 5 years, and it continues so up to just before
10th year, then it slows down at a stagnant 5% growth rate per annum from the 10 th
year, because at that time market is expected to be saturated.
24,000,0
0.00%
Land 00
4,300,00
2.50%
Building 0
4,000,00
0.00%
Plantation 0
2,500,00
5.00%
Sports Equipment 0
1,000,00
Pickup Van 5.00%
0
Break-Down of Investment:
Total Investment in CTB 53,500,000
Fixed Costs
Owned Land (10 Bighas @Tk 20 lakhs) (10 Bighas @Tk 20 lakhs) 20,000,000
Leased Land (40 Bighas @Tk 1 lakhs) (40 Bighas @Tk 1 lakhs) 4,000,000
Buildings (4,000 sq. feet @ 1,000 + 3,00,000) (4,000 sq. feet @ 1,000 + 3,00,000) 4,300,000
Plantation 4,000,000
Office furniture, computers, printers 200,000
Ride and Sport equipment 2,500,000
Fencing & Wall 500,000
Lake 500,000
Generator ( 2 unit) (2 pieces @250000) 500,000
Pickup Van (1 van @10,00000) 1,000,000
Camping Equipment (Fixed items) 360,000
Boats (5@10,000) (5 boats@10,000) 50,000
Others nil
TOTAL FIXED COSTS 37,910,000
Preliminary Costs
Items TK.
Financial Expense 3,953,500
Operating Expense 8,579,000
Prepaid Expense 100,000
Office Supplies 50,000
Camping Supplies 60,000
TOTAL PRELIMINARY COST 12,742,500
LOAN SCHEDULE
Year Year
Loan Schedule Year 1 Year 2 Year 5
3 4
10,700,0 10,104,8 9,435,3 8,682,0 7,834,6
00 47 00 59 64
Opening Balance
Loan Repayment 1,932,65 1,932,65 1,932,6 1,932,6 1,932,6
(Principal+ Interest) 3 3 53 53 53
Net Fixed Assets in Flower Project 1,377,500 1,305,000 1,232,500 1,160,000 1,087,500
3 Intangibles(Goodwill, Patents) 0 0 0 0 0
Add: Amortization 0 0 0 0 0
Deduct: Increase in AC
-900,000 -225,000 -281,250 -351,563 -439,453
Receivables
Add: Increase in Payable 600,000 0 0 0 0
1. LIQUIDITY:
Overall, Camp To Bangladesh seems to be more liquid over first 5 years of its
operation. There is a trend of Net Working Capital to increase over time.
Liquidity Ratios
01. NWC to Total Asset
0.18 0.23 0.30 0.37 0.44
Ratio
02. Current Ratio 5.61 4.63 4.95 5.41 5.84
03. Quick Ratio 4.57 3.64 3.79 4.16 4.59
04. Cash Ratio 4.12 3.31 3.48 3.86 4.29
nd rd
Both Current and Quick ratios have fallen in 2 and 3 year, but then again it started
increasing in 4th and 5th year and so on.
2. EFFICIENCY:
Overall, Camp To Bangladesh seems to be getting more efficient over time. Its total
asset turnover has increased by almost 200% in first 5 years of operation. It declined
from 0.12 to 0.23.
Then again, CTB’s Average Collection Period and Inventory Turnover period ratios
also seem to very efficient. These ratios are mainly ‘Flower Business Section’. Since
CTB is itself its supplier in flower business, Cost of Goods Sold has declined and so
has its two ratios.
Efficiency Ratios
3. LEVERAGE:
Camp To Bangladesh has reduced its leverage over time due to its risk-averse attitude
towards business. Its Long term liability mainly consists of long-term bank loans. So
it is expected to pay back most of its debts in first 5 years.
This is why CTB’s LT Debt ratio declined from 21% to as low as 9% in the fifth year.
Again their earning see to be sufficient enough to pay back all its fixed financial
expenses each year. Their TIE ratio, although negative only in the first year, seems to
improve over 5 years.
Leverage Ratios
01. LT Debt Ratio 0.21 0.18 0.15 0.12 0.09
02. LT Debt-equity Ratio 0.27 0.23 0.18 0.14 0.10
Their TIE ratios mean that they have enough ‘Earning before Interest and Taxes’, 6
times, 9 times and even 14 times earnings over their interest expenses in 3 rd, 4th and 5th
year respectively. Their Cash coverage ratios have the similar pattern.
CTB’s equity multiplier is slightly above 1, ranging somewhere between 1.25 and
1.30, meaning that they are not very highly leveraged with debts.
5. PROFITABILITY:
CTB has a negative return on its investment in Year 1 only. Then it improved and
quite took off from the 5th year with a ratio of as high as 0.18.
Their operation seems to suffer in the first year as well, as we see a negative operating
profit margin of -0.82. This is mainly due to high operating expenses in those early
years of business operation.
Profitability Ratios
01. Return on Investment -0.10 0.09 0.12 0.15 0.18
02. Operating Profit Margin -0.82 0.64 0.73 0.80 0.84
03. A/R Turn over 1.00 1.00 1.00 1.00 1.00
04. Fixed Asset Turnover 0.15 0.20 0.27 0.35 0.46
05. ROA -10.90% 4.21% 6.78% 8.83% 10.66%
06. ROE -14.37% 5.51% 8.66% 11.00% 12.95%
Then its Operating profit margin seems to improve from 0.64 in 2nd year to 0.84 in the
5th year. CTB’s Accounts receivable turnover is expected to keep constant over 5
years by its strict management of liquid assets.
Its fixed asset turnover is expected to remain very low (at only 0.15 and 0.20 in Year
1 and Year 2 respectively). However, this ratio is expected to take off and be in a
good position over time. Because, any business needs to utilize its fixed assets in a
profitable way over time, once they are well experienced into the business.
From 5 years’ forecast, we observe a trend growth rate slightly above 39.15% in the
company’s free cash flows. If we take that growth rate, we can forecast next 5 years’
cash flows as well. With initial investment of more than Taka 38,000,000, we get a
small net present value of about Taka 21,000,000 in first five years. It indicates that,
in this heavy leveraged business, where capital investment is much higher, 5 years’ is
not sufficient to get the business start off successfully.
However, 10 year result is quite satisfactory. Even though at the 10th year, the
business is expected to slow down due to market saturation. We get a positive net
present value of more than Taka 107,500,000. This result certainly justifies our
possibility of investment in this business. However, result of this NPV relies much on
how long investors are willing to wait until they get back their money.
• BREAK-EVEN ANALYSIS
If we look at our break-even trends over time, we can easily see a satisfactory
downward trend in all of the burden values. Since break-even point are the minimum
points required to be achieved by business simply to cover its fixed cost, the smaller
the values, the less the burden on us.
From the table, we can see that fixed costs have steadily declined from some
11,988,500 to only some Taka 9,232,785 in first five years. Only variable costs have
increased from some Taka 4,044,000 to Taka 7,072,981.
BEP
Break Even Sales =FC/(1-(VC/S)
Number of units in ‘customer days’ (which can also be expressed as one customer a
day) has declined from some 40,000 units to only 26,000 units annually.
Therefore, we require only 111 visitors per day in Year 1 to just break-even. This
requirement is expected to gradually decline up to around only on average 72 visitors
a day to cover our fixed costs. These requirements are far below our capacity and
expected number of visitors per day each year, considering all seasonal variations and
off-seasons’ decline.
We know that weighted average cost of capital is the average of the after-tax costs of
each of the sources of capital used by a firm to finance a project. The weights reflect
the proportion of the total financing raised from each source. (Arthur J. Kewon, et al.)
Now we look at Camp To Bangladesh’s WACC, and we see that its WACC hovers
around some 7.5% in the first 5 years of the business.
The interpretation of this value would be that the ‘rate of return’ or IRR (Internal Rate
of Return) has to be higher than this WACC value to have the project profitable for
investors. So, the decision criteria for whether to run this project or not would be,
In this case,
Here, we calculate the internal rate of return of Camp to Bangladesh for first 10
years of operation, which is a capital-budgeting criterion that represents the rate of
return that a project earns.
Therefore, we have found that IRR > WACC. This means that weighted cost of our
invested capital is lower than our return on the same capital investment.
Hence, NPV and IRR jointly recommends this business project to be taken with
additional adjustment for risk-analysis, because duration for this business has to be at
least 3 years and 9 months to just break even the initial cost.
11. CONCLUSION
According to our research, some specific niche market in falling into a particular income
range are interested to avail such out-door camping facilities is there exists any. The venture
entails a genuine intension to contribute in the learning of people about environmental facts
and thus also work in improving the ecological and environmental factors of the country. A
strong motive is also to attract people towards more local tourism than going to other country
to spend holiday.
The financial analysis done in the business plan depicts that because of possessing a large
amount of fixed assets, our initial investment is quite high. However, in the eventual years
mostly the operating expenses will incur, which is insignificant compared to the total revenue
we will generate. The crucial task would be to create a culture towards camping and attract
people from different segments and diverse sector.
APPENDICES
RESEARCH QUESTIONNAIRE (SAMPLE)
NOTE: THE ORIGINAL QUESTIONNAIRES ARE ATTACHED LATER AFTER THE BIBLIOGRAPHY SECTION OF APPENDICES
This interview is being conducted for academic purpose only. The records will be
kept only till the completion of the course. We simply need your honest opinion.
If you need to clarify for any queries, please contact us at 01731123830 or
01715538524. Thank you in advance for your assistance.
1 Yes
2 No
1 Yes
2 No
1 Yes
2 No
4. How many times a year do you usually go for local recreational trips i.e. family/official Picnic,
semester break trips, holiday or weekend trips?
5. How many days are you willing to spend for an outdoor camping trip?
1 1-2 days
2 2-3 days
3 4- 7 days
6. How much do you spend for your local recreational trips per day?
1. Taka 100-500/person
2. Taka 500-1000/person
3. Taka 1000-2000/oerson
1= strongly agree
2= Agree
3= neither agree nor disagree
4= Disagree
5= strongly disagree
1 2 3 4 5
D). Tourism industry of Bangladesh can provide good facilities for camping
E). I would want to be the first one to go for camping if there is any such facility
in Bangladesh
I). Students can gather learning from the camping trips in enthusiastic manner
K). Schools and Colleges should organize camping trips if such camp ground
facility exists
L). I have been waiting long for a suitable outdoor camp facility
M). Camping can be used as good team building mode for a group of people (i.e.
students, colleagues etc.)
P). Camp ground should be away from the town and very close to nature
Q). I would not really go for any camp trips even if there is any such facilities
available
S). I am not really clear and comfortable about the idea of camping
To help make everyone's stay a pleasurable and enjoyable experience, we present the
following excerpts from the complete regulations, which can be found in the pamphlet,
"Rules and Regulations of CTB camping”
i. Camping is allowed at designated sites only and fees will be charged on a person/unit
basis.
ii. Campsite registration is on a first-come-first-served basis. Reservation of campsites is
permitted.
iii. Camping is limited to 14 consecutive days.
iv. Quiet hours are from 12:00 pm to 6:00 am.
v. Please keep a clean campsite during occupancy and upon departure.
vi. Trash bags are available to the attendant station for registered campers. Please deposit
bags in dumpsters.
vii. You may pick up dead timber lying on the ground for firewood, but please do not cut
any standing trees or brush.
viii. If you would like to have a ground fire, please pick a site that has a metal fire ring
provided. All ground fires must be confined to these fire rings.
ix. All vehicles must remain on roadways. When parking vehicles, keep at least two
wheels on the roadway or camp pad.
x. Report theft, loss, accident, or disturbance to Park Rangers or gate attendants.
xi. Alcohols are not allowed in the campsite.
Group Storytelling: One person starts a story and, after a while, points to someone else, who
continues the story. Player 1: "Once upon a time, there were three princesses living in a . . ."
Player 2: ". . . river! They were tiny mermaid princesses with purple hair, and they loved to
Free Association: Here, someone says a word - any word. Then go around from player to
player, saying the first word that comes to mind."Camping!", "Mosquitoes!", "Blood!",
"Guts!", "Brave!" Keep going until someone gets stuck trying to think of a word or
everybody breaks down laughing! Then start over with another word.
Follow the Leader: This is an entertaining game for younger children. Someone is designated
the leader and initiates a series of actions that everyone else has to follow - walking, jumping,
dancing, shaking arms and legs, crawling, clapping . . . The possibilities are endless! After a
while, someone else gets to be the leader.
Follow the SECRET Leader: In this classic campground game, one person is chosen to be the
Guesser and is sent away while the others select their Secret Leader. The Guesser is called
back, and everyone sits in a circle with the Guesser standing in the middle. The Secret Leader
initiates a series of motions that everyone else immediately follows. The Guesser studies
everyone in the circle and tries to determine who among all the winking, head-scratching,
finger-snapping, hair-tossing players is the Secret Leader. Players must be careful not to
make it obvious that they are watching the Secret Leader! Meanwhile, the Secret Leader must
continually initiate new actions. The Guesser gets three chances to pick out the Secret Leader.
Then a new Guesser is sent away and a new Secret Leader is chosen.
Anatomy: Everyone stands in a circle; one person is chosen as "It" and moves to the center of
the circle. "It" faces one of the players and points to, for example, her nose and says, "This is
my elbow." The player opposite her must immediately point to his elbow and say, "This is
my nose." If the player responds correctly, "It" turns to the next person in the circle and
repeats the game, pointing to a different part of her body. If a player gives an incorrect
answer, that person moves to the center and becomes the new "It."
Campfire Theater: Before your trip, pack a "mystery box" full of random objects - a single
high-heeled shoe, a ball of yarn, a wig, an old toothbrush, flashlight, a feather . . . The
weirder the assortment, the better! Divide into two groups. The first half goes first and has 15
minutes to come up with a skit, incorporating as many of the objects as they can into the plot.
A Twist: The group watching the play gets to select the mystery objects for the group
performing the play!
Games by Moonlight: People can bring their favorite board games (like chess, ludo,
monopoly, keram etc) or card games, and play outside by flashlight or lantern. The old
standbys feel new under the stars.
Shadow Puppet Shows: This is a great game for a rainy evening. Transform everyday objects
into animated stories illuminated by flashlight on cabin or tent walls. People can be amazed
as a ho-hum ladle and washcloth transform into a fairy princess, and an innocent twig
becomes a menacing monster by flashlight! Or can use their own hands to make convincing
characters.
REFERENCE
Kabir F.O, Khan Labiba et.al, “WaterWorks Automated Car Wash and Detailing
Services”. Business Plan, December 2005
BIBLIOGRAPHY
• http://www.indianadventureportal.com/camping-in-india/family-
camping.html
• http://acacamp.org/startacamp/
• http://www.salarysource.com/description.cfm
• http://www.infoplease.com/ipa/A0107317.html
• http://www.discoverybangladesh.com/meetbangladesh/economy.ht
ml
• http://www.discoverybangladesh.com/meetbangladesh/statistic.ht
ml
• http://devdata.worldbank.org/external/CPProfile.asp?
PTYPE=CP&CCODE=BGD
• http://hdr.undp.org/statistics/data/indicators.cfm?x=1&y=1&z=1
• http://www.gocampingamerica.com