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Key Findings (1 of 2)
Emerging B2C E-Commerce market in the MENA region
According to the findings of this report, B2C E-Commerce presently accounts for less than 1% of total retail sales in the region, as there are obstacles to overcome to prepare the way for the boom. These obstacles include the low adoption of the online retail channel by local businesses, the predominance of cash on delivery payments, and low consumer acceptance of online shopping, compared to international benchmarks. Local merchants serve the region Several fast growing local merchants have emerged in response to the developing interest in B2C E-Commerce in the Middle East. Among them are mass merchants JadoPado and Alshop, and online electronics store EmiratesAvenue. Three other regional merchants, online mass merchant Souq.com, online fashion store Namshi and flash sales site MarkaVIP together garnered over USD 70 million of investment in 2012. Nevertheless, International sites Amazon and eBay are among the most popular shopping destinations of online consumers in the Middle East, though behind regional player Souq.com in terms of annual spending per shopper. Due to relatively low adoption of the online channel by local merchants, cross-border Internet shopping is common. There are even special services that assist consumers in buying from International websites and getting their orders delivered. UAE leads in online sales E-Commerce is growing in the UAE at a rate of over 20% annually off increasing Internet and mobile coverage, while store-based retail is affected by high real estate prices. Over 80% of the population are Internet users, and of this number over 15% shop online; below 10% do so on mobile devices. The most important factors for online shoppers in the UAE were pricing, customer service and ease of use, though security concerns and inability to touch and test products before purchase keep some consumers away from online purchases. The most popular E-Commerce websites were online mass merchant Souq.com, coupon dealer Cobone, Amazon.com and online flash sales website MarkaVIP. Consumer electronics and appliances was the largest product category by B2C E-Commerce sales in UAE in 2012, excluding travel and tickets. The most used payment methods in the UAE last year were credit card and cash on delivery. B2C E-Commerce is burgeoning also in Saudi Arabia, though largely restricted to sales of clothing, electronics, appliances and travel booking. Annual growth reaching almost +40% between 2012 and 2015 is expected. Over half of the population are Internet users and of them about 10% shopped online. Mass merchants Souq.com and Sukar.com, followed by online fashion sites Namshi and MarkaVIP were the leading E-Commerce websites by Internet audience reach. Cash on delivery is the payment method used by most Saudi online shoppers. Meanwhile in Qatar rapid development of information and communication technology and an online payment infrastructure facilitate growth of E-Commerce there. Internet penetration on the total population reached almost 70% in 2012, with below 5% of the Internet users shopping online. B2C E-Commerce sales are forecasted to grow with a CAGR of over +20% between 2012 and 2015.
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6. EgyPT
B2C E-Commerce Trends and Player Overview, 2013 Number of Internet Users, in millions and in % Internet Penetration on Individuals, Q2 2012 - Q2 2013 Breakdown of Internet Users, by Access Type, Q2 2012 - Q2 2013 E-Commerce User Penetration on Households with Internet Access, in %, 2012 Online Shopper Penetration on Internet Users, in %, 2012 E-Commerce Activities of Internet Users, in %, 2012 Most Purchased Product Categories in B2C E-Commerce, in % of Online Shoppers, 2012 Product and Service Categories Purchased in E-Commerce, in % of E-Commerce Users, 2012 Problems Faced in E-Commerce, in % of Online Shoppers, 2012 Leading E-Commerce Websites, by Audience Reach, in % of Internet Users, 2012
7. IRan
B2C E-Commerce Trends, 2013 Internet User Penetration, in % of Total Population, 2010, 2011, 2012
8. IRaQ
B2C E-Commerce Trends, 2013 Internet User Penetration, in % of Total Population, 2010, 2011, 2012
9. IsRael
B2C E-Commerce Trends, 2013 Internet User Penetration, in % of Total Population, 2010, 2011, 2012 B2C E-Commerce Sales, by Product Categories, in ILS million, 2012 & 2018f, Ranked by 2013 Most Purchased Product Categories in B2C E-Commerce, in % of Consumers, 2013 & 2018f, Ranked by 2013
4. AlgeRia
B2C E-Commerce Trends, 2013 Internet Penetration on Individuals, in %, 2011 & 2012
10. JORdan
B2C E-Commerce Trends, 2013 Internet Users, in millions and in % of Total Population, 2009 - 2013 Online Shopper Penetration on Internet Users, in %, 2012 Leading E-Commerce Websites, in % of Internet Audience Reach, 2012
Twitter LinkedIn Google+ Facebook
5. BaHRain
B2C E-Commerce Trends, 2013 Internet Penetration, in % of Total Population, 2010, 2011, 2012 E-Commerce Activities of Internet Users, Incl. Make Purchases Online, in % of Internet Users, 2013
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14. Oman
B2C E-Commerce Trends, 2013 Internet User Penetration, in % of Total Population, 2008, 2010, 2012
15. QaTaR
B2CE-Commerce Sales, in USD billion, 2012 & 2015f Internet Penetration, in % of Total Population, 2008, 2010, 2012 E-Commerce Activities of Internet Users, Incl. Make Purchases Online, in % of Internet Users, 2013
12. LeBanOn
B2C E-Commerce Trends, 2013 Internet User Penetration, in % of Total Population, 2010, 2011, 2012 E-Commerce Activities of Internet Users, Incl. Make Purchases Online, in % of Internet Users, 2013 Most Popular Online Product Categories, Incl. Clothing, in % of Online Shoppers, 2012
13. MOROCCO
B2C E-Commerce Trends, 2013 Value and Number of B2C E-Commerce Transactions Made with Bank Cards, in MAD million and in thousands, 2011 & 2012 Value and Number of B2C E-Commerce Transactions Made with Bank Cards, in MAD million and in thousands, Q1-Q3 2013 & Q1-Q3 2012 Internet Penetration on Households, by Technology, in %, 2011 & 2012 Online Shopper Penetration, in % of Internet Users, 2011 & 2012 Number of Online Shoppers, in thousands, by Shopped Once, More than Once, and Total, 2011 & 2012 Share of Consumers Who Purchased Online At Least Once, May 2013 Breakdown of Online Shopping Expenditure, in % of Online Shoppers, 2012 Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 Breakdown of Online Shoppers, by Shopping Destination, May 2013 Product Categories Purchased Online, in % of Online Shoppers, 2012 Product and Services Purchased Online, in % of Online Shoppers, May 2013 Reasons Not to Shop Online, in % of Consumers Who Do Not Shop Online, May 2013
17. Tunisia
B2C E-Commerce Trends, 2013 B2C E-Commerce Sales, in TND million, H1 2012 & January 2013 - August 2013 Number of Internet Subscriptions, in millions and in % of Total Population, 2009 - 2013e Number of Internet Users, in millions and in % of Total Population, 2009 - 2011 Breakdown of the Most Used Payment Methods, March 2013 Most Purchased Product Categories, in % of Online Shoppers, March 2013
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International
Trends
Products
Users / Shoppers
Players
International
Trends
Products
Users / Shoppers
Players
The number of mobile Internet users in Japan is estimated to increase to 93 million in 2016, up from 66 million in 2012.
Japan: Mobile Internet Users, in millions and in % of Country Population, 2010-2016f
140 69% 120 100
in millions
In Q3 2012, multi-channel mass merchant Magazine Luiza generated 12% of its total revenues through online sales.
Brazil: Profile of Magazine Luiza
Name of Company Magazine Luiza S.A. Franca, Sao Paulo, Brazil www.magazineluiza.com.br Multi-Channel Retailer Mass Merchant Consolidated gross revenues of BRL 2.2 billion in Q3 2012, up by +15.2% from Q3 2011 Online sales of BRL 269 million in Q3 2012, up by +25.5% from Q3 2011
80% 70%
in % of Country Population
80 60 40 20 0
60
Financial Data
Magazine Luiza launched its improved online shop in November 2012, which aims at ensuring customer responsiveness through close contact. On the new website, product categories are organized by color and stores. Furthermore, customers receive recommendations based on their browsing and purchasing behavior. The new website also features higher browser and mobile device compatibility and claims to be faster than any other E-Commerce site in Brazil. In November 2012, Magazine Luiza diversified its online offering by opening a virtual florist. Besides buying flowers for specific categories such as birthdays and apologies, customers can order additions such as chocolates and books to go with the flowers. In Q3 2012, online sales accounted for 12% of total revenues of Magazine Luiza.
2010
2011
2012f
2013f
2014f
2015f
2016f
Definition: mobile phone users of any age, who access the Internet from a mobile browser or an installed application at least once per month; excludes SMS, MMS, IM Source: to be mentioned in the report
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International
Trends
Products
Users / Shoppers
Players
International
Trends
Products
Users / Shoppers
Players
Morocco (49%) was the African country with the highest Internet penetration in December 2011, followed by the Seychelles and Tunisia.
Africa: Top Internet Countries, Rank 1-10, by Internet Penetration, in % of Population, December 2011
Morocco Seychelles Tunisia Reunion (FR) Nigeria Cape Verde Egypt Kenya Mauritius Sao Tome & Principe 0%
Source: to be mentioned in the report
French online travel revenue (+16%) grew stronger between January and September 2011 than French B2C E-Commerce revenue (+12%).
France: Online Travel Trends, 2011
Between January and September 2011, online travel revenue in France increased by +16%, which is a stronger growth than that of B2C E-Commerce as a whole (+12%). Growth in French online travel was mainly driven by Voyages-sncf.com, as reported by LEcho Touristique. In Q1 2011, travel sales had increased by +12% and +20% in Q2, followed by a growth of +15% in Q3 2011, despite the financial crisis and the Arab Spring. In total 2011, online travel sales in France amounted to EUR 12 billion, up from EUR 10.7 billion in 2010. The Internet was very popular among French travelers in 2011. 59% of them gather information online before booking a trip. 56% of French travelers bought travel services online, while 22% exclusively purchased their travel services online, according to Fevad. The average travel-related online shopping basket was EUR 291 in France, three times higher than the average ECommerce basket in the country. 35% of French online travel shoppers bought train tickets and 23% booked tickets for other transportation services. A further 31% also made online reservations for hotels and other accommodations, while 20% used the Internet to find rental services. Furthermore, Travel and Holiday Accommodation was the leading sector in French B2C E-Commerce in 2011, reaching higher sales than the next four top sectors combined. After Malaysia, France was the market with the second highest growth in reach of airlines category, reaching 12.2% growth in February 2011.
49,0% 38,0% 36,3% 36,0% 29,0% 28,8% 26,4% 25,5% 24,8% 17,3% 25% 50% 75%
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Methodology for our B2C E-Commerce Market Reports: This MENA B2C E-Commerce Report by yStats.com contains information about the B2C E-Commerce developments in the Middle Eastern and Northern African countries. The report starts with a Management Summary, summarizing the main information provided in each chapter. Chapter number two of this report covers regional development, including B2C E-Commerce trends and data about Internet penetration in the presented countries. The remaining chapters provide information on a by country basis. The country leading in the region in terms of B2C E-Commerce is covered first in the country chapters (Top Country). The information includes major trends in the B2C E-Commerce market, sales figures, development in Internet and online shopper penetration, main B2C E-Commerce product categories and payment methods. Furthermore, major players in the B2C E-Commerce market were presented in a ranking. The remaining countries are listed in the alphabetical order. Selected large markets, such as Egypt, Israel, Morocco, Saudi Arabia are presented with greater detail than the others. Depending on data availability, the information on B2C E-Commerce trends, players, sales, Internet user and online shopper penetration was provided.
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yStats.com employs multilingual researchers that research and filter all sources and translate the relevant information into English. This ensures that the content of the original sources is correctly interpreted.
After the information is researched, it is further analyzed by our international team of research analysts. These analysts have a long experience in the field of E-Commerce research, and they understand the specifications of the market.
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Global Online Payment Methods Report 2013 - Second Half 2013 November 2013
January 2014 January 2014 December 2013 November 2013 September 2013 July 2013 February 2013
Selected References
Internet, Retail, Consulting, Finance and Other Companies
Internet Companies: Retail Companies: Finance Companies: Google Amazon Avira Skype First Data Citrix Online Wirecard 1 & 1 Consulting Companies: Other Companies: Skrill / Moneybookers Deutsche Telekom bwin Interactive Entertainment
OTTO Group
Digital River
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