Proposal for Internship Affiliation Report

Semester: Spring 2014 Title of the Report:A Study on The Channel operation Strategies of The Telecom Industry in Bangladesh: A Perspective from ROBI Axiata Ltd.

Rationale for Selecting the Report: Telecommunication is the transmission of information, over significant distances, for the purpose of communication. Today the globe is a village and telecommunication has become a necessity to peoples life. Moreover, telecommunication has started introducing some diversified areas with the help of its mobile network. Nowadays, people cannot think without mobile phone. Many people depend on it for their ultimate connectivity. It has become a part of peoples day to day life. Mobile technology is presently providing various cheap solutions in peoples daily life. Information technology enables telecom companies to provide economic solutions with a very cheap and easily available access, which was costly earlier and not accessible to some extent.

Using a mobile phone has become a common measure of communication in our country. From a rickshaw puller to a higher official, everyone owns a mobile phone. The number of mobile phone users is increasing day by day. So our country has become an attractive market for mobile operators. Robi Axiata Ltd. is one of the leading mobile operators in our country who have seen this great potential.

Background (Description of the Organization/Company):

Robi Axiata Limited is a Dynamic and Leading Coutrywide GSM Communication Solution Provider For Bangladesh and is joint venture company between axiata Group Berhard ,Malaysia and NTT Docommo Inc, Japan. It was Formerly International AKTEL on 28
th

Known as Telecom Malaysia

Which Commenced operation in Bangladesh.in 1997,with the brand name March 2010, The Service name was rebranded as robi.Robi is truly a

people-oriented brand of Bangladesh ,robi. The people Champion ,is there for the people of Bangladesh ,where they want and the way they want.Having the local tradition at its core robi marches are ahead with innovation and creativity.

To ensure leading-edge technology, Robi draws from the international expertise of Axiata and NTT DOCOMO INC. It supports 2G voice, GPRS/EDGE service with high speed internet connectivity. Its GSM service is based on a robust network architecture and cutting edge technology such as Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage and multiple global partners for international roaming. It has the widest International Roaming coverage in Bangladesh connecting 600 operators across more than 200 countries. Its customer centric solution includes value added services (VAS), quality customer care, easy access call centers, digital network security and flexible tariff rates. By leveraging on Axiata's extensive expertise in the international communications implementation, Robi became the first mobile operator to connect Tetulia and Teknaf, which is the northern and southern most points of Bangladesh, and first to provide seamless coverage along the Dhaka-Chittagong highway. With a network covering all 64 districts of Bangladesh, coupled with the first Intelligent Network (IN) Prepaid Platform in the country, Robi is geared to provide a wide range of products and services to customers all over Bangladesh

Objectives: There are two kinds of objectives of the report. They are: Broad Objective Specific Objective

Broad objective: The main objective of the study is to know how Robi do their branding by classifying its business channels. From the study, I also want to acquire a sound knowledge of roles, activities and responsibilities of the Channel Operation Strategies of an organization which I can apply in my future professional life.

Specific objectives: The specific objectives of this internship report are: To have a clear understanding of c2c & c2s. To understand the market sales and service. To find out ebis analytical and count system. To capture the c2s Easy load function and easy load volume Enhance the visibility of Robi at market level & know the actual effectiveness of branding of Robi.

Submitted by:

Name of the Student Intern: Alam,Fakrul ID No: 10-17192-2 Major: Marketing Date: Oct 2103 ACTION BY THE SUPERVISOR: Approved __________ Disapproved __________ Approved with Revision __________