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Team Awesome
Contents
I. THREE PHASES / Discovery / Develop / Deploy II. DISCOVERY / Primary Research / Secondary Research III. DEVELOP / Demographics / Ideation + Concepting / Final Concepts IV. DEPLOY / Final Solutions 23 37 43
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TH
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EP HA SE S
These phases are a strategy that we based on for our creative process.
I. Discovery The GE team provided an excellent brief about their brand, product line, consumer insights, and purchasing data. After combing through the given information, we realized we needed to do some research of our own. So off we went to conduct field observations.
II. Develop With the data collected from the discovery phase and the implementation of affinity mapping, we identified the categories for potential design problems. At this point we also defined our target market and developed personas to guide solutions for the deploy phase. How can we began to answer the problem questions with design solutions? and How do we create these solutions according to our target consumer?
III. Deploy After researching we began to formulate concepts that would solve the problems we identified for our persona. We attempted to solve these problems in a variety of ways before narrowing them down and consolidating the ideas into more complete appliances.
Discovery 27 %
Develop 50%
Deploy 23%
DISCOVERY
Research
Primary Research
Why do consumers buy certain products from the same manufacturer? And what is the future of kitchen appliances?
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DISCOVERY Research - Primary Research I Why do consumers buy certain products from the same manufacturer?
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Why do people buy multiple products from Apple? There are more advantages when people use multiple apple products than just using a single machine. One Apple ID to rule them all (all apps and media that is) The best way to get your purchases on all iOS devices is to use a shared Apple ID for them all. Create a family Apple ID if you re starting fresh, or designate the most used (or oldest) Apple ID as the king. Connecting each device to that shared Apple ID will allow all future purchases to be shared apps, music, books, newsstand magazines, etc. (Perez 2012)
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Chris Perez to How To Manage Multiple iOS Devices with Apple ID online forum, August 20, 2012, http://www.apartmenttherapy.com/mo-ipads-moproblems-solving-the-apple-id-conundrum-175771.
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(1) Claytronics that allow users to define shapes (2) Zero energy bio fridge (3) Mobile Integrated with light alerting system (4) Eco Friendly hood that spans the width of the counter (5) Multi-touch appliances built into islands
DISCOVERY
Research
Primary Research
Secondary Research
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Dispersed throughout Savannah, Georgia, our class scoured a broad spectrum of places to study retail environments and layouts, consumer interactions with product and store representatives, and the overall buying experience. The retail and hospitality sectors we observed included apparel and accessories, appliances, car dealerships, cellular phone providers, department stores, entertainment, electronics, hardware and home improvement, restaurants, and toy stores. We also identified trends in these markets to see shifts in kitchen design, materials, touch points, and technology.
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Our research also extended to understanding the consumer demographic. Our goal was to determine historical moments and iconic innovations that may have influenced not only consumerslifestyles, but their patterns in decision making as well. This information was found to be very useful for creating personas in the define phase.
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How are we going to solve these problem questions in different categories? Who are we going to focus to sell our product? Who are the target market?
DEVELOP
Demographics
Persona
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We gathered information on what our persona, Jennifer, would have grown up with as a kid, a teen. We also included what we felt she would be familiar with now as a young adult mother. Trends we saw were a focus on me, a move towards user friendly design and a leap in technology. The key moments we focused on were the angularity of cars, the quick response to technology, and toys that would have shaped Jennifer s aspirations.
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Example of toaster that might be owned today Example of range that might be owned today Example of microwave that might be owned today
Lifestyle
Touch-points
Image
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Quotes
I can t wait for the bake sale at Daniel s school. Everyone will love my new brownie recipe!
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JENNIFER BROWN
42 Female Divorced with live-in boyfriend 2 Kids Substitute Teacher $50,000
1. Bathroom 2. Accent Bowl 3. Dining Situation 4. Chair 5. Office Desk 6. Office Lamp 7. Coffee Table 8. Nightstand
Bipolar Diagram
Affordable Luxury
Uniformed
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Variety
Unknown
Familiar
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Unexciting
Appealing
Analogue
Digital
How can cooking be more fun? How can I cook like a pro mom? How can I cook a wider variety of foods easily? How can I make prep and cleaning easier?
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We discovered areas in the kitchen that could be made into a better experience. As well as experience we found design aesthetics and technology we could draw inspiration from as we implemented our ideas.
DEVELOP
Demographics
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DEVELOP
Demographics
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The modular cook top allows the aspiring home chef to experiment with different cooking styles without taking up all their cabinet space. Different cooking strategies require different appliances. With our cook-top, sleek convection tiles with designated heating coil patterns and surface forms imitate grills, wok stands and hibachi-style cooking as well as a variety of round burners. The heating coils are built into the tiles, so you get all the luxury of a convection cook top without need for special cookware. They store away neatly in a slim drawer attached to the cook-top, and the tiles are also dishwasher safe, so clean up is a breeze.
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Oven
Our in-wall oven is designed with accuracy, comfort and safety in mind. The oven door can perform two, separate operations: venting/ broiling and lifting. For venting or broiling, the handle can be pushed in and the door will tilt slightly like a regular oven. To open the door, simply push the handle upward, and it lifts up, never exposing the user to the hot side of the door. The interior of the oven is coated with a blue enamel which speeds up cook times due to the color s heat absorption rate.
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Microwave
The in-wall microwave has the same opening mechanism as the oven so that the door doesn t open into your space, but slides up and out of the way instead. The interior walls are made up of interlocking panels which are dishwasher safe. This makes scrubbing dried food off the microwave a thing of the past.
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Warming Drawer
Timing multiple dishes is difficult enough without worrying about when everyone will be ready to eat. The warming drawer is a saving grace for home chefs who have families to wrangle up for a meal. Our version of this under-appreciated appliance has a clear top window which helps you keep an eye on -or just remember- your food. The warming lights are also slightly visible through the housing. This visual feedback reassures you that your carefully prepared meal is indeed being kept warm at a temperature of your choosing.
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Hood
The hood has a simple exterior, but houses great features. The space between the inner and outer walls leads to the fan which creates suction, pulling smoke and odors into a vent that has been hidden from sight. This perimeter venting system pulls in smoke from anywhere on the cook top and also opens up the center of the hood for other tools to help you become a better home chef. The first thing included is a pull-down shelf. This hidden compartment lowers smoothly with
a slight push, creating a unifying space-saver between your hood and cook top, housing all of your frequently used spices. This shelf can easily be slid back into the hood to prevent oil splashes and grease build up. Closest to the center of the hood is the realtime temperature (RTT) infrared sensor. This can tell you the temperature of any part of your cook top surface at any time. Whether your pan is still heating up or there s a temperature drop because you just added something to the pot, you ll know and be ready to compensate thanks
to this built-in helper. The next feature is a black smoke detector. If something starts to burn, the smoke will trigger the vent to turn on automatically and, if synced with the GE cook top, will automatically start to reduce heat of the targeted cooking tile. This detector can help save your meal as well as your cooking enthusiasm by reacting before blaring home smoke alarms go off. A camera is also included in the hood to take aerial photos of your perfectly prepared meal for tutorials, making recipes or bragging rights.
DEPLOY
Final Solution
Three Families
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FAMILY I
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GE Sync
GE sync is the capability to connect your GE appliances together. Connecting appliances gives the user the capability to operate multiple appliances from the control center of the kitchen -the cook top. With a simple push of the GE logo button on all of the devices, they will recognize each other, similar to bluetooth.
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Button Controls
The controls are flat dials that sit under the polyurethane-coated lycra skin. They contain a conductive membrane that reacts to human touch. The dials function like a click wheel it doesn t physically turn, but registers your finger moving against it, accepts the command and gives subtle feedback. When the appliance is no longer in use, the dials recede and the lycra skin becomes flat.
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FAMILY II
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Button Control
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The controls are presented in the form of back-lit graphics projected against the lycra skin. There are sensors beneath the graphics that register your finger moving against the skin. With sweeping motions, you can select modes, change temperatures, and set timers. The intensity of the light gives visual feedback, and soft, audible tones are optional. When the appliance is no longer in use, the graphics dim, and the control panel appears blank
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Electromagnetic Rack
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By using Electromagnets to adjust the height of the oven racks, the user is given an infinite range of placement for their racks. Electromagnets work simply by charging a particular portion of a track so that it becomes magnetized. When the magnetized section changes, the rack- with its magnets- moves to realign with the newly magnetized section of track. The benefit to this is that it only requires electricity to run, eliminating the need of outside materials and periodic replacement. In case of black out, the oven is preprogrammed to hold enough power to gently lower the racks to the bottom of the oven so that they don t fall unexpectedly.
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Grid Guidelines
The grid guidelines is projected from the hood and gives guidelines based on the users input for perfect cutting. This will create a better experience for the user so that food cooks more evenly and looks professionally presentable.
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Follow Along
GE Sync
Kitchen Dictionary
The kitchen dictionary gives users an entire database of definitions, pictures, reference numbers, tips and tricks for cooking terminology.
GE sync is the capability to connect your GE appliances together. Connecting your appliances enables you to operate multiple appliances from the center of your kitchen. This feature is also used for the recipe follow along and various other functions.
The Follow Along concept is a step-by-step recipe assistant. Once the user uploads a recipe and chooses to start by selecting it on the hood touch screen, the option to turn on the follow along will appear. If selected, the recipe will be visually highlighted one step at a time. Through the GE sync, the screen of the corresponding appliance will light up along with the step in the recipe. This helps the home chef figure out an order for preheating, adding ingredients and checking on food.
FAMILY 3
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The control functions are preprogrammed into claytronic atoms (nano computers) that lie beneath the lycra surface. When inactive, the claytronics do not hold a solid form. The lycra skin keeps them in place until the appliance is ready to be used. When activated, the claytronics can be formed into any shape the user desires, but the functions they perform will remain the same. This allows for maximum customization in ergonomics, aesthetics and visual comprehension.
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Superconductor Rack
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Super conductors are implemented in the design as a way to accurately manipulate height of racks within the oven. Controllable superconductors when accurately modified through the use of nitrogen compounds are programed to both attract and repel magnetic substances; this specific engineering produces what we often refer to as levitation. When the amount of negative force to a magnet is decreased, an object will float lower to the surface in which it travels. These elements in conjunction with a controlled environment such as the interior of an oven will produce stable, infinite lift, able to support any given weight applied by the placing of food.
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Social Kitchen
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The social kitchen allows users to earn points through the use of their GE appliances during each meal. Users photograph and share their food creations on social media sites, and compete with their friends or against GE appliance owners, city or state wide. This feature aims to bring out the competitive nature of aspirers. Healthy competition and a desire to be better than friends and neighbors fosters courage to try more complex recipes, and makes additional GE appliances more desirable. Leaderboards keep track of scores, and there are many possibilities for prizes or other incentives.
Thank You!