O p p o r t u n i t i e s BRAINSTORMING What it is: Iiainstoiming is a teclnique, geneially used in a gioup setting, to quickly geneiate a laige numbei o ideas about a speciic pioblem oi topic. It can lelp you: Incouiage cieative tlinking and geneiate entlusiasm Avoid tle paialysis o analysis by not evaluating ideas How to do it: 1le goal o biainstoiming is to .n.:n/. .n.:n/. .n.:n/. .n.:n/. .n.:n/. ideas. Ieoie you stait, make suie eveiyone in youi gioup undeistands tle impoitance o a:/an:n judg- ments until atei tle biainstoiming session is completed. Wiite tle pioblem oi topic on a blackboaid oi lipclait wleie all paiticipants can see it Wiite n// ideas on tle boaid and do as little editing as possible Numbei eacl idea oi utuie ieeience 1leie aie seveial biainstoiming teclniques: stiuctuied biainstoiming, iee-oim biainstoiming, oi silent biainstoiming 1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1: 1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1: 1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1: 1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1: 1n :/:u./u:.u I:n:n:/a:n:n 1n.n/n/:n. n./au1: Solicit an. idea iom eacl peison in sequence Paiticipants wlo don`t lave an idea at tle moment may say 'pass A complete iound o passes ends tle biainstoiming session 1le nu+nn/n. o stiuctuied biainstoiming is tlat eacl peison las an equal clance to paiticipate, iegaidless o iank oi peisonality 1le u::nu+nn/n. o stiuctuied biainstoiming is tlat it lacks spontaneity and can sometimes eel iigid and iestiictive Incouiage paiticipation and building on tle ideas o otleis T o o l s
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G e n e r a t i n g I d e a s 13 13 13 13 13 .an:/ Uun:u 1:a..:: 1n:a+.n.n/ Uu:u. G e n e r a t i n g
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O p p o r t u n i t i e s .an:/ Uun:u 1:a..:: 1n:a+.n.n/ Uu:u. 1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n: 1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n: 1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n: 1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n: 1n un:/:u./u:.u 1a: .nuaa:1 I:n:n:/a:n:n: Paiticipants simply contiibute ideas as tley come to mind. 1le nu+nn/n. o iee-oim biainstoiming is tlat paiticipants can build o eacl otlei`s ideas. 1le atmospleie is veiy ielaxed. 1le u::nu+nn/n. o iee-oim biainstoiming is tlat tle less asseitive oi lowei ianking paiticipants may not contiibute. An ideal appioacl is to combine tlese two metlods. Iegin tle session witl a ew iounds o stiuctuied biainstoiming and inisl up witl a peiiod o unstiuctuied biainstoiming. 1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n: 1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n: 1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n: 1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n: 1n ::/.n/ 1a: ::/.:/ua+n1 I:n:n:/a:n:n: Have paiticipants wiite ideas individually on sticky-back notes oi small slips o papei. collect tle papeis and post tlem oi all to see. 1le nu+nn/n. o silent biainstoiming is tlat it pievents individuals iom making disiuptive 'analysis comments duiing tle biainstoiming session and piovides conidentiality. It can lelp pievent a gioup iom being unduly inluenced by a single paiticipant oi common low o ideas. 1le u::nu+nn/n. o silent biainstoiming is tlat tle gioup loses tle syn- eigy tlat comes iom an open session. Silent biainstoiming is best used in combination witl otlei biainstoiming teclniques. 1le iesult o a biainstoiming session is a list o ideas. I tlis list is too long, tle gioup can boil it down using one o tle decision-making tools desciibed latei in tlis section. 11 11 11 11 11 .an:/ Uun:u 1:a..:: 1n:a+.n.n/ Uu:u. G e n e r a t i n g
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O p p o r t u n i t i e s Points to remember about Brainstorming: N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. N.+.: Juu. :u.n: n: /., n:. .n.:n/.u. 1le goal o biainstoiming is to geneiate a lot o ideas in a sloit time. Analysis o tlese ideas is a sepaiate piocess, to be done latei. 1an/ u:/ n/ /. /:::/ /u//. 1an/ u:/ n/ /. /:::/ /u//. 1an/ u:/ n/ /. /:::/ /u//. 1an/ u:/ n/ /. /:::/ /u//. 1an/ u:/ n/ /. /:::/ /u//. All biainstoiming sessions ieacl lulls, wlicl aie uncomoitable oi tle paiticipants. keseaicl indicates tlat most o tle best ideas occui duiing tle last pait o a session. 1iy to encouiage tle gioup to pusl tliougl at least two oi tliee lulls. T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. T:, /a +::/. ua+n n// a/ /. :u.n: .xn.//, n: /., +.:. :.:.n/.u. Wlen you condense an idea to one oi two woids oi ease o iecoiding, you aie doing analysis. Analysis slould be done latei. 1n.au:n. au/:n.au: :u.n:. 1n.au:n. au/:n.au: :u.n:. 1n.au:n. au/:n.au: :u.n:. 1n.au:n. au/:n.au: :u.n:. 1n.au:n. au/:n.au: :u.n:. Wlile tlese ideas may not be piactical, tley may stait a low o cieative ideas tlat can be used. 1lis can lelp you bieak tliougl a lull. T:, /a n+. n u:+.::. :au. T:, /a n+. n u:+.::. :au. T:, /a n+. n u:+.::. :au. T:, /a n+. n u:+.::. :au. T:, /a n+. n u:+.::. :au. Involve piocess owneis, customeis, and supplieis to obtain a diveise set o ideas iom seveial peispectives. After Brainstorming: R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n: R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n: R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n: R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n: R.uu.. ,au: /::/ /a /. na:/ :na:/nn/ :/.n: .anI:n. :/.n: /n/ n:. ::n:/n: .anI:n. :/.n: /n/ n:. ::n:/n: .anI:n. :/.n: /n/ n:. ::n:/n: .anI:n. :/.n: /n/ n:. ::n:/n: .anI:n. :/.n: /n/ n:. ::n:/n: 1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/: 1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/: 1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/: 1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/: 1::.u:: .n. :/.n :n /u:n an :/: a+n n.::/: 1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:. 1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:. 1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:. 1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:. 1/:n:nn/. :/.n: /n/ nn, na/ n/, /a a:::nn/ :::u. a: /a:. U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n: U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n: U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n: U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n: U:+. .n. .::an an. /:nn/ .nn.. /a nuu :/.n: Iiainstoiming is a fUN way to geneiate a lot o ideas quickly. Iecause it is simple and easy to use, lowevei, don't lose siglt o tle act it can be a veiy poweiul tool!