UNIVERSITY OF CAPE TOWN

Web Development short course

Information Pack March 2014 Presentation

WEB dEVELOPmENT SHORT COURSE

Need for the course

In todays highly connected world, the internet is the most hotly contested territory. Any organisation that wants to feature must ensure that its online presence is backed by a website that will attract and retain attention. Current web trends include interactive design, which captivates and engages users, and adaptive or responsive design, which such as smartphones tablets, and desktop computers. These trends are changing the way that businesses and individuals need to approach the online landscape. Open-source software and WordPress are proving popular: WordPress is the leading content management system (CMS), powering 18.9% of the internet, and is used by blogs, and eBay prominent organisations that recognise the value of basing their reputable brands, including Forbes.com, the New York Times, Playstation and Samsung websites on tried-and-tested open-source software and then customising accordingly. To compete and stay relevant, businesses and individuals need to keep up to date with in any contemporary web developers toolkit. current skills in the leading programming languages, making HTML5 and CSS3 essentials involves optimising a website for consistency across multiple web browsers and devices

Course Overview
This highly practical 10-week short course will teach you about responsive dynamic, visual and richly

web development for coding interactive websites. Guided

by HTML5 and CSS3, and the you will create a responsive, Google-optimised website, management system and web toolkit.

tools of open-source software,

using the WordPress 3 content

COURSE DURATION: 10 weeks online, available throughout South Africa COURSE APPROVAL: This course is approved by the University of Cape Town. issued by the university completed the course. COURSE DATES: Registrations close: 14 March 2014 Course starts: 24 March 2014 COURSE FEES: R9,890 CONTACT Alexander 021 447 7565 021 447 8344 You will receive a certificate once you have successfully

Career Opportunities
The continuous innovation that characterises todays online space means that careers in web development have exploded. If you are currently working in web development and want to update or expand your skillset in using open-source software, this course will help you to grow in your current position or into a new position, this course will equip you with the fundamental principles of web development. This course is also suited to entrepreneurs and business owners who are looking for the necessary skills to plan, build and publish an eCommerce website.

assist you. If you are an aspiring web developer, or you want to learn a new skill that will

WEEKLY Course modules

The following modules are covered during the course: Module 1: Module 2: Module 3: Module 4: Module 5: Module 6: Module 7: Module 8: Module 9: Module 10: Responsive web development and WordPress3 Overview of HTML5 and CSS3 Website blueprint and structure

Creating and installing HTML5 WordPress3 templates Creating website sight and sound Enhancing website look and feel Improving user experience

Working with the MarketPress eCommerce plugin Marketing websites with Google

Testing, debugging, securing and publishing websites

alexander@getsmarter.co.za

Tel: +27 21 447 7565 | Fax: +27 21 447 8344

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WEB dEVELOPmENT SHORT COURSE

Module 1
RESpONSIvE WEB DEvElOpmENT AND WORDPRESS3 This module serves as in introduction to responsive web development within the framework of open-source software, WordPress 3, HTML5 and CSS3. You will encounter a brief history of the internet and the World Wide Web, explore

Module 4
CREATING AND INSTAllING HTML5 WORDPRESS3 TEmplATES This module explores the creation of an HTML5 WordPress 3 template. This involves looking at coding in HTML5 and will also explore how your HTML5 template can best be structured for Google optimisation. creating CSS3 style sheets to add interactivity to your site. You

the contribution of the open-source software movement to and explore the structure and style of content with HTML5 and CSS3.

responsive web development, be introduced to WordPress 3,

Module 5
CREATING WEBSITE SIGhT AND SOUND This module explores how to create the sight and sound of a multimedia. This includes optimising and resizing images to files, podcasting, video blogging, and embedding audio and video players. responsive website by adding links, images, sound and other create an image banner, linking to videos, working with sound

Module 2
OvERvIEW OF HTML5 AND CSS3 This module explores the origin and foundation of responsive web design and development. You will be gain an overview of HTML5 and CSS3, which are used for coding dynamic, visual load, and visible across multiple web browsers and devices, such as smartphones, laptops and tablets. and richly interactive websites that are user-friendly, swift to

Module 6
ENhANcING WEBSITE lOOK AND FEEl This module explores ways of enhancing the content of your website. This includes an introduction to creating good web it work, and guidelines for creating fresh, engaging and content, examples of effective online material and what makes effective content. You will also look at the value of a content strategy and storytelling, how users assess the credibility of your website.

Module 3
WEBSITE BlUEpRINT AND STRUcTURE This module explores creating a comprehensive guide for planning the development of your website by looking at the

rationales and common results of failing to plan adequately.

You will look at the value of conducting a needs assessment, role of meta data, and working with wireframes and

aligning the website with the marketing campaign, the critical prototypes. The module also provides a website style guide,

and explores integration with a content management system.

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WEB dEVELOPmENT SHORT COURSE

Module 7
ImpROvING USER EXpERIENcE This module explores how to improve the user experience of to sites, you will learn how to increase the visibility of your allowing for mail content flexibility. your website. By adding social sharing and following features posts. This module also covers creating a Contact Us form,

Module 9
TESTING, DEBUGGING, SEcURING AND pUBlIShING WEBSITES Using the web development tools provided in the Mozilla Firefox browser, this module explores browser add-ons and plugins that help to test, debug and secure a website. The module explores fixing broken links, validating your HTML5 code and CSS3 in accordance with W3C guidelines, browser and resolution testing, debugging a WordPress 3 website

Module 8
WORKING WITh ThE MARKETPRESS ECOmmERcE plUGIN This module explores how to install and customise the MarketPress eCommerce plugin to set up a stylish online shop. This will enable you to build a product management system for your online store that is stable and secure. You will also Google Analytics and eCommerce tracking for your online store.

with extensions and plugins, securing your website with the help of the Open Web Application Security Project (OWASP), and a step-by-step guide to publishing your website.

Module 10
MARKETING WEBSITES WITh GOOGlE This module introduces web marketing and explains how to develop and structure your website for optimal Google Google Analytics and web tools to measure activity and strategic decisions to market your website.

learn how to set up a PayPal payment gateway, and how to use

search results (search engine optimisation or SEO). By using analyse market share, you will learn how to make informed

Tel: +27 21 447 7565 | Fax: +27 21 447 8344

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WEB dEVELOPmENT SHORT COURSE

Who should attend

This course is suitable for anyone who has an interest in web development. Self-taught and currently practicing web developers who want to validate their existing skillset will benefit from this course, while those wanting to broaden their skillset in related professions, such as multimedia design and content marketing, will gain new knowledge, expertise and practical skills. In particular, the course will benefit website developers, web and mobile app developers, web designers, digital marketers, and individuals and

Entry Requirements
The only entry requirement for this course is a desire to learn and advance your

career; no prior knowledge of web development is needed. In order to do this course, you will need to:

organisations interested in innovation in web technology. Entrepreneurs and small business eCommerce website.

owners will benefit greatly by learning the necessary skills to create and run their own simple

Have a current email account  Have access to a computer  and the internet PDF documents Be able to open and read  Be able to create documents  in Microsoft Word English language Read and write in the 

Course delivery
The course is delivered through the unique GetSmarter Learning website. To ensure that you are able to maintain a work-life balance while completing the course, the content is divided into manageable weekly modules. On each Monday of the 10-week course, you will receive one module to complete in your own time and at your own pace throughout

the week. Each module consists of the following components: downloadable PDF course

notes; video lectures; online discussion forum; online multiple-choice practice quiz; weekly module assignment; and further reading and resources (optional). The Course Instructor, for the duration of the course. A designated Course Coordinator will also be available on email and telephone to provide you with administrative support. The course has been Afsana Khan, will provide you with academic support through the online discussion forum

Any course requirements that are for assessment purposes must be completed in English. This course is taught using open-source software applications that can be

designed in such a way that it allows you to study anywhere and anytime, at your own pace.

Assessment and award of the certificate

The course is focused on teaching you practical, formal skills that you can apply in your career and personal life. You are not required to write any exams. Assessment is based on a series of practical weekly assignments completed online. You will need to achieve a combined final mark of at least 50% to receive the certificate as issued by the University of Cape Town.

downloaded at no extra cost. students will use includes: WordPress3 content 

A complete list of the software

Course APPROVAL
This course is approved by the University of Cape Town. You will receive a certificate is developed and presented by the University of Cape Town in partnership with issued by the university once you have successfully completed the course. The course GetSmarter. GetSmarter is the first and only entirely online education company to education in South Africa. Institutional accreditation number: 3692.

management system (CMS)

Website hosting on www.biz.nf  Mozilla Firefox web browser  A standard text editor, such  as Notepad (Windows), or TextEdit (Mac) Gimp for editing images  and FileZilla Server Justinmind

be accredited by any SETA (Sector Education and Training Authority) as a provider of

About GetSmarter
GetSmarter is a premier online education company that partners with prestigious universities and leading organisations to offer continuing education short courses, undergraduate programmes, postgraduate programmes and customised business solutions.
Tel: +27 21 447 7565 | Fax: +27 21 447 8344

FTP software: Filezilla Client  HTML5 Wireframe software:  HTML5 WordPress 3  boilerplate theme

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WEB dEVELOPmENT SHORT COURSE

Payment details
PAYmENT OpTIONS: 1.  Once-off payment

How to register
Register online at www.getsmarter.co.za. Click Web Development on the left menu and then click Register for this course to

R9,890 by 14 March 2014

2.  Payment plan

First instalment: R3,400 by 14 March 2014 Third instalment: R3,300 by 9 May 2014

R10,100, paid as follows:

complete the registration form.

Contact us:
Should you have any queries, please contact Alexander at GetSmarter: Contact: Alexander 021 447 7565 alexander@getsmarter.co.za

Second instalment: R3,400 by 11 April 2014

Payment methods
1. E  LECTRONIC FUNDS TRANSFER (EFT) Please make use of your name and surname as a reference. 2. C  REDIT CARD (MASTERCARD AND VISA) Students will be contacted by telephone to obtain details.

021 447 8344

Banking details
Account name: Bank: Branch: GetSmarter Claremont 025109 Standard Bank

Branch code: SWIFT Code:

ACCOUNT NUMBER: 07 251 0684 SBZAZAJJ

Tel: +27 21 447 7565 | Fax: +27 21 447 8344

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