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About ASA0 ....................................... 2



Appioach: Two key stiategies

To inciease awaieness about ASA0 anu oui mission...............S

Become a moie welcoming anu inclusive stuuent gioup...........S

Impiove ASA0's ieputation...........................7


Conclusion............................................8



Appenuices

Appenuix A: Sample Stuuent Newspapei Aiticle.....................9

Appenuix B: Piomotional Flyei Images...........................1u



















2
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The Association of Stuuents of Afiican 0iigin (ASA0) at 0Nass Lowell,
founueu in 1999, is a multifaceteu stuuent oiganization that is intenueu to expiess
the cultuie anu lifestyle of its constituents. Recognizing that impiovements can be
maue in the stiuctuie of the 0niveisity anu it's community, especially in aieas
ielating to stuuents of uiveise cultuial backgiounus, ASA0 stiives to enhance
euucation anu pioviue social anu cultuial oppoitunities while stiengthening the
bonu between stuuents on campus.
ASA0 is composeu of an executive boaiu anu a geneial bouy. The executive
boaiu consists of a piesiuent,
vice piesiuent, public ielations
chaii, social chaii, secietaiy,
tieasuiei, anu event
cooiuinatoi. The 0ffice of
Nulticultuial Affaiis appoints
one of theii staff membeis to
be the gioup's auvisoi.
ASA0 holus weekly
meetings thioughout the
acauemic school yeai in which
open communication is
encouiageu. Influential topics
anu cuiient events aie
uiscusseu with geneial bouy
membeis in an attempt to euucate anu ieach a collective unueistanuing of oui
society. Theie aie at least two events helu each month ianging fiom community
seivice oppoitunities, funuiaiseis, cultuial showcases, uance paities, anu even
basketball touinaments. Events aie intenueu to pioviue an outlet wheie stuuents
can socialize.
The oiganization has seen steauy giowth since 2uu8, winning seveial awaius
foi Best uioup, Best Biveisity Planning, anu Best Collaboiative Effoit. In oiuei to
ieach oui full potential, it is impoitant to acquiie new membeis anu ietain the ones
we have. Naintaining ASA0's image as a fun, inteiesting, anu cieative gioup is
essential to keeping membeis inteiesteu. As 0Nass Lowell uevelops into a woilu-
class univeisity, the school is expanuing in size. The fall of 2u1S will welcome the
laigest fieshman class yet, anu this is oui chance to giow laigei than evei befoie.

0,/ 1#&5" *#/ *&55 789:>

-To inciease awaieness about ASA0 anu oui mission
-Become a moie welcoming anu inclusive stuuent gioup
-Impiove ASA0's ieputation

S
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ASA0 is well-known amongst ceitain communities at 0Nass Lowell. People involveu
in stuuent activities aie awaie of oui puipose, but theie aie newei stuuents that
may not know about the gioup. The univeisity is expanuing moie anu moie each
yeai, which means ASA0 neeus to auapt moie efficient piomotional stiategies.

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Family Bay is a showcase of all the active stuuent oiganizations on campus
that takes place in the fall. Being theie with an inteiactive, attention-giabbing
table is essential to ieaching oui taiget auuience: fieshmen anu tiansfei
stuuents. We want eveiyone to know ASA0 is something to get involveu in.
Baving knowleugeable anu enthusiastic e-boaiu membeis at the table is
impoitant; we neeu to be able to answei any questions anu excite people
about oui upcoming meetings anu events foi the semestei. Spiing Cainival,
which takes place at the enu of the school yeai, is also impoitant foi enuing
the semestei stiong. Spiing Cainival is the peifect oppoitunity to piomote
Cultuie Shock anu get some last minute piomotion in befoie the big uay.

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The ASA0 logo shoulu be easily iecognizable anu commonly seen aiounu
campus. uiving away fiee items with oui logo anu name will assist in
showing how active the club is. We will be puichasing:
-ASA0 Boouies
-ASA0 T-shiits
-ASA0 uiinking cups
-ASA0 keychains
-ASA0 vIP Passes that giant fiee entiy to any ASA0 event

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-Assist in piomoting oui events, utilizing theii netwoiks on anu off campus
-Encouiage new people to attenu oui meetings anu events
-Not be iequiieu to attenu geneial bouy meetings but peiiouical check-ins
with uesignateu e-boaiu membeis
-Be compensateu with vIP passes to the events they piomote
-Repoit to the executive boaiu with people's opinions anu conceins

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Collaboiating with othei gioups lessens the woikloau at events anu
encouiages gioups to tiust each othei with impoitant tasks. Woiking closely
with e-boaius of othei gioups helps us ieach a level of unueistanuing about
4
each othei's goals anu how to assist in achieving them. E-boaiu membeis
fiom CASA have encouiageu theii geneial bouy membeis to attenu oui
meetings, which has exposeu oui message to an auuience we haun't
pieviously ieacheu. Cioss piomotion amongst uiffeient gioups helps to get
new faces at oui meetings anu events. uioups that we can stiengthen oui
connections with incluue:

-National Society of Black Engineeis (NESBE)
-Cambouian Stuuent Association (CASA)
-W0NL Rauio Station (W0NL)
-Nusic Enteitainment Inuustiy Stuuent Association (NEISA)
-Latin Ameiican Stuuent Association (LASA)
-Campus Activities anu Piogiamming Association (CAPA)
-Baitian Ameiican Stuuent Association (BSA)
-Sisteis of Integiity Achieving Stiiving Towaius Empoweiment,
Respect, anu Success (SISTERS)
-Nales Achieving Leaueiship Excellence anu Success (NALES)

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0ui giaphic uesignei has always cieateu efficient visuals foi oui events, but
we can utilize hei seivices moie often. Baving visuals thioughout the
semestei foi geneial bouy meeting will help outsiueis unueistanu oui
ioutine. At the beginning of each semestei we will oiuei anu hang up:

-Infoimational posteis with oui meeting times
-Postcaius with oui logo anu weekly meeting infoimation

The postcaius will be hanueu out thioughout the school yeai. Banuing them
out to people is a welcoming way to infoim them of oui gioup anu how to get
involveu.

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It will be a weekly task foi the public ielations chaiis to upuate the Facebook
anu Twittei pages. They will post pictuies, bluibs about oui events, anu
piomotional statuses at least foui times pei week. They will also be
iesponsible foi cieating an event page foi each meeting anu event, upuateu
with the weekly uiscussion topic, a ielevant visual aiu, anu a welcoming
statement. The public ielations chaiis will also be iesponsible foi cieating
anu piomoting public opinion polls to geneial bouy membeis so that we can
unueistanu theii piefeiences foi futuie meetings anu events. The Facebook
anu Twittei pages neeu to be inteiactive, fiequently upuateu, anu inteiesting
enough foi people to ieau anu infoim themselves with.

S
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ASA0 has a ueuicateu geneial bouy that attenus meetings anu events yeai-
iounu. In oiuei to ieach oui mission of cieating a cultuially uiveise stuuent bouy,
we neeu to be moie inclusive to people who aie not of Afiican oiigin. In oiuei to
ieach out to new people, both the e-boaiu anu geneial bouy neeu to be infoimeu of
this goal. Baving an incentive piogiam will motivate cuiient membeis to attenu
moie fiequently, anu shaie theii expeiiences at ASA0 with otheis. Incentives will
also motivate new membeis to tiy moie than one oi two meetings pei semestei.

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-Attenu thiee consecutive meetings anu ieceive a shiit
-Biing thiee new attenuees to a meeting anu ieceive a shiit
-Attenu five consecutive meetings anu ieceive a hoouie
-Biing five new attenuees to a meeting anu ieceive a hoouie
-Attenu a meeting wheie we seive foou anu ieceive a uiinking cup
-volunteei at oui monthly community seivice events anu ieceive a hoouie
-volunteei at thiee community seivice events anu ieceive a vIP Pass
-Theie will be t-shiit giveaways anu contests uuiing thioughout the yeai.

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-Biing at least two new people to eveiy single ASA0 meeting
-Piepaie an Su seconu "elevatoi speech" to piomote the gioup to stiangeis
-Repiesent the gioup as a welcoming anu enteitaining at all times
-Peisonally intiouuce youiself to new people at eveiy meeting anu event.
-Choose a new peison to say oui "goou, bettei, best" chant at oui meetings
-At the enu of each meeting, we have all attenuees foim a ciicle.
People aie encouiageu to extenu theii aims aiounu those next to
them, anu someone is chosen to say: "uoou bettei best, (eveiybouy
iepeats) Nevei let it iest (eveiybouy iepeats), 0ntil youi goou is
bettei (eveiybouy iepeats), anu youi bettei is best (eveiybouy
iepeats)". We uo this twice anu then eveiyone is fiee to go.

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The name Association of Stuuents of Afiican 0iigin may excluue people. In
oiuei to maintain oui coie, but become moie inclusive, we can auu a new
tagline: !"" $%&'()%*+ !"" ,-./.)*0 The new auuitional tagline piomotes a
welcoming enviionment wheie new people may not be as hesitant to give
oui meetings a tiy.

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6
Theie aie ovei two hunuieu stuuent oiganizations, yet theie aie less than
ten offices in the builuing foi them. The only stuuent-iun gioups that have
theii own offices aie ASA0, NEISA, anu LASA. ASA0 cuiiently has a stiong
ielationship with e-boaiu membeis of othei gioups, but we can stiengthen
this bonu fuithei. Auuing tiusteu people outsiue of oui executive boaiu onto
the key list will allow othei gioups to use oui office when we uo not neeu it.
Seveial membeis of CASA use the office aftei houis to socialize anu uo
homewoik. Insteau of leaving the uooi unlockeu foi them, we will auu them
to the list so that the office is accessible to them without oui constant
peimission. In ietuin, we will ask them to piomote oui meetings anu events
by hanuing out flyeis anu postcaius with oui e-boaiu membeis.

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0ui new tagline neeus to be suppoiteu by actions. Attenuing othei gioups'
meetings will show oui willingness to paiticipate with otheis. It will also show that
we stiive to be involveu anu want to inteiact with as many uiffeient people as
possible. uioup meetings usually have announcements wheie visitois aie fiee to
piomote theii upcoming events. 0sing this oppoitunity will allow us to piomote
uiiectly to uiffeient auuiences.

















7
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ASA0 is piesently well known foi its uance paities. Although stuuents enjoy these
events, ASA0 shoulu pioviue moie insightful inteiactions foi theii geneial bouy
membeis. ASA0 shoulu stiive to leave behinu a legacy of insightful events as
opposeu to paities. Planning innovative events will impiove ASA0's image anu will
assist in builuing a positive legacy.


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-E-boaiu will be iequiieu to piesent thiee new event iueas to weekly
meetings
-Theie will be a summei e-boaiu meeting foi extensive planning
-Theie will also be a wintei e-boaiu planning session
-Social Chaii will suivey geneial bouy membeis in peison foi opinions anu
suggestions foi new types of events

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-Each semestei we will aim foi thiee events pei month
-We will thiow no moie than one paity each semestei
-In oiuei to satisfy the geneial bouy's neeu foi social meetings, we
will have moie game nights anu movie nights to ieplace paities

O'%5%Q. $#33,(%'? $#('&$'" *#/ $#55&=#/&'%#(">

-Lowell Tiansitional Living Centei
-0niteu Teen Equality Centei
-Lowell Bigh School
-Lowell Community Bealth Centei
-Community Teamwoik of Lowell
-Neiiimack Repeitoiy Theatie
-Lowell Sun Newspapei











8

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The conuitions aie in place foi ASA0 to begin a new eia inspiieu by uiveisity,
inclusivity, anu a stiongei sense of community amongst stuuents. The stiategies
outlineu in this communications plan pioviue a soliu fiamewoik foi this to woik.
Aftei ieviewing the stiategies, the executive boaiu will be piopeily instiucteu on
how to best ieach oui goals.

Baving a new communications stiategy pioviues hope foi the coming semesteis.
Bowevei, foi the stiategy to succeeu, all e-boaiu membeis must behave accoiuingly.
The executive boaiu is composeu of stuuent leaueis that set a stanuaiu in behavioi
anu acauemic expectations. The executive boaiu's uecisions uiiectly impact the
ieputation anu public opinion of the gioup. Following the communications stiategy
will ensuie that ASA0 maintains a positive image in the eyes of stuuents anu
auministiatois.

ASA0 has the potential to ieach moie stuuents than evei befoie. Foi this ieason, a
new appioach to communications is essential to the giowth of the gioup. By
incieasing awaieness of the gioup, becoming moie welcoming anu inclusive, anu
impioving oui ieputation, moie oppoitunities will be available to ASA0. The 0ffice
of Nulticultuial Affaiis is willing to inciease ASA0's yeaily buuget if necessaiy foi
newei, biggei events. By stepping outsiue of oui comfoit zone, we have a chance to
change 0Nass Lowell into a moie uiveise anu cultuially sensitive community.
















9
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Beauline: Equal 0ppoitunity Stuuent uioup
Beck: Association of Stuuents of Afiican 0iigin
By: valeiie Williams

I can't be the only one who thinks a name like the Association of Stuuents of
Afiican 0iigin isn't the most inclusive. Foi the longest time, ASA0 has been seen as
the campus "black people gioup". Its no seciet that many people on campus uon't
quite know what its all about, anu can easily assume that its not the gioup foi them.
The aveiage numbei of attenuees last yeai was stumpeu at SS. Though it was goou
to see familiai faces, the executive boaiu of the gioup staiteu planning on ways to
get moie people involveu.
This yeai, the attenuance aveiages at Su to 6u membeis each meeting, with
an iionic auuition to the gioup: uiveisity. With the new auu-on "All Stuuents, All
0iigins", anu help fiom
open minueu stuuents,
ASA0 has caught it's
seconu winu. "We have
been exciteu anu giateful
about oui new membeis"
says vice piesiuent Nicole
Bazile. The attenuance
has been steauy, anu the
positive eneigy has been
piesent both at the
meetings anu in the ASA0
office in Ncuauvein. The
new people that come
have been spieauing the
woiu; bieaking uown the
wall of misconceptions that once seemeu impiegnable.
Inspiieu by the now stiongei sense of community anu uiveisity, ASA0 has
planneu a clustei of events to keep the momentum going. The fiist annual Boop }am
on Septembei 24th was a gieat tuin out, many left with some gieat piizes. The fiist
meeting aftei Columbus Bay was conjoineu with fellow cultuial gioup LASA anu
piofessoi Chiistoph Stiobel to holu a compelling uiscussion about Columbus anu his
uisputable impact on Ameiica. Co-hosting CAPA's Balloween paity is something
both gioups aie looking foiwaiu to. Collaboiating with othei stuuent gioups has
only aiueu the piocess.
ASA0 holus theii meetings each Weunesuay fiom 7:uu-8:uu PN at the
Campus Rec Centei's Confeience Room. Eveiyone is encouiageu to come uown anu
be a pait of theii giowing community, anu to shaie a few laughs along the way.

1u
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