Cases for Report Writing Instructions The case number indicates the group to whom the case is assigned.

ned. The outline for the case has to be submitted before 12:00 noon on December 2, 2013 to the PGDM Office. Date of submission of final report: December 7, 2013 before 12:00 Noon at the PGDM office. The report should not exceed 8 pages.

1. You belong to a family that owns a chain of hotels in the country and they are doing very well. You have just returned with a MBA from a leading b-school abroad. Your view is that the business should be expanded. Submit a report to your family members on your plan. 2. You live in Mumbai and work in the IT sector. You find it very difficult to get a plumber or electrician when you need their services. You see a great potential in setting up a firm to service the requests of scores of people like you. How will you go about your task? Present a report on your plan to Venture Capitalists. 3. You are the Manager of a private resort located in Nagarhole. Business has been very good this far. But off late, things are changing. Not all is well because of the man-animal conflict. You are aware of the mananimal conflict and the difficulties it has created. You wish to create awareness and also do your bit for wildlife conservation. You have been asked by the management to prepare a report on your plan. 4. You work as the GM of a company that runs day care centers for children. Going by the increasing number of elders in the country, you see great potential in setting up day care centers for the elderly. Submit your business plan to your management. 5. You are the Marketing Manager at an Indian chocolate manufacturing company. Though this company was started in the year 2000, it has not been able to make a mark in the chocolate and confectionery industry. It has a limited product line and is not well known. You are assigned the task of identifying the reason for the past performance

and suggesting steps to improve the image of the company. Submit your report.

6. You are the HR Manager of an IT firm. In view of the recession, the organisation is working on various ways to reduce costs. You wish to introduce cost cutting measures in the recruitment process. Prepare a report to be submitted to the VP-HR. 7. You join an advertising firm. You find that though the firm has been doing good work for several years now, they hardly have any visibility. You want them to undertake a brand building exercise to increase visibility and therefore bring in more customers. Prepare a report on the benefits of such an exercise and submit it to the CEO. 8. You are studying at a leading B-school in the country. You see great potential in setting up a 24/7 Caf run by students. You have to convince the Management to allow you to do the same. Present your plan and seek their approval. 9. You work as the PR Manager at a B-school. You wish to use Social Media to reach out to students of the past, present and future. Present a report to the Director of the Institute and seek his/her permission. 10. You wish to set up a site to review restaurants and provide allied services online in your town. Prepare your business plan for submission to a promoter.