About Aditya Birla Group

A US $40 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 136,000 employees belonging to 42 different nationalities. The Group has been ranked Number 4 in the global 'Top Companies for Leaders' survey and ranked Number 1 in Asia Pacific for 2011. 'Top Companies for Leaders' is the most comprehensive study of organizational leadership in the world conducted by Aon Hewitt, Fortune Magazine, and RBL (a strategic HR and Leadership Advisory firm). The Group has topped the Nielsen's Corporate Image Monitor 2012-13 and emerged as the Number 1 corporate, the 'Best in Class' Over 50 per cent of the Aditya Birla Group's revenues flow from its overseas operations. The Group operates in 36 countries Australia, Austria, Bangladesh, Brazil, Canada, China, Egypt, France, Germany, Hungary, India, Indonesia, Italy, Ivory Coast, Japan, Korea, Laos, Luxembourg, Malaysia, Myanmar, Philippines, Poland, Russia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Tanzania, Thailand, Turkey, UAE, UK, USA, and Vietnam. (aditya birla webpage, 2014)

VISION AND VALUES

Our Vision To be a premium global conglomerate, with a clear focus on each of the businesses. Our Mission To deliver superior value to our customers, shareholders, employees and society at large. Our Values Integrity : Acting and taking decisions in a manner that is fair and honest. Following the highest standards of professionalism and being recognised for doing so. Integrity for us means not only financial and intellectual integrity, but encompasses all other forms as are generally understood. Commitment : On the foundation of Integrity, doing all that is needed to deliver value to all stakeholders. In the process, being

accountable for our own actions and decisions, those of our team and those in the part of the organisation for which we are responsible. Passion : An energetic, intuitive zeal that arises from emotional engagement with the organisation that makes work joyful and inspires each one to give his or her best. A voluntary, spontaneous and relentless pursuit of goals and objectives with the highest level of energy and enthusiasm. Seamlessness : Thinking and working together across functional groups, hierarchies, businesses and geographies. Leveraging diverse competencies and perspectives to garner the benefits of synergy while promoting organisational unity through sharing and collaborative efforts. Speed : Responding to internal and external customers with a sense of urgency. Continuously striving to finish before deadlines and choosing the best rhythm to optimise organisational efficiencies.

Madura Fashion and Lifestyle

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of Indias fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion-wear and accessories within the country. The companys brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands Louis Philippe, Van Heusen, Allen Solly, Peter England and People that personify style, attitude, luxury and comfort. Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network comprising more than 1,450 stores, covering 1.9 million sq ft of retail space, and is present in more than 1,300 premium multi-brand stores and 300+ departmental stores. The company's lifestyle store, The Collective, offers a unique blend of global fashions, international trends and innovative customer services, to

customers in Bangalore, Mumbai, Delhi, Delhi NCR, Chandigarh, Pune and Chennai. Planet Fashion, the multi-brand, apparel-retailing arm of Madura Fashion & Lifestyle, housing the company's in-house and other brands, is the largest chain of stores of its kind in India. Madura Fashion & Lifestyle marked its foray into the luxury mono brand business in India by launching the quintessential British men's luxury clothing and accessories brand Hackett London through a joint venture with the UK firm. Recently, the company launched Trendin.com, a one-stop shopping destination for the style conscious. As the official online store showcasing the widest range of merchandise from Louis Phillipe, Van Heusen, Allen Solly, Peter England and People, Trendin.com caters to both men and women. With the best talent in the fields of design, manufacturing and product development, Trendin.com brings contemporary, chic, fashion forward sensibility at price points that work with every budget. Each of the companys brands has an integrated Design Department, which is constantly at work on innovating designs, concepts and products by incorporating the latest international trends in fashion and clothing styles. Madura Fashion & Lifestyle, an IT and web-enabled organisation, is the first-ever apparel company to have successfully implemented the ERP SAP system. It is also the first company globally to integrate Retek ERP with SAP ERP. Always at the cutting edge of fashion and innovation, Madura Fashion & Lifestyle has for over a decade now sourced technology, fabrics and garments globally. Madura Fashion & Lifestyle is a global supplier for premium international brands such as Esprit, SOliver, MONOPRIX. Madura Fashion & Lifestyle harnesses the power of young, driven professionals from the countrys best professional institutes and companies. For years now, empowered and motivated employees have propelled Madura Fashion & Lifestyle towards achieving quality, customer service, design and brand equity comparable to the best worldwide. Madura Fashion & Lifestyle has ISO/IEC 27001:2005 accreditation with periodic internal audits. It's manufacturing division recently became the first apparel manufacturing unit to win one of India's most prestigious quality excellence award, the Ramkrishna Bajaj National Quality award,

instituted jointly by the Indian Merchants Chamber and the house of Bajaj. Madura Fashion & Lifestyle sources only from factories that are compliant with the Factory Act, and each factory is independently audited by the International Textile Services (ITS) and Socit Gnrale de Surveillance (SGS) for international clients such as Louis Philippe, Marks & Spencer and Van Heusen. Madura Fashion & Lifestyle is one of the fastest growing branded apparel companies, recording a blistering growth rate of over 25 per cent yearon-year. History and lineage Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europes largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo.

Louis Philippe
Louis Philippe symbolises elegance, class, status, and a lifestyle that is distinctly majestic and opulent. The brand draws its name and inspiration from King Louis Philippe of France, who was famed for his generosity of spirit and his appreciation of the arts. From its inception, Louis Philippe has been seen as the purveyor of fine clothing for the discerning European gentleman. Garments under this label combined the finest fabrics with designs inspired by the latest global trends, addressing the needs of the style-conscious contemporary male. The international superbrand offers elegant ensembles for the new Indian man. The entire range of formals, semi-formals, knits, custommade apparel, and accessories is inspired by the latest European fashion trends. Synonymous with premium, international mens fashion, Louis Philippe was launched in India in 1989. Celebrating the sophistication of the Indian gentleman, Louis Philippe garments establish that their wearer is a man of infallible taste and class. The brands Franco-Italian lineage,

combined with its focus on global fashion gives it an indisputable premium and an exclusive image. Today, Louis Philippe is a brand leader in formal and quasi-formal wear. The embellished Crest is a sign that the wearer of a Louis Philippe wardrobe has truly arrived. Today, the Crest is prized even more for its focus on luxury, exquisite craftsmanship and attention to detail, establishing that its wearer is truly a member of The Upper Crest. The comfort and perfection of the clothing is also evident in their line of elegant shoes, crafted from the finest leather, and their range of innerwear, sourced from the softest cotton. Louis Philippe has also launched a range of stylish new bags, specially designed keeping in mind the sharp, fashion-conscious, globe-trotting businessman. It has fused style, substance and finesse to create the most practical carry-ons/carryall. And like every Louis Philippe creation, this new range of bags is a delightful marriage of function and form in a minimal structured design. Its sublime looks are matched by its tangibly soft construction while its specially designed compartments are handy and make it purposeful. All in all, the range is a perfect arm charm for the truly discerning. The aesthetic range of Business, Messenger and Duffle Bags, Ipad case, Lap top sleeves have been created using Italian and Argentine high quality full grain cow leather with unique sheen, characteristic and smooth feel. Louis Philippe products are available at 189 stores, and at the exclusive LP stores created by famous European architect John Marsala. The brand continues to be the leader in retail sales in all leading menswear and department stores. The retail experience is further augmented by Madura Fashion & Lifestyles retail chain Planet Fashion. Louis Philippe also launched sub-brands including LP and Luxure. LP by Louis Philippe has an exciting range of shirts, trousers, T-shirts, suits, jackets and accessories to put together a youthful wardrobe. Luxure, the masterpiece collection, was created to deliver sartorial elegance for the refined connoisseur. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs, in an unparalleled width in the formals market.

Project Title:
Process quality improvement of LP Jeans denims, Merchandise plan for launch of LP Jeans EBO

Project Objective
Objective 1: To improve the quality of LP Jeans denims by analysis of all the processes at back-end and factory Objective 2: Merchandise grid plan for launch of LP Jeans EBO

Project Deliverables
1. To improve the overall quality of LP Jeans denims at Wonder Blues 2. Quality defect analysis for past 2-3 seasons & root cause analysis of the same. 3. Creating SOP for all quality process check points 4. Understanding and validation of all processes involved in denim manufacturing- cutting, sewing, washing & finishing 5. Highlighting problem areas in the product/ process and giving a permanent solution for the same. 6. Implementation of the solution recommended 7. Give correct merchandise mix for launch of LP Jeans EBO to ensure no loss of sale. 8. Analyzing the best-selling fits in denims for competition and comparison to the existing LP Jeans fits. 9. Suggesting changes in existing fits. 10. Development of new fit with product, design & tech teams. 11. Taking inputs from MDPs on the requirement of trade market and development of a core range and core card for order booking stage

Business Impact of the project

 This project has a direct impact on the business. Quality plays a crucial role in shaping a brands future. Today, the brand is facing a lot of quality issues. This is extremely important to standardize back end & factory production processes for the future production. To find out the correct merchandise mix and fits for the budding sub brand Louis Philippe Jeans. Location (City) of work : Bangalore

Expected Learning
Comprehensive understanding the entire denim manufacturing process Understanding parameters important for an acceptable quality product/ process by studying the same in factory and gauging the type of quality issues possible in the factory as well as back end In-depth market understanding of competition denim brands with respect to price points, fits and overall offering

This study examines what is significant for high quality of jeans, and what processes and factors affects the intrinsic quality of the jeans. Based on this, compilations of reclaim statistics was made and interviews and quality testing was conducted to see if high quality requirements is key to both produce jeans of good quality and to reduce the number of complaints. Quality management is an important part of the day-to-day business of a company and should permeate the entire organization and all processes. In order to create jeans with high quality, quality testing is an important part of a quality management. Quality tests are made to ensure that the products meet the demands and expectations on its properties. Quality tests also play an important role in the compilation and analysis of customer reclaims. Despite the quality and quality tests, there is a risk that dissatisfied customers reclaim products they are not happy with. To relate customer claims against the quality of tests is a good way to evaluate what the problem is, or if it even is a problem.