LOYOLA COLLEGE(AUTONOMOUS) , CHENNAI 34

DEPARTMENT ON BUSINESS ADMINISTERATION SHIFT-II

INTERNSHIP TRAINING REPORT AT MAX FASHION INDIA

NAME

: PRADEEP KUMAR A.J

DEPT NO

: 10-BU-018

YEAR

: 2010-2014

SPECIALIZATION

: MARKETING

INDEX CHAPTER I) CHAPTER-0 CHAPTER-I II) TITLE Certificate Acknowledgement PAGE NO

III) Declaration 1. Introduction to the study 2. Profile of the firm

CHAPTER-II

1. Organizational structure 2. Specialization 1. Departmentation

CHAPTER-III

2. Office Equipments & Machines

3. S.W.O.T Analysis 4. Future prospectus of the firm 1. Skills Acquired 2. Recommendations to the firm
3. Suggestions to improve internship

CHAPTER-IV

CHAPTER-V

1. Business plan 1. Bibliography &webliography 2. Enclosures

3. Internship attendance worksheet

ANNEXURES

CHAPTER-0

CERTIFICATE

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT

would

like

to Prof

thank .G ,Dean .

Rev.Fr.G.Joseph Ramamurthy, of commerce

Anthony Deputy and

Swamy, Principal,

S.JPrincipal,

ProfAlstonRozario oppourtuinity.

Economics

andDepartment coordinator Prof . SushamaRajan for giving me this

I thank my guide Prof .J . George Fernandez Team Leader ,Prof .S. Remigious Mary, Prof . A .LeenaMercy , Prof . JoySamuel ,Prof . A .Austen Xaviern for the extensive support and overall guidance in completing my project successfully. I would heartedly thank my parents and guardians for their blessings and guidance in completing my project successfully. I would like to thank Loyola College for giving me this wonderful opportunity and able guidance to complete the project. Finally I would like to thank the Executives and Staffs of MAX FASHION INDIA for their cooperation and support, without which this project would not have been possible. At the end , I would like to thank everyone who directly and indirectly helped me in completing the project successfully.

Signature

Name : Pradeep Kumar A.J Dept No :10-BU-018

DECLARATION

DECLARATION

I, Pradeep kumar 10-bu-018 hereby declare that this report of internship work atMAX FASHION INDIAis the original work done by me and submitted to the Department of Business Administration Loyola College , Chennai , in partial fulfilment of requirements for the award of Business Administration under the supervision of eminent professors.

Date

signature of the student Name of the student: Pradeep Kumar A.J

Dept No: 10-BU-018

CHAPTER -I

INTRODUCTION

INTRODUCTION
As an undergraduate college student there are many experience to be had outside of classroom. An internship is a work-related learning experience for individuals who wish to develop hands on work experience in a certain occupational field. It is an excellent way to determine if the industry and the profession is the best career option to pursue. Internships help individuals to combine professional work habit; provides an understandings of corporate cultures, gives an opportunity to analyze international business setting. It also offers us the chance to learn things by doing it in a proper have way the where you are supervised your by a professional and opportunity to achieve own

learning goals.

As a marketing student, there are various channels of doing an internship. We can either do our internship in Retail Marketing, Sales Management, Service Marketing, Advertising, Human Resource Management. I chose to do my internship in Retail Marketing. The internship provided me with a lot of exposure as I had communicate with different people customers across Chennai.

I had selected to work with max fashion India Ltd under the marketing division. Max is the international value fashion brand of the Dubai based landmark groups. The brand was launched

in May

with unique concept of delivering international fashion

& value to the discerning shopper.

Max was introduced in India with its 1st store in Indore in offering apparel, footwear & accessories for family; for women, men, children including a fashionable range for infants.

At max, shoppers can expect the largest in international fashion from around the globe & accessories for family; all of this offered at great palettes collection prices for of the into in a world class shopping it environment. introduces to the a Max fresh Indian retails its own label mercy in house designs and planned colour season. designs Every season specially customized

market. The brand adapts to the changing needs of the shopper every middle east.

LOOK GOOD FEEL GOOD, MORE VALUE MORE FASHION were the words which aspired me a lot as soon as I entered into max fashion India

The main goal which I set was to get a practical corporate exposure and to study the company product and service offered by max fashion. It was difficult for me to understand to interact with max fashion customers. It was my pleasure to work in one of big retail company.

PROFILE OF THE FIRM

PROFILE OFTHE FIRM

HISTORY:

Max is the international value fashion brand of Dubai based landmark group. The brand was launched in may 2004 with a unique concept of delivering international fashion & value to the discerning shopper. Max was introduced in India with its store in Indore 2006 offering apparel, footwear & accessories for family; for women, men, children including a fashionable range for infants. With a great range of western & for the young shopper, it makes groups. At max, shoppers can expect the latest in a perfect shopping destination for people for all age

international fashion from around the globe & an excellent range of from; all of this offered at great price in a world class shopping environment. Max retails its own label mercy in house designs and planned colour pattern for the season. Every season it introduces to a the fresh Indian collection market. of The into brand design adapts specially to the customized

changing needs of the shopper every middle east with over 200 stores across 15 countries.

Landmark group

Founded retail

in

1973

in in

Bahrain, the to

the

landmark east and deliver

group India.

has An

successfully group into one of the largest and most successful organisations middle international, diversified retail and hospitality conglomerate that encourage entrepreneurship consistently exceptional value, the group operates over 16000 outlet encompassing over 22 million square feet across the GCC, India, Egypt, Turkey, Jordan, people Landmark group is an Indian retail chain multinational conglomerate based in Mumbai, India end Dubai, UAE headed by MICKY JAGTIANI, who is founder Chairman & CEO of the company. It is the parent group of retail chain like lifestyle stores, home centre stores, splash (fashion) and many others groups and brands in India and other countries. Lebanon, Yemen, Sudan, Kenya, Libya, Nigeria, Tanzania, Pakistan, and Iraq. The group employs over 45000

Brands :
Retail business units offers nine main brands mainly in department stores such as life style, splash and max fashions, shoe mart, baby shop for kids dress, toys and accessories, furniture and furnishing solution, home centre, and multiplex ventures such as fun city and E-max.

Vision:
To create a truly global that provides growth opportunities for the company and its employees, whilst a goal of becoming the number one value fashion retailer across the middle east & India.

Mission:
Be a market leader in the field of value retailing. Provide fashionable products at affordable price. Be innovative, cost effective and globally competitive. Exceed our customer expectations. Provide opportunities of growth for our employees.

Our core values:

Constant focus and development on the product & value offered. Continuous improvement of the customer shopping experience. Commitment towards staff training & development. Encouraging open work culture.

Consumer Social Responsibility.

Life trust, founded in 2000, is an NGO that works in collaborating with government to introduce various programs at the school and pre-school level in order to improve the quality and accountability of the education system for the underprivileged children. It believes that every child should have the right to explore his talents and chase his dreams, and he can only do so if he provided a platform growth.

The vision for LIFE is: Empowerment of the underprivileged through creative education

Since its inception, Life Trust has been able to effect the lives of over 50,000 children annually in Mumbai, Chennai and Bangalore in India.

LIFE mission of education translates into the following programs:

Skills Development &Women Empowerment School Development Program Integrated Child for Learning Disabilities Vocational Training Training centre for Youth-career skills for underprivileged youth

Blood Donation Drive

Blood Donation drives were organized at Bangalore corporate office. Employees came forward in large numbers to support the cause.

Clothes Donation Drive

As part of the Joy of Giving week, a clothes drive was organised at the Bangalore Corporate office in collaboration with NGO, GOONJ.

GOONJ is a unique resource mobilization initiative providing clothes & others basic amenities to millions in the farflung village. It turns cities wastage into a resource for rural India.

Go Green An Effort to Save the Environment.

Max is association with BCIL organised Go Green day, an ecological initiative to reduce global warming, at the Bangalore, contributing to a greener future.

MAX participated in the SUNFEAST MARATHON 2010

Employees participated in the Sun feast world 10K held in Bangalore in support of LIFE trust cause of creative learning.

It also a good team bonding exercise with one of the Participants going back with an experience to cherish and a commitment to come back next year again.

The Inner Circle:

Landmark group takes pleasure in announcing the most privileged shopping circle in the country- The Inner Circle. As a privileged member of The Inner Circle you get to enjoy a world of exclusive rewards & privileges - privileged points gift vouchers, exclusive offers, special invites & much more! All specially designed to make your shopping a rewarding & memorable experience. The Inner Circle is landmark Group exclusive reward program in India.

Beat diabetics- a landmark group initiative

The Beat Diabetes campaign was launched in India among all Landmark group companies with the Take the test and Join the Walk initiatives. More than 3500 participants showed their support towards creating Diabetes awareness by participating in the walkathon on 21st Nov. 2010.

Max Wildlife Campaign

Max joined hands with the Biological Park, Bangalore to promote wildlife conservation. As part of the initiative, Max adopted a tigress along with carrying out a signature campaign to spread awareness of the same

WORK CULTURE OF MAX: To make Max an employer of choice by sourcing and nurturing the rights talent and ensuring a performance driven culture with continuous learning opportunities and a well defined career path.

Guiding Principles :

Commitment : We will honour our commitment and always be transparent. Authenticity : We shall be authentic in whatever we do. Validation : We will always Research, Validate & decide.

Orientation : We will have Long Term objective in mind and strive for Perfection. Relevance : We will constantly adapt ourselves to remain relevant to the consumer. Accountability : We will build Accountability through appropriate performance valuation systems. Speed : We will ensure speedy implementation of every single task undertaken. Friendliness : We will be responsive and customer Friendly.

List of Jobs at Max

1. Trainee Customer Relationship Executive/ Customer Relationship Executive 2. Senior Customer Relationship Executive 3. Trainee Cashier 4. Cashiers 5. Senior Cashiers 6 .Head Cashier 7. Executive - IT& Inventory 8. Trainee Department Manager/ Department Managers 9. Trainee Assistant Store Manager/ Assistant Store Managers 10. Deputy Store Managers/ Store Managers 11. Visual Merchandiser Champs 12. Merchandiser Presentation Management

CUSTOMER GUARANTEE.
We value our customers and guarantee the products we trade. Should you decide to change the product you bought or find it low in expectation, within 15 days of purchase, our Customer Relation Associates will be happy to assist you find a replacement. However, our company policy expects presentation of the original receipt for settlement. A credit voucher will be issued of value equivalent to replacement for use in MAX stores across the country within 3 months of date of issue.

Kindly note that the above policy excludes the following:

Altered garments. Used Merchandise Undergarments including socks. Discounted merchandise.

CHAPTER -II

ORGANIZATION
STRUCTURE

INTRODUCTION TO STUDY:
Background of the Organisation is set of people working together for accomplishment of a common objective. The roles and responsibilities are stated clearly without any ambiguity. The positions occupied by different individuals are presented in the form of organisation chart. Organizational structure is essential for continuity of the

mission & co-ordinates & controls the business activities . Organization helps management to perform its actives effectively, optimum use of technological improvement growth & diversification, creatively, effective use of physical resources & HR.

HUMAN RESOURCE MANAGEMENT

This study is taken up to full fill the requirement of M.B.A degree course of Bangalore University. The training is undertaken during July 2012 to August 2012 and the main purpose of the training is to know the application of the theoretical aspects in our course in the corporate environment and gain first-hand experience and expose ourselves to corporate policies, ethics, culture, practices, procedures, facts about the work culture and policies of the company.

Objectives of the study:

To understand the organization structure or hierarchy of the company. To understand the working of the various departments. To enable us to gain an insight into the corporate world. To understand the various responsibilities and duties carried out by each department.

ABOUT INDUSTORY
Retailing in India is one of the business enterprises of its economy and accounts for 14 to 15 percent of GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top 5 retail markets in the world. India is one of the fastest growing Retail markets in the world. Indias retailing industry is essentially owner mannered Small shop accounts for more than 90%.

SERVICE MARKETING
India approved reform for single brand stores welcoming anyone in the world to innovate in Indian retail market with 100% ownership but imposed the requirement that the single brand Retailer source 30% of its goods from India. Indian government continues the hold on retail reforms for multi brand stores. India has a large and aspiration middle-class of 75 million households or 300 million individuals. Middle-class consumers want products which are valuedriven. India also has 500 million Indians under the age of 25. Young Indians are driving purchases in mobile phones, fashion, accessories, food and beverages , quick service restaurants, etc. Young Indians have access to more money than before and with this have come independence, aspirations and a demand for products. According to the 2010 World Wealth Report by and Merrill Lynch Wealth Management, the rise in the total number of millionaires (or Indians with investible assets, excluding main residence and consumer durables, of more than US$ 1 million) grew almost 51%, the second fastest in the Asia Pacific region. The earliest form of retail merchandising was the exchange of food and domestic goods.

Advertising
Later came traders and peddlers, and by 3000 BC shops had become common. During the Greek and Roman period, stores, including many specialty shops, developed in the form of open booths, attracting large cosmopolitan crowds. After the decline of the Roman Empire, barter became more important, but by the 14th century, retail trade again assumed important. Merchants, who in early times were viewed with suspicion, rose in the social scale. Small stores, each carrying its special line of goods, reached their peak in the 18th century. The wholesale business developed, and travelling salesmen and standard prices came into general use. In the late 19th century, the department store came into being, a large-scale general store or a combination of single-line stores in which each line of merchandise is operated as a separate department. Such stores provided the convenience of easy accessibility to a large variety of goods. Modern department stores have been vital to the development of shopping centres and malls, huge retail developments that contain wide variety of stores and services.

SPECILIZATION

SPECILIZATION

The Marketing specialisation prepares you for an exciting career in a variety of marketing functions that may include brand and product management, key account management, trade marketing, advertising, and marketing research. It seeks to give you a strong grounding in market analysis, planning and decision-making techniques, as well as familiarise you with consumer and business behaviour theories relevant to modern marketing practice. The curriculum places a strong emphasis on experiential pedagogical methods, and you can expect to learn through business cases, computerised simulations, field trips, consumer experiments, online tools and various team projects. This specialisation will equip you to thrive as well in related sectors such as hospitality, retailing, public relations, consultancy, and industry-oriented government agencies. The Marketing specialization allows students to gain an understanding of how marketing relates to all the other functions of a business and how to integrate marketing into everything the business does.

Interest:
Students interested in the marketing specialization should be curious about why customers buy what they do and how product development, branding, pricing, and other elements of the marketing mix affect consumer choices. Beyond the first-core marketing management class as part of general collage program, specialization students are required to take market research, consumer global marketing, strategic operational marketing and marketing practicum (capstone).

Marketing practicum is an integrative course and the capstone for the specialization. The principal outcome of the capstone course will be the completion of a project to integrate various functional areas of marketing. After completing the Marketing AOS---students are expected to develop knowledge, understanding, and cognitive, intellectual, practical and transferable marketing skills.

Programme Structure
The Bachelor of Business programme is made up of two main components: Core and Broadening. The Core component bridges theory with real-world practice to equip you with strong competencies in problem-solving and interpersonal skills that will enable you to handle unstructured , complex and strategic challenges in the business arena. Included in this are courses specific to the specialisation that you have opted for market mix. The Broadening component, or the General Education Requirement (GER), offers you flexibility to pursue study in fields beyond your major discipline, to broaden your perspectives and free your mind to its fullest potential.

Minors
Opportunities for more focused interdisciplinary learning and exposure are available through . These include Communication Studies, Psychology, Entrepreneurship, Mathematics, and Public Administration. Minor courses taken will go towards fulfilling Unrestricted Elective requirements of the General Education Requirement.

Second Specialisation
Alternatively, if you prefer to pursue a within Business School, you may do so in the second year of study after demonstrating academic excellence and potential in your first year of study. The Second Specialisation Programme offers an option to obtaining a second set of skills and knowledge within business and management that will give you an edge when you begin your career. Courses taken under the Second Specialisation Programme will go towards fulfilling Unrestricted Elective requirements of the General Education Requirement.

CHAPTER-III

DEPARTMENTATION

Marketing

The Marketing pathway aims to promote a comprehensive understanding of the role of marketing management in consumer, industrial markets and service industries in addition to developing problem-solving and decision- making capabilities in these fields. Marketing concepts provide valuable insights into the various exchange processes involved in consumer, business-to-business, and non-profit settings, around the globe. The purpose of this is to develop a critical and analytical approach to marketing managers tasks within the context of the organization as a whole.

SALES
Larger format convenience store and super markets

accounted for about 4 % of the industry, and these were only in large urban centres. Indian central government denied foreign direct investment (FDI) in multi brand retail, forbidding foreign groups from any ownership in supermarkets, convenience store or any retail outlets. Even single brand retail was limited to 51% ownership and a bureaucratic process.

RETAIL MARKETING
Indias Central government announced retail reforms for both multi brand stores and single brand stores. These market reforms paved the way for retail innovation and competition with multi brand retails such as Wal-Mart, Care four and Tesco, as well as single brand majors such as IKEA, NIKE and APPLE. The statement flickers intense activism, both in opposition and support for the reform.

Under pressure from the opposition, Indian government placed the retail reforms on hold till it reaches

Accounts Department:

In max the accounts department is also controlled by the company secretary. The daily cash book is entered and closed by the cashier and then approved by the company secretary and finance management. The profit and loss account and balance sheet will be produced, in the annual general meeting after being approved by the company secretary. Every financial year the accounts of max are audited by three different auditors namely Statuary auditor, a n external auditor and an internal auditor. The Cash book is maintained by the cashier.

The cashier collects the bank statements and check whether the same is entered in cash book. The recovery register containing the allowance given to the employees are also maintained in accounts department. The daily transaction vouchers and many other files are stored in accounts department.

OFFICE EQUIPMENTS & MACHINES

Office Equipments & Machines

Lamination Machine (LM 330 l)

Infrared heating lamp or mica sheet heating.Temperature can be adjusted variously according to different requests, and also with cold lamination function. With high quality and low noise motor, running steady and with long lifespan.With high temperature protector, safer for use.

Fingerprint Time Attendance

TTA01 is a compact and efficient stand-alone device for fingerprint based time management in offices and corporate set-ups. Easy installation and flexibility of report generation make this system an ideal office automation tool for time management purposes. It also helps management reduce administrative costs and improve their resource allocation strategies. The advanced fingerprint recognition system enables quick and accurate identity matching and can record up to 50000 transaction records. Software to manage or monitor the time worked by employees for the purpose of efficiently processing payroll. These systems may be integrated with existing payroll processing software. Also, these systems may track labor distribution, building security, and personnel scheduling. These systems usually are able to give reports of overtime/docking of non-exempt employees.

Features:

Simple and durable device with a robust inbuilt optical scanner Records up to 50000 transaction records User Capacity - 1500 identities Free SDK Available for Software Customization Supports multiple companies of one organization at a single location Supports one company at multiple locations Supports multiple input units installed for one company Company Rules, Time Management Parameters can be easily customized on the device Easy to manage Employees, Departments and Multiple Shifts Supports leave management

Flexibility of Reports generated by the

Software

- Daily

Attendance Statistics Report, Attendance General Report, Staff On- Duty/Off Duty Report Department Attendance Report, etc

Data available in excel/html/ASCII format for further calculation Seamless integration with various Accounting and Payroll Packages

Workgroup: up to 30

 Speed: up to 50 ppm Maximum paper capacity: 4,100 sheets

Payslip &printing machine:At present we use a bureau to process our payroll (about 100 staff). For a wide variety of reasons we want to bring this in house but there is an reluctance to move away from the current payslip style.

Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.

 Envelope sealing machine. Stamping machine. Dating machine. Punching machine. Cheque writing machine. Office equipments:-

Pen Pencil Scale Stapler CD & DVD Glue

 File Scissor Pen stand Marker & high lighter

S.W.O.T ANALYSIS

STRENGTHS Customers satisfaction can be obtain. Due to price is cheaper to compare other retail product. More collection are available. Car parking is good compare to other retail stores New arrivals are displayed. Discount of product will be displayed. Aims mainly at customer satisfaction. Developing new products and designs and every month.

Weaknesses

only less number of employees recommenced. Back store is very small so we are unable to arrange the additional goods. Some time customer will not be because of time the of employees consumed for the arrival of the new product.

Opportunities

Price is cheaper there is an opportunity to gain more. Profit percentage can increase. There will be a annually stock clearance sale. The new marketing strategy adopted by the firm has a huge potential of attracting more customers.

Threats

some time are may be shortage of product.

Some time discount be closed customers will be un happy The membership card points will be giving very low

FUTURE PROSPECTUS OF THE FIRM

FUTURE PROSPECTS OF THE FIRM

India possesses worlds most competitive in retail marketing due to low cost of production and availability of skilled labour. As per their new research report Retail Marketing highly skilled and low cost manpower, with strong government support in the form of incentives and establishment of retail marketing , has been the form of major drive for the Indian retail clothes. The market also plays a vital role in the Indian economy as it a leading foreign exchange earner and accounts for more than 12% of Indian exports.

Currently the Indian market remains highly fragmented, but is transforming into an organized sector

Currently,

the

industry

is

facing

slowdown

due

to

global

economic turmoil. marketing. strong

But due the

to various government effort and Indian in the market form of remains highly and

incentive couple with private sector initiatives, the Indian retail Currently fragmented, but is transforming into an organized sector with government support incentives establishment of retail marketing , has been the form of major drive for the Indian retail clothes.

By analyzing past and future aspects of

the market, the report

highlights the potential growth areas in the market and gives an overview on the market for clothes. It also evaluate the emerging trends in the concerned industry

The main goal which I set was to get a practical corporate exposure and to study the company product and service offered

Opportunities exposure are

for

more

focused

interdisciplinary include

learning

and

available Minor

through . These

Communication

Studies, Psychology, Entrepreneurship, Mathematics, and Public Administration. Unrestricted Requirement. courses taken will requirements of the go towards fulfilling General Education Elective

Vision
To create a truly global that provides growth opportunities for the company and its employees, whilst a goal of becoming the number one value fashion retailer across the middle east & India.

Mission
Be a market leader in the field of value retailing. Provide fashionable products at affordable price. Be innovative, cost effective and globally competitive. Exceed our customer expectations. Provide opportunities of growth for our employees.

Ethics
Constant focus and development on the product & value offered. Continuous improvement of the customer shopping experience. Commitment towards staff training & development. Encouraging open work culture. Training centre for Youth-career skills for underprivileged youth To check whether all the Air conditions are working properly if not they will take necessary action to solve the problems.

CHAPTER-IV

SKILLS ACQUIRED

Skills Acquired:
I acquired many skills from internship program. Before going to internship I had only the book knowledge and do not know what will be the work in an office and companies and how would the job would be. Some of the skills I acquired during the internship: A full knowledge about the practical duties and powers of company secretary. Good knowledge towards the computer. All the days my guide asks to me do some work in the computer. Bright knowledge about the books of accounts which are recorded in the register office of the company. I have done nine months of bank reconciliation statement so I am very much strong in BRS. Learn how to approach the employees who are working in the organization. More knowledge about Microsoft Excel how the formulas are using in the company accounts purpose. I have come to improve my communication. I have learnt to be punctual in my work. I have learnt to keep time and have realized the value of it.

RECOMENDATIONS TO THE FIRM

Recommendation to the firm:

There are various recommendations which I would like to make to firm. All the files are documented in register and books. There is always a risk of files being lost. Hence, it is essential that the files have to be stored in a computer. Appraisal of the employee must be adopted to develop employee welfare. A movement register has to be maintain in order to keep clerks who go to the bank and post office and come back after two or three hours late usually. Employee movement within the company has to be controlled The office environment should be installed with updated software. All office equipment should be properly maintained. The website should be updated frequently. New people should be recruited to manage work load effectively. The companys infrastructure has to be properly constructed. The companys environment has to be planted with more of trees

SUGGESTIONS TO IMPROVE INTERNSHIP

Suggestions to improve Internship

Duration of the internship has to increased to at least a month so that we able to know more about the company. There can be changes in the college timings so that we can attend class as well as go the internship.

Information about the internship before a month its actually starts. There should not be too much of emphasis on one particular area of expertise but should enhance a bester of area. The college could refer us to a few companies, at least to those students from a poor background. Letter for approach the companies should be given well in advance. A clear idea about documentation should be given well in advance. The college can help some poor students who cannot find a company by putting them through some contacts.

CHAPTER-V

BUSINESS PLAN

ANNEXURES

BIBLIOGRAPHY AND
WEBLIOGRAPHY

Bibliography Martin P Block , business to business marketing research

, Raider publishing , 2007 Edition.

 Naresh K malhotra , marketing research , Anova

Publication house , 2005 Edition.

Dan S Kennedy , the nae rules of marketing plan ,

Applewood books, 2009 Edition.

David scott , the new rules of marketing , raider

Publishing , 2006 Edition.

Brian Halligan , inbound marketing , Arcade publishing ,

2003 Edition.

Roger Baran , Customer Relationship Management , Airiti

Press , 2009 Edition.

Dr.Sue Greener , Business Research Methods , Brimstone

Press , 2007 Edition.

Andrew Whalley , Strategic Marketing , Chronicle Books ,

2008 Edition .

webliography
1) Www.google.com

2) www.maxfashionindia.com 3) www.yahoo.co.in 4) www.stepsmarketing.com 5) www.marketing1on1.com 6) www.pagebypage.com 7) www.ultramarketing.com 8) www.readprint.com

ENCLOSURES

INTERNSHIP ATTENDANCE WORKSHEET