DEBUT

getactivemagazine.com

The
SPRING 2008

30-Minute
Celebrity ISSUE!
Tonsof Tips on
Makeover Leeza >> TRAINING
exclusive interview Gibbons >> NUTRITION
FEARLESS >> GEAR
AND FIT AT 50
The
YUM!
Mini-Meal
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getactivemagazine.com SPRING 2007

power
Gov. Arnold
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How to use the Power
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the simple — and
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Power Yoga for
How He Got His
A-LIST BODY GET INTO THE
Take Control of Your Life Beginners The Life-enhancing Power of

Media
The Path to Success Goes Through Your Health Club PLUS HOW BEING FIT CAN
fat-burning BOOST YOUR FINANCES
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Now You Can

Put the
Eat to Lose

LEAVE IT
A VERY BRADY
AT THE
MAKEOVER OFFICE
Maureen “Marcia” JOB STRESS
McCormick HAS A CURE
SHAPES UP

to Work!
Get Active! produces results for members, clubs, and the industry

By Kristen A. Walsh

LL Cool J, Stacey Kiebler, Kathy Smith, and highly efficient market-

Leeza Gibbons—these are just a few of the ing tool with great
fitness-minded celebrities who have graced the potential,” he adds.
cover of Get Active!, IHRSA’s special magazine “We love being able to
for club members. present a logo-ed Any-
Yes, Get Active! is attractive, exciting, topi- time Fitness magazine
cal, and endlessly informative, but what to our prospects and
makes it truly unique is its ability to perform existing members.”
GA1008_Cover.qxp:GACover
Control
Take

as an effective membership-sales and mem- Health clubs sell

ber-retention tool. the best product in
9/22/08

“The primary goal of Get Active! is to encour- the world, which is

11:06 AM

age and reinforce the consumer’s decision to exercise, explains Jim

Page 1

belong to a club,” explains Jay Ablondi, IHRSA’s Schmatlz, the editorial

executive vice president of global products. “The
articles in it showcase what clubs have to offer,
educate readers about the benefits of regular
workouts, and help them develop healthy exer-
getactivemagazine.com
director of Get Active!
“How many other
businesses can say that they can give you
something that will prevent disease, make you

cise and nutrition habits.” happier, and extend your life expectancy?”
FALL 2008

“Get Active! is a high-quality publication, he asks. “It’s our job to make sure people
GA0908_Cover:NewGACover 5/19/08 12:25 AM Page 1

and we knew it would be well received by our appreciate all of the benefits conferred by a
members,” says Mark Daly, the national media club membership, and to provide them with
director for Anytime Fitness, Inc., the Hastings,
getactivemagazine.com the advice and techniques that will help them
Fit in a
SUMMER 2008

Minnesota-based fitness franchise. The firm, obtain the results they want.”
Flash
The 30-Minute
which recently opened its 1,000th facility, makes
THE Get Active! available to its franchisees at a
“The magazine includes interesting articles
that are at a level our members can under-
Lunchtime FANTASTIC
Workout POUR discounted rate. “We saw it as an inexpensive,
Beverages
stand and relate to,” observes Sue Speagle, >
That Keep
delicious! You Young
WEIGHT
LOSS DONE
EASY Jack
PLUS: www.ihrsa.org | S e pt e mb e r 2 0 0 9 | Club Business International 41
LaLanne
Still Feisty
Queen of the Court
at 90!
 GET INTO THE GYM!
The Life-enhancing Power of Exercise
HOW BEING FIT CAN
getactivemagazine.com
BOOST YOUR FINANCES
Fit in a
SUMMER 2008

Flash
The 30-Minute THE
getactivemagazine.com Lunchtime FANTASTIC
FALL 2008
Workout POUR
Beverages
That Keep
delicious! You Young
WEIGHT
LOSS DONE
PLUS:
EASY Jack
LaLanne
Still Feisty
Queen of the Court
at 90!
Martina
THE TAO Navratilova
OF THE How She Stays in
TREADMILL Awesome Shape
Never be
Bored Again

Is Your Salad
Making You Fat? Put the Media to Work!

the membership director of the Decatur Athletic
Club, in Decatur, Illinois, which has been distribut-
ing Get Active! to its members for two years.
“It’s important to keep clients informed about
current health issues and exercise developments,
and Get Active! does a great job of that.”
“The primary goal of
Get Active! is to encourage
taxes on club memberships and financial incentives
for healthy lifestyles.” That, in turn, Bantham points
out, pays dividends for the entire industry.
Maximizing Get Active!’s potential
The quarterly magazine is available to IHRSA clubs
in bundles of 100, for only $35, plus shipping. To
make the best use of them, operators can include
copies in sales/membership kits and distribute them
throughout the facility, e.g., at the front desk, and in

and reinforce the
consumer’s decision
to belong to a club.”
Public-policy platform
Get Active! not only performs a valuable service
for clubs and their members, but also allows health-
conscious Americans to effect positive change in their
state capital and in Washington, D.C. “Get Active!
and healthclubs.com provide us with a direct line of
communication to club members,” explains Amy
Bantham, IHRSA’s deputy vice president of govern-
ment relations. “That allows us to interact with them,
and to encourage them to make their opinions known.
The result has been thousands of e-mails sent to state
and federal lawmakers about key topics, such as sales
Advertise in Get Active!
Spread the word about your company’s products and
services to 50,000 active health club members, and enjoy
additional digital circulation with homepage exposure on
www.IHRSA.org, www.healthclubs.com, www.GetAc-
tiveAmerica.com, and www.Globalfit.com. To find out
how, review the media kit at www.GetActiveMediaKit.
com and then contact Michele Eynon at 617-951-0055,
Ext. 131, or me@ihrsa.org, to reserve your ad space. —|
the lobby, locker rooms, cardio area, etc. They can
also seek permission from local businesses to put
free copies into the hands of the patrons of day spas,
hair and nail salons, sporting-goods stores, medical
offices, coffee shops, car dealerships, etc.
Get Active! also makes an ideal giveaway at
health fairs and similar events.
To turn the magazines into an effective sales tool,
clubs can introduce a special offer. Matthew
Piwowar, the owner of an Anytime Fitness facility in
Plainfield Township, Michigan, inserts two different
coupons in each issue and distributes them to some
45 local businesses. “The back of the coupon includes
directions to our club and a list of our amenities,” he
explains. “And we put a label on the cover that
includes our address and phone number.”
The coupons generate at least 20 new member-
ships each year for Piwowar’s club. “Considering that
one paid-in-full, 18-month membership pays for all of
our magazines for an entire year, it’s a very produc-
tive and low-cost way to advertise,” he attests.
To provide extra impact, IHRSA has made it easy
for operators to “private label” Get Active! with a
customized cover that includes the club’s logo,
address, and phone number, for less than $1 per
copy. IHRSA can even create an interactive digital
version for individual clubs that can be linked to
their Website.
To order Get Active!, visit ihrsastore.com or
contact Phoebe Anderson at 617-951-0055, Ext.
192, or pha@ihrsa.org. To read Get Active! online
or to sign up for a free digital subscription, go to
www.healthclubs.com. —|
– Kristen A. Walsh, kwalsh@ihrsa.org

42 Club Business International | S e pt e mb e r 2 0 0 9 | www.ihrsa.org