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Bryan Peterson | Owner Peterson Ray & Company Phone: 214.213.9668 Email: Bryan@Peterson.com
Jed Rhien | Senior Creative Peterson Ray & Company Phone: 214.794.9929 Email: jedrhien@gmail.com
Scott Ray | Cofounder Peterson Ray & Company Phone: 972.809.0153 Email: Scott@Peterson.com
AARON KOTARA
Art Director + Designer Email a.kotara@sbcglobal.net Cell # 469.556.7982
Education University of North Texas 2007 - 2012 Communication Design w/Specialty in Art Direction Collin County College 2005 2007 Certicate in Audio Engineering Plano Senior High School
Work Experience Peterson Ray + Company 2012 Branding and Advertising Me + You 2011 Internship: Digital Marketing and Advertising Level Two Ad Agency 2011 Internship: Advertising, Branding and Marketing MotoPhoto 2010 Location and Studio Photography
Technical Skills After Eects Photoshop Illustrator In-Design Adobe Pro-Tools Final Cut Garage Band Adobe Bridge Keynote Microsoft Oce suite
Awards & Honors DFW AMA Awards Marketer of the Year : Marketing Collateral Dallas Quill Awards Award of Excellence University of North Texas Top Art Direction Portfolio Scholarship Award Ft. Worth ADDYs Gold - Magazine Campaigns Judges - Best Copywriting 7th National DSVC Best Motion Design & Animation Audio Engineering Certicate Photography Scholarship Solo Photography Exhibit
ANIMAL TESTED
SORRY, ANIMALS.
Client
Cabelas Outdoor Gear
Concept
Wear your manhood proudly.
Overview
This was a type based campaign focused on quality headlines and copywriting. The primary focus throughout the campaign is about manhood. Cabelas celebrates that grizzly outdoorsman lifestyle and supplies the means in which to wear your manhood proudly.
a call to
Donor Opportunities
Education Center
The following are examples of donor opportunities which may be used to honor or memorialize an individual or a family:
Welcome Center
Entry lobby/living room with welcome desk Gallery Special events plaza Mini-theater Alumni lounge Meeting rooms ADMISSIONS AND ENROLLMENT SERVICES OFFICE SUITE Conference rooms Student work area Work/break room Staff offices ADVANCEMENT AND DEVELOPMENT OFFICE SUITE Conference room Student work area Work/break room Staff offices PRESIDENTS OFFICE SUITE Presidents office Reception donors lounge Executive assistants office ACADEMY OF FREEDOM WING Exhibit area 16-seat seminar room Student lounge 40-seat classrooms ACADEMY OF FREEDOM OFFICE SUITE Faculty lounge Faculty offices
$ 4,000,000 $ 1,000,000 $ 1,000,000 $ 1,000,000 $ 500,000 $ 500,000 $ 500,000 $ $ $ $ $ $ $ $ $ $ 750,000 100,000 50,000 50,000 25,000 750,000 100,000 50,000 50,000 25,000
Education Building
Education courtyard Lobby/student lounge space Elementary classroom 32-seat classrooms 12-seat seminar room Resource/work room Tutoring clinic SCHOOL OF EDUCATION OFFICE SUITE Conference room Work/break room Faculty offices
$ 3,000,000 $ 1,000,000 $ 500,000 $ 150,000 $ 100,000 $ 50,000 $ 50,000 $ 50,000 $ 500,000 $ 100,000 $ 50,000 $ 25,000
he School of Education faculty and students will be brought together in a new education building located along Main Street in the northwestern part of the campus. It will be constructed in a portion of the current parking lot on the south side of the Thompson Academic Complex, opposite of the J. Howard Hodge Memorial Bell Towers. The university has a strong heritage of preparing teachers who serve as Christian role models in both public and accredited private schools. Additionally, the schools Master of Education in Instructional Leadership program prepares students to become certied principals in Texas.
COLLEGIUM AND DEVELOPMENTAL STUDIES OFFICE SUITE $ 250,000 Conference room $ 100,000 Testing Center $ 50,000 Faculty/staff offices $ 25,000
Other Opportunities
Additional endowment naming opportunities are available. These include but are not limited to the following: n Schools n Departmental Endowments n Faculty and Staff Chairs n Professorships n Student Life Program Areas n Endowed Presidential Scholarships n Endowed Merit Scholarship Awards n Endowed Speaker Series n Endowed Honors Programs
a call to
$ 1,500,000 $ 250,000 $ 250,000 $ 100,000 $ 2,000,000 $ 250,000 $ 100,000 $ 100,000 $ 50,000 $ 500,000 $ 50,000 $ 25,000
Donor Opportunities
A Call to Send will help ensure that Howard Payne University remains a strong, Christ-centered institution for future students. The campaign consists of three phases over a 10-year period: Phase 1
( PERIOD 2012-2015 ) $18 million phase to build state-of-the-art facilities and strengthen the universitys endowment: n Welcome Center and Academy of Freedom Building ($9.8 million) n Education Building ($5 million) n Endowment ($3.2 million) ( ANTICIPATED LAUNCH IN 2015 ) Estimated $35 million phase with projected areas to include: n Business and Communications Building n Winebrenner Memorial Hall of Science remodel n Student housing n Athletics n Endowment ( ANTICIPATED LAUNCH IN 2019 ) Estimated $15 million phase with projected areas to include: n Athletics n Student Life n Library n Performing Arts n Endowment
Phase 2
Departmental Scholarships
Scholarships may be established by naming a particular eld of study as the priority for student awards. These scholarships are generally awarded by the various academic departments. Donors may establish a named endowment beginning with a minimum gift of $15,000 or make a gift of any amount to add to a current endowed fund. Scholarship examples might include a scholarship beneting students with a specied major within one of the universitys six schools: Business, Christian Studies, Education, Humanities, Music and Fine Arts, or Science and Mathematics.
I am the youngest of four children, and I love that Howard Payne provides
scholarships to assist with attendance fees. Two of the scholarships which I receive from HPU are the Presidents Scholarship and the biology department scholarship. Without these, it would be very difcult for me to attend HPU.
Sarah Weber, sophomore, biology major, Fort Myers, Florida
Phase 3
The future of Howard Payne grows brighter by the year as graduates are sent out into Texas, the
nation and the world to pursue their goals. With a very solid foundation in Christian principles, alumni leave Howard Payne to practice in medicine, law, ministry, teaching, administration and business. High acceptance rates in rst-choice, rst-rate graduate schools and professional schools enable our alumni to continue to develop their leadership skills to lead Christ-centered lives. Each of their individual ministries will be meaningful in changing the world for the better.
Dr. Walter C. Dub Wilson, co-chair, Howard Payne University A Call to Send campaign
Campaign Phases
a call to
a call to
oward Payne Universitys Welcome Center will provide an inviting entrance to the campus from Austin and Center Avenues, located on the site where the beloved, original Old Main building once stood. The new facility will also include the Academy of Freedom. The $9.8 million, two-story building will serve as a key focal point of the campus, where visitors, prospective students and parents are greeted. Encompassing 26,964 square feet, the building will consist of two distinct areas that will house the Welcome Center and the Academy of Freedom.
The Welcome Center will become the entryway to campus and information resource for prospective students and parents. Highlights will include:
n n n n n n n n
grand entry and lobby/living room with welcome desk; ofces and interview rooms for admissions and enrollment services; presidents ofce suite; gallery to exhibit historic memorabilia and artifacts; mini-theater for group orientations; meeting rooms for special events and receptions; development ofces, conference rooms and alumni lounge; and special events plaza with a view of the campus mall.
Client
Howard Payne University
Media
Fundraising brochure
Overview
Howard Payne University was on a mission to expand their campus by reaching out to their fellow alumni and the college donor community. To do so, we helped them launch the Call to Send campaign a 10 year, $65 million project that would empower them to meet these goals.
Geriatric CONFERENCE
2013
The Suspects
Jennie Chin Hansen RN, MS, FAAN CEO American Geriatrics Society Sharon Inouye MD, MPH Director of Aging Brain Center, Institute for Aging Research Mary Allen RN Retired Jon A Sanford M.Arch. Center for Assistive Technology & Environment, Georgia Tech Joe Hanlon PharmD, MS Professor, School of Medicine, University of Pittsburgh Will Hites MA, Six Sigma BB BHCS Center for Learning Innovation & Practice Kellie Kahveci MSN, RN, APRN Elder HouseCalls and Transitional Care, BHCS S. Denise Brown BSN, RN-BC Baylor Medical Center at Waxahachie Sandra Peterson DNP, APRN University of Texas at Tyler Pam Green APRN, MSN, FNP-BC Supportive and Palliative Care Baylor Medical Center at Carrollton Mary Bruce MSN, M.Ed, RN Faculty, Baylor University School of Nursing Mary Brown Advocacy Center for the Elderly, Dallas Area Agency on Aging Millie DeAnda Advocacy Center for the Elderly, Dallas Area Agency on Aging Bonnie Lucio PT, GCS, CLT Baylor Institute for Rehabilitation Christina Schuh RN, BSN Nursing Home Care Coordinator, BHCS Julia Newton, RN, BSN, CMSRN Nursing Home Care Coordinator, BHCS Virginia Payne RN, BSN Nurse Educator, BHCS Kay Paggi CMC, LPC, NCGC Eldercare Consultant, Aging Care Solutions Brenda Matkze PhD, RN BHCS Nancy Chu PhD, RN, GCNS-BC Associate Professor, Texas Christian University Alexis Early LMSW BHCS Institute of Chronic Disease & Care Redesign Johnanna Hernandez PhD, RN, FNP-BC Assistant Professor, Texas Womans University Janice Anderson PhD, CNE Faculty, Texas Womans University Gil Hernandez MS, RD, LD, CNSC Dietician, Baylor All Saints Medical Center Kellie Bruce PhD, RN, FNP-BC Asst. Professor, Texas Tech University Health Sciences Center
4:30p-6p Registration 5:45 p Welcome & Announcements ................................... Dora Bradley, PhD, RN-BC 6p Mystery Dinner Skit ....................................................Murder Mystery Players 8p Adjourn
Registration Networking & Continental breakfast Welcome ..........................................................Remy Tolentino MS,RN, NEA-BC Keynote: The Health Cycle Continuum of the Older Adult: Preparing to Meet the Need ..................... Jennie Chin Hansen RN, MS, FAAN Break Keynote: Delirium in Older Persons: Pearls for Practice....................................... Sharon Inouye MD, MPH Panel Discussion ....................................... Jennie Chin Hanson RN, MS, FAAN Sharon Inouye MD, MPH Mary Adaline Allen RN (retired) Moderator: Sharon Gunn MSN, RN, ACNS-BC Lunch (provided) Assistive Technologies for Promoting Older Adult Independence....................... Jon A Sandford M.Arch. Break Suboptimal Medication Use in Older Adults ............ Joe Hanlon PharmD, MS Introduction to Interactive Learning Lab................................................. Will Hites & the BHCS CLIP team Adjourn
Goals
Purpose
To enhance interprofessional geriatric care through innovative and collaborative learning activities with the goal of achieving optimal outcomes among older adults.
9:00 9:20
10:20 10:40
11:40 1:00
3:40 4:00
Registration Networking & Continental breakfast CONCURRENT SESSIONS I 101: Transitional Care Model ........... Kellie Kahveci MSN, RN, APRN, ANP-BC, GNP-HFCN 102: Elder Abuse: Watching for it or turning a blind eye? ........................................ S. Denise Brown BSN, RN-BC 103: Alzheimers The Elusive Enigma.................. Sandra Peterson DNP,APRN, FNP/GNP-BC, PMHNP 104: Interactive Learning Lab Break CONCURRENT SESSIONS II 201: Palliative Care for Older Adults.....................................Pam Green APRN, MSN, FNP-BC 202: Common Emergencies in Geriatric Patients .. Mary Bruce MSN, MEd, RN 203: Resources for Older Adults ........................................... Mary Brown M.Ed Millie DeAnda 204: Interactive Learning Lab Break CONCURRENT SESSIONS III 301: Exercise & Activity: Recommendations for Healthy Older Adults, with Chronic disease & Frailty................................Bonnie Lucio PT, GCS, CLT 302: Crossing the Continuum of Care: Partnership with Skilled Nursing Facilities ........... Christina Schuh RN, BSN Julia Newton, RN, BSN, CMSRN Virginia Payne RN, BSN 303: Role of Geriatric Care Managers .................. Kay Paggi CMC, LPC, NCGC 304: Interactive Learning Lab Lunch (provided) CONCURRENT SESSIONS IV 401: Collective Visions & Songs for increasing nurses knowledge of best practices for Care of the Older Adult ........... Brenda Matkze PhD, RN 402: How to Improve Health Literacy among Older Adults ......................................... Nancy Chu PHD, RN, BCNS-BC 403: Social Factors Impact Readmissions........................... Alexis Early LMSW 404: Interactive Learning Lab Break Announcements ........................................................ Dora Bradley PhD, RN-BC It Takes a Village: A Simulation of Health Care Team Synergy ................. Johnanna Hernandez PhD, FNP-BC Janice Anderson PhD, CNE Gil Hernandez MS, RD, LD, CNSC Kellie Bruce PhD, RN, FNP-BC Prize Drawings, Wrap Up & Evaluations ................. Dora Bradley PhD, RN-BC Adjourn
Registration
Early registration (before June 1, 2013) is $199 (includes Wed pm Murder Mystery dinner for 1st 350 registrants). Price after June 1, 2013 is $250.
Contact Hours
A maximum of 11.08 contact hours will be awarded for the nurse who attends the entire program. Baylor Health Care System is accredited as a provider of continuing nursing education by the American Nurses Credentialing Centers Commission on Accreditation Respiratory therapists, pharmacists, physical & occupational therapists, social workers, dieticians, and other healthcare professionals are invited to visit our website regarding continuing education credits.
(A)
GERIATRIc CONFEReNCE
2013
Join us June 26-28, 2013 in Dallas, Texas at The Westin Galleria for our lively and interactive conference on geriatrics. Share your insights with nurses, respiratory therapists, pharmacists, physical therapists, social workers, academic nursing faculty, dietitians, skilled nursing facility caregivers and others who provide direct care and support to patients.
Featuring
A n exclusive inte ra c tive myste r y d in ne r fo r the rst 350 re g istra nts A pre m ie r Inte ra c tive L ea r n in g L ab A s e lec tio n o f Se n so r y L ea r n in g Ac tivitie s P r iz e s, Giveaways a n d Mo re
Speaker
Je n n ie C h in H a n so n RN, M S, FA AN, CEO of A me r ica n Ge r iatr ics So c ie ty Sh a ro n Ino uye M D, M P H , Dire c tor of Agi ng Bra in Ce nte r, In stitute fo r A g in g Res earch
Client
Baylor Health Care (Geriatric Conference Poster, App, Brochure...)
Concept
Geriatricks. Advertisement for the geriatric conference with a murder-mystery dinner theme.
Overview
Baylor Health Care wanted to advertise its annual geriatric conference through a campaign promoting the murder mystery dinner. Baylor thought this clever play on words was a successful concept in that it both introduced the dinner theme, and connected w/the audience.
Client
Hal D+PC Architecture
Media
Annual report
Overview
Hal D+PC is a family owned and operated architecure company, and has french roots that trace back to the Eiel Tower architect, Alexandre Gustave Eiel. They like to feature there origins throughout there work, to highlight their long lasting experience.
Client
Monks Oven
Media
Brand Identity
Overview
Monks is a brick-oven pizza restaurant, located in Winnsboro, Texas, that provides its customers with a unique dining experience , reminiscent of the Renaissance age, complete with chapel doors, stained glass windows, aged barrels of wine and wide selection of re grilled pizza.
Client
Every Man Jack
Concept
Men dont have to be as lthy as their habits
Overview
Every Man Jack is a line of male grooming products that wears its manliness load and proud. There is nothing fake about their products, and EMJ wants to come across that way to their audience. These ads embrace that true male grit to make men feel comfortable in their skin.
Client
Ellas Kitchen (Organic baby food)
Media
Interactive Website
Overview
Ellas Kitchen wanted to inform rst time parents about all the healthy benets found in their expansive line of organic baby food products made for growing children from ages 6-weeks to 5 years. This interative web page introduces the needs of a growing childs diet.
RedCross_1.pdf
5/12/10
6:18 PM
RedCross_2.pdf
5/12/10
6:20 PM
SAFETY
RELIEF IS A JOINT EFFORT
WE BRING
AFTER THE STORM
TOGETHER
WE BRING COMFORT
TO CATASTROPHE
RELIEF IS A JOINT EFFORT
TOGETHER
Client
American Red Cross ( Outdoor Poster )
Concept
Relief is a joint eort.
Overview
The Red Cross logos, that collectively make-up an image of relief or rescue, is representing the collective eort that is The American Red Cross. The non-prot group is made up of an exorbitant amount of individual contributions which, together, help provide comfort in Chaos.
OUR STORY
CLIENT STORIES
SERVICES
WORK
CONTACT
OUR STORY
CLIENT STORIES
SERVICES
WORK
CONTACT
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Howard Payne University A Call to Send Campaign | June 3, 2013 Project was completed on time and within budget. All thematic and graphic objects were where they always met.
Project was completed on time and within budget. All thematic and graphic objects were met. It was so well received that unexpected additional mass mailings have increased its reach. Services Provided Branding, Promotional, Web, Stationary Concept A Call to Seek, A Call to Serve, Call to Send Website Link www.hpu.com/donaroutreach
TELL YOUR
STORY
Strategy.
Project was completed on time and within budget. All thematic and graphic objects were met. It was so well received that unexpected additional mass mailings. Learn More >>
BRANDING
STATIONARY
WEB
INTERACTIVE
BROCHURE
OUR STORY
CLIENT STORIES SERVICES WORKWORK CONTACT OUR STORY CLIENT STORIES SERVICES CONTACT
Discovery.
Project was completed on time and within budget. All thematic and graphic objects were met. It was so well received that unexpected additional mass. Learn More >>
Design.
Project was completed on time and within budget. All thematic and graphic objects were met. It was so well received that it brought more unexpected additional. Learn More >>
STORY
HOW WE TELL YOUR
Discovery. Strategy.
The PR&C Story
www.hpu.com/donaroutreach
targeted message platform, which would serve as the foundation for all future messaging.
< PREVIOUS
Project was completed on time and within budget. All thematic and graphic objects were where they always met. Project was completed on time and within budget. All thematic and graphic objects were met. It was so well received that unexpected additional mass mailings have Design. increased its reach. Services Provided Branding, Promotional, Web, Stationary
Our Storytellers
Peterson Ray & Company enthusiastically rose to the occasion. First, one-on-one interviews were conducted to generate a targeted message platform, which would serve as the foundation for all future messaging. Website Link
Client Stories
Our Story
With the message platform complete, the Peterson Ray team gave NOC the new life it was looking for. The school identity was revamped with a logo mark that represents each campus as part of a greater whole, as well as a tagline. In addition, athletic identities were created for the NOC Jets and NOC Mavericks.
BRANDING
Bryan Peterson Founder & Lead Creative
INTERACTIVE BROCHURE STATIONARY WEB Peterson Ray & Company enthusiastically rose to the occasion. First, one-on-one interviews were conducted to generate a
Project was completed on time and within budget. All thematic and graphic objects were met. It was so well received that is when the gerbils came out and got water unexpected mass mailings have increased its span.
Our Studio
OUR STORY
CLIENT STORIES SERVICES WORK CONTACT OUR STORY CLIENT STORIES SERVICES WORK CONTACT
S T. PA
ST
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FE D E R A L
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Peterson Ray & Company was completed on time and within budget. All thematic and graphic objects were met. It was so well unexpected app. Learn More >>
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Project was completed on time and within budget. All thematic and graphic P | met. 214.954.0522 F | received 214.954.0522 objects were It was so well that is when the gerbils came out and got water unexpected mass mailings For information have increased its span. about how PR&C can help you, please contact:
Gayle Goodman | Business Specialist Gayle@Peterson.com Dosha Vance | Office Manager Dosha@Peterson.com
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Peterson Ray & Company Scott Ray 311 & North Street | Suite 311 Studd Muffin LeadMarket Creative Dallas, TX 75202
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Concept A Call to Seek, Company A Call to Serve, Call to Send Website Link Email Address www.hpu.com/donaroutreach
Questions / Comments
BRANDING
STATIONARY
WEB
INTERACTIVE
BROCHURE
Social Media
Howard Payne University A Call to Send Campaign | June 3, 2013
Client
Peterson Ray & Company
Media
Company Website
Overview
Peterson Ray and Company, my current employer, was wanting a website that clearly presented our creative process, our work, and our capabilities. We developed a simple design system that clearly explains our creative process, then used it to establish the brand image.
Client
The Dallas Foundation
Media
Annual Report
Overview
The Dallas Foundation manages how generous donations are dispensed throughout the city of Dallas, serving as the link between the rich and the poor. This year they have switched their focus towards childhood organizations and requested that there annual report reects this.
RIDER
Riders campus is situated along the business and technology corridor between Philadelphia and New York City. Our unique location has enabled us to build strong connections to the professional communities and we work with leaders of major corporations to develop programs that are responsive to the needs of business today. Rider business and accounting programs have a strong reputation, and are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Throughout the years, Riders College of Business Administration has consistently focused on providing educational experiences that blend academic philosophy with professional experience. As a result, we develop leaders equipped to meet the rapidly evolving challenges of todays global economy.
98%
MOVING FORWARD
RIDER
MBA
THE MBA PROGRAM AT A GLANCE
AVAILABLE CONCENTRATIONS
FORWARD
PROGRESS
Client
Rider University (Graduate student viewbook)
Concept
Moving Forward. Rider provides its students the skills necessary to keep up with the fast-paced world.
Overview
We found that the main concern amongst students who were seeking a graduate degree was the return on their investment, and thus developed the concept, as well as copy, around that principle. Motion blur photography was used to reinforce this moving forward concept.
Client
Esquire
Media
Magazine Cover
Ad Brief
This project was intended to assess conceptual, as well as directoral, abilities. A person had to be featured on the magazine cover in a way that represented the theme of the magazine, religion and politics. This included directing a professional photgrapher, model and make-up team.