Você está na página 1de 9

PROFESSIONAL & VOCATIONAL

3rd Edition

MARKET LEADER
Now with MyEnglishLab
Whether you need to extend the contact hours you have with your students, make homework a more meaningful exercise, or want deeper insight into the areas in which your students need more practice MyEnglishLab provides the perfect blended learning solution for your Market Leader course. www.market-leader.net

54

Professional & Vocational


PROFESSIONAL & VOCATIONAL CORRELATION CHART This chart is designed to show where each of our products fit with the CEF. This will help you to choose the course which best fits your students needs.
CEFR levels Market Leader 3rd Edition Market Leader Specialist Titles Market Leader Business Grammar Intelligent Business Lifestyle Vocational English Technical English English for International Tourism NEW p56 p57 p57 p58 p59 p60 p61 p62 BOOK 2 BOOK 3 BOOK 4 BOOK 5 BOOK 6 A1 A2 B1 B2 C1 C2

KEY

BOOK 1

PROFESSIONAL & VOCATIONAL


55

Market Leader 3rd Edition


David Cotton, David Falvey and Simon Kent 5 Levels CEF A1 C2 The 3rd Edition of this ever-popular course combines new material with the features that have made it a best seller. The course includes reading texts from the Financial Times and case studies which enable your students to use English in authentic business situations. After completing the case studies students are motivated to view the case study commentaries on the DVD-ROM that provide opinions from successful consultants who work in the real world of business. New Business Across Cultures spreads also focus on the cultural issues that they need to be aware of to be successful in todays global business environment.

We have been using Market Leader... for many years. Authentic business sources such as the Financial Times, informative interviews and interactive case studies make this course unique and enjoyable. In spring semester 2012 we started using Business English ActiveTeach, which provides software for interactive whiteboards. It has made the learning process much more exciting and student friendly.
Olena Tsyrkun, Kyiv National Economic University, Ukraine
Course Book w/ DVD-ROM Course Book w/ DVD-ROM & MyEnglishLab Teachers Book w/ Test Master CD-ROM Practice File w/ CD ActiveTeach Course Book Audio CD Test File Elementary 9781408237052 9781447922261 9781408279212 9781408237069 9781408259955 9781408219652 9781408219720 Upper Intermediate 9781408237090 9781447922292 9781408268032 9781408237106 9781408259986 9781408219928 9781408219997 Pre-intermediate 9781408237076 9781447922285 9781408279229 9781408237083 9781408259979 9781408219836 9781408219904 Advanced 9781408237038 9781447922254 9781408268025 9781408237045 9781408259948 9781408219560 9781408 219638 Intermediate 9781408236956 9781447922278 9781408249499 9781408236963 9781408259962 9781408219744 9781408219812

Course Book w/ DVD-ROM Course Book w/ DVD-ROM & MyEnglishLab Teachers Book w/ Test Master CD-ROM Practice File w/ CD ActiveTeach Course Book Audio CD Test File

56

www.market-leader.net

Market Leader Specialist Titles


Adrian Pilbeam, Nina ODriscoll, Sara Helm, Rebecca Utteridge, A Robin Widdowson CEF B1 C1 This range of Market Leader Specialist Titles allows teachers to focus on the reading skills and vocabulary development required for specific areas of business. They can be used alongside the Market Leader Course Book, as a standalone course or with any other business English course. The following titles are available in this series: Accounting and Finance (supports ICFE exam preparation) Business Law (supports ILEC exam preparation) Human Resources Logistics Management Marketing Working across Cultures
Accounting and Finance Business Law Human Resources Logistics Management Marketing Working Across Culture 9781408220023 9781408220054 9781408220047 9781408220061 9781408220078 9781408220030

Market Leader Essential Business Grammar and Usage


CEF A1 B1

Market Leader Business Grammar and Usage


Peter Strutt CEF B2 C1 The Market Leader grammar books provide your students with all the business grammar practice they need to support them in their studies. They can be used with any business English course.
Business Grammar and Usage Essential Business Grammar and Usage 9781408220085 9781408220016

www.market-leader.net

57

Intelligent Business Coursebook


Tonya Trappe, Graham Tullis, Christine Johnson, Irene Barrall, Nikolas Barrall 5 Levels CEF A1 C2 Informative and authentic material from the Economist in the Intelligent Business Coursebook help students to increase their knowledge of key business concepts whilst learning English. The course can be used in preparation for exams such as BEC and BULATS and the Workbook provides extensive exam practice

an invaluable and ambitious project informed by incredible expertise.


The English Speaking Union Judges

Intelligent Business Skills Book


Tonya Trappe, Graham Tullis, Christine Johnson, Irene Barrall, Nikolas Barrall 5 Levels CEF A1 C2 This short course covers the functional language that people in business require such as negotiating and dealing with problems. It can be used on its own as an intensive course or alongside the Intelligent Business Coursebook.
Coursebook w/ CD-ROM Skills Book w/ CD-ROM Teachers Book w/ Test Master Multi-ROM Workbook w/ Audio CD Audio CDs DVD Video Resource Book Elementary 9781408255988 9781405 881418 9781405 881425 9781405 881432 9781405849760 Pre-intermediate 9781408256008 9780582846920 9781405843393 9780582846951 9780582840515 Intermediate 9781408255995 9780582846883 9781405843409 9780582846913 9780582840522 9781405837507 9780582847996

Coursebook w/ CD-ROM Skills Book w/ CD-ROM Teachers Book w/ Test Master Multi-ROM Workbook w/ Audio CD Audio CDs DVD Video Resource Book

Upper Intermediate 9781408 256015 9780582846968 9781405843416 9780582846999 9780582840539 9781405837514 9780582848078

Advanced 9781408255971 9781408267950 9781408267967 9781408269794 9781408217740

58

www.pearsonELT.com/intelligent_business

Lifestyle
Vicki Hollett, Norman Whitby, Iwonna Dubicka, Margaret OKeeffe, Irene Barrall, John Rogers 4 Levels CEF A1 C1 Lifestyle is designed to meet the everyday language requirements of people who need English for work, travel and socializing. As well as dealing with how people communicate at work, it also helps learners interact effectively outside of the work environment, enabling them to get things done in a variety of situations.

Lifestyle is really good for your students that need to practise visiting clients, giving tours and entertaining. It has really interesting activities and each spread finishes in speaking-focused activities.
Olivia Tilghman Osborne Responsable Pdagogique, Paris

It has a fresh new style and compared to other business books not so intense.
Lynn Botterbusch, AGWirtschaft, Germany

For more information on ActiveTeach - see page 6.


Elementary Coursebook w/ CD-ROM Teacherss Book w/ Test Master Multi-ROM Workbook w/ Audio CD ActiveTeach Class CDs 9781408237113 9781408237120 9781408237137 9781408259917 9781405863735 Pre-intermediate Intermediate 9781408237175 9781408237182 9781408237199 9781408259931 9781405863896 9781408237144 9781408237151 9781408237168 9781408259924 9781405863810 Upper Intermediate 9781408297780 9781408297797 9781408297803 9781408291535 9781408291559

www,pearsonELT.com/lifestyle

59

PROFESSIONAL & VOCATIONAL

Vocational English Series


David Bonamy, Evan Frendo, Maja Olenjniczak, Rosemary Richie, Maria Spada Symonds, Ros Wright, David Hill. Series Editor: David Bonamy 4 Levels CEF A1 B1 Designed for students in vocational education as well as company employees, these titles cover the essential vocabulary that learners need in the work place. Each title contains a CD-ROM with interactive glossaries in both British and American English and the complete course book audio in MP3 format. Level 1: CEF levels A1 to A2 Level 2: CEF levels A2 to B1 The following titles are available: Banking and Finance Construction Information Technology Nursing Oil and Gas

www.pearsonELT.com/vocationalenglish
English for Banking and Finance English for Construction English for IT English for Nursing English for Oil and Gas Course Book w/ CD-ROM Course Book w/ CD-ROM Course Book w/ CD-ROM Course Book w/ CD-ROM Course Book w/ CD-ROM Level 1 9781408269886 9781408269916 9781408269961 9781408269930 9781408269978 Level 2 9781408269893 9781408269923 9781408269909 9781408269947 9781408269954

David Bonamy
O N V O C AT I O N A L E N G L I S H In my experience of teaching Vocational English, I have found that time is always a scarce commodity, since language courses tend to be squeezed into already crowded college timetables or work shifts. This adds to the pressure to ensure that we are teaching only that subset of language which is essential for workplace communication. Instead of aiming for a complete mastery of all aspects of English grammar or pronunciation, a major criterion is mutual intelligibility. Syllable and word stress, for example, are often more crucial to intelligibility than phonemic accuracy. Similarly, vocabulary must be chosen with a rigorous attention to need. Essential technical terms from the physical environment (its tools, instruments and equipment) and some key concepts of the industry must be carefully selected. High-frequency semi-technical terms, as well as common word clusters and collocations in use in the field will also be needed. For example, banking employees are trained to find out the customers needs before recommending a solution. The activities below reflect these aspects of workplace training. Communication in the workplace is complex, and the challenge for anyone trying to create effective and realistic VE materials is to take full account of this complexity while keeping the materials relatively simple, especially at lower language competency levels. VE materials should reflect the important role of both on-the-job training and formal training in the workplace.

60

Technical English
David Bonamy 4 Levels CEF A1 C1 Technical concepts are clearly explained and presented with informative illustrations in this four-level course. Technical English teaches the core language common to a number of specialisations and is ideal for vocational education or for company employees. The topics reflect the most recent developments in technology, keeping learners interested and motivated. The Teachers Book provides full support including clear explanations of technical information.

The Technical English series is challenging and rewarding. It provides students with, not only the language skills necessary to function effectively on technical courses or in the workplace, but also the everyday English needed in a variety of situations.
Dr. Salem Aletani English Language Center, Yanbu Industrial College
Level 1 9781405845458 9781405845472 9781447934776 Level 2 Level 3 9781405845540 9781408229477 9781405845564 9781408229453 9781447934776 Level 4 9781408229552 9781408229538

Course Book Course Book CD Course Book w/ Workbook & CD-ROM Teachers Book w/ Test Master Multi-ROM Workbook w/ CD (w/ key) Workbook w/ CD (no key) Flexi Course Book A Flexi Course Book B

9781405881449 9781405881456 9781408268056 9781405896528 9781405896535 9781408222508 9781408222515 9781405896542 9781408267981 9781405896559 9781408267998 9781408222522 9781408222539

9781408268063 9781408268001 9781408268018

www.pearsonELT.com/technicalenglish

PROFESSIONAL & VOCATIONAL


61

English for International Tourism


Iwonna Dubicka, Margaret OKeeffe, Peter Strutt

100%

NEW

3 Levels CEF A2 B2 English for International Tourism is designed to meet the English language needs of professionals working in the tourism industry and students of tourism in further education. The course includes authentic material taken from Dorling Kindersleys acclaimed Eyewitness Travel Guides which explore some of the worlds top tourist destinations. The series builds learner confidence in the professional skills needed for the tourist industry whilst developing their language awareness. Students practise these skills in realistic Case Studies that reflect topical tourism issues. The DVD-ROM accompanying the Coursebook includes travel DVDs with accompanying worksheets.
Pre-intermediate Intermediate Coursebook w/ DVD-ROM Teacher's Book w/ Test Master CD-ROM Workbook w/ Audio CD (w/ key) Workbook w/ Audio CD (no key) 9781447923879 9781447923886 9781447923893 9781447923909 9781447923831 9781447923848 9781447923855 9781447923862 Upper Intermediate 9781447923916 9781447923923 9781447923930 9781447923947

Iwonna Dubicka and Margaret OKeee


S P E A K A B O U T E N G L I S H F O R I N T E R N AT I O N A L TO U R I S M International tourism is one of the largest global industries. In this industry English language skills are both a daily requirement and essential for career advancement. English for International Tourism is designed to meet the English language needs of professionals working in the tourism industry and students of tourism in further education. It is recommended preparation for the LCCI English for tourism exams www.lcci.org.uk. The course includes authentic material taken from Dorling Kindersleys acclaimed Eyewitness Travel Guides which explore some of the worlds top tourist destinations.

62