Future Group's Big Bazaar in new avatar to greet shoppers [Retailing] Sharma, Samidha.

The Economic Times (Online) [New Delhi] 04 June 2011. The store has a certain positioning which caters to the middle end of the market which will not change as it is the biggest revenue generator for the retailer, said Arvind Singhal, chairman, Technopak Advisors, a retail consultancy. Besides having a fuller range in the food category, another big focus area for Big Bazaar will be to expand its line of international brands that it stocks currently in its stores. Big Bazaar woos kiranas, homemakers Suneja, Kirtika. Financial Express [New Delhi] 07 Feb 2014. People in services business like cable operators or running Suvidha bill payment outlets can also become franchisees for Big Bazaar direct while the third category relates to homemakers who can do direct selling of these products. Consumer-based brand equity and top-of-mind awareness: a cross-country analysis, Hakala, Ulla; Svensson, JohanView Profile; Vincze, ZsuzsannaView Profile. The Journal of Product and Brand Management21.6 (2012): 439-451. Purpose - The study focused on dimensions of consumer-based brand equity, and especially the recall level of brand awareness. The purpose was to identify any statistically significant differences in brand recall in various product categories and different national contexts. Design/methodology/approach - This observation study explored relations between consumers' awareness of brands, attitudes related to brand equity, and changes in cultural context. Questionnaire data was collected from university students in four countries: the USA, Finland, France and Sweden. The respondents were asked about the brands of beverages, computers and cell-phones that first came into their minds, and their attitudes in relation to brand equity. Findings - It seems that the four dimensions of brand equity co-vary depending on the cultural context. The results also revealed a relationship between TOMA and the national context that was generalizable in the three product categories. Research limitations/implications - Culture as a contextual factor of consumer brand equity should be studied further. The findings should be replicated with non-student samples in other product categories and cultural contexts. SEM could be used to establish the causality and direction of the relationships between the various dimensions of culture and brand equity. Practical implications - The findings on the effect of the cultural context on brand equity are of practical relevance to marketing managers: they should tailor their branding strategies accordingly. Originality/value - The results gave valid and reliable evidence of a relationship between the TOMA dimension of brand equity and the national cultural context.

Future Group's Big Bazaar in new avatar to greet shoppers Sharma, Samidha. McClatchy Tribune Business News [Washington] 04 June 2011. The store has a certain positioning which caters to the middle end of the market which will not change as it is the biggest revenue generator for the retailer, said Arvind Singhal, chairman, Technopak Advisors, a retail consultancy. Besides having a fuller range in the food category, another big focus area for Big Bazaar will be to expand its line of international brands that it stocks currently in its stores. Kishore Biyani's Future Group woos kiranas, homemakers with Big Bazaar Direct Financial Express [New Delhi] 07 Feb 2014. People in services business like cable operators or running Suvidha bill payment outlets can also become franchisees for Big Bazaar direct while the third category relates to homemakers who can do direct selling of these products. Big Bazaar hopes customized fare will drive growth Mint [New Delhi] 06 July 2012. Customized services like these will be the next driver of growth at Big Bazaar and Food Bazaar, the value department and hypermarket chains of the country's largest listed retailer Pantaloon Retail (India) Ltd, said Sadashiv Nayak, chief executive of Big Bazaar. Growth of Future Group logistics - Indian retail company Krishnamoorthy, BalaView Profile; Mazumdar, Smita; Mohanty, Chandrama. Purpose - The purpose of this paper is to develop material for classroom teaching in the subject area of general management with retail industry focus. Design/methodology/approach - The approach is a case study approach with an emphasis on building relevant issues for class discussions and providing opportunities for students to analyze using additional resources from the library, company web site and newspaper articles. Findings - The case research enabled us to understand the challenges faced by organized retail companies in Indian subcontinent with reference to logistics and sourcing. Organised retail is an emerging industry in India and it provides an interesting analysis for growth and entrepreneurial ventures. The case research also provided important insights into growth of retail industry, extent of consolidation happening within the industry due to the unorganized retail industry players aligning themselves as out sourcing partners for major retailers, etc. To this extent, there is scope for further research in this area of research. Research limitations/implications - There are issues related to ethical practices in sourcing. This issue did not probe into this aspect of the retail industry. Originality/value - This case is originally developed by conducting interviews with company officials and collecting information using qualitative approach. The details provided are true to the timeline given in the case - 2011 in Indian setting - Mumbai.