3 x 3(+/-) Observations

on Social Media

by Dave Coustan
for SocialWyo
10/8/2009

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Hello.

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Hello.

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First Three:
Lessons from the Earthling blog

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First Three:
Lessons from the Earthling blog

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A (Potentially) Unpopular Product Rollout

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A (Potentially) Unpopular Product Rollout

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When The Press Is Early To The Party

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When The Press Is Early To The Party

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Pause.

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A Better Knowledge Base

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Also…

•  An active part of a larger story (Hurricane Katrina

relief/iPhone launch)
•  A Canary in the coalmine/failsafe (Laughing Squid Hosting)
•  Agile and adaptable product development
•  Honest market comparisons
•  Inter-company communications
•  Smart SEO

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Second Three:
Tools I Would Have Loved To Have In 2005

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Google Insights For Search

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Google Insights For Search

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Get Satisfaction/UserVoice

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Get Satisfaction/UserVoice

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Pause.

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Radian6 (and the like)

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Also…

•  Yahoo! Pipes
•  Google App Engine
•  TweetDeck/TweetRiver
•  Yammer
•  TinyURLs
•  Tumblr
•  WuFoo/Google Docs

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Third Three:
Corporate Social Media Then And Now

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Then And Now

2005 2009
•  Should companies •  What's the best model
participate? for company
•  Should we have a participation?
corporate blog? Who •  Should a corporate
should write it? Twitter account be
staffed with one
person or a team?

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Then And Now

2005 2009
•  Where should a social •  Who should lead the
media program reside org? PR? CorpComm?
within an Marketing? Product?
organization? PR? Customer Service?
CorpComm? Product? •  Which of our Agency
partners should assist/
lead?

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Then And Now

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Then And Now

2005 2009
•  How do we find the •  How do find the
conversations about conversations about
us? How do we keep things we care about?
up? •  Which tools should we
use? How should we
use them?
•  How do we translate
the data into
actionable insights?
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Bonus Slides

2005 2009

•  What's the ROI/how •  What's the ROI/how

do we measure social do we measure social
media programs? media programs?

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Pause.

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Bonus Slides

2005 2009

•  Do we have a social •  How do we guide and

media policy? train our employees?

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Bonus Slides

2005 2009

•  How do we prevent •  How can we Tweet our

employees from earnings calls?
blogging SEC- •  How do we remain
regulated information? FTC compliant?

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 Thank You!

Dave Coustan
Extraface@gmail.com
http://www.extraface.com
Twitter: Extraface

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