BitTorrent Consumer Electronics

Overview and Demonstration

o Introduction o Products o Benefits o Demo

Introduction

BitTorrent is owned by GYRE TM

o Investors: Accel and DCM

o Facebook, Groupon, Dropbox, Ren

Ren, Sling, Foundry Networks, SMIC

Status: Private
o Revenue = 100% CAGR o Users = 150,000,000

Employees: 100
o San Francisco, San Diego, Belarus o Japan, Korea, Taiwan, EU

Building a Better Internet

Products:
o Peer-based Protocols o Personal Software o Consumer Electronics o Content Publishing

44

Protocols
BitTorrent
uTP Live Streaming

Software Clients (BT/uT)

Browser Control Personal Share Live Streaming

Devices Digital TV
Blu-ray/DVD STB/NAS/DMA Mobile/Tablet

Publishing Content Apps

Publishing DNA/ISP Live Broadcast

Cloud Storage

Dedicated to researching & developing improved Internet technologies

Software products for finding, sharing and moving personal media

Integrating core IP into devices that reach any screen

Tools for content creators and distributors
55

Protocol: invented BitTorrent P2P

o Moves 20% to 40% of Internet traffic

Clients: BitTorrent and uTorrent

o Over 1,000,000,000 downloads

Users: 150,000,000 monthly users

o Bigger footprint than Comcast, AT&T,

and Time Warner combined

o More users than Hulu, Netflix, Pandora

and Spotify combined

66

150,000,000 Monthly Active Users

Spotify

Netflix

Hulu

Twitter

Chrome

BitTorrent

A force to reckon withbigger that Hulu and Netflix combined and doubled
FastCompany, 2011

Largest Source of Internet Traffic

BitTorrent

HTTP
YouTube Flash iTunes Facebook
0 2 4 6 8 10 12 14 16 18 20

80% Global Market Share

20% Others Others

BitTorrent uTorrent

80% BitTorrent

Products

Peer-based Protocols

o
o

Personal Media Software

Content Publishing Consumer Electronics

11 11

Key Product Features

o Peer-based: the most efficient way to deliver Internet media
o Transport, congestion control, live broadcast, storage/sync

o Find: any content on the Internet

o UGC, Personal, Independent, Premium

o Play: any content on any screen

o Regardless of original content format

o Move: content to anywhere

o Share with friends, family and fans o Shift to any Certified device in the living room

12

Peer-Based Protocols
o
BT Protocol
o The most efficient way to move Internet

content

uTP
o Advanced congestion control for the

global Internet

Live
o Server-less live streaming scaling to an

audience of millions

Storage/Sync
o Server-less storage and personal file

synchronization

13

Personal Media Software Torrent Clients

o
uTorrent
o Worlds most popular BitTorrent client o Highly efficient implementation (~600kb) o 105M users

BitTorrent
o Feature rich BitTorrent client o Dominant in English speaking countries o

25M users

Browser Control
o Micro-client that resides in browsers o Start/Stop/Get/Play/Shift/Remote Control o 20M users

14

Personal Media Software Sharing Problem

High Quality

Low Quality

15

Personal Media Software Sharing Solution

High Quality

High Quality
16

Personal Media Software Sharing Solution

o o o o o
Quality
o Unlimited size and number of files

Social
o Real-time commenting + social network integration

Fast
o Peer-computing accelerated delivery

Private
o Controlled delivery to known parties

Personal TV
o Viewable on any BitTorrent Certified device

17

Personal Media Software Personal TV

High Quality

High Quality
18

Content Publishing Platform

Famous TED Talks series promoted on BitTorrent and distributed millions of times to BT users

Award winning film promoted on BitTorrent and later picked up by HBO 2,000,000 downloads by BT users

Episodic TV series promoted on BitTorrent and raised $60,000 1,000,000 downloads by BT users

Local Hip Hop Artist promoted on BitTorrent and grew social media 10x 500,000 downloads by BT users

Khan Academy educational videos (championed by Bill Gates) providing free education to anyone, anywhere

19

Content Publishing Artist Support

"BitTorrent is a great platform to help us fulfill our mission of providing world-class education to anyone, anywhereit offers a unique opportunity to video creators and publishers. The technology allows users to download large video files quickly, plus it requires no costly hosting or infrastructure on our end. The idea of BitTorrent as a viable means of distributing content is really starting to break throughbetween Pioneer One, Zenith and other projects adopting the same model, it's going to become too big to dismiss."

My goal is to use BitTorrent to build as large an audience as I can, and I want to be where people my age go to hear new music.

"You can't fight against the technology people are using. People are using BitTorrent to discover music and we want them to hear our music."

To see movies such as ours welcomed into the BitTorrent ecosystem marks a significant step in the adoption of the technology as a legitimate film distribution platform.

20

BitTorrent Is Not a Piracy Company

BitTorrent is an extremely efficient publishing tool and search engine that allows creators and rights holders to make their content available on the Internet securelyBitTorrent, Inc. strongly discourages the use of its technology for distributing films without a license to do so.
Bram Cohen Founder and Chief Scientist

We are glad that Bram Cohen and his company are working with us to limit access to infringing files on the BitTorrent.com website, said Glickman. They are leading the way for other companies by their example.
Dan Glickman CEO of the Motion Picture Association of America

21

Content Innovation History

BitTorrent BitTorrent and MPAA Join Forces BitTorrent creator Bram Cohen works with MPAA to fight piracy BitTorrent and Khan Academy Distribute Education Materials Australian Feature The Tunnel Gets BitTorrent Release

BitTorrent Reconsidered: How the Protocol Can Help your Band Legally BitTorrent Starts Artist Spotlight Program BitTorrent Begins Promoting Content Creators How to Personal Content Channel Create a BitTorrent
22

Product: Consumer Electronics

Open System

Any Content

Any Device

23

Consumer Electronics Apple

o o o
Apple Content Only iTunes and DRM required no personal content Consumer must use Apple products

Apple Content Only M4V Format/DRM

24

Consumer Electronics BitTorrent Model

o o o
Any Content, Any Format, Any Device UGC, Personal, Indie, Premium Downloaded to BitTorrent Client and Moved to CE

Open System
Any Content Any Format Personal Media

Device PC

25

Consumer Electronics Certification

o o
Platforms
o PC, Mac, Android, Embedded

Android/Embedded CE Clients
o Custom BitTorrent client
o SDK and CTK o Optimized BitTorrent/uTP stack o Personal media library and sharing

Apps and Channels

o Personal media sharing o Thousands of videos/songs

Logo = all Internet content

o Drives higher price and volume

26

Consumer Electronics Remote and Sling

27

Consumer Electronics Remote and Sling

Secure Login

Dashboard

Torrent Library

Multi-Language

28

Benefits

Consumers in Key Markets

RUSSIA EUROPE

NORTH AMERICA

KOREA

SOUTH AMERICA

30

Interoperability
o o o o
Unifies internet formats
o Video, Audio, Image, Games

Share media anywhere

o Devices, friends, sites, feeds

Play on any screen

o DTV, Blu-ray, STB, Mobile, NAS, etc.

Reduce codec support & licensing costs

o Lower BOM cost & increase margin

BitTorrent One Format Open Standards

31

BitTorrent vs. Open Source

Feature BitTorrent Open Source

Basic Torrent Engine Multi-Platform Support (PC, Mac, Android, Linux) uTP Traffic and Congestion Control Web Interface Remote Control

BitTorrent/uTorrent Client Integration BitTorrent Certified TM Interoperability

Transcode Support and Player Integration Content Integration: Personal, Independent, Premium Dedicated Development and Support

Legal Branding Rights (BitTorrent, uTorrent, Torrent)

32

BitTorrent vs. DLNA

Feature BitTorrent DLNA

Ability to Search Home Media Library Ability to Search Outside of Home LAN (NAT traversal) Ability to Search Internet Content Guaranteed Interoperability for All Certified Devices

Integrated Media Player + Transcode Support

uTP Traffic and Congestion Control Content Integration: Personal, Independent, Premium Dedicated Development and Support No Certification Fees

Valuable Brand Recognition (150,000,000 Consumers) BitTorrent is easier to use and has better brand recognition than DLNA
33

Benefits: BitTorrent Advantages

o
Features: BitTorrent provides many important features
o Do not exist with open source solutions o DLNA features are very and interoperability is broken

Brand: BitTorrent is globally recognized by over 150,000,00 CE consumers

o 80% will choose BitTorrent Certified devices over non-certified devices o 75% will pay $5 to $15 more for a BitTorrent Certified BD/DVD/DMA/NAS o 45% will pay $25 to $50 more for BitTorrent Certified TV o DLNA has no consumer recognition and no marketing strategy

Support: GYRE provides ongoing support, development and R&D

o Open Source solutions provide no support and changes must be given to competitors o DLNA consortium is fragmented and expensive

Legal: BitTorrent, uTorrent, and Torrent are registered trademarks

o GYRE strictly enforces these trademarks to protect Certified partners

34

BitTorrent Advantages

150,000,000 global users who buy CE devices

2,000,000,000 GB exchanged monthly (UGC, personal, indie)

Play any type of video, audio or image to any screen

Globally recognized brand proven to drive higher ASP and volume

35

Demo

Demo: Overview
o
Burn: find, transcode and play any internet content
o Eliminates need for multiple codec support o Reduces BOM and increases margin

Stream: 10 UI for TV playback

o Multiple library support + Internet content o Guaranteed interoperability and support for all media formats

Personal: mobile content creation to any device playback

o Personal TV solution + social media features o Intranet and Internet capable

Sling: remotely control and access content from anywhere

o Find, Start, Stop, Play, Share, and Sling content o HTML5 implementation works on Android and iOS

37

BitTorrent Consumer Electronics

Overview and Demonstration