PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT ___________________________________________________________________ ______ BBPM2103 MARKETING MANAGEMENT JANUARY 2012

___________________________________________________________________ ______ ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS

1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak kursus ini. / This assignment contains only ONE (1) question that is set in the language of the printed module for the course. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Muat turunkan tem !at tugasan versi bahasa yang berkenaan dari ada My!"# untuk enyediaan dan enyerahan tugasan anda. Tugasan anda hendaklah ditai dengan menggunakan sai$ %on 12 Times New Roman dan langkau baris 1.&. ' Download the language version of the assignment template concerned from the My !E for preparation and su"mission of your assignment. #our assignment should "e typed using $% point Times New Roman font and $.& line spacing. (. Tugasan anda hendaklah antara 2"00 #$%&&a 3000 atah erkataan t$'a( termasuk rujukan. Bilangan erkataan hendaklah ditunjukkan di hujung tugasan anda. Ja%&a% menyalin soalan dan arahan tugasan dalam jawa an anda. ) #our assignment should "e "etween !"" to #""" $or%s e&'l(%ing references. The num"er of words should "e shown at the end of your assignment. Do not copy the assignment question and instructions to your answer. &. )nda dikehendaki menghantar tugasan *#+),) *N+LINE melalui My!"#. *ila rujuk ke ada ortal untuk arahan mengenai rosedur menghantar tugasan anda secara online. )nda dinasihatkan menyim an senaskah tugasan yang diserahkan untuk rujukan sendiri. ) #ou must su"mit your assignment ON)*INE via the My !E. Refer to the portal for instructions on the procedures to su"mit your assignment on'line. #ou are advised to (eep a copy of your su"mitted assignment for personal reference. .. )nda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU %ail. ' #ou can su"mit your assignment ONCE only in a SING*E file. /. Tugasan anda hendaklah diserahkan antara ,#- Ma. 2012 hingga 1/#- Ma. 2012. *erahan 0e!e a0 1/#- Ma. 2012 TIDAK akan diterima. ' #our assignment must "e su"mitted "etween ,t# Ma. 2012 until 1/t# Ma. 2011+ )u"mission a,ter 1/t# Ma. 2012 will NOT "e accepted. 0. Tugasan hendaklah disia kan secara individu. )nda dilarang meniru tugasan orang lain. )nda juga dilarang sama sekali mem lagiat kerja orang lain sebagai kerja sendiri. / #our assignment should "e prepared individually. #ou should not copy another person*s assignment. #ou should also not plagiarise another person*s wor( as your own.

PENILAIAN ) E-A*UATION Tugasan ini menyumbang sehingga 312 dari ada jumlah markah kursus berkenaan dan akan dinilai berdasarkan ke ada Ru-1$( yang dilam irkan2 ' This assignment accounts for #". of the total mar(s for the course and shall "e assessed "ased on t/e R(0ri's attached + )nda akan diberikan maklum balas tentang tugasan ini sebelum 3e eriksaan )khir *emester bermula / #ou would "e given feed"ac( on the assignment "efore the +inal )emester E,amination commences. PLAGIARISME3 P*T*NGAN MARKAH ) 1*AGIARISM2 MAR3S DEDUCTION Ama1a%3 Tugasan yang diserahkan4 secara automatik4 akan disemak untuk menentukan kadar ertindihan. Jika lagiarisme dikesan4 markah akan di otong se erti berikut5 ' 6arning2 The submitted assignment will automatically undergo a similarity chec(. -f plagiarism is detected. mar(s would "e deducted as follows/ Tugasan dengan ertindihan kandungan antara 10 + 30 2 5 otongan 204 dari ada jumlah markah yang di eroleh. Tugasan dengan ertindihan kandungan antara 31 + "0 2 5 otongan (04 dari ada jumlah markah yang di eroleh. Tugasan dengan ertindihan kandungan lebih dari ada "045 Ma1(a# 0$5a1 akan diberikan. Assignments with 1" ) #" . o4erlap with others/ ". deduction from the total mar(s scored. Assignments with #1 ) !" . o4erlap with others/ 5". deduction from the total mar(s scored. Assignments with more t/an !". o4erlap with others2 6ero mar7 would "e given.

ASSIGNMENT QUESTION

PURP*SE This assignment is designed to enhance learners7 ability to analyse the ado tion o% market mi8 strategies in an organisation. RE6UIREMENT *elect an organisation %rom the retail industry that is involved in marketing activities and analyse how the chosen organisation utilises each o% the marketing mi8 elements in its marketing e%%ort. _________________________________________________________________________ MUKA SURAT TAMAT ) END O8 1AGE

ATTACHMENT ASSIGNMENT RUBRICS BBPM2103 MARKETING MANAGEMENT ) JANUARY 2012

L78 <1$te1$a Ma1(0 =e$&#t Introduction o% the organisation and nature o% business 9o descri tion o% the organisation7s background and nature o% business Brie% descri tion o% the organisation7s background and nature o% business 1 1

9a$1 2 Moderate descri tion o% the organisation7s background and nature o% business

A-7:e a:e1a&e 3 +lear descri tion o% the organisation7s background and nature o% business

E;.e!!e%t ( :etail descri tion o% the organisation was given5 name4 background4 roduct lines and marketing mi8 elements The analysis o% organisation7s roduct covered ( as ects o% roduct ( elements o% rice were identi%ied and accurately analysed ( romotional mi8 elements were recisely analysed and resented The analysis o% organisation7s distribution channel covered ( elements o% distribution channel Ma; Ma1( 0

1.&

)nalysis o% roduct 1.& )nalysis o% rice 1.& )nalysis o% romotion 1.&

)nalysis o% roduct was not resented

9o analysis o% rice element er%ormed

The analysis o% organisation7s roduct covered only 1 as ect o% roduct ;nly 1 element o% rice was identi%ied and oorly analysed ;nly 1 romotional mi8 element was analysed and oorly resented The analysis o% organisation7s distribution channel covered only 1 o% the elements o% distribution channel =nclear and irrelevant conclusion.

The analysis o% organisation7s roduct covered 2 as ects o% roduct 2 elements o% rice were identi%ied and reasonably clear analysed 2 romotional mi8 elements were analysed and moderately resented The analysis o% organisation7s distribution channel covered 2 elements o% distribution channel >air conclusion that is relevant to the analysis.

The analysis o% organisation7s roduct covered 3 as ects o% roduct 3 elements o% rice were identi%ied and ade<uately analysed 3 romotional mi8 elements were ade<uately analysed and clearly resented The analysis o% organisation7s distribution channel covered 3 elements o% distribution channel

)nalysis o% romotional mi8 was not rovided.

)nalysis o% distribution +hannel 1.&

9o analysis o% distribution channel resented

+onclusion 1

9o conclusion given.

+lear conclusion that is relevant to the analysis.

+oherent and well justi%ied conclusion that is relevant to the analysis.

T7ta! 7$%t0

>2"

30