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How to design

Big signs

i U X

The Largest Rays


The manta ray (Manta birostris)
is the largest species of the
rays. It ranges throughout
tropical waters of the world,
typically around coral reefs.
Mantas display curiosity
around humans and swim
among divers. Mantas breach
the surface and launch
into the air. Mantas feed on
plankton, fish larvae and the
like, filtered from the water
passing through their gills as
they swim. | Wikipedia

The key to designing big


is to think small.
Continued

Manta rays frequent cleaning stations where


small fish such as wrasse, remora (above),
and angelfish swim in the mantas gills and
over its skin to feed, in the process cleaning
it of parasites and dead tissue.

Continued

How to design big signs 0689

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i U X

BAmagazine.com

How to design big signs


Whether trade-show banners, billboards, wayfinding signs or wall
posters, the key to designing big is to think small.
Dark ceiling, white walls

Bright lights

Background signs

Finally, consistent sound quality


at any volume

Audyssey Dynamic EQ. Big sound, quietly.


Come check it out in Booth 12

Big signs are everywherealong freeways,


on storefronts, at trade shows, in museums
but no matter how big they are, they have a
paradox in common: at normal viewing distance, they appear small. The key to good
design, therefore, is to treat a big sign the same
as a tiny oneone image, few words, simple
typefaces, no overlaps (because you need clear
silhouettes)and keep it simple, because its
often surrounded by clutter.
Heres how that works:

Faces

Different colors

Foreground signs

Products

Before Your sign looked good when it was alone on your computer (upper left),
but hanging from the trade-show rafters (above), its finely tuned details disappear
in the visual noise. And note how small it seems! This design has too many words,
colors, overlaps and general complexity to withstand such a busy environment.

2 of 16

How to design big signs 0689

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How to design big signs

BAmagazine.com

3 of 16

i U X

Edit your message

Edit your message to its essential minimum, and think white spacein a busy
room you need to clear a stage so your message can be seen.

Big sound,
quietly.
audyssey dynamic eq

After What a difference! Its the same photoeven the same


sizebut with few words in simple typefaces and colors, its now
clearly visible above the trade-show floor! Hoist this banner to the
rafters (right), and customers will head your way!
Whats interesting is that despite its large size, this is the same
technique youd use to design a tiny sign.
Several things are going on:
1) The biggest element is the white, which contrasts sharply with
the dark ceiling and creates a stage for the message.
2) Her face is more visible and natural-looking because it flows into
the white background. Before, it was boxed by black.
3) The short phrase is in bold, simple lettering thats actually big.
4) Black and red are the most powerful colors, and on white they
can be seen clearly.

3 of 16

How to design big signs 0689

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How to design big signs

BAmagazine.com

4 of 16

i U X

Start with a short headline

One to three words are ideal. The fewer words you use, the bigger they can be,
and the more easily they can be read and understood at a glance.

Seeing spots! What


makes a leopard special.

Leopard

Leopard

Quick! What does the sign say? The one-word sign on the
right is instantly readable, while on the left, two sentences, even
short, tight ones like these, require a longer, harder look and can
be read comfortably only at close range. On a freeway billboard,
a long look is not even possible. Think short and simple.

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How to design big signs

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5 of 16

i U X

Add a clear image

A clear image is a familiar object with little detail and a distinctive silhouette.

Not these:

These:

Leopard
Leopard

Natural silhouettes

Leopard

Quick! Whats on the sign? (Above) The


leopard on the left in its natural environment
is difficult to see, while the leopard on the
right is clear. In this case, the silhouette was
created artificially by masking, but many images have natural silhouettes (left). The clearest
have no background at all, and high contrast.

5 of 16

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How to design big signs

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6 of 16

i U X

Design for close-up reading

Most big signs will also be seen up close. For this distance, add a detailed
reading level; it can include smaller type and more complex graphics.

Design your small material much like youd


design a small page. How small? To be read
comfortably about three feet away, well typically set our text between 48 and 60 points.
Its a good idea to print full-size test pages
at least the text portionsand read
them while standing up.

Detailed Up close, the viewer has space and time to see


the leopard in its natural environment (left). Even at this
range, however, think minimum. Note that Africa has been
simplified to a silhouette and colored to recede.

6 of 16

How to design big signs 0689

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How to design big signs

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7 of 16

i U X

Establish a look

A series of signsin a museum, for examplelook best


when they look alike. Pay attention to size relationships.

The eagle sign is different


from the leopard in shape and
size, but the components are the
samesingle-word head, same
typeface, same colors, same
small detail, same clear silhouette. Key is to retain the size
relationshipsBIG headline, BIG
silhouette, small detail, always
in similar amounts (below); if
the detail starts getting big or
the image and head smaller, the
look will change enough that the
sense of a series will disappear.
The size relationships dont have
to be physically identical, but
they must feel the same.

Repetitive detail Note on both signs that the detail consists of photo
circle, map silhouette and color, and that they overlap. Relative positions are
different, but the look is the same. This is key; dont change it arbitrarily.

7 of 16

How to design big signs 0689

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How to design big signs

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8 of 16

i U X

Informational signs

Informational signs are for up-close reading,


not for attention-getting, and can be designed
p
retty much like oversized pages.

White and dark text can both be


read against the mid-blue background, which yields pleasing
differentiation and depth.

Smoke-free
campus
Smoking is not permitted
inside or on the grounds of any
Kaiser Permanente facility
Need help quitting?
Call (916) 746-4369

The Largest Rays


The manta ray (Manta birostris)
is the largest species of the
rays. It ranges throughout
tropical waters of the world,
typically around coral reefs.
Mantas display curiosity
around humans and swim
among divers. Mantas breach
the surface and launch
into the air. Mantas feed on
plankton, fish larvae and the
like, filtered from the water
passing through their gills as
they swim. | Wikipedia

Super-size wall display (right) consists of a high-resolution photo and two


short blocks of 90- and 75-pt text, sized
to be read comfortably from three to 10
feet away. Ultra-light headline style proclaims Manta without overpowering
the design. Underside view of the manta
is ideal here, because the viewer is literally looking up. Note that the design
resembles a magazine page.

Manta rays frequent cleaning stations where


small fish such as wrasse, remora (above),
and angelfish swim in the mantas gills and
over its skin to feed, in the process cleaning
it of parasites and dead tissue.

One typeface, one


color (white), aligned
left, neatly links the
two colored fields.

8 of 16

How to design big signs 0689

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How to design big signs

BAmagazine.com

9 of 16

i U X

Sales signs

Sales signsthe kind youd see at the mall


get attention and sell at the same time. Most
are seen mid-distance and close-up.

Design for your audience


Type atop a photo is not generally
a good idea,* but here it conveys a
fashion-magazine look thats immediately familiar to its audience. Futura
Bold type is unusually simple, which
minimizes the busy-ness. Bottom white
panel clears the stage so effectively
that the store name in its ultra-light
logotype is easily visible without resorting to a bigger size or image-busting
heavier weight or all caps.

*Type and photo will conflict where


overlapping shapes and spaces have
similar size, width, color
and value, as they do
in the inset. Type
thats much different
from its background
works better.

Shapely sign works


at all but the farthest
distances because fork,
salad, typeface and
c
olors are simple and
do not overlap. Every
element conveys light
weightthe tall, thin
fork, the thin type, the
white background (light
and minimal) and the
faintly hourglass shape.
Great sign for a foodcourt diner.

ann livingstone
at p o in t w e s t

9 of 16

How to design big signs 0689

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How to design big signs

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10 of 16

i U X

Announcement signs

Announcement signs are designed for quick, brief attention and are
usually seen at mid-distance and up close.

cash
for
books

December 1317
MondayFriday
9 a.m.5 p.m.

Installer
Training
Become an Audyssey EQ Certified Installer
Audyssey will host demos and training sessions for Installers
throughout CEDIA EXPO 2010. These sessions are free and
will be held on a walk-in basis each day from 8 a.m. to 6 p.m.
in the Red Light Room at the Curtis Hotel less than 5 minutes
by foot from the EXPO. Appointments are not necessary for
CEDIA EXPO attendees.

Hornet Bookstore. Come early. Student ID required.

3 x 412 sign is suitable for floor or easel,


ideal at a conference.
Big headline announces
the session, and the
photo is functional,
wordlessly conveying
that the training is for
home (not pro) audio.
Signs can seem plain.
If you have the urge to
angle your type (below),
resist; it usually looks
contrived, and on a
page that you cant turn
in your hand, its not
easy to read.

Focus on the headline You wont miss this sign


at the student bookstore! Key are the three bold
words in industrial-strength type, big and densely
packed. Analogous orange-yellow color range
softens the look; for more intensity, use red (left).
The photo is a decorative option.

10 of 16

How to design big signs 0689

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How to design big signs

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11 of 16

i U X

Wayfinding signs

Wayfinding is about giving direction; it includes everything from


billboard-size highway signs to the hotel arrow pointing to the lobby.
Think distance.

Beach Access
Elevators
Lobby
Tiki Bar
Lounge
Sidewalk Caf

Normal
spacing is
too tight.
Wine Tasting
Wine Tasting

Indoor signs must be read


easily but can be more decorative;
here, the funky typeface reflects
its surroundings. Space normally.

Highway signs are huge, but the type must be set as though it were tiny, because at a
long distance, it is tiny! Key here is to use a simple, clear typeface and spread it outas
far as 200% of its normal letterspacingwhich adds enough air between letters to easily
distinguish one from the next (below).

Wine Tasting

Wine Tasting

Sidewalk Caf

Wine Tasting
11 of 16

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i U X

Article resources

Typefaces

Colors

1 Century Old Style


1

10 C0 M3 Y12 K3

2 Univers Black

11 C30 M10 Y50 K70

3 Gotham Ultra
4 FF OT DIN Bold

12 C0 M0 Y0 K30

13 C0 M80 Y100 K0

Images

14 C4 M67 Y100 K0

Images: iStockphoto.com
10

11
12

15 C0 M38 Y100 K0

5 (10621663)
6 (10907799)
7 (9672154)
8 (5820614)
9 (9570194)

13

cash
for
books

14
15

December 1317
MondayFriday
9 a.m.5 p.m.

12

0668 | 0662 | 0659 | 0649 | 0641 | 0631


0629
9

Hornet Bookstore. Come early. Student ID required.

Related articles

12 of 16

How to design big signs 0689

Before&After

How to design big signs

BAmagazine.com

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i U X

Article resources

Typefaces
The Largest Rays

1
1

The manta ray (Manta birostris)


is the largest species of the
rays. It ranges throughout
tropical waters of the world,
typically around coral reefs.
Mantas display curiosity
around humans and swim
among divers. Mantas breach
the surface and launch
into the air. Mantas feed on
plankton, fish larvae and the
like, filtered from the water
passing through their gills as
they swim. | Wikipedia

1 Helvetica Neue Extended

3 Interstate Bold
4 Interstate Regular

C71 M15 Y11 K0

2 Myriad Pro Roman

C100 M92 Y8 K4

10 C0 M0 Y0 K100
11 C0 M100 Y85 K0

Smoke-free
campus

Smoking is not permitted


inside or on the grounds of any
Kaiser Permanente facility

Images

12 C0 M0 Y0 K80

5 (Photo courtesy of Jim Merk


www.audyssey.com)

13 C38 M0 Y100 K0

Images: iStockphoto
2
Manta rays frequent cleaning stations where
small fish such as wrasse, remora (above),
and angelfish swim in the mantas gills and
over its skin to feed, in the process cleaning
it of parasites and dead tissue.

Need help quitting?


Call (916) 746-4369

Colors

6 (9387901)
7 (9227413)

9
10

11 12 13

7
5

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i U X

Article resources

Typefaces
3
12
10
5

11
13

1
3

Colors

1 Futura Bold

4 Copperplate Light

C100 M92 Y8 K4

3 Interstate Thin

C12 M93 Y0 K0

2 OL Round Gothic Light

C100 M0 Y65 K0

10 C10 M34 Y73 K0


Images

11 C0 M84 Y74 K0

Images: iStockphoto.com
5 (9120960)

13 C0 M0 Y0 K100

1
2

12 C69 M3 Y100 K0

6 (842279)

ann livingstone
at p o in t w e s t

10 11

14 of 16

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i U X

Article resources

Typefaces

1
9
10

Beach Access
Elevators
Lobby
Tiki Bar
Lounge
Sidewalk Caf

Installer
Training
Become an Audyssey EQ Certified Installer
Audyssey will host demos and training sessions for Installers
throughout CEDIA EXPO 2010. These sessions are free and
will be held on a walk-in basis each day from 8 a.m. to 6 p.m.
in the Red Light Room at the Curtis Hotel less than 5 minutes
by foot from the EXPO. Appointments are not necessary for
CEDIA EXPO attendees.

Colors

1 Oz Handicraft BT
2

2 Helvetica Neue Black

10 C0 M18 Y80 K0

3 Helvetica Neue Heavy


3

4 Helvetica Neue Light

5 Copperplate Gothic Bold

11 C0 M0 Y0 K100
12 C0 M30 Y100 K5

6 Interstate Bold

C0 M50 Y80 K70

Images
Images: iStockphoto.com
7 (2779642)
8 (8929472)

5
11

12

6
6

15 of 16

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How to design big signs

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16 of 16

Subscribe to Before & After


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i U X

Before & After magazine


Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understandable, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Senior designer

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Before & After articles are intended for permanent reference. All are titled and numbered.
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Before&After

How to design

Big signs
The key to designing big
is to think small.

Before&After

The Largest Rays


The manta ray (Manta birostris)
is the largest species of the
rays. It ranges throughout
tropical waters of the world,
typically around coral reefs.
Mantas display curiosity
around humans and swim
among divers. Mantas breach
the surface and launch
into the air. Mantas feed on
plankton, fish larvae and the
like, filtered from the water
passing through their gills as
they swim. | Wikipedia

BAmagazine.com

Manta rays frequent cleaning stations where


small fish such as wrasse, remora (above),
and angelfish swim in the mantas gills and
over its skin to feed, in the process cleaning
it of parasites and dead tissue.

Bright lights

Foreground signs

i U X

i U X

Products

Background signs

How to design big signs

BAmagazine.com

Continued

How to design big signs

Different colors

Dark ceiling, white walls

Whether trade-show banners, billboards, waynding signs or wall


posters, the key to designing big is to think small.

Finally, consistent sound quality


at any volume

Come check it out in Booth 12

Audyssey Dynamic EQ. Big sound, quietly.

Faces

2 of 16

0689

0689

How to design big signs 0689

How to design big signs

Before Your sign looked good when it was alone on your computer (upper left),
but hanging from the trade-show rafters (above), its nely tuned details disappear
in the visual noise. And note how small it seems! This design has too many words,
colors, overlaps and general complexity to withstand such a busy environment.

1 of 8

Before&After | www.bamagazine.com

Big signs are everywhere along freeways,


on storefronts, at trade shows, in museums
but no matter how big they are, they have a
paradox in common: at normal viewing distance, they appear small. The key to good
design, therefore, is to treat a big sign the same
as a tiny one one image, few words, simple
typefaces, no overlaps (because you need clear
silhouettes) and keep it simple, because its
often surrounded by clutter.
Heres how that works:

0689 How to design big signs

Before&After
How to design big signs

Edit your message

3 of 16

4 of 16

3 of 16

BAmagazine.com

i U X

i U X
How to design big signs

BAmagazine.com

Edit your message to its essential minimum, and think white space in a busy
room you need to clear a stage so your message can be seen.

Big sound,
quietly.
AUDYSSEY DYNAMIC EQ

How to design big signs

After What a difference! Its the same photo even the same
size but with few words in simple typefaces and colors, its now
clearly visible above the trade-show oor! Hoist this banner to the
rafters (right), and customers will head your way!
Whats interesting is that despite its large size, this is the same
technique youd use to design a tiny sign.
Several things are going on:
1) The biggest element is the white, which contrasts sharply with
the dark ceiling and creates a stage for the message.
2) Her face is more visible and natural-looking because it ows into
the white background. Before, it was boxed by black.
3) The short phrase is in bold, simple lettering thats actually big.
4) Black and red are the most powerful colors, and on white they
can be seen clearly.

Before&After

Start with a short headline

Leopard

4 of 16

0689

How to design signs


0689
How to design bigbig signs0689

Leopard

One to three words are ideal. The fewer words you use, the bigger they can be,
and the more easily they can be read and understood at a glance.

Seeing spots! What


makes a leopard special.

2 of 8

Before&After | www.bamagazine.com

Quick! What does the sign say? The one-word sign on the
right is instantly readable, while on the left, two sentences, even
short, tight ones like these, require a longer, harder look and can
be read comfortably only at close range. On a freeway billboard,
a long look is not even possible. Think short and simple.

0689 How to design big signs

How to design big signs

Add a clear image

5 of 16

Leopard

5 of 16

6 of 16

BAmagazine.com

i U X

i U X

0689

How to design signs


0689
How to design bigbig signs0689

Detailed Up close, the viewer has space and time to see


the leopard in its natural environment (left). Even at this
range, however, think minimum. Note that Africa has been
simplied to a silhouette and colored to recede.

How to design big signs

BAmagazine.com

Leopard

A clear image is a familiar object with little detail and a distinctive silhouette.

These:

Before&After

Not these:

Leopard

6 of 16

Quick! Whats on the sign? (Above) The


leopard on the left in its natural environment
is difcult to see, while the leopard on the
right is clear. In this case, the silhouette was
created articially by masking, but many images have natural silhouettes (left). The clearest
have no background at all, and high contrast.

How to design big signs

Natural silhouettes

Before&After

Design for close-up reading

3 of 8

Before&After | www.bamagazine.com

Most big signs will also be seen up close. For this distance, add a detailed
reading level; it can include smaller type and more complex graphics.

Design your small material much like youd


design a small page. How small? To be read
comfortably about three feet away, well typically set our text between 48 and 60 points.
Its a good idea to print full-size test pages
at least the text portions and read
them while standing up.

0689 How to design big signs

Before&After
How to design big signs

Establish a look

7 of 16

A series of signs in a museum, for example look best


when they look alike. Pay attention to size relationships.

8 of 16

The manta ray (Manta birostris)


is the largest species of the
rays. It ranges throughout
tropical waters of the world,
typically around coral reefs.
Mantas display curiosity
around humans and swim
among divers. Mantas breach
the surface and launch
into the air. Mantas feed on
plankton, fish larvae and the
like, filtered from the water
passing through their gills as
they swim. | Wikipedia

8 of 16

BAmagazine.com

i U X

i U X

How to design big signs

BAmagazine.com

0689

How to design signs


0689
How to design bigbig signs0689

Manta rays frequent cleaning stations where


small fish such as wrasse, remora (above),
and angelfish swim in the mantas gills and
over its skin to feed, in the process cleaning
it of parasites and dead tissue.

The Largest Rays

7 of 16

Repetitive detail Note on both signs that the detail consists of photo
circle, map silhouette and color, and that they overlap. Relative positions are
different, but the look is the same. This is key; dont change it arbitrarily.

How to design big signs

The eagle sign is different


from the leopard in shape and
size, but the components are the
same single-word head, same
typeface, same colors, same
small detail, same clear silhouette. Key is to retain the size
relationships BIG headline, BIG
silhouette, small detail, always
in similar amounts (below); if
the detail starts getting big or
the image and head smaller, the
look will change enough that the
sense of a series will disappear.
The size relationships dont have
to be physically identical, but
they must feel the same.

Before&After

Informational signs

4 of 8

Before&After | www.bamagazine.com

Super-size wall display (right) consists of a high-resolution photo and two


short blocks of 90- and 75-pt text, sized
to be read comfortably from three to 10
feet away. Ultra-light headline style proclaims Manta without overpowering
the design. Underside view of the manta
is ideal here, because the viewer is literally looking up. Note that the design
resembles a magazine page.

White and dark text can both be


read against the mid-blue background, which yields pleasing
differentiation and depth.

Informational signs are for up-close reading,


not for attention-getting, and can be designed
pretty much like oversized pages.

Smoke-free
campus
Smoking is not permitted
inside or on the grounds of any
Kaiser Permanente facility
Need help quitting?
Call (916) 746-4369

One typeface, one


color (white), aligned
left, neatly links the
two colored elds.

0689 How to design big signs

Before&After
How to design big signs

Sales signs

9 of 16

Sales signs the kind youd see at the mall


get attention and sell at the same time. Most
are seen mid-distance and close-up.

Design for your audience


Type atop a photo is not generally
a good idea,* but here it conveys a
fashion-magazine look thats immediately familiar to its audience. Futura
Bold type is unusually simple, which
minimizes the busy-ness. Bottom white
panel clears the stage so effectively
that the store name in its ultra-light
logotype is easily visible without resorting to a bigger size or image-busting
heavier weight or all caps.

10 of 16

at p o in t w e s t

ann livingstone

How to design big signs

*Type and photo will conict where


overlapping shapes and spaces have
similar size, width, color
and value, as they do
in the inset. Type
thats much different
from its background
works better.

Before&After

Announcement signs

9 of 16

BAmagazine.com

i U X

Shapely sign works


at all but the farthest
distances because fork,
salad, typeface and
colors are simple and
do not overlap. Every
element conveys light
weight the tall, thin
fork, the thin type, the
white background (light
and minimal) and the
faintly hourglass shape.
Great sign for a foodcourt diner.

i U X

0689

3 x 412 sign is suitable for oor or easel,


ideal at a conference.
Big headline announces
the session, and the
photo is functional,
wordlessly conveying
that the training is for
home (not pro) audio.
Signs can seem plain.
If you have the urge to
angle your type (below),
resist; it usually looks
contrived, and on a
page that you cant turn
in your hand, its not
easy to read.

How to design big signs

BAmagazine.com

by foot from the EXPO. Appointments are not necessary for


CEDIA EXPO attendees.

10 of 16

How to design signs


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Become an Audyssey EQ Certified Installer


Audyssey will host demos and training sessions for Installers
throughout CEDIA EXPO 2010. These sessions are free and
will be held on a walk-in basis each day from 8 a.m. to 6 p.m.
in the Red Light Room at the Curtis Hotel less than 5 minutes

Installer
Training

Announcement signs are designed for quick, brief attention and are
usually seen at mid-distance and up close.

ann livingstone
at p o in t w e s t

December 1317
MondayFriday
9 a.m.5 p.m.

Hornet Bookstore. Come early. Student ID required.

cash
for
books

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Focus on the headline You wont miss this sign


at the student bookstore! Key are the three bold
words in industrial-strength type, big and densely
packed. Analogous orange-yellow color range
softens the look; for more intensity, use red (left).
The photo is a decorative option.

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How to design big signs

Waynding signs

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Waynding is about giving direction; it includes everything from


billboard-size highway signs to the hotel arrow pointing to the lobby.
Think distance.

Wine Tasting

December 1317
MondayFriday
9 a.m.5 p.m.

Related articles

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Images: iStockphoto.com

Images

4 FF OT DIN Bold

3 Gotham Ultra

2 Univers Black

1 Century Old Style

Typefaces

Wine Tasting
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0629

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Highway signs are huge, but the type must be set as though it were tiny, because at a
long distance, it is tiny! Key here is to use a simple, clear typeface and spread it out as
far as 200% of its normal letterspacing which adds enough air between letters to easily
distinguish one from the next (below).

Hornet Bookstore. Come early. Student ID required.

cash
for
books

Article resources

How to design big signs

Wine Tasting

Before&After

Normal
spacing is
too tight.
Wine Tasting
Wine Tasting

Before&After

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BAmagazine.com

i U X

Beach Access
Elevators
Lobby
Tiki Bar
Lounge
Sidewalk Caf

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Indoor signs must be read


easily but can be more decorative;
here, the funky typeface reects
its surroundings. Space normally.

Sidewalk Caf
i U X
How to design big signs

BAmagazine.com

Colors
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How to design signs


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How to design big signs

The manta ray (Manta birostris)


is the largest species of the
rays. It ranges throughout
tropical waters of the world,
typically around coral reefs.
Mantas display curiosity
around humans and swim
among divers. Mantas breach
the surface and launch
into the air. Mantas feed on
plankton, fish larvae and the
like, filtered from the water
passing through their gills as
they swim. | Wikipedia

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Typefaces
1 Helvetica Neue Extended
2 Myriad Pro Roman
3 Interstate Bold
4 Interstate Regular

Images

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5 (Photo courtesy of Jim Merk


www.audyssey.com)
Images: iStockphoto
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Typefaces
1 Futura Bold
2 OL Round Gothic Light
3 Interstate Thin
4 Copperplate Light

Images
Images: iStockphoto.com
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Manta rays frequent cleaning stations where


small fish such as wrasse, remora (above),
and angelfish swim in the mantas gills and
over its skin to feed, in the process cleaning
it of parasites and dead tissue.

The Largest Rays

Article resources

Need help quitting?


Call (916) 746-4369

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How to design big signs

Smoking is not permitted


inside or on the grounds of any
Kaiser Permanente facility

Smoke-free
campus

Before&After

Before&After

Article resources

at p o in t w e s t

10 11

ann livingstone
7

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BAmagazine.com

C71 M15 Y11 K0

i U X

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Colors

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BAmagazine.com

C100 M0 Y65 K0

C100 M92 Y8 K4

C12 M93 Y0 K0

Colors

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12 C69 M3 Y100 K0
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How to design big signs

How to design big signs

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will be held on a walk-in basis each day from 8 a.m. to 6 p.m.


in the Red Light Room at the Curtis Hotel less than 5 minutes
by foot from the EXPO. Appointments are not necessary for
CEDIA EXPO attendees.

Become an Audyssey EQ Certified Installer


Audyssey will host demos and training sessions for Installers
throughout CEDIA EXPO 2010. These sessions are free and

Installer
Training

Article resources

Beach Access
Elevators
Lobby
Tiki Bar
Lounge
Sidewalk Caf

Before&After

Subscribe to Before & After

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Subscribe to Before & After, and become a


more capable, condent designer for pennies
per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this article
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Join our e-list
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Typefaces
1 Oz Handicraft BT
2 Helvetica Neue Black
3 Helvetica Neue Heavy
4 Helvetica Neue Light
5 Copperplate Gothic Bold
6 Interstate Bold

Images

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C0 M50 Y80 K70

BAmagazine.com

Colors
9
10 C0 M18 Y80 K0
11 C0 M0 Y0 K100
12 C0 M30 Y100 K5

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BAmagazine.com

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Dexter Mark Abellera Senior designer

Before & After magazine


Before & After has been sharing its practical approach
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