SHAHEED ZULFIQAR ALI BHUTTO

INSTITUTE OF SCIENCE & TECHNOLOGY

90 Clifton, Karachi 75600 Tel: (021) 111-922478; Fa : (021) 58!0446

Course Outline
Class: BBA VII Course Code: Instructor Name: Nizar Noorali Class imings: !:00 pm to ":00 pm Contact Email: nizar#noorali$gmail#com Course Objective: his course aims to pro(ide a hands'on introduction to the scalea)le (enture creation process *or students +ith a strong interest in technology entrepreneurship# he course is designed *or a (ariety o* student interests# It directly addresses the concerns o* students +anting to )ecome entrepreneurs in the near or more distant *uture# It is also use*ul to anyone +ho e,pects to )e interacting +ith entrepreneurs in their )usiness careers# -inally. this course is use*ul *or any)ody +ith a curious mind and a +illingness to com)ine serious analysis +ith creati(e thin/ing# Outcomes: 0e(elop a personal mission statement and personal action plan# Identi*y entrepreneurship as a career and li*estyle option# Identi*y and assess the o(erall and target mar/ets# Identi*y and assess the *inancing options *or a ne+ (enture# 1nderstand e,it strategies# Semester: Spring 2009 Course Name: Entrepreneurship Session: Saturday Consultation: ":00 pm to ":!0 pm Contact No: 0!%&'200!"%"

Grading Plan: Marks Distribution 2ourlies 3n'45 Assignments and Case Studies Class 6articipation 7eport 6resentation -inal E,amination Percentage !0 40 0& 4& %0

Course Outline: Session Topics 4# Introduction8 9(er(ie+8 Basic 0e*initions : Concepts o* Entrepreneurship 2# Entrepreneurial Insights Nature 7ole in Economic 0e(elopment Intrapreneurship !# Starting a Ne+ Venture Ne+ Ideas 9pportunity 7ecognition 6ro)lem Sol(ing 6roduct 6lanning : 0e(elopment e'Commerce : Business Start'up %# 1st Hourl !"amination &# Business 6lan 0e(elopment "# ;ar/eting 6lan Industry Analysis : ;ar/et 7esearch he ;ar/eting ;i, 6reparation o* the ;ar/eting 6lan echnology : ;ar/eting <# 9rganizational and -inancial 6lan ypes o* 9+nerships Budgeting Analysis and -inancial Statements -inancial 7atios =# #nd Hourl !"amination 9# -inancing the Venture Sources o* Capital S;E 40# 7esource optimization. 6ro*iling Entrepreneurs. Idea >eneration 44# E,panding the Venture >oal Setting ? Vision 6enetration 0i(ersi*ication -i(e -orces ;odel 42# $rd Hourl !"amination 4!# Ending a Venture ? E,it Strategies. Venture @iAuidation. Ban/ruptcy. @isting Ventures. >oing 6u)lic 4%# Project Presentations 4&# Project Presentations 4"# %inal !"amination

&ecommended Te"t: 1" Entrepreneurship "th Edition8 7o)ert 0# 2isrich. ;ichael 6 6eters. 0ean A Shepherd# 2# Case Studies# &e'erence &eading: 1" Entrepreneurship Strategies and 7esources !rd Edition8 ;arc B# 0ollinger ? 6earson Education# 2" Ne+ Venture Creation: Entrepreneurship *or the 24st Century &th Edition8 Be**rey A# immons ? ;c>ra+ 2ill# &eport %ormat and Guidelines: he report +ill )e )ased on creation o* an inno(ati(e )usiness idea# Students should come up +ith a )usiness idea and de(elop a *easi)ility report o* the ne+ (enture including the )usiness. mar/eting. organizational. operational and *inancial plan# here is no restriction in choosing the nature o* (enture e,cept that it shouldnCt )e an already running (enture# he mar/ing +ould )e done on a relati(e scale# he report +ill )e a group report +ith a ma,imum o* ! students in a group# Deadlines: Names o* groups should )e su)mitted at the end o* the $rd session# Name : Nature o* Business should )e su)mitted at the end o* the (t) session# 6resentations +ill )e done in the 1*t) and 1(t) sessions#