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Cory M.

Brown
Fairfield, Ohio corybrown50@gmail.com 630.415.9950

SALES LEADER MARKET DIRECTOR MANAGER


Business Strategy | Product Development | Project Management | Sales Development Problem solving business leader with commanding background in successful strategic planning, business development, marketing and sales strategy, and momentum management. Exceeds at management and development of people, projects, and products. A diverse knowledge base and common sense, able to problem solve quickly. Takes on many roles within a company to innovate, expand sales, motivate, develop, and manage costs. Experienced in perishable and hard goods, wholesale, retail, technology, manufacturing, importing, marketing, sales, publishing, photography, and design.

AREAS of EXPERTISE
Sales Management Industry Education & Development Customer Relationships Partnership Building Project Initiation & Development Product Development and Management Marketing Strategy Web Design and eBusiness Office Suite and Adobe Creative Suite International Sales and Brand Management

PROFESSIONAL BACKGROUND Springdale, Ohio EVENT SPECIALIST/MANAGER-NINAS FLORIST


Retail florist developing retail and event sales in the Cincinnati/Dayton markets Manager: Manage day to day business, sales, purchasing, cost and inventory control

2012 present

Event Specialist: Planning, Selling, Purchasing, and Fulfilling Single and Multiple Event Proposals Website Design and Computer/Networking Managing

Dayton, Ohio BRANCH MANAGER-CLEVELAND PLANT AND FLOWER COMPANY

2011 2012

Wholesale Florist Branch Manager developing business and sales in the Dayton, Ohio and surrounding markets. Whole Business Management: Managed all aspects of running a successful wholesale florist. Product Procurement: Managed JIT inventory of both perishable and non-perishable product, as well as projected long, medium, and immediate term needs. Sales Manager: Increased sales by taking advantage of creative sales strategies, unique and classic programs, and competitor weaknesses. Sales Trainer: Developed sales team members that have increased their personal sales and overall sales for the branch. Business Development and Industry Relations: Developed and nurtured business relationships with leaders in the markets turning the image of the branch around. These all combined into an increase of overall sales of 5% in a down economy.

Cincinnati, Ohio CHIEF EXECUTION OFFICER-FITZ DESIGN

2008 2010

Developed, planned and executed marketing, sales, and teaching strategies for the floral industry. Wholesaler and Mass Market Sales Planning: Planned and implemented sales programs customized for mass market, multi-branch wholesale, and individual wholesale customers. Created unique sales programs to increase business at the wholesale and retail levels utilizing cost analysis, sales projections, initial order,

Cory Brown Page 2


and guaranteed reorder to increase companys top and bottom line. Programs and proposals varied in contracted length from seasonal to multi-year. Education Leadership for the Floral Industry: Created, facilitated, and produced the industry leading educational classes for sales, design, and marketing. Personally taught over 3000 florists marketing and design elements to increase both their business and in turn, that of the hosting wholesalers. Product Development: Developed unique items for the floral industry from initial concept to production to importing and sales. Leading new idea company in the floral industry Industry Leading Website: Developed, designed, and implemented an industry leading website. The project was a continuously evolving one, and responsibilities ranged from initial Photoshop design complete through HTML coding and Adobe Dreamweaver full page code writing. Catalog Production: Photographed and produced an industry leading product catalog. This included everything from shot design and lighting, actual shoot, to color correcting, to final development of catalog in Adobe Acrobat and InDesign. These all combined into an increase of overall sales in less than three years by almost 300%.

Carmel, Indiana STORE MANAGER- MENS WEARHOUSE Sales: Sales leader for the stores managed.

2006-2008

Success: Moved from starter store to large volume store in less than 1 year due to sales success Management and Mentoring: Mentor and teacher of sales model and customer service standards

Indianapolis, Indiana FREELANCE DESIGNER

2005-2006

Indianapolis, Indiana PRODUCTION MANAGER- McNAMARA

2005

Management: Lead team of designers producing all production level designs for multi-store retail and mass market floral departments Design: Designed unique floral arrangements to be produced as holiday specials Inventory: Inventory control and utilization for multi-store retail and mass market floral departments

Education and Accreditations American Institute of Floral Design Accredited Member The Ohio State University: College of Engineering (aeronautical engineering)

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