Body of Business Proposal

Introduction

Computer shop business is one of the most in demand businesses here in Bulacan.
Nowadays, internet cafes are really in demand because of the fast changing technology that the
people embraced just like here in the Philippines. Some have their own laptops and bring it to
internet shops so that they could relax and at the same time prepare their assignments and paper
works. The people today are very busy and would want to do their jobs in a beautiful and innovative
environment that could satisfy their needs and lessen their stress due to busy schedule.

The proposed name of the firm is “AC COMPUTER SHOP”, it is a medium size unit that
will operate and will offer an internet services. AC Computer Shop will be located at Poblacion
Bocaue, Bulacan.

The owner will register the firm with the Department of Trade and Industry (DTI) and Local
Government Unit (LGU) concerned. The firm will be registered as single proprietorship. The
business is about computer shop.

The business will be renting a space along Hi-way near to Government Office, and schools.
The target consumers are students, teachers, office workers, and nearby neighborhood especially
those people whose relatives or loved ones are abroad.

The two hundred (200) meter radius requirements as provided in the existing zoning code
and other applicable rules and regulations wherein computer shops and other similar establishments
and places of amusements should be put up or constructed at least two hundred (200) meters away
from the church, schools, hospitals and other government offices shall be strictly complied with.

Objectives of the Project

The AC Computer Shop looks forward to be the most competitive shop in Bocaue and
nearby towns of Bulacan. The proponent dreams of making profit and staying long in the business.

For operating and establishing “AC COMPUTER SHOP”, I am having some objectives.

1. To earn profit at less investments.

2. To satisfy our customers providing best quality service at effective price.
3. Providing the service at low cost by providing the best quality at affordable price.
4. To know a fair return on the capital invested by the owner
Target Market

The large student and nearby neighborhood population will become an important part of the
AC Computer Shop customer base. The student population continues to grow with the success of the
educational institutes. Access to the internet, entertainment, and the upscale ambiance will attract the
students. Business community is growing rapidly with the addition of new companies day by day.

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 AC Computer Shop will provide an opportunity to local and traveling professionals to check
their e-mails communications; this will be an attracting entity for the middle income group and for
the residents of Bocaue as they do not have access to the internet at their living places.

Market Growth

The market for the services AC Computer Shop will offer is growing rapidly. The computer
shop hasn't come to this area yet, but similar services are growing rapidly on a global scale. Large
cities that cater to large numbers of traveling business people have been saturated with businesses
offering the services AC Computer Shop will offer. Business people use the Internet services to
catch up on email and communications with their family. My area supports a population that has
many of the same needs and interests of this larger group. The student population continues to grow
as the University grows in popularity with high-school graduates from out of state. These students
tend to have money and an interest in up-scale social centers. AC Computer Shop will target these
groups with the use of fliers and tarpaulin.

Market Strategies

To penetrate the target market, different marketing strategies and promotions will be
considered. Leaflets will be distributed and handed out to various business establishments, offices,
schools, bus and jeepney stations, friends, and relatives. Games and services offered will be
displayed on the store window. I will offer promo’s to attract the consumer like cheaper rate for
computer rental, and membership card. I will put a tarpaulin on the place itself where my shop is
standing, promoting the opening of my computer shop also one month before the opening. To let the
people know that there will be a new Computer Shop on the vicinity.

Lastly, I will keep developing my skills by attending seminars to improve my knowledge and
to be updated in this business.

Market Needs

As the popularity of internet continues to grow at an exponential rate, easy and affordable
access is quickly becoming a necessity of life. Public wants access to the methods of communication
and volumes of information now available on the internet, and access at a cost they can afford and in
such a way that they are not socially, economically, and politically isolated.

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Marketing Strategies

I create some advertising strategies like I will print a thousand of fliers printed with the total
cost of Php. 908.00 (500 pieces on small fliers that cost Php. 220.50, while the second fliers are also
500 pieces with the cost of Php. 687.50), a month before the opening me and my staff will distribute
the fliers. I will also put tarpaulin on the place itself where my shop is standing a month before the
opening. It will promote the services offered and also the opening of my Computer Shop. To let the
people know that there will be a new Computer Shop on the vicinity. The tarpaulin size is 64” x
100”and amounting Php. 497.75.

Management Strategies

Maintain a focus on quality products with bottom-line growth through cost reduction and
optimal performance. I also focus on technology and innovation to make sure our employees skills
are up to standard with today’s mode of production.

Details of the Proposal

In this chapter, I will discuss the product, the manufacturing process of my business
including the plant size and production schedule. I will also discuss the machinery and equipment
and also the other computer application that I will use in the business.

In order for me to lessen my expenses, I purchase equipment in packages. I focus much in the
hardware and software. I research on how much the hardware and software will cost me, through net
surfing.

The Services

The following services of AC Computer Shop are listed below:

• Gaming • Down loads

• Typing • Cd – burning
• Searching the net • Computer Repair
• Printing/ Photo
copying/Fax/Scanning

For gaming I will install popular online games like Warcraft, Counter strike, Battle Realms,
Dance Audition, and Autojam. In typing I will install original Operating System of MS Office
Professional 2007 like MS Word, Excel, Power point, Access, Desktop Publishing. I will have
printer, Scanner, Photocopier, and Fax Machine for the Printing, Photo copying, and faxing. AC
Computer Shop will also offer other services like DVD/CD burning, Pay phone, and Computer
Repair.

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Manufacturing Process

This is the AC Computer Shop’s manufacturing process.

The “AC Computer Shop” will provide the product and services to the customers, and then
the customer will give income or profit to AC Computer Shop in return. The income or profit that
the customer gave in return will used to provide the product and services.

The “AC Computer Shop” will operate seven days a week. AC Computer Shop opens at 8:00
am ahead to the other competitors. This will lead my shop of being known. My goal is to give the
needs of the students and others in early manner of time.

AC Computer Shop’s Time Schedule

Closin Operating
Opening
g hours
Monday 8:00 AM 11:00 PM 15
Tuesday 8:00 AM 11:00 PM 15
Wednesday 8:00 AM 11:00 PM 15
Thursday 8:00 AM 11:00 PM 15
Friday 8:00 AM 11:00 PM 15
Saturday 8:00 AM 11:00 PM 15
Sunday 8:00 AM 11:00 PM 15
Total Operating Hours per week 105

* AC Computer Shop will be closed in Christmas, New Year, All Souls Day,

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Plant Location

“Vicinity Map”

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Plant Layout

“AC Computer Shop”

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Organizational Set-up

There are various forms of organizations such as single proprietorship, partnership (general
or limited), and cooperative organization (consumer, producers, marketing, or financing). Out of this
the most suitable form of organization for the AC Computer Shop can be single proprietorship.

Single proprietorship – also known as a sole trader or simply proprietorship is a type of

business entity which is owned and run by one individual and where there is no legal distinction
between the owner and the business. All profits and all losses accrue to the owner (subject to
taxation). All assets of the business are owned by the proprietor and all debts of the business are his
debts and he must pay them from his personal resources. This means that the owner has unlimited
liability. It is a "single" proprietorship in the sense that the owner has no partners (partnership).

The main advantages of single proprietorship are easy to start up, relatively less regulation,
full control over the business, easy to discontinue. Another advantage is that one takes all the profits
of the business. This is the main reason that most businesses are of this type.

A single proprietorship is not a corporation; it does not pay corporate taxes, but rather the
person who organized the business pays self employment taxes on the profits made, making
accounting much simpler. A single proprietorship also does not have to be concerned with double
taxation, as a corporate entity would. A single proprietor usually has a quick decision process and
doesn't have any opposition when making a decision as he or she has total control of his business.
All profits and losses accrue to the owner

Organizational Chart Communication Process

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Officers and Key Personnel

Manager

Managers just don't go out and haphazardly perform their responsibilities. Good managers
discover how to master five basic functions: planning, organizing, staffing, leading, and controlling.

• Planning – This step involves mapping out exactly how to achieve a particular goal. These
steps may include increasing advertising, inventory, and sales staff. These necessary steps are
developed into a plan. When the plan is in place, the manager can follow it to accomplish the
goal of improving company sales.
• Organizing – After a plan is in place, a manager needs to organize her team and materials
according to her plan. Assigning work and granting authority are two important elements of
organizing.
• Staffing – After a manager discerns his area's needs, he may decide to beef up his staffing by
recruiting, selecting, training, and developing employees. A manager in a large organization
often works with the company's human resources department to accomplish this goal.
• Leading – A manager needs to do more than just plan, organize, and staff her team to
achieve a goal. She must also lead. Leading involves motivating, communicating, guiding,
and encouraging. It requires the manager to coach, assist, and problem solve with employees.
• Controlling – After the other elements are in place, a manager's job is not finished. He needs
to continuously check results against goals and take any corrective actions necessary to make
sure that his area's plans remain on track.

Knowledgeable and Friendly Staff

Computer Shop is a service business. The success of the business depends upon the quality of
the service offer and delivering the service consistently. So a knowledgeable friendly and eager to
please staff, state-of-art computer hardware and a clear vision of the market need will help it
succeed.

Recommended Compensation and Benefits

Compensation is payment to an employee in return for their contribution to the organization,

that is, for doing their job.

Estimated Annual Cost for Salaries and Wages

Description Monthly Salary Annual Salary

Manager Php. 8,000.00 Php. 96,000.00

Employee 6,000.00 72,000.00
Total Salaries and Wages Cost Php. 168,000.00

* Additional fee to my employee for computer repair (labor) Php 150.00

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Benefits

• SSS
• PHILHealth
• Holiday pay (double pay)

Policies and House Rules

● To the Costumer
 No eating and drinking inside the shop.
 No smoking.
 always ask for assistance.

● To the Employee

 Always on time.
 Always ware your smile.
 Complete uniform
 Approachable.