Mobile Monday

Italy
www.mobilemonday.it
Mobile Monday is possible
thanks to our sponsors
 Mobile Monday Milan
19 Oct. 09

Gian Luca Cioletti

Head, Business Development EMEA
Forum Nokia & Developer Community
Corporate Development
1 © 2009 Nokia
 Who I’m
originally from Italy
been living for 25 years in Finland
degree in Electronic Engineering
degree in Internation Business Management

an executive and professional in the Telecom industry,

a strategic thinker,
a visionary and inspiring Leader,
a consumer,
a human being
with over 16 years of experiences in international business

more about me

www.linkedin.com/in/gianlucacioletti
Our Vision

Forum Nokia
the preferred partner for
mobile developers
communities
Importance of the developer to
Only through 3rd party innovation will Nokia succeed with it’s solution
strategy
Forum Nokia
• Accelerates the
development and delivery of
3rd party applications and
services on Nokia devices.
• Provides developers with
technical support
• Creates business
opportunities for mobile
developers
Who & Where are the Forum Nokia

EMEA
48.4%

Americas
16.2% China
7.9%

Forum Nokia has 4.4 million

active members; talented
people with various
backgrounds and skill sets: India
7.1%
• Prosumers
• Creative Professionals
• Students
• Operators
• Mobile & Web Developers
Rest of
• Flash Developers
Asia
• Open Source Community
20.3%
Source: Forum Nokia Registration Database, August 2009
Nokia Tiered Developer
Programs
Individual developer Recognition
and reward program

For all companies - fast track to

success – 300€ annual fee

Invitation-only program for top

“Nokia is the benchmark for all
innovative companies -
developer programs in nearly every
Invitation
category, is unsurpassed in content
and traffic, and has the strongest
collection of training options, Premium program for VC (NGP)
including in-person courses.” approved developers
- Evans Data Corporation
forum.nokia.com – Free developer portal with technical, marketing and business
information
7 © 2009 Nokia
Ovi by Nokia

Brand
System
Web
Device PC / Mac
Medi
Games Maps Messaging Music Operator 3rd Party
a

8 © 2009 Nokia
The Cross-Platform Promise

Services Level

Apps Level
Qt (native) WRT (web)

Platform Level Mobile Desktop Embedded

S40 / S60 /
Maemo

9
Ovi SDK – Nokia’s future web tools
offering

Web Ovi APIs UI

Technology Libraries
HTML, CSS & Build mobile apps Looks great - making
JavaScript. using OVI APIs – the creating effortless
No need for mobile adding location, maps and the experience
programming or navigation with a amazing.
knowledge few line of javascript
codes
Ovi APIs
A few companies took
the Ovi SDK for a ride
Nokia invited 15 companies to build Ovi
apps using the technology preview. The
results are demonstrated in Nokia World
and on forum.nokia.com/Ovi

Ovi Navigation Ovi Maps Ovi Maps

Player API Player API for Player API for
Use Nokia’s industry
for mobile Use Nokia’s
mobileindustry Use Nokia’s
web industry
leading WALK and leading maps and leading maps in your
DRIVE navigation positioning in your website.
into mobile mobile application.
Case Example – Ground
Guidance
• Ground Guidance: uses an innovative,
patented technique, combined with a wide
range of data sources to create a walkable
route where no road data exists.
 Ovi Store

13 © 2009 Nokia
What is Ovi Store?
• Powerful channel with content from a global
developer base
• Free and premium content
• Content available by category, device and
market
• Wide coverage of content:
• Applications
• WRT Widgets
• Video
• Personalization
• Games
• Audio

14 © 2009 Nokia
Ovi Store – back to basics
• 70/30 revenue share*
• Payment via credit card and premium SMS*
• Supported by 100 device models
• Active users from over 180 countries
• Developers from 65 countries
• Over 5500 items for most popular devices
• Approving 500 content items a week
• More than 20 markets will have local
content, local language support and mobile
billing by end of Q1 2010 (Australia, Germany, Italy, Ireland,
Russia, Singapore, Spain, UK now, US and France Q4-09)

*For credit card: Less applicable taxes.

*For mobile billing: Less applicable taxes and fixed billing charges. 27 Operators in 8 countries covered to
date

15 © 2009 Nokia
Promotional Opportunities
• Content publishers can gain increased
visibility from promotional
opportunities such as "Spotlight”, a
sponsored placement opportunity in
the Ovi Store.  

• Spotlight provides marquee exposure

to a targeted audience actively looking
for mobile content.

• Other co-marketing opportunities

available:
• Favorable placement for global and
regional marketing of content
• Publisher channel views: specific
publisher content can be filtered by
consumer to be visible in one view

16 © 2009 Nokia
 Publish to Ovi
• Self-service tool allowing publishers
to easily distribute and monetize
content on Ovi.

• Benefits of publishing on Ovi:

• Easy access to a single channel reaching
millions of consumers worldwide
• Monetize applications and content with
Nokia-provided billing
• Fast time to market via self-serve
publishing
• Real time sales and usage reports

• Liberal content validations and quality

assurance procedures make it easy for
publishers to get content to market.

17 © 2009 Nokia
 HOW DO I START ??
WHERE DO I START ??

18 © 2009 Nokia
What are you waiting for?
Get started now!
Apply for Launchpad membership at the following link:
www.forum.nokia.com/Premium_Services/
Forum_Nokia_Launchpad.xhtml
For support regarding the Launchpad membership:
forumnokialaunchpad@nokia.com

Register yourself and start to submit your content to OVI Store

www.publish.ovi.com
For support regarding the OVI Store:
PublishToOVI.Support@nokia.com

for any other information, contact me ;-)

gian-luca.cioletti@nokia.com
Mob: +358503423554

19
19
 Grazie!

20 © 2009 Nokia