is the rationale for its existence (Desmidt & Prinzie, 2009; Meraj et al., 2011).

Thus it gives idea of what does the firm want and whom it likely to facilitate (Meraj et al., 2011). Mission statement is an instrument that articulates business; target the market of the firm, and acts a s force or mixture that joins different standards (Biswas et al., 2007).

COMPONENTS OF MISSION STATEMENT:

A valuable mission statement demonstrates nine components: i. Customer: This content carries information regarding customers. ii. Products or Services: This part carries information regarding products and services. iii. Markets: Area, locations, and boundaries where the firm wants to flourish. iv. Technology: Is the firm using state of the art technology? v. Concern for survival, growth, and profitability: Is the organization committed in terms of financial success and future existence? vi. Philosophy: Describes the primary views, desires, and virtuous urgencies of the company. vii. Self-concept: What are the organizations unique proficiencies or key competitive edges? viii. Concern for community perspectives: Is the firm committed to societal well-being? ix. Concern for personnels: Are workers considered as intellectual assets for the organization?

Mission statements of
1)Allied Bank Limited Mission Statement:

To provide value-added services to our customers. To provide high-tech innovative solutions to meet customers requirements. To create sustainable value through growth, efficiency and diversity for all stakeholders. To provide a challenging work environment and reward dedicated team members according to their abilities and performance. To play a proactive role in contributing towards the society.

2 ) Habib Bank Limited : In Corporate Profile (2009) of Habib Bank Limited at its website, Mission Statement suggests to: Flourish our clients; outclass our personnels and increasing stockholders returns.

3) Standard Chartered Bank (Pakistan) Limited: Mission Statement of Standard Chartered Bank (Pakistan) Limited at its website suggests to: Be recognized as the leader in Pakistani banking sector because of efficiency and quality of services through People.

s.no

Markets

Technology

Concern survival, growth

for and

profitability

Market also high-tech not defined innovative

sustainable value through growth, solutions ( efficiency and using latest diversity technology for serving

customers)

Not defined

Not mentioned

Increasing returns

Pakistan (on Not mention national level)

Not mentioned

Proposed Mission statements:

For Allied bank: To become a leading and efficient FINANCIAL INSTITUTE providing integrated solutions in the order to be the first choice of the customers at national level . For Habib bank limited: To serve Pakistani customers : with best employees and latest technology, to become one of the best in banking industry by constantly improving the lives in the society . For Standard Chartered Bank (Pakistan) Limited: Be recognized as the leader in Pakistani banking sector because of efficiency and quality of services through People.

to be recognized as the leader in Pakistani banking sector ,by proving best quality services to its customer ,through efficient and quality of services through its personnels , maintaining a steady growth .