Escolar Documentos
Profissional Documentos
Cultura Documentos
Market Segments
The use of potatoes is varied & within Australia the industry can be
broadly split into 4 unique segments: Fresh Potatoes This refers to potatoes sold for fresh market Processed Frozen This refers to potatoes sold primarily as frozen chips, though other value added items such as potato gems have recently been introduced Processed Crisps This refers to potatoes processed & sold as potato
chips
Seed Potatoes Potatoes grown as seed for processing & fresh market use
Domestic Value
Gross Value of Production (GVP) approx $515 million
Average price per tonne somewhat volatile over past few years but generally declining in frozen processing markets Anticipate steady decline in production levels over coming years with general sense of pessimism
State Production
VIC (22%), SA (31%) & TAS (23%) produce approx 75% of the national potato crop SA has become increasingly important as output from VIC & TAS continues to fall TAS potatoes primarily used for processing
Market Access
Domestic markets are free/no restrictions on production with the
exception in Western Australia where production has been (and continues to be) regulated for over 40 years
Potato Consumption
Period 1979 1989 1999 2006 Average for 3 years ending (kg) 50.1 61.5 68.0 61.9 Source Australian Bureau of statistics estimate Australian Bureau of statistics estimate Australian Bureau of statistics estimate AUSVEG estimate
Consumption data is fragmented & dated latest official statistics (1997-99) Per capita consumption was on the rise in the 20 years prior to 1999 Consumption has fallen in recent years down to 61.9 kg per capita
What is HAL ?
HAL is a Research and Development Corporation owned by industry and is accountable for the effective and efficient investment of the levy
HAL members
Aust Govt
DAFF
Invest in projects
(Service providers)
Funding VC
HAL Advice
Consult
Technical Advisory Group (TAG)
outcomes
4 key pillars
1. Improve consumer demand for Australian fresh potatoes 2. Improve industry competitiveness 3. Improved industry communication and information systems 4. Improve leadership and management capability
Biosecurity e.g. Potato Cyst Nematode (PCN) National Harmonisation, Zebra Chip / Psyllid, Risk Assessments Industry Communications Potatoes Australia and other related activities National Potato Breeding interim program (underpinning technology) Investigating establishment of potential marketing levy
Current value of 2010/11 Fresh Potato R&D Investment against Government priorities
Productivity and Value Adding Supply chain and markets Natural Resource Management Climate Variability Biosecurity Innovation skills Technology R&D 2010/11 Total $105,436 $84,580 $33,880 $19,080 $59,749 $55,467 $92,424 23.4% 18.8% 7.5% 4.2% 13.3% 12.3% 20.5%
$450,616
100.0%
Five R&D program plus SED as manager $8.5m over 5 years ($13.7m including research partner contributions) Thirteen providers to HAL and industry
Current value of 2010/11 Processed Potato R&D Investment against Government priorities
Productivity and Value Adding Supply chain and markets Natural Resource Management Climate Variability Biosecurity
Innovation skills
Technology R&D 2010/11 Total
$196,898
$279,646 $1,625,147
12.1%
17.2% 100.0%
Program outcomes
TIAR / SARDI
Workplan developed to compare visual tuber inspection protocols versus two protocols for diagnostic sampling and testing Sample collection by the TIAR seed certification team (mechanical peeling) commenced Literature review of the use of diagnostics in seed certification commenced
University of Melbourne
PhD student to be appointed The project is in the process of securing funding for a second PhD to complete vital project objectives
Overall progress
Science is generally tracking well considering late start but some work will be delayed Program admin and internal communication mechanisms established External communications and evaluation still being bedded down
Communication
Some external
Potatoes Australia, APRP2 Workshops
Evaluation
APRP2 is primarily R&D based there is little emphasis on uptake and adoption Therefore, evaluation will be limited mainly to activities and outputs SED will manage the evaluation with support from other projects
Evaluation logic
Long-term outcomes Outcomes Short-term outcomes measurable after the life of the project Outcomes measurable during the life of the project Outcomes include knowledge, skills, practices, behaviours, economic / social / environmental improvements
Outputs Activities Things done during the project (e.g. scientific trials) Tangible deliverables from the project (e.g. scientific papers)
APRP2?
? ? ?
parents
priorities
Commercial breeding programs Commercial investment Cultivar development Commercial focus and cultivar uptake 7 programs & growing!
On 16 December 2009 AUSVEG convened a Zebra Chip Industry Summit in Melbourne. 35 attendees from across the potato industry including AUSVEG State members, government, major potato growers and processors, and other relevant bodies. Zebra Chip Disease Complex causes damage to potatoes and tomatoes, including Zebra Chip symptoms in the potato tuber when cooked and the disease has been devastating in New Zealand (NZ). The Zebra Chip Summit also established that Dr Kevin Clayton-Greene is to travel between Australia and New Zealand to investigate measures being taken by the New Zealand industry. These meetings have been taking place in New Zealand throughout 2010. Recommendations as a result of the meetings include revisiting the categorisation process given new information which has come to light (currently being completed), as well as a recommendation to establish closer contact with Biosecurity Australia to work together on measures to prevent an incursion.
Managed by AUSVEG - Funded by national potato levy with matched Federal Government contributions Produces Potatoes Australia magazine bi-monthly Potato section of AUSVEG website lists R&D projects, news & information
85% R&D content Circulation: 2400 (approx) Leading potato industry communication medium Delivers R&D outcomes and information directly to potato growers around Australia in an accessible and user friendly format Recent articles have covered: Zebra Chip Disease; APRP 1 and 2; Verticillium Spp; Grower Profiles; Fast Facts about the National Potato Levy Upcoming coverage of Potato Virus Y; Potato Virus S; PeriUrban encroachment; health benefits of potatoes; Researcher Profiles