Written in Golden Letters: The Success story of T. S.

Kalyanaraman
A venture aimed to make ones life successful can be happen only when certain elements cohere. But to pastiche an aesthetic sense with the usual elements like logic, hard work, luck etc is not every ones cup of tea. T.S. Kalyanaramans life story is akin to this description. T. S. Kalyanaraman was named after his grandfather T. S. Kalyanrama yer, a man whose interests vested not in the priesthood, but in the entrepreneurship field. !ven though the Kalyan group started its run in the "#$$s, the te%tile mill which turned the destiny of the group was started in the "#&$s. yers te%tile shop started in the city of Thrissur was later established into the brands Kalyan Silks, Kalyan Sarees, Kalyan 'ewellers etc. Kalyanrama yers son Seetharamaiyer later (oined the business and later partitioned the shares to his five sons in "##" of which T. S. Sethuramaiyers eldest son Kalyanaraman started Kalyan 'ewellers. )is introduction to the business world was through the te%tile industry from the age of "*. n "##& he set up Kalyan 'ewellers with an investment of +s ,- lakh, capital was +s -$ lakh from his side and another +s *- lakh as loan. Kalyan soon earned its success by giving prominence to the customers rather than profit. t allowed the customers to test gold they were buying and also became famous for its wedding (ewellery collection. )e introduced a huge shop with a huge collection of varied designs to the customers against the prevalent tradition of showing a design and customi.ing it for the customer within a months time. Kalyanaraman wanted his customers to have a pleasurable e%perience while shopping that he arranged his shop as of a big mall which had an area of /$$$ s0.ft, air conditioned with seating capacity, clean toilets and car parking. n the first year itself the turnover grossed to -$ crore. The ne%t year, he added silver, diamonds and anti0ue (ewellery to the Kalyan collection. After his sons (oined the business Kalyanaraman opened showrooms in other districts as well. 1ow they have &" showrooms2 3 in Kerala, "/ in Tamil 1adu, / in Karnataka and Andhrapradesh and one in 4ondicherry, giving employment to /$$$ people. Soon when the technology boomed, Kalyanaraman decided to make use of the technology in all his shops, introducing the computers, video conferencing solutions etc. )e also

took into consideration various preferences of the people in different states and even districts. So an so that they have a database of the sales of all the items in each shop, to figure out customers5 preferences. They became the first business house in Kerala to own a private (et. 1ow Kalyan 'ewellers have a stock of more than +s "$$$ crore and is looking forward to e%pand their business by introducing another "# showrooms all over ndia by *$"-. Amid this booming success and wealth, T. S. Kalyanaraman stays focused and modest. )e says, 67 stand by the principle of honesty, fair play and trustworthiness,8 and owes his thanks to his customers and 9od by saying that 6 would say the inspiration behind Kalyan 'ewellers was our customers. Cites Cited http:;;www.forbes.com;profile;ts<kalyanaraman; http:;;www.rediff.com;business;slide<show;slide<show<"<success<story<of<kalyan< (ewellers;*$"*$&"-.htm="/
http://www.bloomberg.com/news/2013-01-21/indian-jeweler-becomes-billionaire-as-gold-pricesurges.html http://en.wikipedia.org/wiki/T.S._ al!anaraman