Faktor Luaran

A (1 - 10) Kepentingan kpd industri

B A / A Wajaran

C (1 - 10) Kemampuan

JUMLAH

D (B x C) / A Kemampuan Wajaran

E R Tertinggi

Internal Factor Evaluation (IFE) Matrix For FedEx Strengths Num. 1. Factors E-Commerce - best in web-based postal and courier services in the indusrty Well known, Goodwill - they had positioned their brand - best overnight parcel services - history to minimal services complain The Chairman and Vice President have significant experience - high influential in the industry Employees Loyalty - has numerous awards as best employer - 290,000 team members worldwide Key Partnership with big corporations - Eg: LEUCO Tool Corp, Tractors and Ford Own a large fleet networks & extensive hub - 1,057 stations; 10 air express hubs, 688 aircraft, 90,000 motorized vehicles Weight 0.13 Rating 4 Weighted Score 0.52

2.

0.12

0.48

3. 4.

0.03

0.09

0.09 0.08 0.06

4 4 3

0.36 0.32 0.18

5. 6.

Weakness Num. 1. Factors FedEx does not have a competitive advantage - in the shipping services industry because their return on investment is below the industry average Unable to tab Global Market dan Operation Issues - using American management style in ASIA - unable to adapt to foreign cultures FedEx's high cost - because of their constant expenditures in their infrastructure, they are unable to lower their prices and thus take away market share from UPS Bad forecasting - no preparation for seasonal sales create limitation in services Low flexibility in services - always being too strict with policy made customer divert to competitor - little diversification FedEx too focused with American Government and market support - nowadays American economy is not stable TOTAL Weight 0.10 Rating 1 Weighted Score 0.10

2.

0.13

0.13

3.

0.05

0.05

4.

0.07

0.14

5.

0.06

0.12

6.

0.08 1.00

0.16 2.65

External Factor Evaluation (IFE) Matrix For FedEx Opportunities Num. 1. Factors Expansion of E-Commerce - required less service centre - best web-based postal and courier services in the industry 2. Asia's population increase 6.7% also increase in the number of manufactured goods - seek more transportation services - Asia population in 2010, was 3,879,000,000 and population in 1999 was 3,634,000,000 Entrant of new competitor is low due to high capital requirement - especially to the fix assets Globalization offer opportunity for expansion - AFTA & NAFTA will encourage more international trade due to tax exception Increases of supplier bargaining power is favorable to be market leader - e.g: Wall-Mart & Apple (biggest company in the world), IBM, Automobile industry Increases overall demand - e.g: Christmas & Chinese New Year (culture of exchanging gifts) Weight Rating Weighted Score

0.12

0.48

0.12

0.36

3. 4.

0.03

0.12

0.07

0.21

5.

0.11

0.11

6.

0.004

0.012

Threat Num. 1. 2. Factors Rules and restriction in foreign countries Economic conditions in foreign countries - Singapore & Japan expected to have bad economy condition due to America's economy Political instability in foreign countries - West Asia New tax system impose by government - which never constant and create pricing issues Competitors joint-ventured with foreign countries local transportation company - Cathay Pacific & DHL joint-ventures for express cargo in Hong Kong Substitution of new services by using internet - emailing - has reduced letter sending tradition through mail box TOTAL 1.00 2.75 Weight 0.07 0.08 0.07 0.09 Rating 4 2 2 3 Weighted Score 0.28 0.16 0.14 0.27

3. 4. 5.

0.10

0.10

6.

0.10

0.40

Matriks KLAP Kekuatan (K) Kelemahan (L)

Peluang (P)

Strategi KP

Strategi LP

Ancaman (A)

Strategi KA

Strategi LA

KLAP MATRIX
1. E-Commerce

Strengths (S)

2. Well known, Godwill

Group 1Malaysia
MOHD HANIF BIN MOHD AMIN SUNDERESAN SUPPIAH MUHAMMAD KHUSAIRI B KASSIM MOHD HANIFF B GHAZALI MOHAMMED UZAIR BIN YAHYA EX02358 EX02418 EX02462 EX02460 EX02261

3. Significant experience 4. Employees loyalty 5. Key partnership with big corporations 6. Own a large fleet networks & extensive hub

Opportunities (O)
1. Expansion of E-Commerce

SO Strategies

1. High invesment in e-Commerce (S1,O1) 2. Be favourable and give priority to the big 2. Increase in number of manufactured goods corporation.(S5,O5) 3. Entrant of new competitor is low due to high capital 3. Extending service network to asian required (S6,O2) 4.Prepare all facilities to support seasonal demand 4. Globalization offer opportunity for expansion (S6,O6) 5. Increases of supplier bargaining power is favorable to be market leader 6. Increases overall demand

Threat (T)
1. Rules and restriction in foreign countries 2. Economic conditions in foreign countries 3. Political instability in foreign countries 4. New tax system impose by government 5. Competitors joint-ventured with foreign countries local transportation company 6. Substitution of new services by using internet emailing

ST Strategies
Joint venture with major airline companies in handling cargo (S2,T1,T5) Launch new emailing server with high capacity (S1,T6) Employee exchanging program - regional (S4,T2, T3)

Weakness (W)
1. Did not have competitive advantage 2. Unable to tab global market and operation issues 3. High cost 4. Bad forecasting 5. Low flexibility in services 6. Too focused with American government and market support

WO Strategies

Change management culture to regional setting. (W2,O4) Create more variaties in provided service (W5,O5,O6) Not too focus to single market penetration (W6,O4) Create unique service - overnight parcel delivery (W1,O3)

WT Strategies
Outsource to a local company at foreign countries. (W2,T1) Move operational hub to China, Indoneia or India warehousing, parcel disegrigation (W3,T4) Hire expert/economist to forecast global economy (W4,T2)