Escolar Documentos
Profissional Documentos
Cultura Documentos
The following graphics are for illustration purposes only. By no means its the final look and feel of the event. The marks are used in context of the Rights Holders image All final graphics has to be approved by FIFA and the partnering brands The producing entity is the Puerto Rico FanFest Experience, Inc a non for profit corporation registered under the Commonwealth of Puerto Rico The Organizing Committee of the Puerto Rico Fan Fest Experience, Inc is composed by participating local Marketing Managers of FIFA global partners The Public Viewing License request was submitted under KIA Motors Rights https://www.publicviewing2014.fifa.com/FWC2014/Lic/LicRequest.aspx?RId=90D7 05&Id=322631E0320831E0 Tracking number FWC2014_PVE_ROW_FIFACA_COMM_1615 We are concerned that by default FIFA deals with KIA as Hyundai, while locally they are competitors and Hyundai might want to request the viewing rights 6 of the 8 local partners are already committed to the event
Introduction
Every four years the world halts to witness the FIFA World Cup . Its the most viewed event that trascends sports, merging with popular culture in every country. In doubt? Very few people remembers the last theme song of the Olympics or what they did yesterday! - but still fresh in our collective memory are the rhythm of Ricky Martins Cup of Life and Shakiras Waka Waka. Just behold Pitbull and Jlo for this years musical theme! IN NUMBERS The 2010 FIFA World Cup South Africa was shown in every single country and territory on Earth, including Antarctica and the Arctic Circle, generating record-breaking viewing figures in many TV markets around the world. The in-home television coverage of the competition reached over 3.2 billion people around the world, or 46.4 per cent of the global population, based on viewers watching a minimum of over one minute of coverage. This represents an eight per cent rise on the number of viewers recorded during the 2006 FIFA World Cup Germany.
Source: 2010 FIFA World Cup South Africa TV Viewing Report
PLAY
Demographics We expect dynamic demographics upon schedules. AM until 3 pm Kids and their parents (Summer Camps and Soccer schools will be targeted) 5-7 Impact from professionals from the Milla de Oro 7 onwards General Public
The Site
Centric Intermodal Transportation Access Space Designed for Massive Events Over 1,000 available parking units
Surrounding Public and private parking available Integration of ALL commerial venues to the event Office Space second floor
VIP Area
Exhibitors
VIP Area
Exhibitors
Brand Protection
Our main intention is to protect all stakeholders investment with presence in the islands market with the right use of their brands and the World Cup avoiding promotional ambushing and third party association.
Commercial Synergy
Commercial Synergy
The FanFest provides rights holders with an unique opportunity to establish sales initiatives and call to action from their front stores to the FanFest facilities. AN INTEGRATED APPROACH With an integrated stakeholders approach, the structure allows a better ROI while sharing (and reducing) production costs. Maximizing the rights investment.
Adidas
Panini
Second Tier Sponsors No competition with Rights Holders Vacant Categories Pending approval of the OC
Most already have commercial synergy with the official partners
Tren Urbano
TROCADERO
Subway
Retail Store
Specialized Official FAN FEST Products Point of Sales Anchors for on site promotions
10:00
10:00
12:00 Match Match Match 12:00 2:00 2:00 4:00 Match Match Match 4:00 6:00 6:00 8:00 8:00 Match Match Match FINAL 3:00
10:00
10:00
MATCHES
18+ Activations
PHASE 1 : BUILD UP
The Build Up
The Puerto Rico FanFest initiative will start mid May 2014 with on-site island wide promotions to create awareness and built up to the event Among the designed activities are: Technical and Street Soccer exhibitions Street / Urban Soccer related art competitions The Best Batucada band The Best Fan Bar AE FIFA 14 interactive tournament
PHASE 1 : BUILD UP
For Illustration purposes. We propose two brand wrapped units to be used for each team
PHASE 1 : BUILD UP
Art Competitions
As part of its USA initiative, Budweiser commissioned artist David Garibaldi to create an original art during the December 2014 World Cup Draw. Inspired by this initiative, we are anchoring strategic galleries and pubs in order for them to host local artists to create pieces based in the World Cup. They will be later exhibited at the FanFest. The artwork might be later auctioned in order to help an ONG fundraising.
On Stage Entertainment*
Premium Promotions
Who doesnt like freebies? As part of the promotional strategy to incentivize public assistance to the FanFest, a 2014 KIA Rio will lead the draw of premium goodies.
Digital FanZone
Footballs powerful promotional tool
Complementary Content
Digital Content
Complementary Content
www.prfanfest.com
www.puertoricofanfest.com
www.fanfestexperience.com
Official Website
Complementary Content
PLAY
Demo
DEMO
Content collaboration with the #1 Radio Sport Show La Garata de la Mega is also projected.
Complementary Content
For further information and sponsorship deals, please contact: Elizabeth Figueroa e.figueroa@ingeniopr.com mobile: + 787-380-6199 office: + 787-906-6199 Skype: ingeniomedia