Why study?

- Tourism Planning

Facilitates modernization by education of

youth and changing values

Create favorable image for destination

Increase government revenues

Employment Opportunities

Cont

Why study? - Tourism Planning

Justifies environment protection and improvement Requires development of Infrastructure

Provides tourist and recreational facilities

Increase GDP
Increases Incomes Diversify the economy

Optimizing Visitor Satisfaction Better Living standards Development program that is steady with

Cultural Economic Social

Infrastructure development
Appropriate for area

Levels of Tourism Planning

International National Regional Local Community Site

International

Tourism planning at the international level involves more than one country and includes areas such as international transportation services, joint tourism marketing, regional tourism polices and standards, cooperation between sectors of member countries, and other cooperative concerns.

National

National tourism policy, structure planning, transportation networks within the country, major tourism attractions, national level facility and service standards, investment policy, tourism education and training, and marketing of tourism.

Regional Level

Tourism planning at the regional level generally is done by

Provinces States

Regional planning such as

regional policy infrastructure planning regional access and transportation network other related functions at the regional level.

Local Community

Tourism planning at the local level involves

Sub-regions, cities, towns, villages, resorts, rural areas.

This level of planning may focus on

tourism area plans land use planning for resorts planning for other tourism facilities and attractions.

Site

Site planning refers to planning for

specific location of buildings and structures, recreational facilities, conservation and landscape areas

other facilities carried out for specific development sites such

design of buildings, landscaping and engineering design based on the site plan.

Steps in Planning

Define the system

What are its scale, size, market, character, and purpose? Formulate objectives. Without a set of objectives, the development concept has no direction. The objectives must be specific and should include a timetable for completion.

2. Gather Data
Fact finding Research

provides basic data that are essential to developing the plan.

3. Analyze and interpret

This

step produces a

set of conclusions and recommendations

that

leads to making a preliminary

plan

4. Create preliminary Plan

Primary plan Alternatives are considered and alternative physical solutions are drawn up and tested.

5. Approve of the Plan

Central State Local Public relation

6. Create Final Plan / Master Plan

Phase that typically includes a definition of land use; plans for infrastructure facilities such as roads, airports, bike paths, horse trails, pedestrian walkways, sewage, water, and utilities; architectural standards; landscape plans; zoning and other land-use regulations; and economic analysis, market analysis, and financial programming.

7. Implement the plan

Provides mechanisms that give continuing feedback on the tourism project and the levels of consumer satisfaction achieved.