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4. How many branches do your company holds in city (A)Below10 (C) 20-30 (B) 10-20 (D) Above 40
5. Which brand of appalam does the customer prefer to buy? (A) Aachi (C) Dots (B) Bindhu (D) Shakthi 6. Rank of the other brand product according to the customer preference? (A) Shakthi (C) Aachi (B) Bindhu (D) Dots
7. Dose the popular appalam advertisement create awareness among the customer? (A) Yes (B) No
8. What makes the customer know about your product? (A) Advertisement (B) People`s own experience
(C) Distributor`s (D) Posters 9. Mention the level of sales of product before advertisement? (A) High (C) Low 10. after advertisement? (A) High (C) Low (B) Moderate (D) None of the above (B) Moderate (D) None of the above
11. Indicates the order of preference to buy the popular brand appalam? (A) Quality (C) Customer preference (B) Brand name (D) Price
12. Can you suggestion the media in which the advertisement can be more effective? (A) TV (C) Radio (B) Banner (D) News paper
13. Do you feel that celebrities in an advertisement can create more impact on the customer? (A) Yes (B) No
14. List the pricing strategy of popular appalam? (A) High (C) Low (B) Moderate (D) None of the above
15. What are the customer expectations toward popular appalam? (A) Reduction in the price (C) Improvement in quality (B) Improvement in taste (D) none of the above
16. Do you feel increase in advertisement can increase the sale of the product? (A) Yes (B) No
17. Do you have any suggestion to increase the sale of the product______________
TABLE 4.1 AGE OF RETAILERS AGE GROUP LEVEL Below 20 20-30 24 30-40 16 Above 40 TOTAL 90 12 26.7 17.8 38 100 42.2 RESPONDENTS PERCENTAGE 13.3
INTERPRETATION 42.2% of the retailers are at the age groups of above 40. 26.7% of the retailers are at the age groups of 20-30 years. 17.8% of the retailers are at the age groups of 30-40 years. 13.3% of the retailers are at the age groups of below 20.
TABLE 4.2 BRANCHES OF THE RETAILERS BRANCHES LEVEL Below 10 10-20 38 20-30 20 Above 30 TOTAL 90 21 42.2 22.2 11 100 12.3 RESPONDENTS PERCENTAGE 23.3
INTERPRETATION 42.2% of the respondents are says that there is 10-20 branches in the city. 23.3% of the respondents are saysthat there is below 10 branches in the city. 22.2% of the respondents are says that there is below 20-30 branches in the city. 12.3% of the respondents are says there is above 30 branches in the city.
Bindhu 23 Dots 34
Shakthi 14 TOTAL 90
INTERPRETATION 37.8% of the customers are prefer to use dots appalam . 25.6% of the customer are prefer to use Bindhuappalam. 21.1% of the customer are prefer to use Aachiappalam. 15.5% of the customer are prefer to use Shakthiappalam.
Aachi
19
Bindhu 23 Dots 34
Shakthi 14 TOTAL 90
INTERPRETATION 37.8% of the customers are preference dots appalam . 25.6% of the customer are preference Bindhuappalam. 21.1% of the customer are preference Aachiappalam. 15.5% of the customer are preference Shakthiappalam.
TABLE 4.5 ADVERTISEMENT OF THE PRODUCT OPTIONRESPONDENTS PERCENTAGE YES NO 58 32 64.4 35.6 100
TOTAL 90
INTERPRETATION 64.4% of the customer are satisfied with the advertisement made by the company. 35.6% of the customer is only satisfied with the advertisement made by the company.
INTERPRETATION
46.7% of the customer knows about the product through advertisement. 31.15 of the customer knowsabout the product through postures 13.3% of the customer knowsabout the product through distributors 8.9% of the customer knows about the product through peoples owns.
TABLE 4.7 LEVEL OF SALES BEFORE ADVERTISEMENT OPTIONRESPONDENCE PERCENTAGE HIGH 38 42.3
MODERATE LOW 21
31 23.3 100
34.4
TOTAL 90
INTERETATION 42.3% of the customers are before advertisement the sales should be in high level. 34.4% of the customers are before advertisement the sales should be in moderate. 21% of the customers are before advertisement the sales should be in low.
OPTIONS High 42
Moderate Low 16
TOTAL 90
INTERPRETATION 46.7% of the customers are increasing a high sale after advertisement. 35.6% of the customer are in moderate level in after advertisement and 17.7% of the customers are in low level in after advertisement.
TABLE 4.9 ORDER OF PREFERANCE OPTIONS Quality 25 Brand name RESPONDENTS PERCENTAGE 27.8 29 32.2 15 16.7
TOTAL 90
INTERPRETATION 32.2% of the customer order in a prefer product in a brand name. 27.8% of the customer are order in a prefer product in a quality. 23.3% of the customer are order a prefer product in a customer preference and 16.7% of the customer prefer a product in price.
T.V
37
INTERPRETATION 41.1% of the customer attract by advertisement effectiveness in T.V. 25.6% of the customer attracted by advertisement effectiveness in banner. 22.2% of the customer attracted by advertisement effectiveness in radio and 11.1% of the customer attracted by advertisement effectiveness in newspaper.
TABLE 4.11 CREATION OF CELEBRITIES ADVERTISEMENT OPTIONRESPONDENTS PERCENTAGE YES NO 56 34 62.2 37.8 100
TOTAL 90
INTERPRETATION 62% of the respondents are celebrities satisfied with the creation of advertisement. 37.8% of the respondents are not satisfied with the creation of advertisement.
Moderate Low 42
TOTAL 90
INTERPRETATION 46.7% of the customers are says low pricing strategy of popular appalam 28.9% of the customers are says moderate pricing strategy of popular appalam 24.4% of the customers are says high pricing strategy of popular appalam
OPTIONRESPONDENTS PERCENTAGE Reduction in the price 24 Improvement in the taste Improvement in the quality Packaging 21 23.3 26.7 23 22 25.6 24.4
TOTAL 90
100
INTERPRETATION 26.7% of the customer buying in the product reduction in the price. 25.6% of the customer buying in the product Improvement in the taste in the taste. 24.4% of the customer buying in the product Improvement in the quality. 23.3% of the customer buying in the product Packaging.
TOTAL 90
INTERPRETATION 71.1% of the customers are said the advertisement strategy well product of popular appalam.
28.9% of the customers are said the advertisement strategy is not well product of popular appalam.