Sequaia Bivens

2910 Glen Hollow road ! Greensboro, NC 27407 Phone: (336) 430-2336 ! Email: sbivens@live.unc.edu

SB
August 2011 May 2015 (Expected) September 2013 December 2013

! Education
University of North Carolina at Chapel Hill B.A. Journalism and Mass Communications (Advertising Sequence)

Related Experience
Yapp, Inc

As a campus brand manager for Yapp, I used social media and emails to spread the presence of the mobile application throughout campus. I recruited organizations to use the mobile application and administrated the process of building their application if needed. I also created a marketing strategy for the semester and stay in constant contact with the community manager. Stealz, Inc February 2013 April 2013

I worked with Stealz for the semester as their marketing intern on campus. I was responsible for not only spreading awareness of this mobile application, but also learning new ways to improve the application and make it appealing to the consumers eye. I communicated marketing strategies with the CEO throughout the semester and hosted an event in the Pit on campus for the company. I conducted on-site research at the event and was able to offer the company with a concentrated consumer perspective on product demands.

Project Experience
Project, Walt Disney World Campaign August 2013 December 2013

As part of my advertising and public relations research class, I used primary and secondary research to determine if reaching a young adult (18-24) audience would be effective for Walt Disney World. I worked with a team to utilize ethnographies, a focus group, survey, and MRI data to access young adults perception of the theme park. After conducting research throughout the semester, we agreed that it would be hard for Walt Disney World to reach a young adult audience without ruining their image among their current customers. We recommended that Walt Disney World stay true to their brand image regardless of the progress of their competition Universal. Project, Mary Kay Media Plan August 2013 December 2013

For my media planning course I worked with a group of students to analyze market and consumer data for Mary Kay cosmetics. I used MRI data and Mintel to research the best traditional and digital media for Mary Kay to reach their target audience women ages 18-34 years old.

Related Coursework
Concepts of Marketing Media Planning Advertising and Public Relations Research Digital Advertising and Marketing Account Planning Advertising Copy and Communication Fall 2013 Fall 2013 Fall 2013 Spring 2014 Spring 2014 Spring 2014

Skills
Microsoft Suite Mac OS MRI Social Media