Escolar Documentos
Profissional Documentos
Cultura Documentos
#YouToo2011
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
The Numbers
! More than 16 billion core searches each month ! 1.9 billion videos streamed each month ! Americans watch 3.5 hrs/week of online video ! 5 billion photos hosted by Flickr ! 85 million LinkedIn members ! 152 million blogs on the Internet ! 145 million Twitter users ! 600 million Facebook members ! More than 30 billion pieces of content shared each month on Facebook
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
What is a brand?
Brand = experiences + perceptions
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Importance of an editor
! Maintain the editorial calendar ! Keep the team on track ! Proof all content prior to publishing ! Ensure consistency of style, format, tone & messaging ! Can be internal or outsourced
Source: What Your Blog May Be Missing
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
ROI Ivan
! Type: Old school/laggard ! Title: CEO, president ! Industry: Finance, insurance, accounting, legal ! Pains: Business flat or declining ! Causes: Economy, lack of innovation/ vision ! Sources: WSJ, trade magazines ! Influencers: Peers, media ! Technographics: Inactive ! Success: Bottom line ! Content: Case studies, press releases, original reports
Twitter: @PaulRoetzer
Engagement Erin
! Type: New school/early adopter ! Title: Marketing director, community manager, owner ! Industry: Technology, retail, arts & entertainment ! Pains: Information & inbox overload, multitasking, platform confusion, too tactical ! Causes: Lack of training, following the experts/ gurus, reporting to Ivans ! Sources: Social, blogs, webinars ! Influencers: Peers, bloggers ! Technographics: Creator ! Success: Leads, inbound links, engagement, speaking opportunities, website traffic ! Content: Blog, videos, mobile apps, webinars, eBooks Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Their goals
! Knowledge ! Confidence ! Peace of mind ! Efficiency ! Differentiation ! Competitive advantage ! Growth/ROI
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
The Platform
! 106,000+ Twitter Followers ! Gadgets, Google & SEO blog with Alexa Rank of 3,219 ! Google Webmaster YouTube Channel with 24,000+
subscribers and more than 2.3 million channel views ! Frequent speaker, and media source
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Twitter: @PaulRoetzer
Closing Thoughts
! Understand what makes audiences unique. ! Have a plan and build a strong content team. ! Be remarkable and memorable. ! Take chances. ! Put their needs and goals ahead of yours. ! Bring value to their lives and help them find success.
Twitter: @PaulRoetzer
Resources
! Driven By Content video series ! What Your Blog May Be Missing ! 7 Key Elements of Great Business Content ! Google Webmaster Central YouTube Channel ! How to Build Your Inbound Marketing GamePlan ! 2010 B2B Content Marketing: Benchmarks, Budgets and Trends ! Content Curation: Bringing Order to Information Overload ! 10 Public Relations Trends That Will Change The Industry Forever
Twitter: @PaulRoetzer
Thank You!
Paul Roetzer (216) 333-1242 paul@pr2020.com Twitter: @paulroetzer www.PR2020.com Twitter: @PaulRoetzer