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Creativity techniques
From WikID
Techniques used to collect and recall all kinds of information around an issue. This helps in making an inventory of what we have in terms of ideas, or data, or whatever. Examples are mind maps.
2 Associative Techniques
With associative techniques, great numbers of ideas and options are generated through association within a relatively short time. Association techniques encourage spontaneous reactions to ideas expressed earlier. An example of an associative technique is the brainstorming method.
3 Confrontational Techniques
Figure 1: CPS model revisited of the Creative Problem Solving Process (Tassoul and Buijs, 2005)
With confrontational techniques, ideas are generated by thinking outside ones familiar frame of reference. By identifying and breaking assumptions you are able to open up a wider solution space. New connections are made between the original issues in hand and a new idea through bisociation or force-fit. Completely new, unexpected combinations of viewpoints can arise, which bring the solution of the problem one step closer. An example is the Synectics method.
4 Provocative Techniques
With provocative techniques, assumptions and preconceptions are identified and broken from inside the familiar frame of reference (e.g. by asking questions like: What if not? and What else?). Provocative techniques make use of analogies, metaphors and random stimuli. Ideas will seem strange at first, but when force-fitted on the original issues they provoke new insights. Both confrontational and provocative techniques contain the principle of (1) making the strange familiar and (2) the familiar strange.
5 Intuitive Techniques
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With intuitive techniques you develop a vision, or a new perspective on the original issue in
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With intuitive techniques you develop a vision, or a new perspective on the original issue in hand. Intuitive techniques are useful for letting go: to guide the idea generation techniques by whatever comes to mind. It is a technique that allows for spontaneous and intuitive idea generation and reflecting upon the generated ideas. These techniques have a great influence on enthusiasm, motivation and courage of the team members.
6 Analytic-Systematic Techniques
Analytic-systematic methods are based on the analysis and systematic description of a problem, the drawing up of an inventory of solutions, variants to subproblems, and the systematic varying and combining of these solution variants. The morphological method and function analysis are the most typical examples.
6.4.2014
Delft Design Guide Design methods and techniques > Creating product ideas and concepts Content is available under CC-BY-SA, unless specified.
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