Sample Paper 2014

GRADE - XII Subject: Business Studies Time allowed: 3 hours General Instructions: %i& %ii& %iii& %i0& %0& Answer to 'uestions carr(in) * mar" ma( be +rom one word to one sentence, Answer to 'uestions carr(in) 3 mar"s ma( be +rom -$ to .- words, Answer to 'uestions carr(in) /-- mar"s ma( be about *-$ words, w Answer to 'uestions carr(in) 1 mar"s ma( be about 2$$ words, Attem3t all 3arts o+ a 'uestion to)ether, a!imum ar"s: #$

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Identi+( the +unction o+ mana)ement which re0iews the o3erations in a business unit, De+ine ca3ital structure, 5hich claims can be a33ealable be+ore the Su3reme 6ourt under 6onsumer 7rotection Act8 9ame the decision in +inancial mana)ement which a++ects the )rowth: 3ro+itabilit( and ris" o+ the business, State an( one ;7rotecti0e <unction= o+ Securities and E!chan)e Board o+ India %SEBI&, 9ame the mone( mar"et instrument used as alternati0e to ban" borrowin)s +or lar)e com3anies, 9ame the term used in mana)ement which stimulates 3eo3le to ta"e u3 wor" 0oluntaril(, As a res3onsible consumer: how will (ou ensure about the 'ualit( o+ a ;?uice 7ac"et= 3urchased b( (ou8

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5hich @eadershi3 st(le is a33lied when there is little time +or )rou3 decision ma"in)8 9ame the most commonl( used non-3ersonal tool o+ 3romotion which is 3aid +or b( the mar"eter, De+ine ;3roduct= +rom customer=s 0iew 3oint, Gi0e two elements o+ ;?ob Enrichment=, In the mar"etin) de3artment o+ com3an(: the members o+ the sales team: )et )uidance +rom sales su3er0isors as under A i, <or 3rices: discounts: etc, +rom Su3er0isor- I ii, iii, <or 'ualit( o+ di++erent brands +rom Su3er0isor-II <or the details o+ di++erent distributors +rom Su3er0isor-III

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Bn the basis o+ the in+ormation )i0en abo0e: write which 3rinci3les or techni'ues o+ mana)ement ha0e been +ollowed or 0iolated and how8 4*/, A mobile com3an( is launchin) a new hi)h tech mobile 3hone in the mar"et, 5hich de3artment is )oin) to loo" into techni'ues o+ 3romotin) it8 5hat will be its role8 5hat tools the( will em3lo( +or the same8 E!3lain how 3lannin) 3ro0ides direction8 3

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CTo e!ist in this chan)in) business en0ironment and +ace the com3etition in the mar"et: 3lans are de0ised to meet these challen)esD, Identi+( and e!3lain the 3lan mentioned abo0e with suitable e!am3le, Identi+( and e!3lain the mar"etin) 3hiloso3hies en)a)ed in the +ollowin) cases: %a& athew: a uni+orm manu+acturer +or school students decided to ma!imise his 3ro+it b( 3roducin) and distributin) at lar)e scale and thereb( reducin) the a0era)e cost o+ 3roduction,
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?oe a school ba) manu+acturer decided to im3ro0e the 3roduct +or 3ro+it ma!imiEation and thus added a water bottle holder to the e!istin) desi)n,

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7aul is en)a)ed in manu+acturin) o+ re+ri)erators, Fe sur0e(ed the mar"et and +ound that the customers need a re+ri)erator with a se3arate 3ro0ision o+ water cooler in it, Fe decided to launch the same,

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Gou ha0e been a33ointed as a Brand ana)er o+ Fonda otors, The 6om3an( is to introduce a lu!ur( car in the Indian ar"et, The name o+ the car is (et to be decided, Gou ha0e been as"ed to chair a brain stormin) session be+ore the su))estions come +orward (ou ha0e to brie+l( e!3lain the 3artici3ants as to what constitutes a )ood brand name with the hel3 o+ suitable e!am3les,%an( three& C9ame the decision a +inancial mana)er ta"es: "ee3in) in 0iew the o0erall objecti0e o+ ma!imiEin) shareholders wealthD, E!3lain an( three +actors a++ectin) this decision, adhusudhan is a sweet ma"er: who collects mil" +rom 0illa)e to 0illa)e and 3re3ares sweets on +esti0als: due to increase in demands: he 3urchased 6heese +rom unh()ienic 3roducer because it was not 3ossible to meet the demand +rom collected mil", <or meetin) the demand 'uic"l( he has not ta"en care o+ cleanliness while 3re3arin) sweets, Fe "e3t two children +or 3ac"in) the sweets and one +emale at cash counter, 5hich social 0alues he is a++ectin) and Fow8

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In+ormal or)anisations are real su33ort to <ormal or)anisationsD, Do (ou a)ree8 Fow8

422, A truc" manu+acturin) com3an( has its re)istered o++ice in Delhi and manu+acturin) unit in 6hennai, The com3an( manu+actures di++erent t(3es o+ truc"s, Its mar"etin) di0ision is located at 9oida, Su))est a suitable or)anisational structure +or this com3an( )i0in) reason in su33ort o+ (our answer,

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423, CThe success o+ a business enter3rise is in+luenced b( its en0ironmentD, Fow8 42/, He0in is a33ointed as <actor( ana)er in a )el-3en manu+acturin) com3an(, Fe was )i0en a tar)et o+ 3roducin) one lac )el-3ens 3er month, Fe "new that the ;essence o+ mana)ement is to achie0e desired results= but he does not "now Chow to ensure that the wor" )oes on accordin) to 3lans,D Guide him b( e!3lainin) the 3rocess so that he is able to achie0e the desired results, 42-, C ana)ement 3rocess is a series o+ continuous: com3osite and interrelated +unctions: with no 3re-determined se'uence,D E!3lain,

421, E!3lain the methods o+ recruitment in brie+ +or the +ollowin) situations: %a& A com3an(=s )ets a33lication on and o++ e0en without declarin) an( 0acanc(, Fowe0er com3an( uses such a33lication when the 0acanc( arises, %b& %c& aintain a close lin" with Institutions and colle)es, Iertical shi+tin) o+ em3lo(ees res3onsibilit( and authorit(, carr(in) hi)her

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6asual 0acancies o+ uns"illed or semi-s"illed jobs when there is a rush o+ order or 3ermanent wor"ers are absent,

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To +ill u3 most o+ the senior 3ositions o+ Industr( and commerce,

42., C ar"etin) is a social 3rocess b( which indi0idual )rou3s obtain what the( need and what the( want throu)h creatin) o++erin)s and +reel( e!chan)e 3roducts and ser0ices o+ 0alue with othersD, In the li)ht o+ this statement e!3lain an( +our +eatures o+ mar"etin), BR Brie+l( e!3lain an( three +actors that a++ect the channel o+ distribution o+ a commodit(,
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ac" is intended to be a shareholder o+ TATA 6B9SJ@A96G @TD, But com3an( issued shares to e!istin) shareholders, Is there an( other method +or ac" to be shareholder o+ this com3an(8 I+ (es: su))est him the 3rocess, BR Di++erentiate between 6a3ital and 3oints&

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42#, Ramesh: a businessman: is en)a)ed in 3urchasin) and sellin) o+ Icecreams, Identi+( his wor"in) ca3ital re'uirements )i0in) reason in su33ort o+ (our answer, 9ow he is willin) to start his own Ice cream +actor(, E!3lain the +actors that will a++ect his +i!ed ca3ital re'uirements, BR C<inancial 3lannin) tries to lin" the 3resent with the +utureD, E!3lain the im3ortance o+ <inancial 7lannin) in the li)ht o+ this statement, 43$, CA Su3er0isor 3er+orms multi3le +unctions in an or)aniEation,D 6omment, BR %a& CIdenti+( the 3rocess b( which 3eo3le create and share in+ormation with one another in order to reach common understandin)D 6lassi+( and e!3lain the cate)ories o+ such 3rocess, E!3lain with dia)ram an( two 3atterns throu)h which this 3rocess ta"es 3lace throu)h o++icial line o+ authorit(,

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Prepared by: Anuja Jaitly Dubai (anujajaitly69@ymail.c m!

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