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Expertise that Adds Company and Client Value Brand Development Name & Tagline Generation Conceptual Thinking & Illustration Team Building & Leadership New Product & Program Innovation Promotional & Logo Design POS, Display & Package Design Project Management
PROFESSIONAL EXPERIENCE
2013
2 | Mark Pinto
markpinto333@yahoo.com
203.428.7132 |
A marketing consultancy company specializing in research, strategy and innovation of family products
Associate Creative Director/Concept Developer Conceptualized, designed and developed new product ideas, including name and tagline generation, packaging and promotional and multimedia advertising campaigns for clients, including American Heart Association, Dannon, Disney, General Mills and Tyson Foods. Built client relationships to develop a true understanding of client specific goals, delivering creative marketing solutions based on consumer segmentation that consistently reflected their brand standards. Applied project management principles to ensure client, agency and external resources were aligned to achieve budget and timeline goals. Identified and recruited top freelance and agency talent and ideators when building project teams.
Received accolades from clients for conceptualizing, designing and illustrating portal websites for online focus groups; clients included Del-Monte, Kraft Foods, Capri Sun and Lunchables.
Integrated agency, providing branding, advertising, interactive, promotions and experimental services
Senior Art Director
3 | Mark Pinto
markpinto333@yahoo.com
203.428.7132 |
Provided forward-thinking creative concepts for original graphic design and development in support of client brands, such as Post Cereals, Kraft Foods, Danimals, Pepperidge Farm and Cartoon Network. Collaborated with clients to develop and design product campaigns from concept to implementation. Designed graphics for national brand promotions. Worked within budget to support all initiatives. Instrumental in clients exceeding their product sales goals because of excellence in conceptualization, design and execution projects. Berni Marketing & Design, Greenwich, CT 1993 to 2002
Marketing-communications firm specializing in award-winning brand development, packaging/graphics, naming, visual merchandising and retail environmental design
Senior Designer
EDUCATION
Bachelor of Arts (B.A.), Design Virginia Commonwealth University Richmond, VA
AFFILIATIONS
Volunteer Coach, 2000 to Present Babe Ruth League Baseball Stamford, CT