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Course Title: Business Research Methods Course Code: BUS-302 Proposal for Research On

Challenges and opportunities of media sector Channel I in


Bangladesh Submitted To:

Md. Moniru aman !han

Senior "ecturer of Business

Research Methods

#acult$ of Business %dministration

Submitted B$:
Md. &a rul Islam I' &o: ()*+)))+, -roup: )* B.B.% Program .+*rd Batch/ 0astern 1ni2ersit$ .01/3 'ha4a

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Submission 'ate: (,7)+7+)(* 18 February 2013 Course Instructor

Md. Moniru aman !han


Eastern University, Dhaka-1208 Dear Sir Subject Sub!ission o" channe# I$s %ro%osa# "or &esearch' ( %ro%osa# "or the research tit#e) *Cha##en+es an) o%%ortunities o" !e)ia * sector Channe# I in ,an+#a)esh-, is here by, sub!itte) "or your kin) acce%tance' .he research %a%er is re/uire) to co!%#ete the course, *,usiness &esearch 0etho)s 1,US-3022- un)er your Su%ervision' It 3i## be +reat e4%erience "or us to 3ork in the !ost %o%u#ar !e)ia sector Channe# I, 5hich 3i## %rovi)e us a chance to re#ate the theoretica# conte4t 3ith e!%irica# evi)ences' .his 3ou#) enhance not on#y your kno3#e)+e o" current econo!ic situation o" the conte!%orary technica# business but a#so our ana#ytica# abi#ity' 5e earnest ho%e that you 3i## kin)#y +o throu+h our %ro%osa#, eva#uate its "easibi#ity an) a##o3 us to e4ecute the research' 5e e4%ect your va#uab#e +ui)ance an) in"or!ation "or the success"u# co!%#etion o" the stu)y' Sincere#y 6ours,

Md. &a rul Islam 5555555555555555555555555555555

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%C!&O8"0'-0M0&T

First o" a##, I 3ou#) #ike to e4%ress !y heart"e#t +ratitu)e to o!ni%otent (##ah 3ithout 3hose he#% it 3ou#) not %ossib#e "or !e to %re%are this re%ort' .his 3ork is a syno%sis o" our recent stu)y on a Channe# I as a %art o" ,','( 7ro+ra!' .his %ro+ra! 3as cha##en+in+ as 3e## as interestin+ to !e' I receive) he#% an) active co-o%eration "ro! Channe# I e4ecutives an) o""icers' I 3ou#) #ike to thank 0ana+in+ Director o" a Channe# I "or a##o3in+ !e to )o !y re%ort on this !e)ia' I 3ish to convey !y %ro"oun) +ratitu)e to a## the o""icers an) stu""s o" !e)ia net3ork 3ho s%en) their va#uab#e ti!e to share their e4%erience 3ith !e in +atherin+ in"or!ation' (n) I a#so 3ish to e4%ress !y heartiest sense o" +ratitu)e, sincere a%%reciation to !y honorab#e #ecturer Md. Moniru aman !han, Facu#ty o" ,usiness Stu)ies 3hose su%%ort an) a)vice 3here instru!ent in %re%arin+ this %ro%osa# %a%er'

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Intro)uction
.i!e chan+es very "re/uent#y an) the chan+es affect the 3ay o" #ookin+ at our 8i"e, cu#ture, #i"e sty#e, thou+hts, e)ucation, career an) %ros%ects etc' in every 3ay' .he 3ay 3e use) to ta#k, think a "e3 years back, 3e )o not any!ore' .here 3as a ti!e 3hen one o" the !ost sou+ht a"ter %ro"ession 3as bein+ a )octor or an en+ineer "or the youn+sters as 3e## as their +uar)ians' Subse/uent#y 3ith the a#teration o" ti!e an) techno#o+y 3e 3itness a chan+e in the "uture %#annin+ an) choice o" the career o" the stu)ents' (t the !o!ent, 3orkin+ in a )i+ita# !e)ia has beco!e one o" the !ost %o%u#ar %ro"essions' 9ee%in+ this train o" chan+e, there are so!e )i+ita# .: channe#s no3 in ,an+#a)esh an) one o" their %ri!e concerns is coverin+ ne3s "ro! every %ossib#e "ie#) "ro! insi)e an) outsi)e the country' ( !assive %art o" the %eo%#e are 3orkin+ on these .: channe#s no3 in ,an+#a)esh an) takin+ cha##en+es to +et the authentic ne3s "ro! the core o" the inci)ents' ( %resenter %resents ne3s in a very or+ani;e) 3ay' (## sorts o" ne3s are been brou+ht to+ether an) %resente) to the au)ience' Do %eo%#e actua##y +et a## these ne3s as or+ani;e) as they see on .:< =o3>s it %ossib#e to cover ne3s an) i!%ortant inci)ents o" the country or outsi)e the country< =o3 )o they +et ne3s o" every sin+#e )ivision o" the country in these very "e3 hours< Do 3e think ever about these thin+s< ?ot rea##y' .hese /uestions #e) !e to choose a )i+ita# .: channe#-I to )o !y internshi%' I chose to 3ork in the ne3s section o" Channe# I because o" !y "ascination in the ne3s 3or#)' I 3orke) in the in)ivi)ua# )esks o" Channe# I ne3sroo! 3ith the res%ective res%onsib#e %eo%#e' 0y re%ort 3ou#) be on this e4%erience- ho3 a ne3sroo! is structure) an) ho3 it o%erates' I 3orke) in the ne3s section o" Channe# I "or three !onths an) trie) to enrich 0y kno3#e)+e on ho3 actua##y a ne3sroo! in a )i+ita# .: channe# 3orks' I Divi)e) !y tota# internshi% %erio) into three %arts an) 3orke) in)ivi)ua##y in .hree !ajor areas ?ationa# )esk, Internationa# )esk an) in &e%ortin+ section' 5hi#e 3orkin+ over there I "oun) !any theories that 3e stu)ie)-to be re#evant 5ith !y job an) res%onsibi#ities in Channe# I'

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,ein+ a 0e)ia an) Co!!unication !ajor stu)ent I took courses on E)itin+, 7rint 0e)ia, Co%y3ritin+, .rans#ation Stu)ies, Cu#tura# stu)ies an) so on' I 3as very ha%%y to see the theories that 3e #earnt so "ar in our re#evant courses bein+ re"#ecte) in !y e4%erience' .here 3ere a #ot o" things that !atche) 3ith !y aca)e!ic kno3#e)+e an) there 3ere thin+s a+ain that a))e) ne3 %ers%ectives to !y ac/uire) aca)e!ic kno3#e)+e' In this re%ort o" !y internshi%, I trie) to !ake a bri)+e bet3een !y aca)e!ic kno3#e)+e an) %ractica# e4%erience' 5hi#e )oin+ !y internshi% there 3ere so!e /uestions in !y !in), 3hich I trie) to ans3er, an) !y re%ort 3i## a))ress those issues' ,e"ore out#inin+ !y e4%erience in the ne3s section o" Channe# I, I 3ou#) #ike !e to )e"ine "irst the theories that I "oun) re"#ectin+ on !y e4%erience'

5hat is ne3s<
5ebster>s Encyc#o%e)ic Unabri)+e) Dictionary o" the En+#ish 8an+ua+e )e"ines ne3s as @a re%ort o" a recent event, inte##i+ence in"or!ation an) the %resentation o" a re%ort on current events in a ne3s%a%er or other %erio)ica# or on ra)io or te#evision 3hich has taken co##ective#y an) a choice subject "or journa#istic treat!ent@ 15ebster- AB32' In si!%#er ter! ne3s is ne3 in"or!ation about s%eci"ic an) ti!e#y events, In"or!ation that is reported in a ne:spaper3 ne:s maga ines or in digital media 8ike tele2ision channels. Reporters3 editors3 photographers and all members of .he ne:s staff of a ne:sroom 5 be it in print or digital media5share a common (n) essential interest to ma4e information presentable or acceptable as ne:s. Impact: ;o: man$ people does the e2ent affect< ;o: seriousl$ does it (""ect them< 5 ;ere3 the ne:s :riter or the reporter has to thin4 about the I!%ortance of the ne:s to the audience. The$ :ill ha2e to thin4 about the (cce%tance of the audience3 :hat the$ :ant to 4no: and to be informed. "i4e3 :hen there is a de2astating flood in our countr$3 the mass people

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5ou#)n$t be interested to 4no: :hat is happening3 or :hat da$ is being Ce#ebrate) outside the countr$.

>Challenges and opportunities of media sector Channel I in Bangladesh

Bac4ground: In 1AAB, I!%ress .e#e"i#! 8t) 3as #aunche) as a 7ro)uction


=ouse, %ro)ucin+ a variety o" %ro+ra!s "or ,an+#a)esh .e#evision an) other sate##ite channe#s' .he )rea! 3as to, one )ay, beco!e one o" the #ar+est sate##ite channe# in the country 3ith the object o" brin+in+ ,an+#a)esh c#oser to the hearts o" %eo%#e aroun) the 3or#)' .hus 3ith the !otto *;rido$e Bangladesh- 1,an+#a)esh in the =eart2, the journey o" this visionary Channe# co!!ence) on air 1 st Cctober, 1AAA'
Channel i is bein+ )istribute) across the US( since 200D throu+h Dish Network on 2D 4 E basis 3ith the s#o+an o" Probashey-O-Bangladesh 1!eans ,an+#a)esh in overseas2'

.he tar+et vie3ers o" Channel i are a## over ,an+#a s%eakin+ %eo%#e an) it is a +enera# entertain!ent e4c#usive ,an+#a channe#, suitab#e "or a## !e!bers o" a "a!i#y'

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.o)ay, a"ter nine years o" tota# )e)ication, )eter!ination, an) the e4ce##ent tea!3ork o" about F00 !e!ber o" Channe# I "a!i#y, the "irst )i+ita# te#evision channe# o" ,an+#a)esh can boast o" havin+ the #ar+est nu!ber o" vie3ers in !ost o" the continents aroun) the +#obe' Channe# I +ro3s bi++er an) !ore %o%u#ar every )ay, brin+in+ ,an+#a)esh ri+ht into the ho!es o" ,an+#a)eshi %eo%#e aroun) the 3or#)' .hrou+hout the 3or#) vie3ers can enjoy our trans!ission usin+ s!a## )ish an) )i+ita# Sate##ite receiver' In a))ition to this In US(, Dish net3ork is carryin+ Channe#-I' In U9 an) Euro%e, Sky D.= is carryin+ Channe#-I' Channe#-I is a#so avai#ab#e 3ith hi+h s%ee) internet at 333'ju!%tv'co!

An e4a!%#e ?o3 )ays, 3e ce#ebrate !any occasions or "estiva#s in our


country, #ike-ne3 year, !other>s )ay, "ather>s )ay, "rien)shi% )ay, va#entine>s )ay an) so on' (n) a## o" these occasions are 3i)e#y ce#ebrate) in the 3estern countries' 5e think care"u##y once, 3e 3i## see that these "estiva#s have been intro)uce) to our country just a "e3 years back' .here 3eren>t so !any occasions to ce#ebrate that 3e )o no3' Gi"t sho%s #ike, >=a##!ark> an) >(rchies>, are hu+e#y a)vertisin+ about a## the "estiva#s an) 3e#co!in+ everyone 3ar!#y to ce#ebrate the!' ?e3s%a%ers an) TV channe#s are coverin+ a## these s%ecia# )ays hu+e#y an) our .hou+hts are bein+ in"#uence) by these %rojection' =ere, countries #ike ours, ,eco!e the >other> or the >)o!inate)> country 3ho "o##o3s the cu#ture o" 3estern country an) take those cu#ture as ours as they - the >se#" or the >)o!inant> country-3ants us to' It>s a kin) o" one-3ay re#ationshi%, as 3e 3i## never see the! ce#ebrate any o" our occasions as the 3ay 3e )o theirs' .he e4istence o" this )o!inant +rou% can not be i+nore) in any 3ay' .hey are 8ea)in+ the society by their %o3er' Channel i is a %rivate#y o3ne) te#evision net3ork in ,an+#a)esh' It is o3ne) by the I!%ress Grou%, a!on+ the #ar+est con+#o!erates in ,an+#a)esh 3ith interests in te4ti#es, %har!aceutica#s an) !e)ia' .he I!%ress Grou% "irst !ove) beyon) te4ti#e %ro)uction an) into te#evision in the ear#y 1A80s un)er the tute#a+e o" Fari)ur &e;a Sa+or, 3ho ha) hereto"ore 3orke) at state-run ,an+#a)esh .e#evision 1,.:2 on a "ree#ance basis' .he
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initia# ste%s into te#evision invo#ve) settin+ u% I!%ress .e#e"i#!, 3hich %ro)uce) s!a## !ini-series an) one-o"" sho3s "or ,.:'

In the 1AAE, I!%ress Grou% #ooke) into startin+ u% its o3n sate##ite channe#' Channe# i 3as #aunche) in the Hune 1, 1AAE, broa)castin+ %re-recor)e) %ro+ra!s 12 hours )ay' 5ithin t3o years o" its o""icia# #aunch, Channe# i be+an broa)castin+ 2D hours a )ay an) beca!e the "irst )i+ita# channe# in ,an+#a)esh' Current#y, Channe# i co!%etes 3ith severa# other )o!estic sate##ite channe#s, inc#u)in+ (.? ,an+#a, Ekushey .: an) ?.:' For the %ast )eca)e, the channe# has he#) the hi+hest !arket share a!on+ non-terrestria# channe#s in ,an+#a)esh' It current#y broa)casts sate##ite trans!issions usin+ 7an(! Sat, 3hich covers !ost o" (sia an) %arts o" (ustra#ia' Channe# i starte) trans!issions on Cctober 1, 1AAA' Channe# i .e#evision is an estab#ishe), 3or#) c#ass, hi+h /ua#ity "ree to vie3 (sian te#evision channe# 3hich broa)casts in the U9 an) Euro%e' It is %art o" a +#oba# net3ork broa)castin+ in (!erica, (ustra#ia, ("rica an) (sia' Channe# i te#evision broa)casts 2D hours a )ay an) is "ree to air on Sky 8DD' Channe# i %ro+ra!s ran+e "ro! serious )ra!a$s an) soa%s to the #atest !usic tren)s, !outh3aterin+ reci%es "ro! our cookin+ sho3s to hea#th an) #i"esty#e %ro+ra!s' Channe# i has taken entertain!ent to another )i!ension throu+h our share) "a!i#y va#ues an) e!%hasis on re%resentin+ the ever chan+in+ au)ience that 3e serve' Cur vie3in+ au)ience co!%rises a key %art o" 8on)on$s overa## %o%u#ation as 3e## as other !ajor cities such as 0anchester an) ,ir!in+ha!' ,an+#a)eshi$s are 8on)on$s "ourth bi++est ethnic !inority, 3ith a %o%u#ation +ro3th rate o" EF %er cent' .his !eans Channe# i is an e4ce##ent 3ay o" reachin+ tar+et +rou%s 3ith re#evant !essa+es 3hich is both cost e""ective an) s%eci"ic' Channe# I$s se#ect "eatures inc#u)e its re%ertoire o" "a!ous artist "ro! a## s%heres o" the entertain!ent 3or#), 3hether it be Fi#!, 0usic, Dance or .heatre' 5e have e4c#usive contracts 3ith so!e o" the !ost acc#ai!e) entertainers in South East (sia' ,a%%i 8ahiri, &una 8ai#a, Shabana an) Shuk#a Dey are to na!e but a "e3 I "or e4a!%#e ,a%%i 8ahiri is the !ain ju)+e on 9hu)e Gaan &aj our chi#)ren$s J"actores/ue !usica# ta#ent sho3' 5e have our o3n .e#e"i#! %ro)uction unit an) have %ro)uce) a3ar) 3innin+ .e#e"i#!s attractin+ internationa# acco#a)e'

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Channel i is the "irst )i+ita# ,an+#a channe#' It runs 2D hours a )ay since #aunchin+ in Cctober 1, 1AAA' Channel i 3ith the s#o+an "Hridoya Bangladesh" 1!eans ,an+#a)esh in it>s heart2 has been acc#ai!e) as one o" the #ea)in+ e)ucationa# an) entertain!ent ,an+#a channe#s' .he channe# is usin+ C ban) s%ace se+!ent "ro! .e#star 10 at EB'FK E +eo-stationary orbita# #ocation' 0ore than 8D countries inc#u)in+ %art o" (ustra#ia, (sia an) 7aci"ic Is#an)s, 0i))#e East, ("rica an) %art o" Euro%e are covere) by the +#oba# C-ban) bea! .e#star 10, 3here Channel i is avai#ab#e' Channel i is bein+ )istribute) across the US( since 200D throu+h Dish Network on 2D 4 E basis 3ith the s#o+an o" Probashey-O-Bangladesh 1!eans ,an+#a)esh in overseas2' .he tar+et vie3ers o" Channel i are a## over ,an+#a s%eakin+ %eo%#e an) it is a +enera# entertain!ent e4c#usive ,an+#a channe#, suitab#e "or a## !e!bers o" a "a!i#y' Channel I TA Station Bangladesh ,an+#a)eshi %rivate sate##ite .: Station channe#s' C""ers a## kin) o" te#evision %ro+ra!s #ike ne3s, #ive co!!entary, natok, #ive ta#k sho3, seria#s, hea#th, "ashion, nationa# an) internationa# s%orts, !usic, !ovie, !a+a;ine sho3, a+ricu#ture' Fin) te#e%hone nu!bers e!ai# an) %ro+ra! sche)u#e ti!etab#e an) "re/uency sy!bo# in"or!ation are "ree on their 3ebsite'

News of Channel I
Channe# I Euro%e usua##y te#ecasts t3o ty%es o" ne3s in their channe#' Cne o" the! is ,an+#a)eshi ?e3s an) another one is Euro%e 8oca# ?e3s' 5e try to u%#oa) our te#ecastin+ ne3s in our channe#$s 3ebsite on a re+u#ar basis' So, in any case, i" you !iss the ne3s in .:, you can co!e to our 3ebsite an) enjoy the ne3s 3henever you +et "ree ti!e'

Channel i News Time


I?C8UDE7IC.U&E @htt% LLchanne#ieuro%e'tvL3%contentLthe!esLchanne#-iLi!a+esLne3s'j%+@ MN 0E&GEFC&0(.I?E.

0A 00 (0 11 00 (0 12 00 70 01 30 (0 02 00 70 03 00 70 0D 00 70 0F 00 70 0E 00 70

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0A 00 70 10 30 70

Worlds Class of Bangladeshi Channel


.hrou+h Channe# i, charities an) co!!unity +rou%s have bene"ite) aroun) the 3or#)' Channe# i has he#%e) bui#) or%hana+es, schoo#s an) cu#tura# centers in the !ost re!ote %arts o" ,an+#a)esh' Channe# i has 3on the hearts an) !in)s o" ,ritish ,an+#a)eshis in the U9 an) sets the stan)ar) in U9 ethnic broa)castin+' ' I?C8UDE7IC.U&E iLi!a+esLabout-1'j%+@ @htt% LLchanne#ieuro%e'tvL3%-contentLthe!esLchanne#MN 0E&GEFC&0(.I?E.

.here are e4c#usive an) "#a+shi% sho3s such as 9hu)e Gaan &aj 1J "actor "or un)er 1B2 an) Shera 9onto 1J Factor2 3hich attract #ar+e au)iences an) %rovi)es entertain!ent "or the 3ho#e "a!i#y' Cther %ro+ra!s such as our Dra!a seria#s attract re+u#ar #oya# "ans' Cur )ocu!entaries sho3casin+ ,an+#a)esh +ive the o#)er +eneration an o%%ortunity to share !e!ories an) e4%eriences an) the youn+ to #earn about its rich cu#tura# history an) #an)sca%es' .here are a#so sho3s on !usic, "ashion, beauty an) "oo) "or

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the !ore niche au)iences' Channe# i %ro+ra!s are inc#usive "or a## a+e +rou%s I a## the "a!i#y can sit an) enjoy 3atchin+ to+ether, be it a sitco!s, !usica# ta#ent sho3s or heate) %o#itica# )ebates' I?C8UDE7IC.U&E @htt% LLchanne#ieuro%e'tvL3%-contentLthe!esLchanne#iLi!a+esLabout-2'j%+@ MN 0E&GEFC&0(.I?E.

.he 0ajority o" Channe# i #ive interactive ca##-in sho3s are "i#!e) at our U9 stu)ios in the Dock#an)s, the heart o" the East En), by our )yna!ic %ro)uction tea!' Cur #ive interactive sho3s cover a 3i)e ran+e o" )ay to )ay #oca#, nationa# an) internationa# to%ica# issues' It re!ains "resh an) u% to )ate 3ith corres%on)ents coverin+ a## o" the U9 an) Euro%e' Channe# i is a ka#ei)osco%e o" entertain!ent ran+in+ "ro!O 0usic, Dra!a, Cu#ture, Cookery, .rave#, =ea#th, E)ucation, Current a""airs, ?e3s an) I!!i+ration a)vice' It shares best %ractice an) i)eas "ro! across the 3or#) I these are care"u##y %acka+e) an) )e#ivere) throu+h hi+h /ua#ity %ro+ra!!in+ 3hich )e#ivers entertain!ent an) in"or!ation "or our au)ience in a "or!at they enjoy an) are accusto!e) to'

Tal4 Sho:: BBC Sanglap on Channel i I?C8UDE7IC.U&E


@htt% LLstatic'!yo%era'co!Lco!!unityL+ra%hicsLs!i#ey'+i"@ MN 0E&GEFC&0(.I?E. I?C8UDE7IC.U&E @htt% LL"i#es'!yo%era'co!Lchanne#itvLb#o+Lbbc-channe#i'j%+@ MN

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0E&GEFC&0(.I?E.

BBC Sanglap .Bangladesh Sanglap/ is a political tal4 sho: program on Channel i satellite tele2ision. It is a tal4 sho: :ith a number of panel members discussing maBor current issues :ith in2ited audience around members of public. This Bangladesh Sanglap TA program attracts millions of people per :ee4. It is telecast li2e on Monda$ and repeat telecast on the follo:ing Sunda$. BBC Bangladesh Sanglap is presented in the form of open discussion and debate to futher strengthen the demacratic practice and culture in Bangladesh. The program addresses current issues confronting Bangladesh and societ$ as a :hole. The 9=5minute tal4 sho: is aired on Channel i in a number of episodes. The BBC Sanglap program is recorded in 'ha4a3 M$mensingh3 S$hlet3 !hulna3 Barisal 3Rangpur3 Chittagong3 CoCDs Ba ar and Rangamati3 :hich are participated in b$ general public3 teachers3 students3 professionals.

The panel consists of Bangladesh political leaders3 ministers3 their oppositon counterparts3 social acti2ists3 editors of national ne:papers and business leaders3 :ho are engaged in debates co2ering Bustice3 corruption3 education3 health3 local go2ernment3 trade and securit$.

Tal4 sho: Triti$o Matra on Channel i INCLUDEPICTURE


"http://static.myopera.com/community/graphics/smiley.gi " !" #ER$E%&R#'TINET INCLUDEPICTURE "http:// iles.myopera.com/channelit(/)log/Tritiyo* Page 55 (+ -- Of (6

#atra*channeli.+pg" !" #ER$E%&R#'TINET

Tal4 sho:s ha(e ma,e people -no.le,gea)le. They ha(e create, a.areness among people a)out issues li-e democrac$./ &ne o the irst an, most popular tal- sho.s to,ay is in act Channel i0s 1Tritiyo #atra/. 1Triti$o Matra2 in the o(er three years it has )een )roa,cast2 has ha, a )ig impact/. 1There is a lot o )itterness )et.een 3angla,eshs0 politicians2/ an, they ne(er use, to e(en sit )esi,e each other. &n 4Triti$o Matra02 they ,o. 3e ore2 they use, to argue a lot2 )ut they5(e mo(e, a.ay rom that an, no. they actually ,iscuss an, debate on important political issues./

%genc$ Commission
(+ency co!!ission o" 1FP 3i## be a##o3e) to accre)ite) a)vertisin+ a+encies, to 3hich !ay be e4ten)e) Channe# iQs stan)ar) cre)it ter!s as a%%#ie) "ro! ti!e to ti!e' 7re%ay!ent is re/uire) "ro! a## other a)vertisers' .er!s R con)itions are as %ub#ishe) by Channe# i'

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Technical ReEuirements
(## a)vertise!ent co%y an) s%onsorshi% on Channe# i !ust !eet (S(LC(7 Stan)ar)s' Channe# is actin+ a+ency 3i## c#ear co%y on beha#" o" Channe# i on sub!ission o" scri%ts an) treat!ents, %#us one :=S co%y o" the "inishe) !ateria#' .rans!ission ta%es are re/uire) in ,eta S7 D 3 or 1D A "or!at an) !ust be %rovi)e) seven 3orkin+ )ays be"ore "irst trans!ission )ate' ( c#ock 3ith i)enti"yin+ in"or!ation shou#) %rece)e each co!!ercia# an) )uration, ti#e, a+ency or CUI nu!ber o" co!!ercia# shou#) be c#ear#y i)enti"ie)'

Problems:

Di!ensiona o" syste! a## over the 3or#) has been chan+in+ ra%i)#y )ue to the )ere+u#ation o" +#oba#i;ation an) techno#o+ica# innovation' ?o3 a )ayQs !e)ia sector has been "acin+ !ore co!%etition #oca##y as 3e## as +#oba##y' .o survive in this co!%etitive e#ectrica# !e)ia sector 3or#) 3ay re/uire to )eve#o% a%%ro%riate "inancia# structure, better re#ationshi% 3ith vie3er, )eve#o% %ro"essiona#is! in the sense o" )eve#o%in+ a%%ro%riate hu!an resources''.he %resentation o" the or+ani;ationa# structure an) %o#icy o" !e)ia sector an) investi+atin+ the strate+ies a%%#ie) by it %rovi)e the sco%e o" this assi+n!ent' (n in"rastructure o" the or+ani;ation has been )etai#e), acco!%anie) by a +#oba# %ers%ective an) #ooke) into the "uture' .he sco%e o" this assi+n!ent is #i!ite) to the overa## )escri%tion o" the co!%any, its service, an) its %osition in the in)ustry' .he sco%e o" the stu)y is #i!ite) to or+ani;ation setu%, "unctions, an) %er"or!ance'

8i!ite) source o" Data an) !aintenance' .i!e 3as a#so #i!ite) to %re%are the %ro%osa# re%ort'

ObBecti2es:
a2 ,roa) Cbjective: To find out the challenges and opportunities of

media sector channel I in Bangladesh.

b/ Specific ObBecti2es : 12 .o "in) out )i""erent o" ty%es o" !e)ia sector'
22 .o "in) out the co!%etitive other !e)ia sector in ,an+#a)esh' 32 .o "in) out the econo!ic contribution o" !e)ia sector' D2 .o "in) out e!%#oy!ent o%%ortunities o" !e)ia sector in ,an+#a)esh' F2 .o "in) out environ!enta# e""ect o" !e)ia sector in ,an+#a)esh'
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B2 .o kno3 e#ectrica# !e)ia in our country' ;$pothesis: For !eetin+ the objectives the stu)y is base) on "o##o3in+ hy%otheses' 1' =0 =1 2' =1 =0 0e)ia sector can contribute si+ni"icant#y in our nationa# inco!e' 0e)ia sector can not contribute si+ni"icant#y in our nationa# inco!e' 0e)ia sector can increase e!%#oy!ent' 0e)ia sector can not increase e!%#oy!ent'

3' =0 Govern!ent %o#icy can "aci#itate the !e)ia sector an) they use in ,an+#a)eshi %o#icy' =1 Govern!ent %o#icy can not "aci#itate the !e)ia sector an) they use in ,an+#a)eshi %o#icy' Rationale: .he !e)ia sector is %#ayin+ i!%ortant ro#e in our country' .he "o##o3in+ !e)ia (ssociation or %ersonne# 3i## be bene"iciary o" our research (2 0e)ia (ssociation in ,an+#a)esh 10(,2 22 ,an+#a)esh Shan+ba)%atra 7arisha) 1,S72 32 ,an+#a)esh Counci# o" E)itors D2 ,an+#a)esh Fe)era# Union o" Hourna#ist 1,FUH2 F2 .e#evision &e%orters (ssociation o" ,an+#a)esh 1.&(,2 B2 Govern!ent E2 7o#icy 0akers 82 Di%#o!atic &e%orters (ssociation 1D&(2

Scope and limitation: 3e 3i## stu)y in )eve#o%!ent o" use !e)ia sector an) its %otentia# #eve#s' 5e 3i## a#so investi+ate those +overn!ent re+u#ation as re+ar)s ban on ba) issue , i" a%%ro%riate#y i!%#e!ente), ho3 3ou#) enhance the use o" E#ectric !e)ia in our country '.he #i!itation 3hich !i+ht be encounter in carryin+ out the task o" co##ectin+ )ata an) intervie3in+ %eo%#e can be su!!ari;e) as

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.i!e an) !oney Data avai#abi#ity Con"i)entia#ity o" )ata can be a barrier that 3e 3i## be "ace) )urin+ the con)uct o" this stu)y as every sector has their o3n secrecy that in not revea#e) to others'

Methodolog$:
'ata Collection: Essentia# )ata sources both %ri!ary an) secon)ary 3i## be use) to
co!%#ete the research'

a/ The primar$ sources are as follo:: .he !ain source o" %ri!ary )ata 3i## be the in"or!ation co##ecte) throu+h con)uctin+ surveys an) intervie3s 3ith o3ner, !ana+er sta""s, an) #abors o" e#ectrica# !e)ia o" channe# I an) ,an+#a)esh 0e)ia (ssociation in ,an+#a)esh 10(,2 on the basis o" /uestionnaire an) check #ist that 3i## be )esi+ne) to hi+h#i+ht a +reat contribution in this sector' b/ The Secondar$ sources are as follo:: For secon)ary )ata co##ection, 3e 3i## take he#% the 0(, an) .&(,, )i""erent institutions #ibrary, ne3s%a%er artic#es, )i""erent journa#ist an) internet'

%nticipated Time schedule:

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8ee4

1st starts +nd Ath February $13

*rd

9th

=th

?th

@th 6th

,th

()th

((th

02ents
-roup #ormation

-roup 'iscussion Topic Selection "iterature Re2ie:


Preparation and submission of proposal

Suestionnaire 'e2elopment

'ata Collection 'ata %nal$sis 'rafting and editing of report Proof reading

Printing Binding
Submission of report F presentation

0stimated Budgets:

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Particulars
Paper Costs Printing Costs Transportation Costs Refreshment Costs Binding Cost Total Costs

%mount .T!./
*=) (=)) ())) ?)) (=) *?))

Conclusion
.his %ro%osa# re%ort "ocuses on the three !ain %i##ars o" a )i+ita# ne3sroo! o" a 7rivate .: channe#, Channe# I' It a#so +ives a )etai#e) ana#ysis o" the structure an) o%eration o" a ne3sroo!' As the #iterature revie3 section en#i+htens )i""erent theories, #earnt in )i""erent aca)e!ic courses, o""ers a re#ation 3ith the %ractica# e4%erience ac/uire) in the %erio)' 0y e4%erience in Channe# I is a kin) o" journey "or !e into the ne3s 3or#) an) it has been very in"or!ative an) Fu =i##in+ e4%erience "or !e as sho3n by the re%ort' I ha) #earne) han)s in trainin+ in re%ortin+, e)itin+ an) )i""erent 3ays o" %resentin+ ne3s 3hi#e 3orkin+ there' ( ne3sroo! in a )i+ita# !e)ia is a very busy 3ork%#ace' So it is very )i""icu#t "or an intern to +et all the in"or!ation 3ithin a very short ti!e' >.hree or "our hours in a )ay are not a)e/uate at all to +et into the )e%th o" a ne3sroo!'

References:
(/ htt%s LL333'"acebook'co!Lchanne#ieuro%e'tvLa%%T1FD2E2EADB3B138

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+/ Channe# i Euro%e - 5or#)s ?o' 1 ,an+#a)eshi .: Channe# 3atch S96 Channe#


8DD an) Cn#ine htt% LLbit'#yL74j;Hb UVVW.he C""icia# 7a+e o" Channe# i Euro%eUVVW

*/ htt% LL333'channe#ieuro%e'tv an) htt% LL333'channe#itv'netL 9/ htt% LL333'tv-)esi'co!LenLvi)eo-%#ayerLchanne#i, Channe#-I-.:'co! an)


htt% LL!y'o%era'co!Lchanne#itvLb#o+L<starti)4X30

=/ (n) a#so I 3as co##ectin+ the )ata "ro! Goo+#e , 5iki%e)ia R "ace book an) ne3s
%a%er about e#ectronic !e)ia R channe# I in ,an+#a)esh'

?/ 333'ju!%tv'co! an) 8ist o" .: Stations in ,an+#a)esh @/ http:77:::.mediabangladesh.net7Press%sso.php and Channe# I on


sate##ite tv in the Unite) States .0nglish/3 htt% LL!e)ia-ban+#a)esh'cronyso"t'co!Lothers-)etai#s'%h%<%i)X28E

YYYYYYYYYYYYYYY YYYYYYYYY ZZZZ 111[[ +oo)-#uck[[22 ''\ \\\ YYYYYYYYYYYYYYY YYYYYYYY

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