Business Prospectus

Business Prospectus November 2013
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Enigin PLC | +44 (0) 1726 871040 | www.enigin.com
Business Prospectus November 2013

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Table Of Contents
Introduction The Market Potential Distributorship Opportunity Unique Enigin Product Range Three Distributor Entry Levels Training and Support The ESA Profit Potential Sales Models Proving The Technology Allocating Your Territory Your Next Step
1 3 5 6 10 11 12 13 15 20 22 23
Introduction
................................................................................................................................................................................................. This prospectus provides information on maximizing on what has recently been described as a multi-trillion dollar marketplace namely: The Energy Efficiency Sector in partnership with Enigin PLC..
Enigin design, manufacture and distribute an unrivalled range of bespoke energy saving products and solutions.
In 2011, Enigin decided to invest heavily in developing proprietary energy saving technology. Over the past two years we have been working relentlessly on an exhaustive R&D program to create our own broad portfolio of stunning energy saving products and solutions. In May 2013 this culminated in the launch of a new and unique family of products that for the first time provide a truly holistic approach to energy management. The intellectual property rights vested in Enigins core products are protected by a combination of patents, trademarks and registered copyright design applications. These exceptional products are available through authorized Enigin distributors and have been proven in the field. The company is now proactively seeking to secure distribution channels for this exclusive range of products through established professional businesses, preferably within the Clean-Tech sector.
Troy Wrigley, Managing Director - Driving the companys vision to become a world-leader in retrofit energy saving technology
New Technology
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What if you dont have an existing business?

In some exceptional circumstances we are still willing to consider individuals who wish to set up a new business from scratch, providing they are well resourced and can demonstrate a very high level of business acumen. However due to the significantly greater risk associated with a new start-up business we will require you to sign an open disclosure agreement confirming that you fully recognise and accept responsibility for these risks.
A Unique Family of Products that Provide a Truly Holistic Approach to Energy Management
The information provided herein will be of benefit both to those already in the energy saving business but seeking to further maximize on the potential by having access to Enigin PLCs unique products and solutions, and also established businesses wishing to diversify but who wish to hit the ground running and benefit from our considerable experience. We believe the resources within Enigin PLC are unrivalled in the industry. We have the best energy saving products and our decades of collective experience mean we have the technical and commercial expertise to support them. We understand that you are likely to have many questions at this stage about Enigin; how our products work, the saving results you can expect in your territory, the financial implications and profit potential etc. However, the best way to fully appreciate what we are offering is to see it for yourself. We strongly encourage you to come and meet us in person either at our offices in the UK or at one of our forthcoming Discovery Seminar events www.enigin.net/discoveryseminar Please remember, if there is anything you do not understand, or if you would like an informal discussion at any stage dont hesitate to pick up the phone and talk to us. Our UK Head Office number is: +44 (0) 1726 871040
Ben Willcocks, Sales Director Creating global sales strategy and growing market share
Belief
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We have the best energy saving products and the technical & commercial expertise to support them
Disclosure:
Prior to May 2013 Enigin PLC appointed distributors based on their ability and willingness to pay a license fee of 24,750. We believed that an upfront fee would filter out unsuitable candidates, allowing us to prioritize the best potential distributors. However, some inadequate results with distributors who paid the License Fee has caused us to revise our business model to one based on agreed minimum product purchases.
The Market Potential

................................................................................................................................................................................................. As our Distributor you will have the opportunity to help companies understand their energy patterns, massively reduce their energy consumption and perhaps even eliminate their energy costs altogether.
A Real Solution
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And all this in a marketplace estimated to be worth over ONE TRILLION DOLLARS!
Energy Efficiency is the cheapest, quickest, cleanest way to extend our energy supplies and tackle climate change
Alliance to Save Energy
Everyday... people everywhere... are being encouraged by their governments and the media to save energy. Through TV, Radio, Newspapers, Magazines, the Internet and even Hollywood Movies, the urgent need to be energy efficient is being promoted... all of which YOU can benefit from immediately. Furthermore, in the current economic climate we are finding that some business owners and other organizations in both the private and public sectors are literally desperate to reduce their costs and improve their cash flow. In addition, saving energy is seen as one of the primary ways of combating something we all face... Climate Change. Indeed the consequences of Climate Change are seen by many as the single biggest threat that civilization has ever faced. Of course, all of us want to make a positive contribution to addressing this global problem, but at the same time Climate Change is presenting us with arguably the biggest business opportunity of the 21st Century. And you dont have to take our word for that... The UK Trade & Industry Secretary, having held detailed discussions on Climate Change with his political counterparts across the globe has described it as: The greatest business opportunity of our age. Tim Bond, the Head of a leading Investment Bank, Barclays Capital, released a report predicting that Climate Change will boost the global economy and dominate financial markets over the next 25 years. He added: If ever the time were ripe for such an energy revolution, it is now. And Bill Gross, a man who proved his ability to spot future profit potential in global markets has stated: Reinventing energy is a multi-trillion dollar opportunity. It dwarfs any business opportunity in history. You can be certain of one thing... with the far-reaching effects of the global economic slowdown and growing awareness from both governments and the media, The Energy Efficiency Business is here to stay!
Ian Wrigley, Technology Director Delivering advanced energy saving technology which is environmentally and commercially attractive
Energy efficiency is set to be high on the international agenda for many years to come. As an Accredited Independent Distributor you have the opportunity to Profit With Integrity now, and maximize on the renewed focus on energy management in a huge way on into the future. Please also consider that while Energy Efficiency might not provide the total answer to our energy needs for the long-term future, what it does today is; buy us time. The reality is that in the short-term the most cost effective form of power generation is undoubtedly Energy Efficiency this means getting more from less and making what we do have go much further. The costs associated with saving energy are considerably less than every other form of power generation!
Efficiency does not mean sacrificing performance. For example, ACES can save up to 35% of Air Conditioning costs but cooling performance is maintained or even improved
Savings
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Comparing Efficiency Metrics with Other Investments Energy Efficiency is the Most Cost-Effective Source of Energy (3) Levelized Cost of New Generating Technologies in 2016
($2008MWh)
Efficiency is not settling for less; its getting what you want for less
$600
$400
$396
$257
$200
$50
$191 $149 $140 $130 $120 $119 $116 $111
$0
Energy Efficiency
Solar PV
Solar Thermal
Wind Offshore
Wind
Natural Gas
Coal
Hydro
Nuclear
GeoThermal
Biomass
Source: ACEEE
Distributorship Opportunity
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Once both parties have carried out their respective due diligence and there is mutual agreement to form a business alliance, all that is required is for a new distributor to make a minimum commitment to an initial purchase of 14,000 from our core range of proven energy saving products in any combination, and thereafter commit to a minimum level of annual sales. There are three types of contract; a) Distributor, b) Premier Distributor and c) Channel Partner. With varying levels of commitment - each attracting 30%, 50% and 60%-80% respectively off recommended retail selling price. We are happy to provide copies of both the recommended retail and distributor price list, along with our Standard Terms and Conditions of Appointment upon request. You can access a product price list here by completing a simple form registering your interestwww.enigin.net/rfi We are already receiving serious enquiries from individuals and organisations from all over the world and these tend to fall into three distinct categories:1 2 3 An existing business with a proven track record within the Clean Tech sectors looking to expand their portfolio of products with either some or all of the entire Enigin range perfect partner for Enigin. A successful business with an existing customer base looking to diversify into this new emerging marketplace excellent prospective distributor. An individual or partnership looking to get started in a new business and seriously considering Energy Efficiency as an option potential opportunity, but increased training requirements, and greater demands on our management time inevitably means higher risk.
Delegates from all over the world enjoy an Enigin Discovery Seminar
Price List
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You can access a product price list here by completing a simple form registering your further interest www.enigin.net/rfi
Ideally we would like you to be a successful business servicing loyal clientele in the B2B sector, demonstrated by three years company accounts showing profitable trading.
Unique Enigin Product Range

................................................................................................................................................................................................. Imagine being able to offer a stunning range of products that are proven to save up to 30% in energy costs! Thanks to our comprehensive range of energy saving products and solutions, our distributors are able to win lots of business by taking a consultative, multimodality approach to energy saving. Our distributors are not product peddlers limited to just one or two solutions that they have to try to force into every application regardless of whether their clients need it or not. Because we design, manufacture and supply numerous application specific products you can provide a comprehensive tailor-made solution for almost every client. We have generic names for each family of solutions and within each category there is more than one product. Enigins Product Portfolio Comprises:
Savings
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Click here to apply for a product sample
ENISCOPE Real-time Energy Management Systems with multi-channel meters, real-time displays and cloud-based analytics. ................................................................................................................................................................................................. iMEC Intelligent Motor Energy Controllers, both single and 3-Phase.
................................................................................................................................................................................................. ACES Air Conditioning Energy Savers with leading edge hybrid patented technology. ................................................................................................................................................................................................. CUES Chilled Unit Energy Savers, analogue and digital food-mimicking thermostats (patented) with hybrid intelligent compressor control modules.
................................................................................................................................................................................................. LESS Light Energy Saving Solutions, including commercial quality LEDs.
All the control technology harnessed within Enigins products has been proven in the field for several years, which means people just like you have successfully installed them. We also have some excellent customer testimonials for both you and your clients to evaluate. The products we manufacture are simple retrofit solutions and have been designed to provide a very attractive pay-back proposition to your customers normally less than two years, which equates to a 50% return on investment.
We have two product categories:

1 Commercial Core Products: These are the cutting edge products exclusively designed and manufactured by Enigin for Enigin distributors and to which the distributor agreement relates. 2 Contract Range: These include the products and ancillaries sourced from our technology partners under formal supply agreement. We make them available for your convenience at very attractive price points.
Importantly, the products we design and build ourselves provide the most attractive and accessible return on investment for your client and therefore provide you with the greatest profit potential. They are by far the easiest to supply and install and most definitely the ones we suggest you focus your efforts on especially in the early days. By contrast the contract range includes industrial high voltage applications and sophisticated control equipment, which requires a much higher level of expertise, both in commercial and technical terms. For obvious reasons, unless you have considerable experience, it is better to concentrate your initial marketing efforts on sectors that provide the low hanging fruit. The ones that provide the shortest sales lead time, the simplest installations and the greatest profit potential. Remember too all of our products and solutions will help reduce the Carbon Footprint of your new customers, which is of major concern internationally. In many countries companies are now penalised financially by the authorities for their excessive Carbon Footprint. There has been much talk in the West about imposing greater tax on companies on the basis of their carbon output. A very good reason for companies, i.e. your customers, to take these matters very seriously. Also, in times of economic hardship, business owners are more anxious to cut their energy consumption, save costs and increase profit... our products do just that.
Bespoke
.......................................................................... In the appropriate circumstances, we can offer private labelling for our unique range of products. There is also an opportunity for manufacturers to secure access to our products by way of technology transfer. If either of these options matches your needs, please make your interest known to one of our Business Managers
Our flagship product is Eniscope. Lets consider how Eniscope makes it easier for you to do business.
Apart from generating significant profit potential immediately, Eniscope can also provide you with the perfect sales platform for your customers to keep buying more products from you... in volume. From practical experience with our own customers and those of our existing distributors we know for sure that Eniscope by itself can lead to substantial energy savings for your customers. This is because Eniscope can reveal where up to 43%* of their energy is going to waste, much of which can be prevented through no/low cost measures. Unlike our commercial load-side products that directly reduce the consumption of equipment without human assistance; Eniscope does not save energy automatically. What it does do however, is highlight with laser-like precision those wasteful and expensive energy leaks that would otherwise remain unchecked.
Up to 43% of energy consumed is wasted unnecessarily U.S. Department of Energy.
Information is power! Eniscope provides valuable information that is otherwise invisible Information changes behaviour and once people can see money leaking out of their facility they are invariably moved to take immediate action. Eniscope also enables you to easily demonstrate and prove the savings of all of our load-side energy saving products. Once you have installed Eniscope, everything else you do for your customer will be transparent giving them huge levels of confidence to spend more money with you on further recommendations.
COST p/h CO2 p/h
Remember, Eniscope makes the invisible (energy leaks) now visible. For a more comprehensive insight into the range of solutions we offer please go to www.enigin.com/products where you can also download some e-brochures and technical white papers. We would be delighted to showcase our range of products when you visit us at our Head Office. We are also planning a series International Discovery Seminar Events. If you are interested in attending you can get further details here: www.enigin.net/discoveryseminar In the meantime however we understand some people like to get their hands on products, so if you would like to purchase product samples for evaluation* we can provide the following sample pack for 3,950, delivered to your chosen destination based on our current retail (MRSP) price.
When driving an automobile if you see a blue flashing light ahead, you automatically check your dashboard for information. If you are exceeding the speed limit you will take immediate action to avoid a penalty. Information changes behaviour. A dashboard would be useless if it only gave you information after the event, which is exactly what your monthly utility bill does.
Sample Packcomprisesof the following items: 1x 1x 1x 1x 1x 1x 2x Eniscope Hybrid (8 Electrical channels, 8 Pulse inputs, selection of CTs and connectors) iMEC 8 amp Intelligent Motor Controller CUES Standard Chilled Unit Energy Saver CUES Food Block Probe & Meter ACES Air Conditioning Energy Saver LESS Light Energy Saving Sensor (occupancy & daylight) LEDs Clear 2ft T8 (10W)
Evaluate
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Click here to apply for a product sample pack
These products are supplied for your own use and for evaluation only. You must not represent yourself as an Enigin distributor. Buying a product sample pack is no guarantee that a future application for a distributorship will be successful. Purchases at MRSP are non-refundable, and not provided for re-sale or installation into commercial applications. Sample pack purchasers will be entitled to 30 days free technical support and subsequent support will be charged by the hour. Terms & Conditions apply.
Paradigm Shift
Enigin PLC now designs and manufactures its own energy saving products with only few exceptions. This has not always been the case. Our original business model centred on sourcing white label products from reputable suppliers on the open market, and by agreement, rebranding these under the Enigin marks. This occasionally led to disappointments, complications and negative feedback amongst some of our early distributors. It also created significant problems for Enigin as we did not have complete control of the pricing policy in the global marketplace. Following a two-year programme of massive R&D investment; May 2013 saw the focus of the company shift to manufacturing and marketing its own exclusive products protected by trademarks, patents and copyright design applications. This dramatic paradigm shift has given us much better quality products and a more competitive pricing policy. We hope this change will attract the best quality partners from the countries into which we are seeking to expand.
Member of Parliament, Stephen Gilbert, opens Enigins new Research & Development Facility
Made in the UK
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Enigin PLC now designs and manufactures its own energy saving products with only a few exceptions
Three Distributor Entry Levels

Option 1 30% discount off MRSP
Initial net purchases Minimum quarterly purchases thereafter Year 2 minimum purchases per quarter Year 3 minimum purchases per quarter 14,000
Option 2 50% discount off MRSP

Option 3 60%-80%* discount off MRSP

3,000
5,000
10,000
6,000
10,000
20,000
9,000
15,000
30,000
Of course, there is no maximum amount you can choose to invest in your new business and no limit to how much business you can generate but we do have three minimum entry levels to facilitate your entry into the business, each with a differing level of discount structure. With each agreement you are given a specific discount off our Manufacturers Recommended Selling Price (MRSP) namely; 30%, 50% or 60-80%* respectively. The products specified in the distributor agreement are those from our commercial range of solutions that are designed and manufactured by Enigin PLC, and do not therefore apply to contract products like industrial motor controllers, proprietary LED lighting and ancillary electric components that we source in bulk from third parties and supply at your convenience. There are no restrictions on the prices you sell products for, as the MRSP is just a guide. Some distributors choose to sell products for well in excess of our MRSP. We recommend installation costs are charged as an extra. The MRSP is calculated so as to be able to offer the end user (your customers) a payback, or return on their capital investment, within two years (i.e. 50% ROI). This will of course vary based on local electricity charges. If they spend 10,000 with you, they should be saving 5000 every year thereafter (see Profit Potential on page 16). Your Enigin account will be credited as soon as you make the initial purchase. You can then request any combination of products to be delivered immediately or draw them down at your convenience to meet specific orders. We carry supplies of most product lines to minimise lead times wherever possible, and goods are normally dispatched from our warehouse the same day. The three options are explained in more detail in the Distributor Agreement.
* 80% discount is only available on large volume orders.
Exclusivity
.......................................................................... Standard contracts are non-exclusive, but exclusive partnerships are open to appropriately resourced candidates. Speak to your Business Manager at Enigin for full details.
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Training and Support

................................................................................................................................................................................................ Every month at our HQ in the UK we hold a product-training course.* The course is delivered by a combination of technical and commercial experts with extensive experience using our products in real-world applications. In addition to providing a general understanding of energy management principles the course is designed to deliver the specific skills required to identify suitable opportunities, specify the correct solutions from our product range, prove energy savings and construct financial paybacks. Of course, there is only so much you can cover in one course, so we offer ongoing training and support via our online Knowledge Base (KB), to which only our authorized distributors have access. As you would expect, the KB contains supporting documentation for all of our products and solutions, including marketing brochures, installation manuals and test certificates. Further training is delivered in the Screencast section of the KB, which is dedicated to video tutorials. You can also download a variety of sector specific case studies, testimonial letters and return on investment calculators, which are ideal for generating client proposals. The News Section of the KB keeps our distributors up-to-date on the latest developments at Enigin, be it new product hardware, upgrades to our software platforms or the status of current projects. There is also a blog area where distributors can share their ideas and experiences. The KB probably contains 90% of what you require to market, install and service our products. This is because weve been asked thousands of questions over the years and weve been able to convert the answers into practical help articles, training videos and support tools, which means, most of the time, everything you need is at your fingertips 24/7. However, if you cant find what youre looking for you can make use of our online Helpdesk, which can be accessed from any area of the KB. Support tickets raised via the Helpdesk are marked, tracked and assigned to the Enigin employee best qualified to address your query. The answer may come via a new KB article, a direct phone call or an online video meeting. Distributors can rate each instance of support so that we as a company know when were doing well and when we might need to improve.
Expert Training
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Our training is delivered by experts with extensive experience using our products in real-world applications
Ongoing Support
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Enigins Knowledge Base and Helpdesk are the key tools for ongoing support
Enigin will happily assist with coordinating hotel accommodation and transfers to the training venue. Your Business Manager can provide you with a link to our recommended best value hotel(s), which are close to the training venue for convenience. Refreshments and lunch will be provided each day during the training Programme, compliments of Enigin.
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The ESA
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Credibility
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Created to give providers of energy saving technology an immediate sense of credibility, expertise and community
As a Distributor of Enigin products, you will automatically qualify for an Accredited Membership of the Energy Saving Association. This is a new organization, which has primarily been created to give Distributors of energy saving technology an immediate sense of credibility and belonging. ESA members get full rights to promote their business under the ESA Mark of Approval. In fact, many of the additional marketing materials and resources, which are made available to our distributors via ECOS, can be pre-branded with the ESA logo. Of course, ESA membership is much more than just a logo. Crucially, it is an indication to your customers that you are a trained specialist in the field of Energy Management backed by a global network of business professionals, engineers and product developers with an incredibly diverse and extensive understanding of energy conservation strategies. The ESA is headed by a group of Council Members that have demonstrated conspicuous success in the Energy Saving Business over a sustained period of time. ESA expertise covers the broadest possible range of disciplines including, but not limited to, Energy Billing, Energy Auditing, Grants & Initiatives, Electrical Installation, Metering & Monitoring, Motor Control, Lighting Control, Refrigeration, HVAC & Best Practice. You can visit the ESA website now on http://the-esa.org but please be aware that much of the content is only available to members.
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Profit Potential
................................................................................................................................................................................................. As an Enigin distributor you will have the immediate opportunity to enjoy 30-60% profit (80% on large contracts) from various products and solutions as you implement each stage of the EnergyMaps Formula. For a detailed explanation of EnergyMaps - our highly ethical approach to energy management please follow this link: http://enigin.com/about/our-approach/the-enigin-solution You can request a product price list here by completing a simple form registering your interest: www.enigin.net/rfi
Enigin Distributor, Rob Grooms, agrees an energy efficiency project with a local municipality. Watch the case study here: http://www.enigin.com/features/ enigin-in-daytona
Lets consider the level of profit you can make from supplying some of our exceptional Energy Saving Products: -
Profit
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Most products can be purchased online via ECOS, the Enigin Customer Ordering System. They are dispatched via carrier from our own warehouse facilities normally the same day. If you were to provide a total solution to a client looking to maximise on the savings opportunity it would likely involve an Eniscope, along with a selection of load-side energy saving products from our range of iMEC, ACES, LESS and CUES. In a fast food restaurant, hotel or convenience store for example, we might install Eniscope and propose controlling all their refrigeration, air conditioning and ancillary motors, in addition to replacing any inadequate lighting. Remember because we install Eniscope as part of the solution the savings are easy to isolate and thereafter prove. The goal would be to provide a complete solution that if at all possible delivers a two-year payback. Assuming you sold at our MRSP (remember many sell for more) then your profit on the installation of all products from Enigins commercial range would be either:
You can enjoy 30-80% profit margins on our energy saving solutions
Distributor = 30% Profit
Premier Distributor = 50% Profit
Channel Partner = 60-80% Profit
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The size of orders obviously varies; some are just a few thousand pounds, and some considerably more. To date the largest retail order received by one distributor for one site was over 300,000. In a typical scenario; a customer with say a 30,000 per annum energy bill (thats a 60,000 spend over 2 years) with a projected saving of 30% across the site would have 18,000 readily available to spend on energy saving products and still be able to enjoy a two year pay-back. In some instances a customer with a large facility or several sites may choose to embark on a full-scale rollout programme involving hundreds, possibly thousands of individual products across their facilities. In other words these are not one-off sales, rather your goal is to develop a long-term relationship with your clients as you continue to provide them with cost effective solutions across numerous and varied applications via our constantly expanding range of innovative products.
Case Study
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I was told the payback would be two years... actually its closer to one year.
Robert Johnson NASCAR Race Team Owner You may wish to target OEMs with our unique technologies.
There is also further opportunity for Original Equipment Manufacturers to incorporate these technologies at the manufacturing stage, which is pensionable business that you could benefit from indefinitely. Our R&D team can work closely with you to make this a reality if you find a serious inquirer.
Sound Investment
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A two-year payback equates to an extremely attractive 50% return on their investment
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Sales Models
................................................................................................................................................................................................... Lets look at a few sales models that are currently being used by some of our Distributors in different parts of the world:
Pay-As-You-Save
Eco Energy, Distributors in the USA, use the Pay-As-You-Save model. They offer thier clients the full EnergyMaps service and target a reduction in energy costs of at least 20%. They also promises a 2-year payback or ROI (return on investment).
Energy efficiency offers a vast, low-cost energy resource for the U.S. economy... a holistic approach would yield gross energy savings worth more than $1.2 trillion - McKinsey Report
ECO Energys CEO and Vice President believe the Pay-As-YouSave model is good for customers and distributors.
Eco Energy have secured a contract leasing arrangement, which allows them to offer their customers a total energy saving solution for a very affordable monthly payment. This typically results in a quicker decision because the purchase is made from the cash-flow budget instead of the annual budget. The customers monthly savings will usually be equal to or greater than the monthly costs (hence the term pay-as-you-save) so Eco Energy are not only able to remove the up-front capital investment but they can often deliver positive cash flow to their clients from day one. Whats more, the leasing company pays Eco Energy in full as soon as the equipment is installed. At the end of the leasing period, the equipment (and all of the savings) belong to the customer.
Low Risk, High Return

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Comparing Efficiency Metrics with Other Investments
Efficiency Investment Risks and Returns

40%
Average Annual Return
Energy efficiency is probably the safest and fastest returning investment a company can make
30% 20% 10% 0%

0%
Energy Efficiency Small Company Stocks Common Stocks Long Term Corp. Bonds U.S. T-Bills 10% 20% 30% 40%
Risk Index (year-to-year volatility)

Source: Adapted by ACEEE from the EPA and the Vanguard Group (see Laitner 2008)
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Lets look at some example numbers on a typical pay-as-you-save-plan for a convenience store:
Customers energy bill: 25% energy savings: Project cost sold on a 2-year payback: Lease payments: Monthly savings: Cost to customer: Gross profit for Distributor (at 60%):
25,000 per annum 6,250 per annum 12,500 520 per month 520 per month Nil 7,500
Case Study
.......................................................................... So far weve achieved a 34% saving in energy costs... Id recommend Enigin Service Products to other Franchisees Mike McDermott Dominos Franchisee
The revenue generating potential of the pay-as-you-save model will of course depend on how active you are, the size of your business and the size of your customers. Here are some illustrations you may find useful in predicting your earning potential using the example customer above:
One salesperson - 2 sales per month: Two salespeople - 1 sale each per week:
180,000 gross profit p/a 720,000 gross profit p/a
5 Person sales team - 1 sale each per week: 1,800,000 gross profit p/a
Large Projects
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Eco Energy have used the pay-as-you-save model to secure customers large and small. One of the largest to date was with a retirement community and had a contract value of over 300,000. You can watch a video case study of that project here http://www.enigin.com/features/retirement-community-saves-120000-in-year-one Eco Energys smaller deals are focused on vertical markets, like restaurant chains, where the contract value per site is relatively small but across the entire chain delivers incredible revenue opportunity. One such client has over 5000 sites in the USA alone and following successful trials is now committed to rolling out across the nation. Please watch as a restaurant owner reveals the savings he has experienced with our products and solutions http://www.enigin.com/features/dominos-store-achieves-34-saving
One of the largest projects to date was with a retirement community and had a contract value of over 300,000
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Managed Service
Energreen, Distributors in Europe, offer their customers an energy management consultancy service, which they deliver primarily with the aid of Eniscope - our Real-time Energy Management System. Energreen use Eniscopes remote energy monitoring capabilities to perform daily checks on their clients across the country, feeding specific suggestions through to individual sites for implementation. They also carry out regular, routine inspections and audits across multiple sites, identifying further opportunities for savings as part of an ongoing, progressive approach to managing energy. One of their customers is Kotsovolos, Greeces leading electrical retailer. Eniscope is installed in over 80 of their stores and for the last three years Energreen has delivered savings of up to 30% by means of ongoing consultancy to the stores management teams. You can read the case study here: http://www.enigin.com/features/30-savings-for-greeces-leading-electrical-retailer Energreen target a modest profit on each Eniscope installation but more than compensates for that over the life of the energy consultancy contract, which in the case of Kotsovolos is five years. Lets look at some example numbers on a typical consultancy contract for a retail store: Thanks to Eniscope Energreen can monitor and assist scores of clients across the country from one location
Energreen meet to discuss the energy management strategy for a new client
Customers energy bill: 30% energy savings: Eniscope Set-up Charge: Consultancy Charge: Revenue over 5-year contract: Cost for 2-channel Eniscope (-60%): Gross profit for Distributor:
15,000 per annum 4,500 per annum 1000 100 per month 7,000 700 6,300 (x 80 stores 504,000)
Ongoing Success
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Energreen target retail chains because once you have established a successful energy saving formula for one site its easy to replicate across all sites in that chain or similar chains. In addition to installations with the likes of Sony and DHL, their success with Kotsovolos has resulted in capturing a contract for a similar chain, Public, that sells consumer electronics. More recently Energreen secured a deal with the largest supermarket chain in the country that operates over 450 stores. While 100 a month might not sound like a lot, across 450 stores it would generate over 500K per annum and 2.5Million over the life of a 5-year consultancy contract.
Kotsovolos have enjoyed savings of up to 30% by means of Energreens ongoing consultancy
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Shared Savings
Empyreal, Distributors in Australasia, employ a shared savings model. They offer their customers the full EnergyMaps solution at no cost on the basis that they will share whatever savings are achieved on a 50/50 basis over five years. One of Empyreals most experienced salespeople commented that they have never found it this easy to make a sale. Its not hard to see why because this approach effectively eliminates all of the risk for the customer. Whenever two parties are sharing an end result, they work together for the best outcome... Its more of a partnership than a transaction. An indispensible component of this approach is Eniscope. Empyreal installs Eniscope before any energy saving measures are introduced in order to establish a baseline of energy use. Following the implementation of EnergyMaps, Eniscope will reveal, with pinpoint accuracy, the true savings realized against that baseline. The client has full access to the Eniscope data, which is easy to understand, and that means the process is totally transparent and the savings are verifiable on an ongoing basis. Once the savings are proven and agreed, the client will forward Empyreals 50% share on a monthly basis. However, like Eco Energy mentioned earlier, Empyreal use a financial partner to fund the installation. This means the client effectively pays the leasing company on a monthly basis while Empyreal gets 5 years worth of savings in advance. Lets look at the convenience store deal we illustrated earlier with the pay-as-you-save model under a shared savings agreement:
Empyreal sales executive explains their shared savings approach during a MINDSHARE training session
Win-Win
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Customers energy bill: 25% energy savings: 5-year savings: 50% of 5-year savings: Cost to customer: Gross profit for Distributor (at 60%):
25,000 per annum 6,250 per annum 31,250 15,625 Nil 9,375
With Shared Savings, your customers can acquire energy-efficient equipment while maintaining a positive cash flow and you get paid 50% of the 5-year savings projections in advance
This is the effect it has on the annual projections we illustrated:
One salesperson - 2 sales per month: Two salespeople - 1 sale each per week:
225,000 gross profit p/a 900,000 gross profit p/a
5 Person sales team - 1 sale each per week: 2,250,000 gross profit p/a
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Although the Distributor takes on a bit more risk with the Shared Savings model, in the like for like scenarios illustrated it generated 20% more profit than the Pay-As-You-Save approach. It also eliminates the need for time consuming trials because you no longer need to prove savings in advance, you just share whatever is achieved. The distributors risk is mitigated by targeting vertical sectors where it is easier to predict savings potential. Empyreal completed their first 100 installations faster than any Distributor we have ever worked with which is testimony to the effectiveness of this method.
Large Rollouts
IQ Energy, Distributors in Scandinavia, target large contracts. They are currently trialing over 100 CUES (Chilled Unit Energy Saver) with one of the largest supermarket groups in Northern Europe. They operate 100s of stores and have over 18,000 applications for the products. This type of deal usually involves a single product, instead of a total solution, and a Distributor will typically accept the need for a reduction on the MRSP because of the numbers involved. For example: Jesper Kjaerulff of IQ Energy and Troy Wrigley survey Northern Europes largest rooftop solar array. Eniscope was chosen to monitor and display the installation
Case Study
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CUES (price to customer) Return on Investment Distributor cost @ 80% discount Total Contract value Gross profit for Distributor
91 >2 years 26 1,638,000 1,170,000
I sold over 4000 iMECs to a chain of convenience stores. The rollout programme took nearly a year but I received a substantial payment every month throughout the period. In the end I generated over $1 million in revenue and my customer enjoyed savings of 20% and a two-year payback I. A. B. Wrigley FRSA. Technology Director Enigin PLC.
As you can see, we do offer an 80% discount to Channel Partners on large orders, which is designed to help our partners secure this type of business. However, its worth noting that such deals require extraordinary patience and tenacity. Large companies require extensive trials before making a significant investment and will exhaust all possible alternatives before giving you their money. You could be working on a deal for well over 12 months before it comes in of course when it does, its most definitely worth the wait.
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Proving The Technology

................................................................................................................................................................................................. With countless successful installations across the world with the likes of Carrefour, DHL, Dominos, Marriot, Pepsi and Subway, to name just a few, there is no question as to the efficacy of our products and solutions.* However, we do recognize that as part of your due diligence you will want to be thoroughly satisfied in your own mind that our products can do what we say they can do. There are a number of ways in which we can satisfy that concern:
Test Reports, Case Studies & Testimonials

The Privileged Information Area of our website contains a wealth of test reports, case studies and testimonials on the complete product range. You can access this information by completing this online further interest form: www.enigin.net/rfi We also regularly publish customer case studies on our corporate site. Here are some recent examples:
Simon Turner, Head of R&D Keeping Enigin and its Distributors at the cutting-edge of energy saving technologies
Greek Retailer Saves 30% READ MORE
Australian Club to Save $100,000 READ MORE
Denmarks Biggest Solar Array READ MORE
Dominos Store Saves 34% READ MORE
UK Data Centre Saves 250,000 READ MORE
US Complex Saves 38% READ MORE
Understandably, actual results will vary depending on a number of factors including cost of electricity and equipment operation times
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Invitation to Visit us at our HQ or Discovery Seminar

You are very welcome to visit us at our UK Head Quarters where you will be able to see all the products in action and witness first hand the dramatic effect our technology can have on various real-world applications. You will also be given the opportunity to tour our R&D facility and get an insight into the new products and solutions we are currently working on. If you would like to arrange a visit please contact your Business Manager at Enigin. For added convenience we have also arranged for a number of Discovery Seminars where we will be showcasing our technology and answering questions about the distributorship opportunity. These seminars are held in locations that may be more accessible to you, such as Dubai, London, Miami and Singapore. If this is of interest please register now because places are limited www.enigin.net/discoveryseminar
Warm Welcome
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You are very welcome to visit us at our HQ where you will be able to see all our products in action
Speaking with an Existing Distributor

Prior to finalizing an agreement with us you may wish to speak with one of our existing distributors, perhaps one that is already operating successfully in your proposed target sector(s). If this is the case, let us know and we will be pleased to co-ordinate a meeting at the appropriate time.
Product Evaluation Package

If you would like to evaluate our technology in your own territory in advance of making an application for a Distributorship you can purchase a Product Evaluation Package. The cost of the evaluation package will be deducted from your minimum purchase agreement if your application is successful. Please speak to your Business Manager to understand the specific terms.
Evaluate
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Click here to apply for a product sample pack
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Allocating Your Territory

................................................................................................................................................................................................. We do not have a one-size-fits-all territory policy because we know that each territory has its own unique characteristics and each distributor has their own unique trading style. Our flexible approach means you will have the option to expand and develop your business into the territories and markets that prove to be most lucrative.
Exclusivity
Although our standard contracts are non-exclusive we are open to working on an exclusive basis in some countries with appropriately resourced candidates. The requirements for an exclusive partnership will vary from territory to territory but will almost always be based on achieving a mutually acceptable volume of product sales within a specified time period. In some cases, it may be possible to reserve an exclusive territory in advance of meeting product sales obligations. For full details on the requirements relevant to your area, please speak with your Business Manager at Enigin.
If you are not already in the energy efficiency sector you may, in the fulness of time, wish to source additional energy saving solutions to compliment the Enigin range of approved products. Your agreement allows you do this without recourse providing you are meeting the minimum contractual sales requirement. However, although we have an adaptable territory policy where our products are concerned, we also apply a coordinated approach to so as to avoid a situation where more than one distributor is approaching the same potential client. In this regard we will endeavour to ensure there is no conflict of interest with other distributors. However, there are certain logistical and legal implications affecting restrictive covenants in some countries wherein it may not only be impractical but we may not even be allowed to restrict every persons scope of operation. Our primary objective will always remain the same... we do not wish to have more than one distributor for Enigin products actively competing for the same client, and we will work loyally and systematically to achieve this result wherever possible. Importantly, we do not pro-actively market directly to the end user under any circumstances outside the UK. Thats why any sample products provided for evaluation cannot be resold. All enquiries for products and services that we ultimately receive as a result of any pro-active marketing efforts would be directed back to you. If you are seriously considering applying for the rights to distribute our products and solutions within a specific territory then it is advisable to check if there is still an opportunity in your area, as things change quickly. In the past we have had to return deposits and reject otherwise good applications simply because the opportunity has, in the meantime...GONE! So, genuine enquiries should be progressed without unnecessary delays.
Youre In Control
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Option to expand and develop your business into the territories and markets that prove to be most lucrative.
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Your Next Step...

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Members of the Enigin Management Team and The Distributor Network take a break from an annual conference
If you would like to progress your interest further we would recommend that you firstly write to our UK office and make your intentions known by registering your interest. You can do this on-line here. http://enigin.net/rfi Since we work on a first come first served basis this could turn out to be an important step for you. We appreciate there will no doubt be many questions on your mind at this time and rest assured we can provide you with all the information you are seeking.
Members of the Enigin Management Team and The Distributor Network take a break from an annual conference
Contact Us
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We would encourage you if at all practically possible, to come and meet with us face-to-face either at our Head Office in the South West, UK or at the very least attend one of the forthcoming International Discovery Seminar events that we have organized at convenient locations in London, USA, the Middle East and SE Asia. You can register your interest here: www.enigin.net/discoveryseminar
There is a considerable amount of information made available to you in various formats, and we encourage you to use due-diligence in assessing the potential for our products in your territory given your experience and background. Please take the time to access and read all the information we put at your disposal and then speak with your assigned Business Manager. The very fact that you are considering the information found in this document would suggest that you have reached an important moment in your business career. For our part we believe our new products and solutions will give you the means to enjoy Profit With Integrity in the energy saving industry - be it for the first time or more abundantly - the timing is perfect! Ultimately we would welcome the opportunity to meet you in person, which would give you the chance to meet the Directors, the Enigin Team and take a look at our unique products and business model, either way we wish you well in your business endeavours. Thank you for your continued interest in Enigin.
Please dont hesitate to contact us directly to discuss how we might be able to work together +44 (0) 1726 871 040
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Contact
................................................................................................................................................................................................... Enigin PLC Southview House St Austell Business Park Carclaze, St Austell PL25 4EJ UK t: +44 (0)1726 871040 f: +44 (0)1726 61960 info@enigin.com www.enigin.com
Disclaimer The information in this document is provided for illustrative purposes only and must not be relied upon when assessing the potential within a territory or Country where the examples may not always apply. Enigin makes no defined representation of the business model in this Prospectus. This information should not be considered or relied upon as the actual details of the business model which will be realised by you. We make no guarantee, nor do we represent that you will or can expect to run the business exactly as illustrated. We make no financial projections, or forecasts of income, sales, profits and earnings. The Sales Models provided are illustrative and should not be considered or relied upon as the actual or potential income, sales, profits or earnings which will be realised by you. We make no guarantee, nor do we represent that you will or can expect to attain any specific amount or range of income, sales profits or earnings from this business. As with any business, results will vary depending on ability, experience, knowledge, capabilities, level of desire, and an infinite number of variables beyond our control. You are expected to evaluate your own income, sales, profits and earnings potential. You should always seek independent financial, business and legal advice in assessing the suitability of this business opportunity for you.
Copyright Enigin PLC 2013. Business Opportunity Prospectus
EN223 | Issue No. 8 | Effective date 06/11/13

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Business Prospectus November 2013

Enigin PLC | +44 (0) 1726 871040 | www.enigin.com